Here are some vital ingredients your web design must have for success.

Many new online business owners have misconceptions about custom web design. It's not only about getting your website up and running. It's about designing every aspect of your website - every "nook and cranny" - to lead your visitors to the ultimate end, a sale. Whether you plan to build a service-oriented website or offer many products, your site's design must have all the ingredients for success from the very start. Be sure the web designer you choose has an understanding of promotion as well as custom web design. Here are some features your site must have to survive among the Internet masses.

An Easily Recognized Unique Selling Proposition

When a visitor arrives at any of your web pages (not only the homepage), he/she should understand what your site is all about immediately. You only have a split second to grab their attention. Make sure each web page has a powerful keyword-rich headline that will keep the visitor reading.

Graphics that Complement without Dominating the Web Pages

Every website needs a few graphics here and there to make the web design pleasing to the eye, but be sure your graphic design and logo design do not dominate your pages. You want visitors to read your page, not look at your graphics. So, keep graphics to a minimum, and use them only when they help to create an even reading flow on the page. Many sites use a pleasant "newsletter" style when there is much to read on a page, sprinkling graphics or photos throughout the text in a wrap-around sense. For logo design, keep it small and simple. There's nothing more annoying than waiting on a page to load because its logo is too big.

Keyword Rich Content for Search Engine Optimization

Be sure your designer understands about SEO and keywords. Every page of your site should be designed with search engine promotion in mind. This means gearing your meta tags, link text for pages or in menus, headlines, image "alt text" contents, etc. to attract search engine traffic for the long haul.

Easy-to-Use Navigation

Be sure the navigation on your web pages is easy to use. Many visitors will not take the time to "search" for hidden links or to browse through a confusing menu. If ordering custom web design from a professional, write out on paper how you would like your link system to flow from page to page. If you have content, place visible, colored links within the text to give visitors a chance to click while reading. Have menu bars or links in the usual places - sidebars and top/bottom of the web page.

Promote your Website

Some design firms will offer promotion bonuses with a custom web design package. This benefits you because it helps you to get a head start on building traffic. You can take advantage of the design firm's skills and knowledge about Web promotion and search engine optimization. Don't forget to promote your website in every way possible. Print your site address on business cards, newspaper ads, letterhead, etc. Also, promote your site online using only targeted advertising.

Custom web design techniques and promotion are so tightly knit together that it's impossible to separate the two. Be sure to include both in your custom web design plans so you can see positive results from the start.More Free Articles Links:- http://plrarticlecollecton.50webs.com/ Related Links: Computers Technology.

Custom Web Design and Online Promotion Go Hand-in-Hand

Many new online business owners have misconceptions about custom web design. It's not only about getting your website up and running. It's about designing every aspect of your website - every "nook and cranny" - to lead your visitors to the ultimate end, a sale. Whether you plan to build a service-oriented website or offer many products, your site's design must have all the ingredients for success from the very start. Be sure the web designer you choose has an understanding of promotion as well as custom web design. Here are some features your site must have to survive among the Internet masses.

An Easily Recognized USP (Unique Selling Proposition)
When a visitor arrives at any of your web pages (not only the homepage), he/she should understand what your site is all about immediately. You only have a split second to grab their attention. Make sure each web page has a powerful keyword-rich headline that will keep the visitor reading.

Graphics that Complement without Dominating the Web Pages
Every website needs a few graphics here and there to make the web design pleasing to the eye, but be sure your graphic design and logo design do not dominate your pages. You want visitors to read your page, not look at your graphics. So, keep graphics to a minimum, and use them only when they help to create an even reading flow on the page. Many sites use a pleasant "newsletter" style when there is much to read on a page, sprinkling graphics or photos throughout the text in a wrap-around sense. For logo design, keep it small and simple. There's nothing more annoying than waiting on a page to load because its logo is too big!

Keyword Rich Content for SEO (Search Engine Optimization)
Be sure your designer understands about SEO and keywords. Every page of your site should be designed with search engine promotion in mind. This means gearing your meta tags, link text for pages or in menus, headlines, image "alt text" contents, etc. to attract search engine traffic for the long haul.

Easy-to-Use Navigation
Be sure the navigation on your web pages is easy to use. Many visitors will not take the time to "search" for hidden links or to browse through a confusing menu. If ordering custom web design from a professional, write out on paper how you would like your link system to flow from page to page. If you have content, place visible, colored links within the text to give visitors a chance to click while reading. Have menu bars or links in the usual places - sidebars and top/bottom of the web page.

Promote your Website
Some design firms will offer promotion bonuses with a custom web design package. This benefits you because it helps you to get a head start on building traffic. You can take advantage of the design firm's skills and knowledge about Web promotion and search engine optimization. Don't forget to promote your website in every way possible. Print your site address on business cards, newspaper ads, letterhead, etc. Also, promote your site online using only targeted advertising.

