Many new online business owners have misconceptions about custom web design. It's not only about getting your website up and running. It's about designing every aspect of your website - every "nook and cranny" - to lead your visitors to the ultimate end, a sale. Whether you plan to build a service-oriented website or offer many products, your site's design must have all the ingredients for success from the very start. Be sure the web designer you choose has an understanding of promotion as well as custom web design. Here are some features your site must have to survive among the Internet masses.
An Easily Recognized USP (Unique Selling Proposition)
When a visitor arrives at any of your web pages (not only the homepage), he/she should understand what your site is all about immediately. You only have a split second to grab their attention. Make sure each web page has a powerful keyword-rich headline that will keep the visitor reading.
Graphics that Complement without Dominating the Web Pages
Every website needs a few graphics here and there to make the web design pleasing to the eye, but be sure your graphic design and logo design do not dominate your pages. You want visitors to read your page, not look at your graphics. So, keep graphics to a minimum, and use them only when they help to create an even reading flow on the page. Many sites use a pleasant "newsletter" style when there is much to read on a page, sprinkling graphics or photos throughout the text in a wrap-around sense. For logo design, keep it small and simple. There's nothing more annoying than waiting on a page to load because its logo is too big!
Keyword Rich Content for SEO (Search Engine Optimization)
Be sure your designer understands about SEO and keywords. Every page of your site should be designed with search engine promotion in mind. This means gearing your meta tags, link text for pages or in menus, headlines, image "alt text" contents, etc. to attract search engine traffic for the long haul.
Easy-to-Use Navigation
Be sure the navigation on your web pages is easy to use. Many visitors will not take the time to "search" for hidden links or to browse through a confusing menu. If ordering custom web design from a professional, write out on paper how you would like your link system to flow from page to page. If you have content, place visible, colored links within the text to give visitors a chance to click while reading. Have menu bars or links in the usual places - sidebars and top/bottom of the web page.
Promote your Website
Some design firms will offer promotion bonuses with a custom web design package. This benefits you because it helps you to get a head start on building traffic. You can take advantage of the design firm's skills and knowledge about Web promotion and search engine optimization. Don't forget to promote your website in every way possible. Print your site address on business cards, newspaper ads, letterhead, etc. Also, promote your site online using only targeted advertising.
Custom web design techniques and promotion are so tightly knit together that it's impossible to separate the two. Be sure to include both in your custom web design plans so you can see positive results from the start.
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Saturday, August 21, 2010
Web Design: Give Me Bullets
Did you know there is an essential difference between the way web designers look at the way they design a web page and the way the consumer evaluates the effectiveness of a web design.
* Web Designer: Interested in every subtle nuance of color, graphic and texture.* Consumer: Interested in how fast the page loads.
* Web Designer: Includes links throughout the design for a variety of locations within the web design.* Consumer: Clicks on the first promising link and hopes it’s something interesting.
* Web Designer: Interested in the color coordination and presentation of design.* Consumer: Searches for bullet points to help gauge whether the site will be useful.
Content over Creativity
In many web designs the site is built on the premise that the beauty of the site is what will win customers. The consumer, on the other hand, has seen hundreds of sites and is often only curious to know if your site is going to help them or not.
The average consumer will only read knowledge-based articles that catch their attention. Consumers often determine an article’s usefulness by scanning. If they lock in on material that connects they will stick around, if not they go back to ‘clicking for gold’.
Get to the Point
Unlike a television commercial, the consumer doesn’t have to wait to find out what they most want to know about your company. They can skip to the best parts, the end parts or they leave-whenever-they-want parts. It may work to your advantage to use multiple bullet points as well as multiple sub headings in an effort to help the consumer gain a quick understanding of what is in the article or page content and to find out quickly what they want to know.
For many consumers if you can’t provide these bits of detail they will keep searching until they find it.
Hurry, We’re Losing Them
Obviously not all consumers are like this, but many have grown up in an MTV society where the attention span is used to quick bits of information. So, the reality of web design is you may need to work to provide quick, segmented bits of information that work as a quick index of page information that can help consumers connect with your website.
Solutions
You may find you can actually reach consumers through a template rich web design/hosting option that allows you to develop content that is geared more toward the consumer and less to the sensibilities of a web designer.
Whatever method you chose for web design make sure you attempt to gain an understanding of how consumers actually ‘view’ your site. This understanding may help you discover the best ways to really connect with those who want a reason to stick around.
More Articles:Learn About Debt Management & Financial Freedom
* Web Designer: Interested in every subtle nuance of color, graphic and texture.* Consumer: Interested in how fast the page loads.
* Web Designer: Includes links throughout the design for a variety of locations within the web design.* Consumer: Clicks on the first promising link and hopes it’s something interesting.
* Web Designer: Interested in the color coordination and presentation of design.* Consumer: Searches for bullet points to help gauge whether the site will be useful.
Content over Creativity
In many web designs the site is built on the premise that the beauty of the site is what will win customers. The consumer, on the other hand, has seen hundreds of sites and is often only curious to know if your site is going to help them or not.
The average consumer will only read knowledge-based articles that catch their attention. Consumers often determine an article’s usefulness by scanning. If they lock in on material that connects they will stick around, if not they go back to ‘clicking for gold’.
Get to the Point
Unlike a television commercial, the consumer doesn’t have to wait to find out what they most want to know about your company. They can skip to the best parts, the end parts or they leave-whenever-they-want parts. It may work to your advantage to use multiple bullet points as well as multiple sub headings in an effort to help the consumer gain a quick understanding of what is in the article or page content and to find out quickly what they want to know.
For many consumers if you can’t provide these bits of detail they will keep searching until they find it.
Hurry, We’re Losing Them
Obviously not all consumers are like this, but many have grown up in an MTV society where the attention span is used to quick bits of information. So, the reality of web design is you may need to work to provide quick, segmented bits of information that work as a quick index of page information that can help consumers connect with your website.
Solutions
You may find you can actually reach consumers through a template rich web design/hosting option that allows you to develop content that is geared more toward the consumer and less to the sensibilities of a web designer.
Whatever method you chose for web design make sure you attempt to gain an understanding of how consumers actually ‘view’ your site. This understanding may help you discover the best ways to really connect with those who want a reason to stick around.
More Articles:Learn About Debt Management & Financial Freedom
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