Showing posts with label Google AdSense. Show all posts
Showing posts with label Google AdSense. Show all posts

Monday, August 5, 2013

Traffic is the basis of adsense revenue.

As you know, without traffic there are no clicks and no money. To bring traffic we do SEO, Social media marketing etc. We also create a lot of backlinks to improve the SERP (search engine results page) position of our keywords. We can post on forums & blogs; do video marketing and similar things to bring
traffic. The more traffic we get the better would be the earnings.

With my experience, the best platform for adsense websites is to use wordpress. Keeping articles in different categories, adding some seo plugins (I just use LightSEO and simple tags), regular posting targeting keywords with decent conversion etc would make things easy.

Targeting High CPC Keywords:

What is the benefit if you’re targeting those keywords with very low CPC?

There is no revenue benefit at all. It’s important to find high paying keywords(you can simply use the google Adwords keyword tool to find excellent CPC keywords). I prefer to target keywords with CPC .50 dollar to 2-3 dollars as there are a lot of such keywords in every niche. If you’re going after the high CPC keywords the number of keywords would be less & competition’d be high.

So you should be practical and wise while selecting the keywords. Placing the keyword in your title, including a few times in content (3% keyword density),a heading tag, some font customization (bold, italic, underline), a link and an image with the keyword (alt) would do the basic on-site SEO stuff. Once it’s published do some quick promotion on social networks and bookmarking websites to improve the traffic. You know everything about SEO, so it’s not necessary to explain things.

Sunday, September 26, 2010

Any website can become a bill-board through Google AdSense program

We all know that Google’s AdSense program is one of the most reputed internet advertising programs around. AdSense is one advertising program that brings a number of people (websites) into its fold as advertising media and hence helps them earn revenue (advertising revenue). These people are webmasters who own websites and it’s their websites that function as bill-boards and serve advertisements.

With Google AdSense program, any website can easily become a bill-board:

1. No experience necessary: Google AdSense program offers earning opportunity to every webmaster. The only criterion is that you should have a website (and your website should be compliant to the AdSense program policies). You don’t need to know anything about advertising or advertising media etc. Just enroll with the Google AdSense program and Google will take care of designing the Ads and serving the relevant Ads on your website. So, no special designing skills or coding skills are required for getting enrolled and using Google AdSense program.

2. No need to look for advertisers: When the commercial value of websites for advertising was recognized, webmasters started looking for increasing traffic to their websites in order to make their website worthy enough to attract advertisers. Even then, getting advertisers was not easy. So, they could not really derive any monetary benefits from the traffic to their website until an advertiser actually bought advertising space on their website. However, with Google AdSense program, webmasters start earning revenue from the day they join the Google AdSense program. As the traffic to their website increases, so does their revenue.

3. No need for tracking revenue: Google AdSense program will also take the responsibility of tracking the revenue that you earn from serving the Ads on your website. You can just login to your Google AdSense account and check your earnings. Moreover, you have various reports and statistics available to you that you can use for enhancing the performance of your website on the Google AdSense program.

So, Google AdSense program has really made it easy to convert a website into revenue earning medium.

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Sunday, September 12, 2010

Adsense tutorial will help you know more about Google’s internet marketing program called Adsense.

There Is Only One Thing That Determines The Success Of AdSense Tutorial…

Adsense tutorial will help you know more about Google’s internet marketing program called Adsense. Under this program, Google places content-specific ads on every page of your website. These ads are designed in such a manner that they complement the content of your site to a great deal and alter with every web page to look custom made. As a website owner, you get paid on the basis of the number of visitors clicking on the ads or at the main site.
It’s easy to transform an Adsense tutorial into an action plan so that it becomes a money churner. Simply visit the website of Google and fill in an application, which is a simple task to do.

Kinds Of Ads Available - There are two main kinds of ads available currently – text ads and video ads. Both are equally effective. However, it depends on the site on which the ads are to be placed. The web owners should decide on their own what kind of ads would work best for them.

What If There Are No Visitors To The Ad? - When this happens, Adsense tutorial becomes incomplete. If there are no visitors who click through the ads, you won’t be able to cross the 1000 impression mark that is needed to get paid. You won’t get a dollar in this situation. But that doesn’t mean you can’t do anything about it. You need to take care about certain things in your website. If you want your Adsense tutorial to become profitable, you need to paste updated and relevant content to attract visitors.


