Website Advertising Guide - Advertising with Pay Per Click Search Engines

Let’s start with the more obvious advertising option and that is pay per click search
engines. To make things simple, we’ll first focus on the top tier pay per click search
engines which are Google, Yahoo, and MSN. These three search engines are by far the
largest PPC engines that can deliver a swarm of traffic in a very short period of time.
Let’s analyze some information regarding each search engine.

Google-http://adwords.google.com

Google is considered to be the largest search engine, and as a result should be able to
deliver the most traffic to your website. There is a minimum bid of 0.1 cents per click
with any Google campaign that you start, but there are some keywords that may require
a higher bid. Keep in mind that your actual bid rate will vary based on your quality score.
Before this begins to start sounding confusing, your quality score is simply Google’s
analysis of the relevancy of the page you are advertising. Let’s say you are advertising a
weight loss product, and you’ve placed a bid for the keyword “fast weight loss”. If you
are aiming to get a good quality score, then you should have that keyword within the
page you are advertising. It’s always best to first analyze your keywords, and build a
landing page that is relevant to the keywords you are bidding on. This way your quality
score is high, and it will help you maintain a bid rate that is below your minimum bid
rate.
When you go to the Google’s signup page for Adwords, you’ll see two options for
registering an account.

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