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Saturday, September 24, 2011
A Whole New Generation Of Interactive Web Content
When you hear the expression ‘web 2.0 sites’, you may imagine them to be a collection of the choicest few sophisticated websites that are aimed for an elite audience. Well, that is certainly not the case. ‘Web 2.0 sites’ is the name given to the numerous modern day highly interactive websites that carry the concept of ‘sharing information’ at their core. These websites grow with contributions from browsers across the globe. Therefore, the content of these websites crosses the geographical and cultural barriers. It is much more varied, vast, informal and therefore more interesting than the conventional content of earlier websites. The purpose of ‘sharing information’ varies from one website to another. Some of the web 2.0 sites aim at social interaction while others are business oriented. Here is a detailed description of various forms of these sites.
Web 2.0 Sites For Social Interaction
This category of web 2.0 sites helps to enhance interaction among people across the globe. The multicultural and multinational participation is promotes people to overcome many of their biases. A far reaching effect of this interaction will be the increased tolerance among different cultures, nations and societies. People wishing to share information on almost any topic (hobbies, fashion, culinary matters, education, travel, politics, health and so on) are welcome. You can begin by making a profile page that contains information about you, along with photos and even videos. Your page will be accessed and commented upon by the browsers from all over the world. This will help you forge new relations for continual interaction and grow as a person. An enormous sense of gratification by getting an opportunity to voice your opinions is the most valuable gift. All social networking sites (Myspace, Facebook, Multiply, Gather, Twitter etc.), different kinds of forums and blogs / vlogs meant for social interaction belong to this category of websites.
Web 2.0 Sites For Business Development
There are specific websites that help promote your products and services in an interactive manner. Some prominent ones are Bizpreneur, Bizzyblogs, Network2Connect, website marketing plan and bizweb2000. All these websites offer you platforms that provide access to millions of browsers on regular basis. Finally, it depends upon how you present your case. Direct selling tactics are better avoided in the context of web 2.0. As a matter of fact, you can even use social networking sites for business promotion in a subtle manner. You have to be extremely careful though while composing the content for the same.
Web 2.0 Sites For Informational Purposes
There are many websites that are purely informational in nature. Take Wikipedia (the free encyclopedia) for instance. This is a free website that is the epitome of sites based on sharing information. The site has grown through contribution from Internet Users all over the world. There are well over 9 million articles on this site!
As a matter of fact, most of the websites that smart browsers use today are Web 2.0 sites. Rarely would you find a site that does not contain some or the other element of Web 2.0. And going by the same trend, the day is not far when the older versions of websites will become extinct.
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Thursday, September 16, 2010
An Un-biased View On Some Common Ways Of Traffic Generation
Pros And Cons Of Traffic Generation Ways
1) Article marketing. A bit time consuming, but can direct a decent volume of quality traffic your way, as people who read those articles will most probably be directly or indirectly interested in the products or services that the article talks about.
2) Viral marketing. Leaving the URL of your website in random forums, discussion boards, YouTube videos, as well as in all your outgoing emails, as a signature, will lead to a pretty high quantity of traffic generation no doubt, but the quality of that traffic is highly questionable.
3) Link exchanges. Exchanging links with related websites can be useful, but exchanging links with just about anyone and everyone will not really serve much purpose, because the search engines, though they give a very high importance to the number of back links you have, also take into consideration the relevance of the content, on those source link pages, to your website.
4) Social marketing. Participating in forums “related” to your product segment can be beneficial in traffic generation to a small extent, if you share useful information with the readers of that forum and end your posts with a link to your website.
5) Mass emailing. Unfortunately, this once-very-successful method of traffic generation has totally lost its effectiveness today, because people are simply not interested in clicking on links from strangers anymore. It can even get you blacklisted as a spammer today in fact!
6) SEO. This is still by far one of the best techniques for getting good-quality traffic, which has the potential of “converting into customers.” The idea is that, if search engines find your site good enough to list it in the top 10, then it must have some useful information regarding whatever they are looking for!
7) Pay-per-click. Highly expensive and equally misused method of traffic generation! Before you can figure out what’s happening, your competitors would have started clicking on these pay-per-click ads!
8) Directory pages. Well-organized directory pages of related products are a useful resource for visitors and can assure a fairly decent percentage of both one-way and reciprocal links.
The above compilation was just a small endeavor to make it slightly easier for you to select the most suitable method of traffic generation for your needs.
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Sunday, March 7, 2010
Use Pictures On Your Blog To Boost Traffic Starting Now.
Blogs that use pictures are shown to be accessed more often than plain text blogs. If you are looking for an interesting way to boost traffic to your site, you might want to think about including pictures. Adding pictures to your blog is typically not a hard task. Most blogging programs will have areas in which you can quickly and easily add pictures. Keep in mind that if you are involved in a program such as Google Adsense, pictures won’t always correspond as well for your ads as text will however. Overall pictures provide readers with a better understanding of what you are trying to convey over your blog. If you are wondering why pictures boost traffic, consider these explanations.
Scanability:
One surefire way to boost traffic on your blog is to create a blog with a high level of scanability. When your blog can be easily scanned for content, viewers are more likely to want to visit your blog again. Experts say that it takes almost 25% more energy for the eyes and brain to read words on a computer in contrast with reading them on paper. Therefore, although readers may not know it, they are likely to read much less on their computer screen. This is because it takes longer to read the words and uses up more energy.
Sixty percent of the people who read your blog will not read it word for word. They will simply scan through it looking for your main points. They almost always read the headlines and also look at the pictures. Pictures always help make your blog more easily scanned because they offer a break for the eyes and the brain. The eyes and brain will look at the picture in a different manner than they look at words on a blog. Offering the eyes and brain a “break” will allow your blog to be scanned easily. In turn, when it can be scanned easily, the readers will keep coming.
Keeping the Interest:
One thing that bloggers tend to do is go on and on about one thing endlessly. It is important to limit each post to a small amount of words because if you don’t, your reader will get bored. To avoid losing a reader’s interest you can shorten posts and bring your main point to the forefront. You can also add pictures to your blog. Adding pictures is the perfect way to keep the interest of your readers. If you are talking about a lovely plant you have grown in your yard or an unusual looking dog you just adopted, consider adding a picture of it to your blog.
You would be surprised at how much more traffic you can bring to your site. People will be able to connect more with you about the subject you are posting about. They will be able to laugh with you at pictures you find funny and admire those that you treasure. You will be maintaining a “friendship” through your pictures with your readers.
If you want to add pictures to your blog, you might want to consider investing in a digital camera, if you don’t already have one. This will make putting the pictures onto your computer a much easier task to begin with. After you master this task, read the “help” information on your blogging software to understand how you need to add the pictures to your blog. Pay special attention to any size requirements or suggestions. Some blogs will only allow a specific amount of space for graphics, so you will need to be aware of that amount.
Adding pictures to your blog is a great way to allow your blog to be easily scanned and to keep the interest of your readers. When you do use pictures you will see your improvements easily. Your readers will return to see what you have to say and new visitors will be interested and entertained. By connecting with those who read your blog via pictures, you will be building lasting relationships with your readers. Just be careful about what types of pictures you add. You should not post someone on your blog without their permission so if you are posting a photo of someone you know, be sure to ask them first.
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