Business resource: Business related podcasts

Among the many genres or types of podcasts there are some that are have moved beyond the entertainment or plain informational aspect of podcasting (which was very prevalent during its very early years). These new genres have a far more loftier aim – to inform AND help people. There is a whole new wave of podcasts that have adopted this goal and they run the gamut of topics from technology, science, economics, even home improvement. But by far, the podcast type that is seems to be experiencing a massive push in popularity among podcast fans are business podcasts.

Business podcasts are still in its infancy but when it comes to popularity it is considered as one of the most popular on the internet. There may be many reasons why business podcasts have achieved such a high level of popularity in such a short time. One very important reason is that most people (be it “casual” podcast listeners or more experienced businessmen) have a fascination on how to handle a business correctly. Most people have a belief that operating a business is a very hard task and they need all the help they can get in order to make their business run smoothly and successfully. And if they can get that information from business experts then all the better.

Another reason why business podcasts are quite popular is because of the need for self-improvement. There are people who think that since they will be investing some time listening to podcasts then it may as well be about something that will improve themselves personally or professionally.

Business podcasts are also entering the marketing mix of most companies and online businesses. Business owners and marketing professionals have realized that business podcasts are a great way to drum up attention for a business. A podcast about a business’ core market gives the impression that the business is a prime mover in the industry and a source of credible information. This will definitely increase the corporate equity of the business.

Some of the most popular business related podcasts on the internet right now include:

B-EYE-Network - Solution Spotlights – This podcast are all about one on one interviews conducted with some of the top software company executives in different sectors of the industry. The interviews usually revolve around the insights these executives give with regards to products, business and industry trends. The interviewees are considered as some of the most recognized experts and leaders in the industry.

Knowledge@Wharton – this podcast is actually the online research and business analysis journal of the Wharton School of the University of Pennsylvania. This program was launched in order to help bring out the knowledge and information that the school possesses to a wider audience.

Manager Tool – this is a very helpful weekly podcast that aims to give listeners the information, tips and advice in order for them to become more effective leaders and managers. Every week, a new tool or technique is discussed in depth so that listeners can be aided in achieving their management objectives.

So you have decided you need a website. What next?

Before you contact some web designers to get a quote, you will save yourself time, money and trouble by first sitting down and thinking about what you actually need. The more you can “nail down” your requirements, the more likely you are to get a better price, and not be surprised by getting a bill for extras at the end of the project.

First, think about what you want from your website:

Do you want to sell products online, using a shopping cart and some method of accepting payments?
Do you want your site to be a “static” online brochure, showcasing your products or services?
Do you want your site to generate leads & enquiries for you to follow up directly?
Is your site primarily aimed at providing information for existing customers?
Is your site going to be a useable, interactive service e.g. searchable property database?

Now consider how many pages you will need. Web designers will use this as an important factor when quoting you; if you initially ask for too few, you may get a bill for extras. Ask for too many and you may be paying more than you need to.

Think about the titles of the pages you need (as they appear in the site navigation) As a minimum, you will probably need “Home”, “About Us” and “Contact Us”. Now give some consideration to the design of the site. Do you have a colour scheme in mind? Do you want some Flash animation? What sort of imagery do you want used? TO get some ideas, surf the Net and note down any websites you find that you like the look of, and give the URL to web designers. This will help them get an idea of what you like.

You should also consider which technical issues are important to you.

Does you site need to be:

* Fast Loading? If your target market are home users, a large proportion may still be on slower dial up internet connections.

* Graphically Intensive? Perhaps you need to appeal to corporate users, by employing a strong, professional design.

* Optimised for a particular screen resolution? Do you want the site to look best on 1024 x 768 resolution screens, or perhaps your target market is more likely to have older PC’s with screen settings such as 800x600.

* Updated yourself? If you regularly need to change the text/images of your site, you may need to ask for a quote for a Content Management System (CMS). Ask fort his to be identified as an optional cost, so you can judge if it is cost effective for you. Alternatively, you could purchase web editing software (such as Macromedia Contribute) though you will need to make your web designer aware that this is what you will be doing.

* Aimed at specific end users? Perhaps your target market are printers or music industry professionals, who tend to use Apple Mac computers. If so, make your web designer aware of it – many designers do not pay much attention to checking web sites run correctly on Macs.

By taking a little time to consider the needs of your website, you will help your web designer immensely, getting the site you want at a cost effective price.

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Web Based Training And Internet Enabled Technology

Just a few years ago, web-based learning through PCs was seen as revolutionary. Companies could put their orientations and ongoing trainings on line and all employees would get standardized learning. Soon, with the spread of wifi, router-based, and satellite wireless networks, people could tap into this type of training while on the run. A salesperson could get trained in the latest marketing presentation while riding on a plane to her or his next destination. Or a person could get oriented to their new job from home before the first day they work.

Now, web-based trainings have taken another step forward due to the technology involved in internet-enabling devices besides computers. There are some obvious examples of how this might work. For example, your TV may be connected to the internet in a way that allows you to tune in to a training or conference as easy as changing to a specific channel. You could use your DVR and truly get the most out of the conference.