Adsense tutorials are important for those who are new to internet marketing. Such tutorials provide guidance on each step and increase your chances of getting success. Remember, site traffic is the only thing that determines the success or failure of your Adsense program. The more visitors you have on your site, the more dollars you get in your account.

Signing up for an Adsense program is a good way to earn some extra money. But, money doesn’t come in easy. You need to put in efforts for making Adsense tutorial a success. Check the content of sites regularly. By no means should your site contain stale matter. If you think you cannot afford “site maintenance”, then this program is not for you.

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Thursday, August 26, 2010

Webmasters Improve Your Adsense Earnings, Monetized Income

Webmasters who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so. If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the “geniuses” of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.

Here are some 5 proven ways on how best to improve your Adsense earnings.

1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.

3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.

4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.
These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.


Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.

Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too.

Try them out into your ads and see the result it will bring.

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Friday, August 6, 2010

Internet is the best place to search Free Information and Free Stuff.

Free Domain + Free Hosting + Wordpress + Adsense + Google= $$$

Internet is the best place to search Free Information and Free Stuff. To make it cash is depends on your creativity. In my first article I would to give you how a creativity could bring you some cash into your wallet.

I would explain in 5 steps

Free Domain

I consider you can build a website with SEO friendly. Now you should make a domain for your site. To get free domain you can follow this link
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Free Hosting

There are dozen free hosting provide on the internet. I would recommend this sites for your hosting. Although Free Hosting they provide several feature almost same as paid hosting.

The features you can enjoy are:

>>Webspace 350MB

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>>cPanel Control Panel

>>PHP, MySQL, CGI, Perl

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Get Free Hosting Now!

Wordpress

If you don’t have Wordpress yet, you can download
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Adsense

Before you register to Google Adsense you must write 5-7 article on your site. My suggestion is if you not have article originally you can search or googling, you can find free article according to your site theme, but you should put the writer or/and web resources.

Wait 24 hour to receive email confirmation from Google Adsense. If you are done, now you can add Google Adsense Code into your web page.

Google

This is the last step. If you want have a popular website you should submit into search engine like Google.
Submit Site Now and / or directory.

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Monday, April 12, 2010

Adsense is the best income generating program ever spawned! Why?

There is no product or service to promote. Only your domain. Webspace, an Adsense account, and highly targeted traffic is needed. Your success with adsense, you will soon learn, is as easy as driving s car or cooking a four course meal. The reality is Adsense Success and everything else has to be learned. When you learned how to drive a car it became simple and after a couple of months of driving everyday or so. It became second nature. Once you learn the Adsense formula and it's variables.

The sky's the limit with Google Adsense: You can't cheat your way to success or for some a healthy adsense income. Just like anything other skill in life, it has to be learned. Everything that everyone knows was learned from a teacher, a book, an article(i.e. Newspapers, Magazines, and the Internet), or by word of mouth. You have to learn the adsense formula and all the adsense variables. I have a A.A.S in Computer Programming and Engineering. So believe me I know how to give low-level instructions. No one can tell YOU how to make YOUR site a success, only guide you in the right direction.

The Adsense Variables:

TT(High CTR) + Content = Adsense Earnings
Content - try to have a 1000 words of keyphrase-rich content.
High CTR - highly optimized placement of the adsense code.

Yes that's it. The "Adsense Formula" is just a basic math problem and as we all know any on can learn math. We're not near finished. These variables the make up the Adsense Formula is the key to your success. Why refer to them as variables, because these Adsense elements constantly change and YOU are in full control of them. Imagine a indoor plant and its variables. Sunlight, Soil PH, CO2, Fertilizer, and Water. You control every variable and if each one is highly optimized then you will have a healthy fast-growing plant. If you highly optimize each adsense variable then you will in turn receive a healthy fast growing adsense income.


