A set of
private label rights, whether it’s an e-book or a set of articles, has
unlimited untapped potential. There are many creative ways to approach it.
Generally, the more creative you become, the stronger your brand will be. For
example, one client of mine purchased e-books in bulk and hired a writer to
create synopsis’ of these 80-90 page e-books into 30 minute audio format tapes.
Marketing PLR with
Multimedia – CD/DVD/MP3s
Recording your
private label e-book and repackaging them into audio tutorials, courses, and
transcripts is branding genius. Suppose you have a PLR e-book on ’30 Ways to
Seduce Women” written by scientific researchers of pheromones and
psychologists. With this, you could *repackage* and *rebrand* the e-book to
produce a series of audio tutorials on “The Love Boss (you): Picking Up the
Love of your Life,” complete with a fictional character (see Rich Jerk series,
one of the best selling e-books ever) and a new voice.
Burning your
recorded files onto CDs/DVDs and MP3s is easy with cheap equipment and
packaging with software case levels is easy through an office store. A cover
could include the front cover of your online e-book complement with a fresh
logo. To jumpstart your multimedia campaign, you could introduce a sign up page
on your website and offer a free recording with it to build a consistent list
of opt-in subscribers.
Ever notice
how many sales letter sites have recordings by the site’s owner explaining the
new product? You can do it too by adding either 1) an audio sales pitch, 2) an
audio version of your PLR content, or 3) a combination of both to your site. There are many freelancers at elance.com that can do the job but the
cost may be high.
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