There are also less obvious but still valuable examples of the potential of internet enabled devices. For example, an internet enabled printer could tap into web-based trainings in helping you maximize the quality of photographs before printing them. You could learn how to crop, sharpen, lighten, etc. your photos by having an online guide that directs real-time information to a nearby computer. That web-based guide, because the device is internet enabled, can actually “know” what you’ve just done and direct you about whether that was correct or not. If you have an internet-enabled all-in-one device, you could also learn how to scan and fax for maximum results.

There are even some far out, but truly interesting ways this technology could be used. In the kitchen, internet-enabled appliances could actually teach you how to cook as you go, sending information to a nearby monitor about when food is done, or ready for the next step. An internet enabled coffee maker could use web-based training to help you brew perfect coffee that responds in real time to the fineness of the ground beans, the temperature of the water, or the density of the resulting beverage.

In all of these examples, web based learning would take place in real time, and could lead to new skills being developed. And in each example there is also the potential of tapping into live help. In the first example, a guide could catch you up with whatever you’d missed in the conference if you “arrive late”. In the internet enabled printer example, live help could assist you when a document presents particular difficulty – the person on the other end could “see” what is going on in real time. In the third example, a cook could teach people how to cook her or his recipes almost like he or she is there – even checking the temperature and other information from their remote location.

Perhaps the most exciting aspect of web based learning and internet enabled technology is the ability for people to do things together even when they are far apart. Literally hundreds of people could be part of a web based conference that helps them learn the latest uses for an internet enabled device. Or, your friend, relative, or teacher who knows how to do something you don’t could provide you with web based learning where they can see and react to your input on an internet-enabled device.

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Five Stumbling Blocks To Successful Networking And How To Overcome Them

The ability to connect with people is essential to success in any business. Professional networking events present opportunities to interact with others on a personal level and to develop profitable relationships. These occasions are critical for anyone who wants to grow a business or promote a career.

Many people are simply not comfortable walking into a room full of strangers and striking up conversations. Here are five common stumbling blocks that you may face and tips to help you overcome them.

A Reluctance To Talk To Strangers: You were taught at an early age not to speak to people you don't know. It's not safe. In certain situations today this is still good advice. In business, however, talking to strangers is a way to generate interest and support for your products and services. If you only talk to the people you already know, you will miss out on opportunities to make new connections and establish valuable contacts.

To get past your discomfort in talking to strangers, set a goal for yourself before you attend any networking event. Decide how many new contacts you want to make or how many strangers you want to meet. In some cases, you may specifically target individuals whom you'd like to know. Next come up with some icebreakers or conversation starters. Have questions prepared that you can ask anyone you meet at the event. You may want to inquire about other people's business, their connection to the sponsoring organization or their opinion of the venue.

Lack of a Formal Introduction: It's much easier to make a new contact when there is someone else to handle the introduction and pave the way. If you wait for another person to make the move you may not meet anyone. At networking events, the goal is to meet as many people as possible.

This is the time to take the bull by the horns, walk up to people you don't know, introduce yourself and start a conversation. You can do this if you have prepared your self-introduction in advance. You will not introduce yourself the same way on every occasion. Perhaps it is your first time to attend an association meeting. In that case, you might want to say that as part of your introduction. Let people know who you are, why you are there and give them a reason to ask more abut you.

Fear of being seen as Pushy: You may think that you will turn people off if you are assertive and that if they want to talk to you, they will make the first move. If this is your line of thinking you will find yourself spending your time alone at the reception or meeting function and leaving without a single new connection. Being open, friendly and interested does not turn people off. You will not come across as overly aggressive if you seek out the "approachable" people. These are the ones who are standing alone or who are speaking in groups of three or more. Two people talking to each other are not approachable because they may be having a private conversation and you would be interrupting.

Thinking That Other People May Not Like You: There is always the risk that the other person is not interested in you and doesn't want to meet or talk to you. It happens. If that is the case, don't take it personally. Nothing ventured is nothing gained. When you get a cold shoulder, smile, move on and say to yourself, "Next?"

Having Your Intentions Misunderstood. Approaching someone of the opposite sex to begin a conversation may seem more like flirting than networking. This is more of an issue for women than men. Women have an equal place in the work arena and need to make professional connections the same as men do. Women in business can no longer afford to hold back when there is opportunity at hand.

Neither men nor women will have their motives misinterpreted if they present themselves professionally in their attire and if they keep the conversation focused on business issues or topics that are not personal or private. Whatever your stumbling blocks, face them before the next networking event and devise a personal plan for getting past them. Once you do, you will find yourself connecting with confidence and courtesy on every occasion and the results will be reflected in your bottom line.

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Creative Ideas to Follow Up After a Presentation

In this day and age, it's simply not enough to call on someone and make a presentation. If you don't follow up at least 7 times, you are wasting your time, as well as theirs. The more time you put into getting to know your potential customers, the better your relationship will be.

Because of that, you need to follow up after a presentation, at least 7 times, and sometimes longer. Here you'll find some creative ideas to follow up that will be sure to impress anyone.

1. Your first follow up should be a hand written note, thanking them for their time. Use a nice card, embossed with your logo, if you want, or just a simple "Thank You" card available anywhere.

2. Second, find some "Cheese Straws" at a specialty store, and send it with a note saying: "Grasping at straws to find the perfect solution to...(include a problem you can solve for them)? We can help! This is not only a cleverly worded reminder of your presentation, but something for them to taste and remember you by.

