How Many Links Should I Have To Point At My Website?

Using links as a way to get your search engine ranking high is a good thing. The question that many people ask, though, is just how many links should you have in order to have this happen? Can you have too many? Link marketing is the use of links to build traffic to your website as well as to build your search engine ranking. These things go hand in hand. If you want to increase your search engine rank, work on your links.
But, How Much?

There is no real set number. It's not having ten or twenty or even having a 100. It is more about having the right type of links coming to your website. For example, you need to consider both reciprocal links as well as those that are one way links. One way links generate traffic to your site without luring someone away with additional links on your website. Reciprocal links, when placed correctly and used in the right overall manner can help as well.

Beyond this, you will want to work with having good quality links. The links should be related in some way to your website. For many this will mean finding webmasters that offers similar, but not the same content as your site. If you are in the market of refurbishing homes, you may want to have links at your site that are not directly related but indirectly. Here, you could have a roof specialist listed.

As far as how many links you should have pointing to your website, the best number to go with is as many as you can. Make sure that they are solid, well researched links, not something that is inexpensively purchased. Make sure they provide for both reciprocal and one way links. Use them correctly and your business really can benefit from them.

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Could The New Google Spider Be Causing Issues With Websites?

Around the time Google announced "Big Daddy," there was a new Googlebot roaming the web. Since then I've heard stories from clients of websites and servers going down and previously unindexed content getting indexed.
I started digging into this and you'd be surprised at what I found out.

First, let's look at the timeline of events:

In fact, it was in this thread: http://www.webmasterworld.com/forum3/25897-9-10.htm that the bot was first reported on. It concerned some posters who thought that perhaps this could be regular users masquerading as the famous bot.
Early on it also appeared that the new bot wasn't obeying the Robots.txt file. This is the protocol which allows or denies crawling to parts of a website.

Speculation grew on what the new crawler was until Matt Cutts mentioned a new Google test data center http://www.mattcutts.com/blog/good-magazines/#comment-5293. For those that don't know, Matt Cutts is a senior engineer with Google and one of the few Google employees talking to us "regular folk." This mention happened in November.

There wasn't much mention of Big Daddy until early January of this year when Matt again blogged about it asking for feedback. http://www.mattcutts.com/blog/bigdaddy/

Much feedback was given on the accuracy of the results. There were also those that asked if the Mozilla Googlebot (known as "Mozilla/5.0 (compatible; Googlebot/2.1; +http://www.google.com/bot.html)" in your visitor logs) and Big Daddy were related, but no response was made.

Now I'm going to begin some of my own speculation:

I do in fact believe the two are related. In fact, I think this new crawler will eventually replace the old crawlers just as Big Daddy will replace the current data infrastructure. http://www.textlinkbrokers.com/blogs/comments/310_0_1_0_C/

Why is this important?

Based on my observations, this crawler may be able to do so much more than the old crawler. For one, it emulates a newer browser. The old bot was based on the Lynx text based browser. While I'm sure Google added features as time went on, the basic Lynx browser is just that – basic. Which explains why Google couldn't deal with things like JavaScript, CSS and Flash. However, with the new spider, built on the Mozilla engine, there are so many possibilities.
Just look at what your Mozilla or Firefox browser can do itself – render CSS, read and execute JavaScript and other scripting languages, even emulate other browsers. But that's not all.

I've talked to a few of my clients and their sites are getting hammered by this new spider. It has gotten so bad that some of their servers have gone down because of the volume of traffic from this one spider!

On the plus side, I have clients who went from a few hundred thousand indexed pages to over 10 million in just a few weeks! Literally since December, 2005 there's been a 3500% increase in indexed pages over an 8 week period! Just so you know, this is also the client's site that went down because of the huge volume of crawling happening.
But that's still not all.

I have another client which uses IP recognition to serve content based on a person's geographic location. If you live in the US you get American content and pricing; if you live in the UK you get UK content and pricing. As you may imagine, the UK, US, Canadian and Australian content is all very similar. In fact about the only thing noticeably different is the pricing aspect.

This is my concern – if the duplicate content gets indexed by Google what will they do? There's a good chance that the site would be penalized or even banned for violation of the webmaster quality guidelines set forth by Google here: http://www.google.com/webmasters/guidelines.html#quality
This is why we implemented IP recognition – so that Googlebot, which crawls from US IP addresses only sees one version of the site. However, a review of the server logs shows that this new Googlebot has been visiting not only the US content but also the content of the other sections of the site. Naturally, I wanted to verify that the IP recognition was working. It is. This leads me to wonder then; can this browser spoof its location and/or use a proxy?
Imagine that – the browser is smart enough to do some of its own testing by viewing the site from multiple IP addresses. If that's the case then those who cloak sites are going to have problems.

In any case, from the limited observations I've made, this new Google – both the data center and the spider – are going to change the way we do things.

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PHPBB2 is a terrific bit of open source software. Build the forum the way you want and then select the "mods" that work the best for you.

the program is free and with a little help from the PHPBB community, not impossible to install even for the novice. The program you will upload, however, is fairly basic in nature therefore modifications [or, mods as some prefer to call them] can be useful to install. I have found several favorites that have worked rather well for me. Now, I am plan on sharing that information with you!

Chat – What forum isn’t complete without a chat room. PHPBB2, for one. Yes, you have to install one yourself but the IRQ chat add-on is certainly worth it and it works much better than some that I have seen on sites that contain this feature. EZBoard is one such site that comes to mind.

Who Is Online – As an administrator you already know who is online at any given time. Unfortunately, the “stock” version of this feature shows people who have been online only for the past five minutes. Fortunately, a mod has been developed that can extend this feature to fifteen minutes or later. Is this important? No, but it gives you a more accurate picture of what your real time traffic figures really are.

Google Ads – A special mod has been developed to permit you to run and display banner ads, much like Google’s AdSense. Hey, you want to make a little bit of money off of your site now don’t you?

Smilies – You do love emoticons, don’t you? Well even if you don’t, they can certainly spice up any forum. Lots of neat “paks” have been developed, some containing animated icons too. Especially nice to have around Yuletide for easy access to Christmas themed emoticons.

Disable Board Message – Being able to customize the message you have posted when your site is down is essential to clueing in your members as to the time when your forum will once again become activated. This mod does just that.

There are numerous other mods and styles from which you can choose. Some are easy to install while others are moderately so. A small group of mods are difficult to install and will take you well over one hour to complete. Choose your battles wisely and be careful when you install updates to PHPBB2. By not selecting a “patch” file update you can erase any modifications you made in just moments.

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