Major television networks have been in control of what you watch, when you watch it and how often you watch the programs that interest you. With the social boom caused by web 2.0 including social networks and online movies and video, major television networks can no longer confine your mind to their broadcasts for entertainment.
Chris Anderson (author of The Long Tail) hit the nail right on the head... In his book, he predicted that television's viewing audience will spend more time on the Internet than watching TV. This former viewing audience will entertain themselves by going to websites they are interested in (to do whatever is more interesting to them than watching TV). Chris predicted that people will spend their time more involved in their personal "long tail" interests.
This trend is bad news for the television networks!
The Internet offers television’s former viewing audience better entertainment because they can do, see and hear what they want and when they want. The big television networks no longer have a monopoly on the public’s entertainment and mind share.
To make matters worse... with the advent of DVR (digital video recorders) less and less people are watching television commercials (the lifeblood of the major TV networks). The average person with Internet access is spending 4 times longer online than watching TV. The effectiveness of television advertising is dwindling exponentially and to make matters worse, 90% of DVR owners are fast forwarding through television commercials!
The truth is, people hate commercials. We all know that sigh when you're intensely involved in your favourite TV show just to be distracted by 2 minutes of commercials. Most people have learned to ignore commercials, even if they are watching them!
All the big brand advertisers that you see on television are well aware of the fact that their advertising dollars are not as well invested in television ads as they once were. These major brands, including the BIG 8 in advertising, have been looking to the Internet as an alternate form of advertising for quite some time now.
For the first time in history thousands of people are going to share in revenue that was formerly paid to major television networks. Millions of dollars are going to be paid on a residual basis to a "core group" of marketing partners... No hype intended or implied!
PPP is a way for advertisers (Like Harley Davidson or Taco Bell) to serve a 5 second audio advertisement to website visitors. It is a way for advertisers to target their 5 second audio ad to specific interests, demographics and geographic locations.
Big TV's ad revenue is dwindling because PPP offers advertisers a more cost effective advertising solution that has been providing positive Return on Investment (ROI) for over 2 years. PPP offers advertisers a way to reach their target audience and is the only form of media whose impressions and ad placements are verified by an independent 3rd party.
PPP is not new, it has been running for 2 ½ years, has over 66,000 advertisers and over 550,000 websites that serve PPP ads to their visitors.
The 550,000+ websites that currently serve these ads are responsible for 43 million streams (impressions) of advertisers' 5 second audio ads on a monthly basis.
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Showing posts with label ads. Show all posts
Showing posts with label ads. Show all posts
Saturday, September 28, 2013
Friday, December 28, 2012
How to get a job at an Ad Agency?
Getting a job at an ad agency is having tons of creativity. Advertising business is all about creativity; once the creative juices begin to flow the rewards are overwhelming. A good degree can take you places. Any course or a degree at a reputed university or an advertising school is a big advantage. People with fewer resources can utilize the Internet to maximum, as lots of material regarding advertising is available online, learning from the comfort of home. Having internship experience counts when trying in an ad agency. Internship provides ample exposure to the advertising industry and basic training can be skipped after getting a job. It is better to opt for an entry-level position as this makes your foundation in advertising very strong.
Many successful people are known to have started from the bottom most position. This provides us with an opportunity to work outside the job zone assigned which helps to learn the tricks of the trade. Even if future doesn’t look bright enough in the present institution this experience will certainly count when looking for a job elsewhere.
The resume is an important part of the job search and should reflect the creativity of the applicant. It should be amusing and at the same time professional too. Addressing a letter to the Creative Director of the company can be of good help. Find out thoroughly about him before writing a letter, which might also help in creating an impression during the interview. If the response is taking time don’t hesitate to post another letter. Calls are usually not appreciated as most of the people at an ad agency are busy round the clock and professionals at a higher position have to deal with many projects at once.
Look out for people in your the network which can sometimes fetch opportunities through references. These networks can be a source of information about the seminars, educational workshops and local advertising clubs. Doing voluntary work for special events will be worth the effort because if the work is really eye catching it will be appreciated by the guests who visited the event and one of them can be a potential employer.