3. Rolodex cards are excellent reminders: include a note that says: "We are always at your fingertips when you need us!" Make sure your rolodex card has the little tab at the top with either your name, or the biggest benefit of using your services: this will make it stand out from the others cards in the file.

4. Next, send a bag of popcorn with a note saying: "Just popping in to remind you that we can.... " (mention one of the benefits of using your services or products).

5. A coffee mug imprinted with your logo, and filled with some coffee packets and even a cookie could be next: this will remind them of your visit every time they enjoy their coffee.

6. A seed packet with this message: "We would love to help you grow your business" is another original idea that will leave a great impression.

7. Chocolate business cards will be a tasty reminder of your services. This one may be a little more expensive, but well worth the cost. You'll need to pay for a plate with your logo, but it's a one time cost that will pay you many times over. The chocolate business cards are a great conversation starter, and something that will separate you from your competition.

These are just a few ideas: there are many more ways to keep your name in front of your potential clientele.
And to keep track of what you did, create a folder for each presentation and set up your follow-ups before you even go to your presentation.

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Paint Like Monet Using Photoshop Paintbrush Tool

Learning to use the paintbrush in Photoshop is easy with Photoshop Fast Track. You will be creating original works of art within minutes.

The Photoshop paintbrush has more uses than you might imagine. When you get good with the paintbrush you will be able to create some awesome graphics.

Photoshop has two types of paintbrushes you will be using.

Airbrush:
The first type of paintbrush available in Photoshop is the airbrush. This paintbrush tool is very much like using a can of spray paint. It virtually sprays the paint onto the image or canvas.

Photoshop gives the user maximum control by allowing you to adjust the diffusion or amount of pain being applied as well as the speed with which it is applied to the canvas. There are also many different brush sizes and shapes you can use.

Paintbrush:
The paintbrush tool is more like using an actual paintbrush and applying paint by hand. Much like using a real paintbrush the virtual paintbrush in Photoshop applies paint in much more even distribution compared with the airbrush tool.

You will have fun experimenting with the different options available for creating digital works of art using the paintbrush in Photoshop.

The best thing about it is that you don’t have to worry about mistakes as you would on a traditional canvas using real paint.

This is especially true if you are working in layers. If you don’t like your results simply delete that layer and try something else.

Free daily email tips on mastering Photoshop and also view a Free articles. This is a a short video shows you how to remove "red-eye" from a photo.

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Getting The Upper Hand With Photoshop Layer Sets

Anyone who plans on spending any length of time wandering the halls of Photoshop should consider learning how Photoshop layer sets work.

Layers are crucial to the entire mechanism of Photoshop design and enhancement.

The Photoshop “Layers” palette maintains a precise history of all your keystrokes… so you don’t have to remember anything.

Layers can be likened to your command post, so it behooves you to spend some time in there. Let’s take a brief look around right now.

Hmm, looks complicated, doesn’t it? Well, unlike a lot of other functions inside Photoshop, Layers really is pretty simple.

Basically, it isolates different sections or transformations so you can work on them without affecting the rest of the image.

Which really comes in handy when you find yourself up against the wall and need to start that particular enhancement over: just throw that layer away.

Your Photoshop Layers box will automatically create a new layer for you for some changes, but you can also create a new yourself.

On your top menu bar, click “Layer,” then “New.” You’ll see a brand new, empty layer appear inside your Layers box. Notice that it has been highlited and the “background,” or original, layer is not.

The highlighted layer is the active layer, meaning that’s the one you’re presently working on. To activate a different layer, simply click on it, and Photoshop highlights (activates) it for you.
Becoming aware of this one function is essential for successfully working in layers.

(Note: Photoshop CS2 lets you activate multiple layers.)

Once you have a few layers inside your Layers dialog box, try clicking the eyeballs next to each one.

You’ll see that in this way you can visually isolate layers so you can tell exactly what it is you’re working on.

At times, you will find yourself creating many, many layers for a single image. When that happens, it gets difficult to find the layer you want to affect.

The solution to this problem lies in creating groups, or “layer sets.” Grouping layers allows you to place them into a folder. (In Photoshop CS, first link the layers, then choose “New Set from Linked” on the side menu of the Layers box.)

In Photoshop 7, you create a group by choosing each one, then clicking “Group with Previous” inside your Layer option in the top menu. Or you can click the tiny folder icon at the bottom of the Layers palette and drag the layers into that layer when it appears, then click the collapse arrow to the left of the set folder to hide the layers inside the folder.

If you want to get rid of the set folder later, highlight it, then click Layer, Delete, Set, then choose either “Set and Contents” or “Set Only.”

Some versions of Photoshop require you to choose your layers and then “Shift-Click” on the bottom folder icon to create a set folder. In Photoshop CS2, you can align layers by choosing View > Show > Smart Guides.

Like all the other fabulous Photoshop functions, Layers offers almost limitless ways to affect your photos and the way you maneuver around inside Photoshop itself.

Master The Basics Of Adobe Photoshop With My 2 Hour Easy To Use Photoshop Video Tutorial.

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Your Website Really Needs a Physical Address

I see it happening all the time websites with no physical mailing address. It's as if they don't exist anywhere but in the scary world of cyberspace. I say scary because that's exactly what a high percentage of the web browsing population thinks of the Internet. When these people are looking to purchase a product and don't see a physical address, they get scared, and very likely abandon the purchase. And don't think that a typical email address for your contact information cuts it. People want a physical location.