Custom web design techniques and promotion are so tightly knit together that it's impossible to separate the two. Be sure to include both in your custom web design plans so you can see positive results from the start.

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The function of the logo - to discuss the general function of the logo

In order to discuss the general function of the logo, we must firstly identify and define the environment where this will have to fulfill its function. The environment is called brand and the definition is as follows: the brand is a collection of ideas and images, a collection that constitutes an undivided whole meant to transmit and sustain the values of a company, a product or a service.

As you have noticed, this definition has brought into discussion two defining elements: idea and image. I'd like to emphasize that it is important to follow this order: ideas come first and images are born out of ideas to visually represent them. Once we have known the environment and its definition, we can discuss about the functions that the logo must fulfill.

The first function: the logo defines and incorporates values.- The logo must be designed according to the values which we want it to transmit. As the visual impact can mean much more than a description and the logo will [probably] be the most important visual element, it is recommended that it is given its due importance.

The second function of the logo is to communicate values. - The logo does the communication between the company and the consumer and, besides the product itself, it is the first element that presents the service provider.
The third function of the logo is to represent values.The logo represents a company, an association or another [mainly] legal entity.

Let's recapitulate - we have identified three major functions of the logo: - it defines values- it communicates values- it represents values. The functions of the logo never change; they only exist. In order to efficiently explore them, the logo must be relevant. In the case of a company, it must be relevant both for the institution, the product or the service provider and for the market. In the case of a non-profit institution, the logo must be relevant for the institution and for the socio-cultural environment.

The conclusion: the logo must be suggestive, but not too open to interpretation. The message that it transmits must be ambiguous enough but without leaving room to wrong interpretations. The functions of the logo can be neither negotiated, nor influenced. They begin to work along with the social exposure of the logo. All we can do is to establish relevant values and constantly sustain them.

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7 critical aspects of a fantastic logo design

When it comes to logo design, you ultimately want it to convey your brand in the best possible manner. At the same time you don’t want it to take up too much space. That is the greatest challenge – to be able to create a winning impact within the space constraints. Here are the 7 factors you need to consider to have a logo that spells success.

1. Research always helps in effective logo design Never make the mistake of rushing into creating a logo design. It will only make matters bad. You need to do a fair bit of research to understand the company, its objectives and mission as well as its business goals – both short and long term. You also need to know the demographics of the target audience.

2. Attractive and unique: two elements of great logo design You would obviously want your logo design to catch the attention of the customer. At the same time it should not be screaming for attention. It should test the intellect of the customer; make him or her think a few minutes after seeing the logo. If you notice some of the top logo designs each of them have a unique aspect to it that depicts something about the company.

3. Simple and memorable logo design One of things you need to really focus on is to make sure your logo design is not too cluttered or too fancy. This will just confuse the customer. Ultimately you want the customer to remember your brand. That will only happen if the logo is easy to remember. Also be sure that the logo sends out positive signals to the customer.

4. Flexibility is a major issue in logo design There are so many companies who invest a fortune on their logo design only to realize later that their logo doesn’t work on a product wrapper! What a waste of time and money! Your logo needs to be flexible enough to work and create a lasting impact on any medium whether it is a product wrapper, your company website or even any promotional materials you send out! That means you need to consider the size of the logo and the usage of appropriate colors. The colors used need to match well with any background while also helping the brand to stand out.

5. Never clutter your logo in logo design One critical mistake people make is to cram in too much information in their logo design. This makes your logo look cluttered not to mention the fact that customers will fail to remember your brand.

6. Use fonts that promote readability in your logo designYou might select a font that looks great on paper but when you use it in the logo it hampers readability. There is absolutely no point using classy fonts in logo design if they are going to prevent customers from remembering you. Make sure fonts are easy on the eye.

7. Usage of color in logo design Great logo design will always focus on using complementary colors that looks good against a black or white background.

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A Text-Based design is often text only with exclusive typographic behavior (e.g. Microsoft, Yahoo)

Text-Based Logo DesignThe mainly extensively used of all logo types; the Text-Based design focuses on text and style but can include other elements as well. A Text-Based design may be best suited for corporations whose name successfully portray what they do (TCS Couriers, Home Freight) devoid of graphical essentials to communicate that message, a literal explanation of the words is often necessary.

A Text-Based design is often text only with exclusive typographic behavior (e.g. Microsoft, Yahoo). Most frequently however, the business name is included mutually with easy graphic elements to create a clean, simple individuality. The depiction of the word in essence turns out to be a representation of the business.

Prefer a Text-Based design when:

• Communication funds are inadequate and should be paying attention on name recognition.
• Your name is logically distinguishing but not (yet) a household word.
• You want to correlate products or subsidiaries with the parent more clearly and directly than a symbol permits.

