How to Use Videos to Grow Your Business - Online Marketing Secrets

Video Marketing on YouTube, Metacafe and many of the other video hosting sites is a great way to build a web presence and be an unlimited source of FREE leads. People do business from people they know, like and trust. I get hundreds of leads from these sources. These leads also convert at a higher ratio, as people feel that they are more familiar with me because they have seen my videos. The best thing about video marketing is that your message is leveraged and the video falls into the category of one of my favorite marketing practices known as "infinite time". The effort you put into making the video, editing, uploading and writing the description creates a message that can be accessed 24 hours a day, 7 days a week 365 days a year from ALL OVER THE WORLD. Someone in Iceland can be watching your message at the same time as someone in New Zealand.

Videos are also a great way to organically increase your rankings with the search engines, as the engines will rank videos triggered with keywords higher than standard pages, as people are very willing to watch videos for information.

The best strategy for video marketing is to create a channel. This will enable you to create a brand, which is also a crucial marketing technique. This is the center of all your video broadcasting. You will be able to create a station that instantly broadcasts all over the world for FREE.

Typically the categories in which you want to create the videos fall into two categories:

1) Generic Guidance-these are designed to address specific issues or questions for others.
2) Specific Information-these are designed to educate very specific goods or services.

A very effective formula is 80%/20%. When your channel is 80% general content that can benefit the general needs of your audience, people will have reason to come back again and again. It is ok to have 20% of your content be informational specifically to you goods and/or services.

Remember, this is a much better ratio than the way we are programmed from television (30 minute show=22 minutes of content and 8 minutes of commercials) and because the videos are an option, the perception is that your channel is totally content driven with no commercials (sales pitches). Of course, the best videos are the ones that offer a solution to a problem that is interesting content in itself.

There are many "tricks" to growing your channel and I will share those with you in my next article:
Online Marketing Secrets: How To Get People To Watch Your Videos And Subscribe To Your Channel

David Kelsey is an Online Marketing Coach and Team Leader for Quattro University. He is also a partner in a Real Estate Company, Kelsey/Ashworth. David is now writing an ebook and enjoying his entrepreneur lifestyle, helping others become successful.

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How to Test and Improve Your Internet Speed Quickly

Internet connectivity has become essential in our lives. Most of us work from home, while few do the office work from home. Therefore, it is important to have a reliable and fast Internet connection. Many of us complain about slow Internet speed and want to increase it by increasing memory or upgrade system processor or ultimately buy a new computer. You can increase the RAM, if the is RAM is less for the number of programs you use. This slows down not only the computer but also the Internet speed. More RAM can be added any time you feel it is necessary. If you have a 0.5 GB system you may choose to make it to 2 GB and this will certainly make the system faster and the Internet speed too increases.

But if you have a system with high configuration and a high RAM, you may need to think of other choices to run the system as well as the Internet faster. Check if there is anything within the system that is slowing down the Internet speed such as presence of a virus or an adware, spyware or malicious software which will contribute in bringing down the speed of the Internet.

Check the system with the latest version of anti-virus software. Run the scan to see if the system is infected with adware, spyware or a virus. If the scan results show positive, quarantine that particular group and fix the problem. This should automatically increase the system speed as well as the Internet speed.

If the system is not infected with any malicious program and still the Internet speed is low, you can increase by removing all the temporary Internet Files, cookies (not the ones that are eaten, but that of computer's), remove all those unused programs and files (not used on regular basis by the user but they are always running).

Gone are the dial-up days, when it was taking irritatingly long hours to connect to Internet, with broadband the connectivity should not be an issue at all. Take care of your system and you are connected to the Internet at rocket speed.

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Web Based Training And Internet Enabled Technology

Just a few years ago, web-based learning through PCs was seen as revolutionary. Companies could put their orientations and ongoing trainings on line and all employees would get standardized learning. Soon, with the spread of wifi, router-based, and satellite wireless networks, people could tap into this type of training while on the run. A salesperson could get trained in the latest marketing presentation while riding on a plane to her or his next destination. Or a person could get oriented to their new job from home before the first day they work.

Now, web-based trainings have taken another step forward due to the technology involved in internet-enabling devices besides computers. There are some obvious examples of how this might work. For example, your TV may be connected to the internet in a way that allows you to tune in to a training or conference as easy as changing to a specific channel. You could use your DVR and truly get the most out of the conference.

There are also less obvious but still valuable examples of the potential of internet enabled devices. For example, an internet enabled printer could tap into web-based trainings in helping you maximize the quality of photographs before printing them. You could learn how to crop, sharpen, lighten, etc. your photos by having an online guide that directs real-time information to a nearby computer. That web-based guide, because the device is internet enabled, can actually “know” what you’ve just done and direct you about whether that was correct or not. If you have an internet-enabled all-in-one device, you could also learn how to scan and fax for maximum results.

There are even some far out, but truly interesting ways this technology could be used. In the kitchen, internet-enabled appliances could actually teach you how to cook as you go, sending information to a nearby monitor about when food is done, or ready for the next step. An internet enabled coffee maker could use web-based training to help you brew perfect coffee that responds in real time to the fineness of the ground beans, the temperature of the water, or the density of the resulting beverage.

In all of these examples, web based learning would take place in real time, and could lead to new skills being developed. And in each example there is also the potential of tapping into live help. In the first example, a guide could catch you up with whatever you’d missed in the conference if you “arrive late”. In the internet enabled printer example, live help could assist you when a document presents particular difficulty – the person on the other end could “see” what is going on in real time. In the third example, a cook could teach people how to cook her or his recipes almost like he or she is there – even checking the temperature and other information from their remote location.

Perhaps the most exciting aspect of web based learning and internet enabled technology is the ability for people to do things together even when they are far apart. Literally hundreds of people could be part of a web based conference that helps them learn the latest uses for an internet enabled device. Or, your friend, relative, or teacher who knows how to do something you don’t could provide you with web based learning where they can see and react to your input on an internet-enabled device.

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