So, what do you do? Simple. Use a physical mailing address as a contact option in your 'Contact Us' page and/or website order form. However, if you're a website owner that operates from your home, don't go and attach your home address to your website just yet, you might want to think about your mailing options.

Deciding where to have your business mail sent is not as straightforward as you might think. There are a few factors that you have to take into consideration quantity of mail received, length of time at location, convenience, and of course, cost.

The good news is that you have several options that are available to you:

Using your home address: Using your home address is definitely the cheapest option. To the small to medium size website owners, it is probably the best option. However, if you tend to grow rapidly, or if your website already has a large user-base, then your home address may not be the best option for you.

If you are selling products from your website and allowing customers the option to mail in their order (which is good practice – and many do), then you could potentially get a lot of mail, depending on the user-base of your website, of course. If this is the case, then your home mailman will not be happy with you at this stage! And you may also find yourself spending a half hour out of each day prying your mail out of your tiny home mailbox that is not big enough to accommodate all that mail. Furthermore, if you ever move you will need to forward your mail to your new location, which never seems to be as smooth as you'd like it to be.

Then there's the fact the all of your customers can easily find out where you live. Not that you're hiding from anyone! But you could find yourself in the situation where you have a few inquisitive customers that don't mind "stopping by" to ask a few questions!

Using a Mailing Services: The use of a mailing service can be quite expensive ($25-$45 per month). However, there are some benefits. You can assign a suite number or have a real street name assigned to your business address, instead of a P.O. box. This can give the potential customer the impression that your business has an office or building that resides at the location. However, I have found that the cost of this service usually outweighs the benefits associated with it. Nevertheless, the money you pay to use a mailing service is tax deductible as a business expense.

Using Mail Forwarding: Now, if you REALLY want to get fancy you can opt for the mail forwarding option. Here you can pay a company in a "big time" city like New York or Chicago to accept your mail and forward your mail to you. This is EXPENSIVE! And there is another major drawback - you are always getting your mail about 2-5 days late due to the forwarding time.

Using a Post Office Box: The use of a P.O. Box is, in my opinion, the best choice for those that run high traffic websites out of their home. Not only does your mail get to the P.O. Box more quickly, but also the cost is relatively cheap (about $50-$125 per year). Again, this cost is a business expense, so save your receipt and write it off!
In my opinion and experience, most people are accustom to the P.O. Box and do not mind sending orders to it. In fact, many big companies use P.O. boxes as a matter of conveniently keeping the mail separate.

There you have it, four good ways to make your customers feel more secure by adding a physical address to your website. Pick the one that suites you and your company's needs best – everyone is different. The important thing is to give your customers a place to send physical mail.

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Google To Remove All Search Engine Queries After Two Year Period

In the wake of growing concerns about Internet security, Google announced recently that they will be implementing a new policy of data retention, which will involve the deletion of all search engine queries after a period of 18 to 24 months.

Google is the first major search engine to set such a time limit for information retention, and has pledged to begin this process. Search Engine query information can reveal much about an individual user, based on the number of queries about certain topics, which has recently sparked criticism of Googles previous policy of keeping these logs of information for an indefinite period.

In a statement released by the leading search engine, spokespersons for Google responded to this radical new policy change by explaining that it is in response to feedback form both privacy groups and government agencies, and that the new policy will provide better privacy protection for it’s users. The amount of time that queries will be kept before deletion, they explain, is the time period required by many foreign laws which state that user information must be kept for up to two years in the event that it is needed for any legal and or court proceedings.

Per this new policy of the deletion of search engine queries, Google will erase eight of the bits that form a user’s Internet Protocol, or IP address, which is identifies the computer used in a search engine query. Google also has plans to make cookies, the small files that track user visits to certain websites, anonymous under the new policy. This amount of information kept, says the company, will help to improve services and aid in the detection of fraud, and will be used for no other purposes.

Retention of these search engine query records has been a much discussed and debated issue since the demand of the Justice Department that several websites turn over their query data. Yahoo Inc, AOL Time Warner, and Microsoft Corp complied with this demand, turning over the information, to the dismay of many Privacy Advocacy groups.

Google however fought this request in court and was allowed to provide a reduced amount of this user information.
Under this new policy, the disclosure of such information to any party becomes a non issue, since, in the words of Kurt Opsahl, attorney for the digital rights group, the Electronic Frontier Foundation you can’t disclose what you don’t have.
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Benefit of Expired Domains

When you are creating a business or new website on the internet, as you probably know you will need a domain name. This of course is the obvious for any internet business, without a domain name you will not have a website, end of story. Now if you are new to the internet business world (where have you been?) you may not realize the importance of SEO tactics. SEO tactics, if done correctly, are designed to give you an advantage within the search engine ranks. Of course, you may be sitting there wondering, “What in the world are you talking about”.

Well, this all leads to the title of the article and will answer the question what is the “Benefit of Expired Domains”. You see when an domain has been in use by another person and this person allows the domain to expire without renewing, the domain name is placed back into the pool of “domains for sale”. This is where the benefits begin to show, just like a new domain name, the expired domain name is available to anyone who wishes to purchase it. What is the difference between a new and expired domain name? Simple, the expired domain name has already been in use. This means that the previous own has likely invested a great deal of effort and time, not to mention money into the promotion of that domain name.

