Did you know there is an essential difference between the way web designers look at the way they design a web page and the way the consumer evaluates the effectiveness of a web design.
* Web Designer: Interested in every subtle nuance of color, graphic and texture.* Consumer: Interested in how fast the page loads.
* Web Designer: Includes links throughout the design for a variety of locations within the web design.* Consumer: Clicks on the first promising link and hopes it’s something interesting.
* Web Designer: Interested in the color coordination and presentation of design.* Consumer: Searches for bullet points to help gauge whether the site will be useful.
Content over Creativity
In many web designs the site is built on the premise that the beauty of the site is what will win customers. The consumer, on the other hand, has seen hundreds of sites and is often only curious to know if your site is going to help them or not.
The average consumer will only read knowledge-based articles that catch their attention. Consumers often determine an article’s usefulness by scanning. If they lock in on material that connects they will stick around, if not they go back to ‘clicking for gold’.
Get to the Point
Unlike a television commercial, the consumer doesn’t have to wait to find out what they most want to know about your company. They can skip to the best parts, the end parts or they leave-whenever-they-want parts. It may work to your advantage to use multiple bullet points as well as multiple sub headings in an effort to help the consumer gain a quick understanding of what is in the article or page content and to find out quickly what they want to know.
For many consumers if you can’t provide these bits of detail they will keep searching until they find it.
Hurry, We’re Losing Them
Obviously not all consumers are like this, but many have grown up in an MTV society where the attention span is used to quick bits of information. So, the reality of web design is you may need to work to provide quick, segmented bits of information that work as a quick index of page information that can help consumers connect with your website.
Solutions
You may find you can actually reach consumers through a template rich web design/hosting option that allows you to develop content that is geared more toward the consumer and less to the sensibilities of a web designer.
Whatever method you chose for web design make sure you attempt to gain an understanding of how consumers actually ‘view’ your site. This understanding may help you discover the best ways to really connect with those who want a reason to stick around.
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Showing posts with label make a website. Show all posts
Showing posts with label make a website. Show all posts
Saturday, August 21, 2010
Tuesday, August 17, 2010
Web Design – You Are Replaceable And That Should Make You Happy
In the past there was always a fear that automation would replace (or displace) honest, hard-working citizens. While this may happen, there is reason to look at automation as an ally in online business.
If you were to conduct an online search you would likely find businesses that rely on personal contact, personal check and other hands on details as the only means of facilitating a sale.
I have encountered a few in recent days and this always has the feeling of being either ‘old school’, simply inefficient or a very small company. This always leads me to ask, “Why are they small?”
Beyond how customers may perceive this type of business it is important to note that from the standpoint of a business owner you may be spending more time working toward completing a sale than actually developing product.
By automating the process of sales you may find you have a more satisfied customer while eliminating a great deal of the personal headache you experience at making sure each customer is contacted personally.
This may include:
Web Design Automation: When you work to develop your online store it is important to choose a design option that will enable you to work as hands-free as possible in online sales.
Autoresponders – All this automated email delivery system to provide the most immediate contact with new and returning customers. This eliminates the need to develop an individual reply to each customer.
Forms – This can allow customers to provide a targeted response or question. It can aid in helping you understand their needs and in forming a reply (or developing a comprehensive FAQ section). This is another example of helping the customer without the need to baby-sit every online sale.
Automated Checkout – This may be your most valuable ally in automation. This can allow your customer to access an immediate sale. They don’t have to wait for you to receive their email and respond when they may be less interested, they can simply make the purchase and move on.
A cost-effective way to establish an online business with automation as your ally is through the use of template rich web builder software. This can allow you to make your site as automated as you need it to be at a cost that is much less than standard website development costs. The benefits of automation in website design really is an important part of both streamlining your business as well as allowing you to concentrate more fully on site development, marketing potential or product development.
More Articles:- http://plrarticlecollecton.50webs.com/ Related Links: Computers Technology & Internet Business[The Money making of a Niche ::Free Data Entry Work :: Imtiaztips Weblog :: Free Webmaster Articles :: More iPod Articles :: Download Freeware Software :: Updated Contents about Google AdSense for NEWBIES.
If you were to conduct an online search you would likely find businesses that rely on personal contact, personal check and other hands on details as the only means of facilitating a sale.
I have encountered a few in recent days and this always has the feeling of being either ‘old school’, simply inefficient or a very small company. This always leads me to ask, “Why are they small?”
Beyond how customers may perceive this type of business it is important to note that from the standpoint of a business owner you may be spending more time working toward completing a sale than actually developing product.
By automating the process of sales you may find you have a more satisfied customer while eliminating a great deal of the personal headache you experience at making sure each customer is contacted personally.
This may include:
Web Design Automation: When you work to develop your online store it is important to choose a design option that will enable you to work as hands-free as possible in online sales.
Autoresponders – All this automated email delivery system to provide the most immediate contact with new and returning customers. This eliminates the need to develop an individual reply to each customer.
Forms – This can allow customers to provide a targeted response or question. It can aid in helping you understand their needs and in forming a reply (or developing a comprehensive FAQ section). This is another example of helping the customer without the need to baby-sit every online sale.
Automated Checkout – This may be your most valuable ally in automation. This can allow your customer to access an immediate sale. They don’t have to wait for you to receive their email and respond when they may be less interested, they can simply make the purchase and move on.
A cost-effective way to establish an online business with automation as your ally is through the use of template rich web builder software. This can allow you to make your site as automated as you need it to be at a cost that is much less than standard website development costs. The benefits of automation in website design really is an important part of both streamlining your business as well as allowing you to concentrate more fully on site development, marketing potential or product development.
More Articles:- http://plrarticlecollecton.50webs.com/ Related Links: Computers Technology & Internet Business[The Money making of a Niche ::Free Data Entry Work :: Imtiaztips Weblog :: Free Webmaster Articles :: More iPod Articles :: Download Freeware Software :: Updated Contents about Google AdSense for NEWBIES.
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