Why Social Networking Equals Increased Website Traffic

In the ongoing quest to increase website traffic, many site owners and businesses are realizing the value of social networking and how popular, user driven sites liked with MySpace, Facebook and Flickr can effectively attract new users to their websites. Each day, millions of users gravitate toward social networks because these sites allow them to connect with others, to share entertaining content and to build new relationships.

 

Social networking can present limitless opportunities for traffic growth for people who own and operate individual or business based websites. However, before anyone takes the plunge into the evolving marketing medium that is social networking, they will want to understand why utilizing social marketing leads to more page views. 

Where There Are Users, There Are Online Marketing Opportunities

Social networking is truly where the action is at as millions of users log into these sites on a daily basis. In 2008, Silicon Alley Insider reported that MySpace averaged 17.7 million daily users, followed by Facebook, which averaged 8.6 million daily users. With incredible and consistent numbers like this, website owners simply cannot afford to not partake in the action. Remember, you need to be where the users are.

People Use Social Networking to Target Both Larger Audiences & Niches

 

Social networking sites instantaneously allow you to have access to a larger audience and user base. Within minutes, you can establish your online presence by creating a profile on any highly-trafficked social site and begin posting information about yourself, your website or your business. The fun begins when you start adding friends to your profile page that share the same interests as you or who may be interested in your business. You can even go so far as zeroing in on a niche of users, which can increase targeted website traffic. In time, you will attract users to your website and gain valuable back links, both of which can lead to more page views.

About the Author

Md.Imtiaz Ahmad is a senior SEO, Website Designer and freelancer with more than ten years of core experience in multimedia and graphic design, website optimization and Internet marketing.

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