Furthermore, this means that the expired domain is likely all over the internet, with a multitude of back links. Think about it, taking possession of an expired domain name means less work for you and more time for other, more important issues. You will have the opportunity to take advantage of the work that someone else has already performed. The expired domain could already be listed with many search engines, forums, directories, and a wide variety of other websites that have this link already on them.

What does this mean?

Because the previous owner already did most of the legwork, it leaves less for you to do. The traffic specific to that expired domain now becomes your traffic, which leads to your sales, and ultimately your revenue. All of this because someone else was kind enough to do the work for you already and let the domain name expire.

Now surely you would know by now, that if you were to purchase a brand new domain name, you would have to do all the advertising, promotion, SEO work, submission to search engines, forums, and directories yourself. That is a lot of time, effort, and money spent on your part and trust when we say it takes a lot of all of the above to make a new domain work. It makes sense to take advantage of an expired domain does it not? We think so, you should find the expired domain of your choice today and begin taking full advantage of the legwork that has already been done for you and use it for your website.

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Just One Click Away - Advertise your web site with pay-per click

A thriving way to help optimize your online image is to consider using the pay-per-click advertising. What pay-per-click means is that you purchase sponsored links on the pages of search engine results. Search engines are used every minute of the day, which means advertising your website with pay-per-click will greatly increase the advertising of your website.

By advertising your website with pay-per-click, you are helping to advertise your business in what is usually an inexpensive way that is growing larger and reaching more people everyday. You can also tailor your pay-per-click advertising to fit your business or company budget needs. This is a plus for those of you who are starting out on a budget and want to stay away from paying a lot for advertising that may or may not be seen. By advertising your website with pay-per-click, your ad is surely going to be seen. More advantages to advertising your website with pay-per-click include the speed of advertising, the increase in traffic to your website, and the ability to research and compare data to see what works best for your website.

There are times, however, when advertising your website with pay-per-click can prove to be costly. For example, it will cost you more to use competitive keywords than it will to use that are not as competitive. Finely tune your keyword strategies. You can find information on the Internet on this or you might want to consider consulting a professional. Also remember not to bite off more than you can chew. Start with one pay-per-click provider first, using ads you have tested, and then extend your campaign accordingly.

Advertising your website with pay-per-click can be a very quick, inexpensive way to get your website and business rolling. Drawbacks can always pop up, but if you educate and prepare yourself, you will be able to make the most out of advertising your website with pay-per-click.

How to Earn More From Your Infoproduct Business

What is the best way to build an infoproduct business or expand an already successful one?

Create a physical product:

The hottest selling items on the Internet today are infoproducts. Ebooks, software, how-to courses, ezines, newsletters, self-improvement guides and an endless number of digital products are in demand on every conceivable topic. And with customers’ ability to instantly download their purchases, producing and selling a quality infoproduct can be your road to success.

Although the beauty of infoproducts is the ability to instantly download, the best way to increase your profits for the same product is to burn it onto a CD and include a printed companion manual. Selling a kit that might also include an audio CD and some kind of bonus materials has several advantages.

You can charge more for a physical product. Customers are willing to pay more for something they can have in hand and keep on the shelf or at their disposal on their desk. An accompanying manual or any other printed material is great for reading on the train home from work. And who hasn’t experienced the anticipation of the package delivery man at your door.

Another great benefit is that your affiliates now can earn larger commissions. There’s no better way to attract more affiliates and encourage your existing affiliate base.

But what about all the storage, packaging and shipping? Won’t that take a lot of time?

Yes, if you did it yourself. But that’s not necessary. This is where the whole concept comes together.

Since your goal is to build your business, not to take orders, burn CDs, print booklets, and get them to the post office, you can farm out all the work to allow you to concentrate on marketing and producing more and better products. Naturally it will cost money to have a third party do the work, but, again, the time you save can be better used to build your business.

There are many resources available to help you:

Manuals and booklets:

Printindustry.com is a website run by a group of professional printers set up to connect a print buyer with printing companies. When you submit your print request, let’s say 500 copies of a 40-page booklet, it is emailed to all the member printing companies that specialize in that type of printing. They then respond directly to you with price quotes. This can save you huge amounts of time from shopping different sites for competitive quotes.

CDs and DVDs:

Do a search for “CD replication,” and you will find many sites that will replicate CDs and DVDs for very competitive prices. For example, nationwidecd.com and tripledisc.com, to name just two, can supply a CD in a paper sleeve for under a dollar each.

For a little extra they will supply a jewel case with inserts in black& white or color, card board or vinyl sleeves, and any kind of labels. Nationwidecd also does some printing, so you might find other sites that also do both.

Fulfillment:

A fulfillment company warehouses your CDs, DVDs, manuals and booklets, puts them together and ships the orders. These companies handle every step from processing credit card payments to returns.

Fullfilmentadvisor.com is a good site to visit for resources on every aspect of fulfillment.

Here you’ll find detailed articles on exactly how fulfillment companies work, how to choose a fulfillment house, problems to expect, costs, and more. There are also hundreds of links to companies that perform every type of fulfillment service.