Letter-mark Based Logo DesignComparable to a Text-Based design, a Letter-mark Based design is entirely typographic mark, typically concerning initials or abbreviations. Monograms and anagrams are Letter-mark Based design. The illustration of the letters fundamentally becomes a symbol of the business.

Prefer a Letter-mark Based design when:

• Your initials interpret graphically better than your genuine name.
• You need to link subsidiaries to the parent and can't easily use the name.
• You can afford to teach the public what the Letter-mark means. Brand-mark Based SymbolAn easy but strong graphic figure, often abstract, that harmonizes a facet of a business or service and symbolize a company by relationship.

Prefer a Brand-mark Based design when:

• You need an emblem on a product.
• Your name is too long, too common, doesn't interpret well globally, or has no qualities.
• You need to link auxiliary to the parent and can't easily use the name.
• You can afford to teach the public what the symbol means.

Icon-Based LogotypeIcon-based logotypes are also referred to as combination marks. An Icon-based logotype generally combines a brand-mark Based symbol with a word-mark Based. The combination can be loose or integral. With a loose combination, the elements can be used together or separately. A good icon based company logo design can effectively communicate what a company does as well as reflect the company personality.

Prefer an Icon- Based design when:

• You are a startup enterprise or small business with limited funds.
• Your name is reasonably distinctive but not (yet) a household word.
• You need an emblem on a product, but want more than just a symbol.

Since Icon-based Logotypes communicate more readily than other logo design types, less marketing is required for the logo to be effective. Therefore, icon-based logotypes are the most cost effective type of logo design available and are ideal for startups or small businesses with limited marketing budgets.

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What exactly do we pay graphic designers for?

We all know, that in actual fact designers not only create images that are designed to catch the eye of the consumer, but to make a business appear professional also and indeed the core purpose of their work is to help convert potential customers into actual customers via brand/image and marketing materials linked in with this.
Is that all?I’m sure a lot of business owners think that really is all there is to the design industry that serves them and the many designers that populate it.

In some cases (for some designers) that really is all there is to it – they don’t operate on many other levels other than to make their designs professional, pretty, and eye catching. However there really are other aspects that must be considered when you commission a design to develop the brand image for your business, a couple of these are explored in more detail now-

=> Target Market:-ecently I was approached by a company interested in brand design; their product and service was one that should be targeting both men and women, and yet when I was shown the design they had received already for another designer I immediately noted some glaring issues with it. The design itself was eye pleasing and on the surface of it a less experienced person may observe that it was a professional effort; but the designer had produced something which featured a stylised woman as the central figure within the logo and not only that despite the stylised nature of the image, she was clearly of oriental heritage.

I quickly pointed out to the customer that when one’s target market is male and females and not women only, that to gender bias one’s logo design is counter productive, and even worse to possibly alienate even more people by making the character a particular ethnicity when your product is targeted at all nationalities. A creative must think, think, think, and then and think some more about the target market when they are designing. To enable that before they start designing, they absolutely have to ask the business owner about the business; who are the customers, how will the product or service be sold to them, and so on.

=> Colours & Tones:- A long time ago now I wrote a very popular article entitled the ‘The Relationship Between Colours & Sales’ – I’ve long since populated the piece across the internet and you can thus read it on many websites.
Although as creatives we don’t need to enslave ourselves completely to the rules of colour psychology, any designer working on a project should always keep this in mind.In addition to considering the psychological effect certain colours have on mood and behaviour, which is well documented by the marketing industry, one needs to consider the socio-economic dynamic of the target market as this has some bearing on the tone of the colour scheme chosen.

For instance it’s not uncommon for my clients to ask for a bright colour scheme for their brand design, but this doesn’t always suit their target market; it’s known that low income groups are attracted to bright colours and thus if you don’t wish to attract low income groups a bright colour scheme isn’t right for your brand design regardless of what you like as an individual.

When your designer goes to work and you review concepts it’s vital to appreciate the design isn’t supposed to necessarily appeal to what you like, it’s supposed to appeal to your target market and this may not necessarily be the same thing as your own favourite colours.

These are just a couple of important areas that must be considered by your designer before they start work on your brand development, some of the other areas include;

- Ensuring the design will work well whether printed billboard sized or business card sized.

- Making sure the company name is easily readable.

- Ensuring the design is neither too tall in height, or too wide horizontally; disproportionate designs can be more difficult to incorporate into layouts for print such as flyers, stationery, brochures and so on; this means these items may not look as good as they should.

Much of this advice can also be applied even when you already have your brand design established and have moved on to developing this further with your marketing materials.

It’s important that the designer working on your printed stationery and marketing materials appreciates the need to be sympathetic to the brand theme already established, and also has sufficient skill and experience to bear in mind that designs created must appeal to the target market.

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