Another good option for advertising your website is utilizing social networks. There are
two major networks that I would recommend you test. These are the two largest social
networks available on the web. Both have opened PPC advertising to websites looking
to promote their products or services to their users.
Myspace:- https://advertise.myspace.com
Myspace receives millions of visitors per day and is the largest social networking
website. They have recently opened their doors to PPC advertising. Many have reported
good results with their campaigns. One of the good features with Myspace advertising is
the ability to target based on demographics, sex, age etc. You can send highly targeted
traffic to your website.
audience, set your budget and schedule, and then simply monitor your ads
performance. It’s pretty straight forward.
One thing I would recommend for advertising on Myspace is to ensure your ad is unique
in its approach. When creating your ad graphic it’s best to act as if you are “talking” to
the reader one on one instead of just saying “Lose Weight Now” you can say “I know
you want to lose weight, I can show you how”. The latter is more likely to get clicks as it
interacts to user by speaking to him or her directly.
Facebook:- http://www.facebook.com/advertising
Just like Myspace, Facebook also has an advertising PPC platform. It was launched
before Myspace and has had quite a bit of success. There have been many guides that
tout about how much money can be made through advertising on Facebook.
In a short period after uploading your Facebook ad you can get a flood of traffic. There is
one problem with Facebook though, and it’s that their review team is very selective in
what they approve. It’s best to log into Facebook (register an account) and review the
ads that are being shown. This will give you an idea of the type of ads that can be
shown.
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