If the big break seems real far its better to start freelancing rather than wasting time. Try creating original work and approach ad agencies and small business with your work. This can spice up the on-going job hunt. A graphic designer and a copywriter will have an advantage in this approach. If it’s hard to get a start create spec ads. Spec ads are personal versions of a published ad. A little bit of twist can sometimes result in a better ad than the actual one. Even if it isn’t this sure will bring you opportunities in small local businesses.
Start with businesses residing in your locality like the grocery store or the butcher’s shop. Later on approach television and radio stations. They always have vacancies for commercial writers and need a helping hand to develop programs. Since the income is less in these type of jobs its easier for a beginner to get a job.
Many successful people are known to have started from the bottom most position. This provides us with an opportunity to work outside the job zone assigned which helps to learn the tricks of the trade. Even if future doesn’t look bright enough in the present institution this experience will certainly count when looking for a job elsewhere.
The resume is an important part of the job search and should reflect the creativity of the applicant. It should be amusing and at the same time professional too. Addressing a letter to the Creative Director of the company can be of good help. Find out thoroughly about him before writing a letter, which might also help in creating an impression during the interview. If the response is taking time don’t hesitate to post another letter. Calls are usually not appreciated as most of the people at an ad agency are busy round the clock and professionals at a higher position have to deal with many projects at once.
Look out for people in your the network which can sometimes fetch opportunities through references. These networks can be a source of information about the seminars, educational workshops and local advertising clubs. Doing voluntary work for special events will be worth the effort because if the work is really eye catching it will be appreciated by the guests who visited the event and one of them can be a potential employer.
If the big break seems real far its better to start freelancing rather than wasting time. Try creating original work and approach ad agencies and small business with your work. This can spice up the on-going job hunt. A graphic designer and a copywriter will have an advantage in this approach. If it’s hard to get a start create spec ads. Spec ads are personal versions of a published ad. A little bit of twist can sometimes result in a better ad than the actual one. Even if it isn’t this sure will bring you opportunities in small local businesses.
Start with businesses residing in your locality like the grocery store or the butcher’s shop. Later on approach television and radio stations. They always have vacancies for commercial writers and need a helping hand to develop programs. Since the income is less in these type of jobs its easier for a beginner to get a job.
Friday, April 23, 2010
Pay Per Play, Will you miss the boat?
The Pay Per Play opportunity is a great way for webmasters to earn money. People call it Pay Per Play because website ownersget paid when an audio advertisement gets played on their website. I like the idea of the Pay Per Play program because it's gearedtowards playing contextual or relevant ads based on what a website is all about. So if I have a sports related website then allof the ads played on my website will be sports related and the best part about the Pay Per Play opportunity is that no clicks are involved to make money.
The idea came from when Google started allowing webmasters to place contextual advertisements on their websites to earnmoney. This form of advertising has paid off for the publishers and has made webmasters very wealthy since its launch. Alot of people are expecting the Pay Per Play revolution to be just as successful as Adsense. I personally believe that Pay Per Playwill be successful but requires alot of people who do run across these kind of advertisement some time to get used to becauseinternet surfers are not used to hearing audio play from webpages to often unless they are on sites like YouTube.
The launch for Pay Per Play will begin February 1, 2008 and has already over 60,000 advertisers lined up to promote their productson relevant websites across the world wide web and have over 25,000 members ready to let the pay per play ads play audio on their websites that make them money. Could Pay Per Play be the biggest form of advertisement since the release of Adsense as far as the internet is concerned? I don't know but sure don't won't be left out in the cold if this is the next BIG thing that's hits the net and makewebmasters wealthy. Pay Per Play has announced that they will be shutting the doors to their program soon to all outsiders.
So my advice to you is if you want to know more about this once in a life-time Pay Per Play opportunity then visit http://imtiaztips.blogspot.com that's if the doors aren't shut already.
Who knows, maybe Pay Per Play might flop and be the biggest hype of the year. However, I rather be a person who joins the Pay Per Play revolution and have the Pay Per Play program flop than a person who doesn't have access to the program and watch webmaster make a lucrative income from the sidelines.
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