Adsense Content: Keywords are a bad idea! High paying or not. In fact don't choose high paying keywords, not because of the saturation of SEO experts, but because keywords are to broad. Adwords is ying and Adsense is yang. Broad keywords have low payouts and ctr. You want to target keyphrases, so your site only displays high paying adsense ads, not .15 adsense ads from some beginner with one of your terms in their adwords campaign. There is a lot of free content online, but it is best to use unique content for search engine purposes. To accomplish this hire a writer or choose niche subjects that you are familiar with, so that you can write your own articles and e-books. Don't base your site on money rather than your passion. Example. My passion is computers and networking.


Adsense CTR: Optimal adsense ad placement is the heart of high adsense ctr. There are four locations on a webpage the receives the most clicks.

1. Just above the fold. The fold is the end of the section of the page you can view without scrolling.
2. All along side the left column.
3. In your content, if very interesting and informative.
4. At the end of your content after a reader finishes.

Adsense ad format effects ctr greatly whether or not they are placed in the right spots. Squares receive the most clicks, beginning with the largest and so on. The ads should blend with your page. Only the link title should be a different color than the text and url. No borders unless red or yellow. They attract viewer's eyes.
The link color should match your site's links, but blue and red work the best. Incredibly Increase your adsense ctr up to 400% by placing related images above or to the left of adsense ads.


Highly Targeted Traffic: Yes, there is a difference between targeted traffic and highly targeted traffic. Someone looking for an online business would be targeted traffic to this article, but someone looking for an adsense business would be a highly targeted visitor. Why high quality traffic? Your Ctr will be amazing and unbelievable because all of your traffic will be looking for YOUR site. Don't be surprised if you have certain days where 97% of your visitors clicked an adsense ad. How? Blogs, Articles, E-books, Rss Feeds, and most SERP(search engine results page) traffic. Never use traffic exchanges or links from other sites unless their content is similar to yours.


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Tuesday, April 6, 2010

Best Way to Add ClickBank Amazon, eBay and Google Adsense

I have just discovered perhaps the best way to add Clickbank, Amazon, eBay and Google Adsense to a web site. It is Common Sense Search. Just type your search term in the search box and hundreds, perhaps thousands of relevant results will be returned form search engines all over the web. Google, Amazon, ClickBank, even eBay auctions. It is really a handy site. It’s a great way to add relevant content to your site, and give visitors a reason to come back time and again to find resources that they need.

As nice as the results look, you would think it would take days, perhaps hours of programming. Well that is not the case. Installing the search on any number of sites is as easy as 1 2 3. You just enter your Amazon, Clickbank, Google Adsense and eBay affiliate codes in a simple text file, upload a few files to your site, change the permission on one directory to 777, and you are ready to offer your vistors an incredibly rich search experience.

You can customize the appearance if you like, that is up to you. You can add your own logo by just uploading your gif, jpeg or psd file to the images directory or you can use the included images. I think the basic layout is quite clean, simple and easy to navigate, so for the most part, I haven’t changed anything.

This script is a great value, take a look and see if it’s right for your web site. Visit my website's blog , cheapesywebhosting.info and you can see the script in action.

Do I Need to be Computer Savvy to Use Google Adsense?

You don’t have to be a techno-geek to use Google Adsense. In fact, you don’t need any more technical knowledge than you do to surf the web. Google Adsense is very user-friendly with a comprehensive support site to answer any question you might have.

You are first walked through the sign-up process where you are prompted for any and all information needed. You will then have a couple of days while you are waiting for your account to be approved. This would be a good time to familiarize yourself with the program policies, which of course you read before you signed up. But look again. Make sure the site you are registering doesn’t have any of the no-nos listed. For instance, some profanity is allowed, but nothing excessive. What is excessive? That could be a gray area, but if you’re in doubt, don’t register that site. There’s plenty of sites with little or no profanity.

Look at the support site while you are waiting on Google Adsense and see what other’s are saying and doing. Most of all, have fun. Your Google Adsense dollars are just waiting to be counted.

Does Google Adsense Offer Direct Deposit?

Google adsense offers various payment options for publishers.

Electronic Funds Transfer (ETF) is offered in 16 countries whereby your payments are deposited directly into your bank account in your local currency. Check Google Adsense support to see which countries participate in this option. You will need to sign up for this option after your application is approved by signing into your account. You then click the edit link adjacent to the payment header. After you fill out the bank information, Google Adsense will make a small test deposit into your account. This is for security purposes to assure the account is really your own.

