While some techniques are clearly beneficial to search engine rankings, bloggers should carry out their search engine optimization plan carefully. While I don’t read SEO blogs all the time, I used to get involved with the topic quite intensively for a few years.
SEO is certainly a topic that keeps changing — and improving. If you decide to drive blog traffic mainly from organic search, you should follow the development and stay up to date by subscribing to at least one SEO blog.
With that said, at the very least, you should implement the following:
o Produce quality content regularly.
o Research your keywords.
o Match content to the keyword you optimize for.
o Learn on-page optimization.
o Use clean and optimized blog theme / template / layout.
o Build inbound links.
o Bonus: Don’t get tricky!
Writing naturally while keeping search engine optimization in mind is often enough to make your blog pages rank quite well, so it is worth pursuing at least the basics.
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