Your role as a business owner is to provide the best product you can to your customers. Creating a physical package in addition to your digital product, and farming out the order processing and fulfillment, will allow you more time to focus on building your business and increasing your profits.

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Better Online Communication Makes Business Sense

Many companies are now doing the majority or even all their business online and foregoing the “Brick and Mortar” storefront. It is easy to see why that trend has happened. For one thing, the cost of setting up such a business is relatively inexpensive and easy. There is no need to pay for the overhead of a physical building. Also, the cost of maintaining a Web site is minimal. Moreover, the Internet provides a convenient and efficient way of marketing products. As more and more people are spending time on the Internet, the market of online customers continues to grow.

But when businesses shift from face-to-face customers to anonymous online customers, there is a loss of personal connection and trust. All the online spamming and scamming hasn’t helped the matter at all. That has eroded the trust in E-commerce and the credibility of many companies. How are you gaining and maintaining customer trust? What are you doing as an online vendor to communicate to your customers?

In an online world, business just doesn’t stop after hours and on weekends. What are you doing to answer your customer’s questions? Here are a few things that you can do to improve communication with your customers:

1. Offer a Frequently Asked Questions (FAQ) page and online product support information. This is an excellent way of answering basic questions that may otherwise flood your support email. For example, our voice-changing product, MorphVOX, has a FAQ on the common issues that customers may come across. We also have provided detailed online documentation on topics that users may want to explore more. This takes care of roughly 95% of the questions people may have.

2. Add a support email link on your Web site for issues that can’t be resolved by the Web support. At Screaming Bee, we try to answer our customer questions within one business day. More often, we’ll answer questions within an hour of receiving the email. I believe that we have gained many loyal customers because of our aggressive efforts to meet needs in a timely manner.

3. Provide a message board or forum for customers to voice their opinions, add comments, and interact with each other. Remember that people are social creatures and like to be heard. This also helps to build up a community of users that are empowered and have a say in the products and services that you provide.

4. Write a personal email to each customer. Have you followed up on your customers after they have made a purchase of your products or services? This is essential, not only from the perspective of getting feedback on how to improve your offerings, but more importantly, maintaining the trusting, long-term relationship with your customer. Send them an email within 3-4 weeks of the first purchase. In this way their experience with your products and services is fresh in their mind. Remember, a customer who is ignored is a customer who is lost.

Spending time and effort on better communication with your customers will pay off. Your company will rise and fall not on the customers you gain, but on the customers that you don’t lose. Loyal customers will be the ones that give you the best testimonials. They also provide you with the richest, organic, word-of-mouth marketing. Remember that every happy customer is a testament of your company’s success.

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Learn some advanced speedy little tricks

Adobe Photoshop and just want to take a few tutorials to learn some advanced speedy little tricks here are some neat online Photoshop tutorials to try.

The very newest of the Photoshop tutorials is the lesson on replacing color. This will teach you not only how to replace color throughout the image, but how to go about replacing a series of the same color in various shades with the same kind of color gradient in a different color.

You can take part in this Photoshop tutorial from the vendor’s Web site or can download it as a PDF and read it at your leisure. Should you have no Adobe Acrobat reader installed on your computer you’ll need that to use the PDF but it’s easily downloaded from the site at no charge in just a few quick seconds.

Another of the clever Photoshop tutorial lessons is the means to form your Photoshop text in a circle. This circular text formatting has traditionally called for a vector but the version 5 lets you create your circular text with much more ease, and no vector. This Photoshop tutorial, as with the other advanced training programs, can be read online or with a downloadable PDF.

For those of you who like the creative effect of a curling page you can learn how to do this with a Photoshop tutorial as well. In the same lessons you can learn to use Adobe paths and to create gradients of your own. One whimsical little Adobe Photoshop trick taught through tutorials is called flag in the wind. Created at the request of several Photoshop users who logged onto Usenets, the technique teaches photographers how to use Photoshop’s displace filter to create the look of a breezy movement.

Once the above techniques have been mastered additional advanced Photoshop tutorials teaching things like custom interfaces, and the quick photo effects of masking. One of the fun uses for this tactic is to take one head and place it on the body of another person.

Everyone needs that technique right?

Some of the Photoshop tutorials are specific to materials and fabric. Tutorial number nine, for example, teaches the use of Adobe Photoshop with metal, while the next lesson number ten teaches the use of wood as a Photoshop material.

Textured spheres and round buttons can be designed with Photoshop with any material once you’ve taken the basic materials lessons. Wood texture tutorials teach bevel and button creations, while metal textures can be used for interfaces as well. GIF lessons are important additions to your Photoshop basic tutorials. GIFs are not that easy to master, but their transparency is the reason they’re still important.

You can tackle runny text lessons in advanced tutorials too. Just in case you have a bent for the bloody, say at Halloween time, you can learn this point and click technique with Photoshop classes. Other advanced Photoshop tutorials teach gold and raised text creation, soft text with a beveled look and an alien skin, chrome and textured 3-D text, and layered masking.

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How to Become a Successful Freelancer Designer on the Contest Forums.

Do you want to know the best method to become successful as a Freelance Web, Logo & Template Designer?