Watch your account for the test deposit to post, usually within just a few days. After you have received the deposit from Google, log back in to your account and in the Payment Details section, click Verify Account. You then will need to enter the amount of the test deposit. If you do not complete this step, your payments will be on hold. Once you enter the test deposit amount correctly, your bank will be approved and selected as your form of payment.

Google Adsense: How to Explain the Google Adsense Program to Others

We’re not talking about strangers here. For the strangers that visit your site, your content will have to do all the talking for you. But for the people in your daily life, the ones you want to click on your referral button, the ones you want to read and comment on your blog; these are the ones you want to be able to enlighten about the Google Adsense program.

First, excitement breeds excitement. Get excited about your new venture and others will too. Learn everything you can about the Google Adsense program, not only will this increase your earnings, but you’ll be better equipped to explain the mechanics of the program to others.

Show them the money. There’s nothing like a little proof to make a believer out of someone. You don’t have to wait until you’re making thousands per month, although that’s a healthy goal. But even a small deposit in your piggy bank is enough to intrigue most people. Can’t you just count those referrals now?

Sunday, March 21, 2010

Adsense: Google Searcher Psychology For The Adsense Publisher

Have you ever thought of the fact that the visitors to your website are always looking for a solution to solve a problem? or may be they are looking for the opposite, which could mean that they seek pleasure and try to find information about a topic they are very passionate about.

No matter what the Internet surfer searches for, Google will always try to find the website with the most relevant information to what the surfer typed in the search bar. The website at the top of the search results will be the best search engine optimized website with the most relevant information.

This means that Google has indexed that website for that specific search term or keyword phrase.

What does this mean for you as a Adsense publisher?

1. You will have to optimize your website for a specific topic, and use specific keywords that are relevant to that topic in the articles you publish on your website.

2. If you want to keep the visitor on your website you will have to provide good quality content, preferably original self written articles. Google will find that content and provide relevant ads.

3. If you optimize your website for Adsense ads well enough, then visitors that still do not find what they search for, will hopefully leave your website by clicking on one of the Adsense ads.

Optimizing your website for the search engines and the visitor, will be easier if you always keep the searcher in mind and if you ask yourself the following questions:

• If I want to optimize my website for a specific topic, what does Google want me to provide for the visitor?

• If I want to optimize my website for a specific topic, what information does the visitor want to find?

• In case the visitor does not find the information. Can I use this to my advantage by optimizing the layout of my website?

The above described can only be achieved by doing thorough research prior to the creation of the website. Google will reward you for delivering quality information and will give your website a high rank in the search results.

Always remember that if you keep the visitor in mind, creating quality Adsense websites will be so much easier.

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Friday, March 19, 2010

Shoot Yourself to the Zenith of Adsense Income

Well the basic principle behind it is writing good enough content to attract good enough ads for people to click on.

1. Article Submission.This One of the best ways you can get traffic. You write an article and submit it to article directories. Obviously you write articles based on what your site’s content is focused on. I would strongly recommend writing original articles (like I do) and not just copy and paste other people’s works and brand it your own. It is unethical and if Google picks it up, it can punish you. It does no good to your credibility too.Do a search on Google for “article directories” and sign up for at least 6. Write at least 2 articles a day and submit them for a month. I am not lying, at the end of the month, if you do not see a significant amount of traffic gushing in; you can email me from my website and curse at me. If you bear to.

2. Forum PostingsThis method coupled with the above method would give you a super healthy does of one way back links. Sign up, again, for 5 forums (related to your site) and try to post actively in all of them. It create tons of one way links and also, if you have built a good relationship with the community there, you can even blatantly promote your site.

3. AdwordsYes you can combine Adwords and Adsense together and still make a profit. You simply use leverage. Heard of Adwords Arbitrage? You bid for keywords that are low yet you maintain high paying Adsense ads. Is it possible? Yes. Do your research and send only the cheapest possible traffic for search engine bidding. The key here is not to be laser targeted keywords, they can be off a little but they need to be cheap. Another way is to simply set separate content bids for content advertising. Set it very cheaply and it will drive traffic quickly also.

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Monday, March 15, 2010

Combing The Power Of Google Adsense And Email Marketing

In the past year, Google Adsense has become the “It” way to make money on the Internet. But even if you already use Google Adsense on your site, you are probably leaving money on the table.

