AdWords and Your Business

Adwords or Pay-per-Click  (PPC)  advertising is, essentially, the 21st century  equivalent of direct marketing,  allowing advertisers to test  ideas in hours rather than months;  and it can be done  very effectively  for a few hundred dollars and certainly considerably  less  than  thousands. The  big  advantage  of this approach  is that you can  save  yourself a lot of money in the long run and take away the majority of  the risk involved with starting a new business.

You see, as a new entrepreneur, before the internet  became  so widespread, you would start up a business based on an idea you hoped  would be appealing to customers. Unless you had a lot of financial  backing there was no way you could research whether or not your new business idea was profitable or not.

It would require employing a market research firm and spending tens of thousands of  dollars on investigating the market. Most entrepreneurs don’t have access to that kind of money and even if they did, they  might feel  it would be spent better elsewhere such as  on  product or service development, marketing  or  other areas;  and certainly not  on simply researching  the idea.

However, with PPC mechanisms, including  AdWords, small business owners can now simply offer online visitors an idea and  immediately test their response to it to determine whether or not it will profitable. The advantage is  that this can be done with very little expenditure and it can be done in a short time span rather than  having to wait for months or weeks. Essentially, you are asking the market what they want and they are answering you in real time.

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