This article will help you save hours hunting around for the best forums and techniques to succeed. There is no better way of improving your skills, getting recognised and building up ideas than to compete in the Graphic Design Forums. With so many different contest forums on the web it is difficult to pick out the ones that are best suited to for you. There are literally hundreds of web sites offering freelance services and forums.

A good way to help you decide is to think about what kind of results you wish to get out of joining. Some people join to compete against other designers in the hopes of winning competitions and receiving financial rewards. Others join up to learn from their professional competitors and slowly build up their skills and reputation. The problem with competing for money is that unless you are a well established and talented designer with loads of previous experience you are unlikely to win many if any competitions. How do I know this? Well, I tried to do that exact thing for over a year and it rarely paid off for me.

It is important to understand that top professional designers with years of experience will be regularly showing of their creative skills by submitting their superior designs. They have a system in place for quickly and professionally come up with brilliant designs to meet the clients specifications. However, don’t let this put you off as competing against the professionals will help you to improve your own works.

When looking at current submission think of how you could improve upon that design. I am not saying rip off their designs, as this will lead to your account being banned from the forums. Simply acknowledge their work and come up with something equally as original based on the guidelines set by the client and submissions already present.

Here are some useful design forums to look at:

http://www.sitepoint.com
http://www.namepros.com
http://www.designcontests.net

Next weeks article will focus on these forums in more detail. We will also discuss how to successful build up a reputation.

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Building Web Communities With Free Forums

Looking for somewhere online to meet new people, discuss hobbies, plan events, or just have fun chatting?

Internet forums have been around for some time on the web and often are free and easy to setup. Forums are basically online discussion web sites where people share information and chat grouped around a set of topics. One example might be a local photography club. You could setup topics around types of cameras, locations for shooting, local events and meetings, printing tips, etc. Often there are administrators and moderators that help to keep the discussion orderly and on topic.

Some items to consider when starting an online forum.

Cost – Often you can find them for free. There will probably be some advertising on the site, but don’t most sites now a days?

Features – Does the forum support avatars, private messages, user levels, themes, etc.

Security – Is it possible to create forums that only register users can post in? Helps to avoid those spammers.
I cannot stress the last one enough. You should be completely able to control who is in your forums. One bad apple spoils the bunch. On that same note, it is common for a forums to have moderators. These are people that help enforce the rules in the forum. Make sure your choose your help wisely. When it comes to administrators, there should only ever be one. Administrators have the keys to the city and can set your forum ablaze.

Finally to make a forum a success you need to attract people to it to join. Obviously if it is for a church or some other established group, this is relatively easy. Tell your friends, family, club members. If you are starting from scratch, do the same. Tell people, show people, invite people. Check to see if your forum site is listed in search engines like google. Once you get past that initial setup and recruitment your will soon be on your way to having a forum that you and your friends can enjoy.

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7 Reasons Why You Should Join A Forum Today

online communities or forums are the latest in a long progression of social organizations created by humankind. While many people join forums specifically for the social benefits, there are several good reasons for Internet entrepreneurs to join an online forum. Here are the top seven benefits you and your online business can reap.

The top reason many Internet business men and women join forums is for the search engine benefits. Many forums are tremendously popular with search engines and so not only rank well but also are regularly crawled. Most forums offer an introductions area as well as a signature area where you can promote your web site or sites. In addition, as you participate in a forum that is relevant to your site's topic there will likely be opportunities to work your site into conversation. All these links can be of tremendous benefit in terms of search engine rankings and relevant back links.
However, if you think that search engine benefits are the beginning and end of the ways you and your Internet business can profit from joining a forum then you are missing out on a lot of learning.

If you are going to join a forum then join a forum that help you learn more about your niche. Even if you are an expert in your field there is always more to be learned and where else to go for that knowledge than a place where others knowledgeable in your area also hang out? That is what is so wonderfully flexible about forums. There really is an Internet community for everyone and every interest. Your task is to find the forum where your peers are already hanging out. Learning more about your niche is a tremendous benefit of joining a forum.

You don't need to restrict your forum memberships to those within your field. It is also wise to join forums that can help you learn more about how to run your business. Find forums of other small business owners and entrepreneurs. You will soon be able to find folks who are at your level of expertise as well as those with more experience willing to share their hard-earned lessons. Soon you'll have the opportunity to repay that debt by mentoring other newbies. This sharing and hand-holding is one of the elements that make Internet communities so successful.

You should also seek a forum to help you with your Internet marketing. There are many different approaches to Internet marketing and while some people prefer the scatter-gun approach most choose one or two primary methods. Explore and text methods to determine which you feel most comfortable with and then join a forum focused on that method to help you refine your approach and achieve maximum success.

One of the primary problems with the Internet is that it can be easy to feel isolated. However forums can help bridge the gap of time and distance by serving as a community as well as an information source. Friendships and even love can be found in time and laughter and camaraderie and commiseration can help sustain the person as well as the business.
Forums can also help you find customers for your business. As you participate and share information about your business some folks will naturally express an interest. As you share your expertise and demonstrate your knowledge then you will attract still more. Don't be a pushy salesperson, simply allow your expertise to showcase your business and you will attract a quality customer relationship.

A forum can also be a great place to find partners to help you expand or promote your business in a number of ways. You might discover some like-minded soul whose business perfectly complements yours or you might discover the perfect joint-venture partner. Even if you encounter people you might view as competition try to view the relationship from many angles to see if there is a way to benefit from a partnership rather than a competition.