Most people create a site, slap some content and then wait for people to click on their ads.

One method that smart Internet marketers use to maximize their Google Adsense is to harness the power of their email list. By getting people to subscribe to their list, website owners can continue to make money from their readers.
By utilizing the power of their email list, website owners can dramatically increase their Adsense income.
Here is how you can do the same. In the following article, there is a step-by-step list of how you can harness the power of your list to create a steady stream of Adsense revenue.

The first step is to create a topic that is in high demand. A good topic would be something that people have an interest in, or information that can help your readers personally or financially. Your next action would be to create content for your site. The idea is to write or use information that would provide value to the reader. All your articles should help improve their life in some manner. You can create content for your site in a large numbers of ways. This can include:

· Your own web articles· Guides, product evaluations, and “How To's”· Blogs and RSS Feeds· Public domain works· Private label rights· Hiring a freelancer to write your content. Obviously creating content for your site is an ongoing process, so once you've created at least 10 pages of quality information for your readers, you should create your web pages and optimize them for Google Adsense.

As you are designing your pages for Adsense, you should keep one thing in mind- Your primary goal is to get people to click on your Adsense ads. So don't give your readers too many options. As a result, it is important to keep your web page simple. To do this, you should include do the following:

Place the article on the web page· Ad all three Adsense blocks in prominent places· Make sure that the ad blocks look like standard text, with the no borders and blue links· If you have to have other links on this page, include them at the bottom where there is a less chance of being clicked on After designing your web pages, you need to create an autoresponder sequence for your email list. The primary focus for each email is to get people to click on your Google Adsense pages. So it is important to create and intriguing title. Then in the email, write a little bit about the importance of the article and tell your subscribers how they can learn more by clicking over to the site.

Once you've created your sequence of bringing readers to your Adsense pages, you should start promoting your lists. You can do this by articles, PPC, ebooks, viral marketing and SEO. The more people usually means more money, so you have to continuously work at marketing your website.

Once you have finished creating your Adsense and email system, you should go back and continue to add more content and market your site. By having a large selection of information and more readers, you'll discover that your Google Adsense income will grow exponentially.

Sunday, March 7, 2010

The Big Adsventure, Or: My Google AdSense Adventure

Join me on my AdSense Adventure, I'll be trying different AdSense tips & tricks. This will be a little different than all the other 'get rich quick' guides: instead of telling you what to do I let you watch me try it all...

Let me tell you about my trial and error path trying to make some money with Google AdSense™. I’m sure you’ve seen a lot of websites on this subject already. Many of them tell you how you can make a 6 figure income with only a couple of hours work a week. They will even tell you exactly how to achieve this. Just buy their e-book and you’ll have all the tips and tricks from the pros.


I’m quite skeptical about these offers. Doing my own research on the Google AdSense™ subject, I’ve found quite a few people who paid for the e-book but are very unhappy about it. They all tell me that the information they paid for was very useful, but is also freely available. The great thing about the Internet is that you can find information on any subject for free. It’s not allways easy to find the information you are looking for, but if you know how and where to search you can find almost anything. If you are not very skilled in finding information on the 'net maybe you should just go ahead and buy the e-book but keep in mind that the e-book will be the author's view on the subject. Your own search will give you a better view of the big picture. Of course, finding the information will take some effort and time. To me the search for information is part of the adventure, a part that I don’t want to skip.


So lets get rich with Google AdSense™! Ok, back to reallity: do you really think you can get a 6 figure income from Google AdSense™? I’m sure some people do make a small fortune with AdSense™ but I bet it takes a lot more work then those e-book writers tell you.


I registered with Google AdSense™ back in December 2004. After one year my total earnings had reached $25. Yes I know that is about the price of the amount of beer you drink in one hour at the bar. Still this has been easy money: I don’t think it took me more than 20 minutes to sign up with Google and add the AdSense™ code to my website.
This year will be different: I will try to get some serious income from AdSense™. I’m not expecting a 6 figure income and I’m not giving up my job. My goal is to get a check from Google every month (for those of you who don’t know, Google sends out checks each month to people who have made over $100).


Join me on my blog
See how I fail and learn from my mistakes!

