Submitting your site and its individual Web pages to the search engines and directories for free should get you listed. But you want to be listed right at the top of the results. When someone enters a term in a search engine, they rarely look beyond the first page.
In fact, they rarely look beyond the first few listings.
A high ranking on a search engine is going to depend on a combination of keywords and links — especially your links. I’ll talk in more detail about links below, but I’m not going to describe in detail all the different things you can do to optimize your site to get a high listing. That’s a whole other profession and there are experts out there who do nothing but SEO for clients all day long. For the most part, if you’ve got good content and build up a large network of links, you should find that your position in the search results rises
higher and higher.
If you do want to use one of those paid services though that’s entirely your choice.
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