Saturday, September 28, 2013

10 Benefits Of Submitting Articles To E-zines


1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.

2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.

3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure.

4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe.

5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other e-zines that don't publish your articles.

6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your income.

7. You could allow e-zine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet.

8. You will get your article published all over the web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article.

9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits.

10. You could get your article guaranteed to run in an e-zine. You could agree to run one of their articles in your e-zine if, in exchange, they run yours in their e-zine. It's a win/win situation.

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100% conversion rate on your website visitors

Major television networks have been in control of what you watch, when you watch it and how often you watch the programs that interest you. With the social boom caused by web 2.0 including social networks and online movies and video, major television networks can no longer confine your mind to their broadcasts for entertainment.

Chris Anderson (author of The Long Tail) hit the nail right on the head... In his book, he predicted that television's viewing audience will spend more time on the Internet than watching TV. This former viewing audience will entertain themselves by going to websites they are interested in (to do whatever is more interesting to them than watching TV). Chris predicted that people will spend their time more involved in their personal "long tail" interests.

This trend is bad news for the television networks!

The Internet offers television’s former viewing audience better entertainment because they can do, see and hear what they want and when they want. The big television networks no longer have a monopoly on the public’s entertainment and mind share.

To make matters worse... with the advent of DVR (digital video recorders) less and less people are watching television commercials (the lifeblood of the major TV networks). The average person with Internet access is spending 4 times longer online than watching TV. The effectiveness of television advertising is dwindling exponentially and to make matters worse, 90% of DVR owners are fast forwarding through television commercials!

The truth is, people hate commercials. We all know that sigh when you're intensely involved in your favourite TV show just to be distracted by 2 minutes of commercials. Most people have learned to ignore commercials, even if they are watching them!

All the big brand advertisers that you see on television are well aware of the fact that their advertising dollars are not as well invested in television ads as they once were. These major brands, including the BIG 8 in advertising, have been looking to the Internet as an alternate form of advertising for quite some time now.

For the first time in history thousands of people are going to share in revenue that was formerly paid to major television networks. Millions of dollars are going to be paid on a residual basis to a "core group" of marketing partners... No hype intended or implied!
PPP is a way for advertisers (Like Harley Davidson or Taco Bell) to serve a 5 second audio advertisement to website visitors. It is a way for advertisers to target their 5 second audio ad to specific interests, demographics and geographic locations.

Big TV's ad revenue is dwindling because PPP offers advertisers a more cost effective advertising solution that has been providing positive Return on Investment (ROI) for over 2 years. PPP offers advertisers a way to reach their target audience and is the only form of media whose impressions and ad placements are verified by an independent 3rd party.
PPP is not new, it has been running for 2 ½ years, has over 66,000 advertisers and over 550,000 websites that serve PPP ads to their visitors.

The 550,000+ websites that currently serve these ads are responsible for 43 million streams (impressions) of advertisers' 5 second audio ads on a monthly basis.


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Thursday, September 19, 2013

How to Decide What to Outsource First When Money is Tight


For the independent entrepreneur, the demands on your time are often overwhelming from day 1. There are so many moving parts and things to do that there are never enough hours in the day. Even for the seasoned businessperson, it’s difficult to relinquish control of any part of their business. Still, every successful internet marketer has come to the point where they have to outsource some of their business in order to take it to the next level. How do you decide which things to outsource when you're ready, especially if cash is tight?
Before you even start to look for outsourcers, go through the following process:

Step 1. Make a list of all the tasks you hate to do.
It doesn’t matter whether you’re good at it or not, if the task is something you truly dislike doing, then it’s a good candidate for outsourcing.

Step 2. Look at where you add value in your business.
Make a list of tasks where you don't actually add much value. Examples could be formatting documents so they look nice for publishing or loading posts onto your blog from guest authors. If you’re not very good at writing, that’s a great opportunity to outsource also.

Step 3: Identify one-time activities.
Are there any jobs in your business that just need to be done once, and then they’re complete? Those are great for outsourcing too. For example, setting up a new blog and configuring it with plugins and themes is a one-time task that can be completed quickly by one person.

Step 4. Look at tasks that are easy to outsource first.
The one-off tasks are usually the easiest to outsource first and help you avoid making a commitment to a longer term investment. However, if there are mundane activities you are doing that are taking time away from the true value-added parts of your business, then outsourcing these can help you grow your business by leaps and bounds. If you already know that your business is profitable and could expand if you only had the time, then it may be worth outsourcing basic ongoing tasks.

Step 5. Make some decisions and start your search.
Organize your list of tasks to outsource into immediate, short term and longer term. What will you outsource right away vs. in a few months or a year? Once you've made a list of what you'd like to outsource, you'll be able to tell just what you need in terms of a real person. This often means hiring different people for different tasks since not everyone is good at everything. Get recommendations, search for people with good reputations on freelance sites, and make sure you always get samples of work. Finally, be sure to test someone before you commit a lot of money.

One of the most common statements by successful marketers is that they wish they’d outsourced sooner. However, it’s always easy to say something in hindsight. Take care to outsource wisely by making the most of your budget and testing your business model on a small scale first. Then, unless you want to drive yourself insane or only want a small income from your efforts, you will probably need to outsource some tasks.