Sunday, October 4, 2009

An Adsense - Yahoo Publisher Network Comparison

As more and more people are hosting their own webpage or pages, advertisers have learned how to make contact with the audiences who visit the pages. And not just randomly either; there are now advertising programs that target ads specifically to the site that the person is viewing. They are called contextual advertising programs because they search through the context and content of a page and identify keywords. They return ads to that page that the program believes would be relevant and interesting to the viewer. For example, if you are visiting a website on low fat recipes, you might find ads about low fat products or weight loss products.

Website owners aren’t the only ones using this form of advertising to generate revenue. You’ll see these ads on search engine pages themselves. For example, on Google, the ads appear in a column on the right hand side of the results page. The keywords you enter in the search box are used to target ads to you. Advertisers are hoping that the short ad they supply will lure you to their site, where hopefully you’ll either order their product or use their service.
Website owners can now earn money by allowing contextual advertisers to place ads on their webpages. The more people visit and click the ads, the more money the advertisers will pay to the website owner. Many website owners make a considerable stream of income from these programs. But the ads have to be well targeted in order to get people to click. Which is why right now there is so much excitement about a new contextual advertising program being tested and prepared for the market. Everyone out there making money on contextual advertising is waiting to see if the Yahoo Publisher Network (YPN) product will return better results than the leading Google Adsense product.
At the moment, YPN is still in beta testing. A group of users were invited to trial the product and the reviews on blogs and postings all over the web are somewhat consistent on one aspect. As of now, it seems that YPN is not returning ads that are as relevant as the ones that Adsense users are finding. For example, one blogger reported that on a website on PHP programming, YPN returned ads for a florist and for a phone service provider. The blogger couldn’t understand what words the YPN program picked up for the florist. But it was the word ‘hello’ that apparently signaled the ads regarding the phone service.


Additionally, some users have complained that YPN doesn’t seem to update earnings and visitor information as often as Adsense. So website owners have to wait to learn if changes they have made have actually impacted the visitors that they get. However, although neither program will release payment schemes until you register as a user, it seems that YPN is paying more per click than Adsense. But the feeling is that payments will be made more appealing long enough to get website owners to switch from Adsense to YPN, but then prices will even out. Some argue that in the long run it won’t matter if YPN pays more if they can’t improve their ad relevancy because they won’t get the number of clicks from visitors to see a real difference in their earnings.

As YPN is being tested, they are getting opinions and feedback from the participants. So in time, the service may be improved. However, competition for Adsense is a healthy thing. It will force both companies to continually strive to improve their service and offerings so that webmasters can continue to benefit from a healthy stream of income in the future.

Summary: A new contextual advertising program, Yahoo Publisher Network, may be a threat to the market leader, Adsense. But will the program live up to the hopes of webmasters? At the moment, the answer is not clear.

Sunday, December 28, 2008

Search Engine Optimization For AdSense Sites

Submitting your site and its individual Web pages to the search engines and directories for free should get you listed. But you want to be listed right at the top of the results. When someone enters a term in a search engine, they rarely look beyond the first page.
In fact, they rarely look beyond the first few listings.
A high ranking on a search engine is going to depend on a combination of keywords and links — especially your links. I’ll talk in more detail about links below, but I’m not going to describe in detail all the different things you can do to optimize your site to get a high listing. That’s a whole other profession and there are experts out there who do nothing but SEO for clients all day long. For the most part, if you’ve got good content and build up a large network of links, you should find that your position in the search results rises
higher and higher.
If you do want to use one of those paid services though that’s entirely your choice.
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The Importance Of Gateway Pages For AdSense Publishers

Site architecture used to be pretty straightforward. You market a home page and let your users use your navigation to find the content on the rest of your site.
That’s fine if your site just has a handful of Web pages, al of them covering just one topic. But for sites that have hundreds or thousands of posts on a range of different subjects, you need to have multiple entry points, or gateways.
So if you have a site about digital cameras, for example, you’d stil promote your home page. But you would also promote separately the page about one particular brand of camera, the page about printing digital pictures and the page about camera lenses. Displaying those pages to users who are looking for those specific topics would bring in more traffic than simply telling Google or Yahoo! that the site is about “digital cameras.” That principal holds true for any website, but it’s particularly true for AdSense sites.
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