Mobile provider is rolling out a new technology.

in world-famous Times Square, no less – that allows companies to send ads to mobile phones.
The bait that lands the fish? The closest ATM machine.

ATM machines have come a long way since their introduction to consumers in the 1970s. Now that ATMs are widely used by financial institutions, they represent a big profit center for banks.

A Federal Deposit Insurance Corp. report show that banks earn around $17.5 billion annually in consumer fees linked to ATMs.

But with the passage of the Dodd-Frank Financial Reform bill last year, bank ATM fees have been curbed, and consequently, they (along with ATM providers) have to find new ways to make money from ATMs.
That’s where the ATM/mobile ad campaign in Times Square fits into the picture.

Touch Point Technologies, a New York City-based mobile marketing firm, has inked a pact with FAM Capital Group, a national ATM operator that allows the 16 machines that FAM Capital owns in New York’s Times Square to carry mobile ad technology inside the ATMs.

The mobile ads are automatically transmitted to the smartphones of nearby pedestrians – a number that reaches 250,000 strong on a typical day in Times Square.

“Mobile billboards” represent big business of their own to advertisers. International Data Corporation reports that 491.4 million smartphones were sold globally in 2011, with 158 million sold in the fourth quarter of 2011 alone. Touch Point’s own data shows that 100% of smartphones have the capacity to communicate with other compatible devices – including ATMs with Tough Point’s mobile technology embedded inside – within 300 feet of each other.

There’s no study that shows how many of those 250,000 visitors to Times Square are staring down into cellphones, or how many are within a football field of an ATM machine, but the law of averages would suggest a ton of them.

That’s what Touch Point is counting on, even as unsuspecting passers-by are triggering a mobile ad in their phones as they walk by an FAM ATM unit.

"Times Square is an iconic world landmark defined by its advertisements and spectacular billboard displays that broadcast messages broadly to the area," says Barry Van Scoten, CEO of Touch Point. "The Times Square deployment connects brands with their audiences – who are primed to receive messages and to take action – in a way traditional billboards cannot.”

When consumers do look down in the vicinity of Times Square, advertisers will be waiting for them.

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How is this a money making article? Read it and you'll see how it works, step-by-step.

It is an article about writing an article that makes money. Once I have written it, I will then give away the article. Maybe it seems like one of the more unusual ways to make money, but it is right in line with the way the internet works.

Creating A Money Making Article

1. First you have to write a title that catches attention and has the right keywords in it. This has the keyword phrase "money making article," and apparently caught your attention. Make the title relevant to the article content, of course, or the reader will feel tricked, and may stop reading.

2. Have a short description that pulls the reader in. You might use the first couple sentences of the article for this. Tell the readers what they will find in the article, and leave them curious. You read this far, so that seems to be working.

3. Have useful information or good stories. It is even better if you have both.

4. Put the keywords in the body of the article, and in sub-headings, so search engines can find your article. Note that I used "money making article" in the sub-heading above, and I just used it again.

5. Create an "authors resource box" that makes the reader want to visit your site. Talk very little about yourself and more about why the reader should go to your web site. I'll be watching to see how well mine works in this case. Be sure the link to your website works.

6. Make money from visitors to your site. You could be selling your own products, or getting a commission for selling other people's products, or just be getting paid for the advertising there.

7. Submit your article to the best article directories on the web. This is where you "give away" your articles. Directory visitors read them there, and other web site owners take them and use them. Generally, they can't change a word in your article, and they have to make that link to your site (in the author's resource box) active. This is how you get traffic to your website.

8. Let the readers learn something, but let them know there is more. This gets them to your site, to learn more. For example, I outlined the basic process above, but I'm leaving out the list of the best article directories to submit to. Of course, in the resource box I will mention that it is on my website. This is how you create a money making article.

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