Joining forums can provide many benefits to you and to your business but remember that Internet communities are social contracts with rules and guidelines. Make sure you know and understand the rules before leaping into discussions. It is even more difficult to undo a bad first impression on the Internet as it cannot always be erased.

Start slow and easy until you are sure of your footing. Also, be very wary about pushing your business too aggressively. That type of activity can get you banned from a forum pretty quickly. Many forums have a clearly marked area for advertising and sales posts and also allow some blatant promotion in your signature, but keep your posts on topic and helpful and you'll be better off in the long run.

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Create an Online Business Site

Hundreds of people daily are looking to create an Online Web Based Business. You can recognize the demand for online business by looking at the searches made on the search engines. They are phrases like create an online business site web, business online small web, business online page, business, online site web, web hosting for online business and online web site business opportunity just to mention a few.

I am going to cover a few easy ways to monitor your campaigns so that you ensure you are accomplishing what you set out to do. Otherwise you will not bear the fruits of your efforts.

Your site for each area of you business. For example on my site I have Work At Home, Top 10 business, Home Based Business, Moms Jobs, Affiliates, Data Entry, Online Paid Surveys and a link to my real time newsletter.

When utilizing one of the tools available to us called (PPC) Paid Per Click Advertising, whereby we pay a search engine pennies to show our ad when someone types in particular keyword. As I mentioned in my other article you must break up your keywords in such a manner as to have all of your keywords on a given topic sent to the specific landing page. For example you should have all Work At Home keywords go to your landing page, which is mostly about Work At Home ideas. Like wise have you keywords on Home Based Business go to the landing page that highlights Home Based Business Opportunities.

In addition you don't want to bidding against your self so you want to make sure that you don't mix and match your keywords. You will want to advertise only the keywords that match a specific landing page when using (PPC) Paid Per Click Advertising. Don't have Work At Home keywords mixed in with Online Paid Surveys sending people to multiple landing Pages.

You will want to use multiple variation of a given keyword. Think about the conversation going on in your customer's head. What would you type in if you were searching for the same thing? What would others type? Don't just set you campaigns to run on a maximum price per click. Do some research to see how much a particular keyword is being searched for. This will help you set your keyword pricing.

So that you may ensure that your efforts are working you can monitor your campaigns on each search engine. Each search engine should have a reports page, whereby you can look up keywords for the day and it will show you what landing page your potential customer was sent to. If they clicked on the keyword Home Based Business and they were sent to your Work At Home page instead of your Home Based Business page then you know modifications are required. This will show that you must have home based business set as a keyword in you work at home campaign in addition to or instead of your Home Base Business campaign. You will either have to delete it and add it to your Home Based Business Campaign or move it there depending on the search engine.

Another tool you can use is to add a free counter to your page. There are many online that track urls so that not only can you see the ip address, time, landing page, length of time on your site, but many times it will show you the keyword searched for as well. It will help you see what needs to me modified on an ongoing basis.

Every subtle change in your website landing page, keywords, keyword bidding, no matter how minuscule, has an effect on your customer. I always recommend change, monitor, analyze, modify and keep continuing the process. Compare the new change to the old one so that you can see which landing page converts best.

Your feedback is important to me.

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10 Important Questions To Ask Web Developers Before Dishing Out the Dough

Assuming you already have a fairly good idea of what you want on your web site and will more than likely be writing your own copy or having it written for you, here are 10 questions you need answered to help you create an effective web site without breaking the bank or delaying your plans.

1. Price by project or by the hour? - Accepting an hourly rate agreement gives you little control over costs unless you put a spending cap into effect. If you have to exercise the spending cap, what if your site is only partially complete? Inevitably, you will have to dish out more dough to get it finished and this is a strain you want to avoid as you start your new business.

2. Once the site is complete who will maintain it? - If the developer offers this service, what are the costs and turn-around time? If you'd rather assume modification control, do they offer access to and training on editing software?

3. What is the expected completion date for the site? - You want to be in a position to plan ahead for the launch. Having this information will allow you to organize your marketing efforts and prioritize all other plans that tie in to "going live".

4. What is the payment structure? - Do they want all of the money up front? Half now, half upon completion? Make sure you hold back partial payment until your site is complete and you are fully satisfied with the results.
5. Will your designer submit your site to the search engines or will this be your responsibility? If this is your responsibility, do your homework to ensure you cover all the steps. (Keywords and META tags must be done prior to submission.)

6. Who will be responsible for search engine optimization? - This is usually an add-on service, so find out if your developer includes it with site development, offers it at an additional cost, or if you will have to contract it out to a third party.

7. Who will hold the master key to your site? - Make sure you do! Don't leave this critical component of your business and marketing strategy in the control of a third party. Get all passwords and access to all data.

8. Will your developer teach you how to read your web logs/stats so you can understand the how, what, where and why of your visitors?

9. Has the developer designed other sites for your niche market?

10. Has the web designer provided a portfolio, testimonials or references from others in your niche market? Have you verified the references?

Website is a major component of your marketing strategy and business success. Do your due diligence in selecting a web developer and don't hesitate to ask as many questions as it takes to fully understand both your and your developer's role in the process.

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