Top Platforms For Content Distribution Network

Building an effective content distribution network plays a very important role in the promotion of a website on the World Wide Web. If you have an effective distribution network and are able to produce new and useful content, you can easily attract a substantial number of links. Let me share with you some of the best ways to build a strong free content distribution network.

Blogging

Running a blog is perhaps the best way to distribute content. It offers you an excellent platform that you can use for content distribution. Blogs have a tendency to link to each other freely, and this makes blogging a wonderful method. Following are some of the effective ways to build content distribution network using blogs.

•    The best method is to do it is through RSS subscribers.
•    You can also try syndicating content of your blog to other websites or blogs.
•    Another great way is to get on other blogger blogroles.
•    Last, but not the least, you can also build free content distribution by networking with other bloggers. 

Media Relations

If you are looking for the best ways to build a string content distribution network, it is very important for you to understand that news organizations – whether they are online or offline – are always on a lookout for good quality content and ideas. You can do many things in order to attract the news organizations towards your quality content.
•    You can develop your relationships with the media and become a trusted news source for them.
•    Press release distribution is another great way. If you do it properly, it can bring tremendous exposure via email and news search engines. You can distribute the press releases via online wire services.
•    Another method for free content distribution through media relations is to establish newsworthiness. The only way to do this is to produce high quality editorial consistently. Consistency is the key. However, you also have to be very careful about the quality of the editorials. Make sure that the editorials you have developed meet the requirements of the publishing you are targeting.

Social Networking
Using the social networking media is another great way to build a strong content distribution network. It can help you build an impressive level of connections. Following are some of the social networking websites that you can try to achieve your objective.
•    Dig, YouTube, Flickr, and websites like del.icio.us are some of the best social networking sites that can serve as strong channels of networking and distribution.
•    Facebook and MySpace tend to be more personal, but you can still use them in terms of topical networking.
•    If you are looking for a business networking platform to build an effective content distribution network, LinkedIn is perhaps the best option for you.

Keeping Your Website's Content Relevant

Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes any resource or links pages the site may have). Each page should have its own topic and content should not stray to a different topic.

If you are promoting your graphic design business and have a page on business card design, stay on the topic and refrain from using a page title such as "Graphic Design company in Vancouver, Canada - business cards, logos, letterheads". Your want the business card design to be the most important key phrase.

There are two main reasons for content relevancy. The first is so that visitors have an easy time understanding the flow of your web site. Visitors who have to search through multiple pages to find the information they're looking for won't be visitors much longer. The average web site user takes about three seconds to decide whether or not stay on a site. A clear idea of what your site is about should be apparent immediately, followed by easy navigation to other pages that display further topics in more detail.

The second reason for keeping content relevant throughout your web site is for search engine algorithms. Keyword relevancy is an important part of search engine optimization. The more relevant your web site's content is for a specific term, the more likely the site is to show up near the top of search results for the term.

Keyword density is another big deal with search engines. There is an optimal ratio of key terms to the overall amount of text that must be used for search engine optimization purposes. The more unrelated terms that are used consistently throughout the content will bring down the percentage of more important keywords. Keyword density matters throughout an entire web site, not just on certain pages.

Other areas to keep an eye on are the contact page, about us page, and any other pages that you may not think are important to have optimized for search engines such as advertising info, privacy policy, etc. For instance, some web sites have pages devoted to reciprocal links. There's nothing wrong with them unless you link out to a lot of unrelated web sites. The keywords that are used in the anchor text and surrounding description text will detract from your overall site content if they are not related. Incoming links from unrelated sites are fine, but keep in mind that the links page counts as part of your web site as a whole.

Consider using a reciprocal links page as more of a resource for visitors instead of a long list of irrelevant sites. This not only appeases search engines but your visitors as well. And as mentioned before, both visitors and search engines should be kept in mind when creating web site content.

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Google Adsense - The "Duplicate Content" Controversy

I see it as simply just another money making scheme by online entrepreneurs wishing to chase down the Golden Goose. Almost every day, my inbox is inundated with yet another "article converter" that is guaranteed to make my private label rights articles hit the top of the search engines with no fear of the Google Police knocking at my PR door, screaming "Duplicate Content!"

Here are Google's exact words, and I quote: "Do not create multiple pages, subdomains, or domains with substantially duplicate content." What does this really tell us? Does it tell us that the PLR sites that sell thousands of the same articles to people who don't have time - or are too lazy - to write their own content are breaking Google's rules? Not hardly. Google is telling us that we cannot create what used to be called "mirror sites" (This is a Web site which contains the same information that is located on another site. If the site abc.com is the same as def.com, then it may be disqualified from listing by search engines) in an attempt to increase Page Rank and increase Adsense income.

Many opinions abound on the forums and elsewhere on the web discussing duplicate content. And many netrepeneurs have taken advantage of the misinterpretation of Google's policies to capitalize on this. Because Google has made this the era of content, everyone that is involved in the online communities is scrambling for the proper answers. I see threads that are three to five pages in length on the more popular forums with people agonizing over their fear of duplicate content. What a field day for the guru's! I wonder how many thousands - perhaps millions - have been made by people taking advantage of this fear factor?

Lets examine the facts. If there really was a duplicate content filter then many news web sites that publish AP or Reuters news would be banned from search engines. Many catalogue sites would go under, because they sell the same products, using the same promotional items as other sites. Affiliate sites would be banned from the search engines because people use the promotional items provided by the site owners. And even the giant eBay would go under, because anyone who has spent time there sees a ton of items listed which are identical, using the same description, same images, and same user ID. I wonder how Copyscape.com would handle this?
What about the sites that put articles and ezines in archive. This content ends up being displayed both in static pages and archives as well. Penalized for duplicate content, when the website owner wants to have his articles available to the general public? I doubt it...

Common sense is the order of the day. If you take the time to provide original and unique content to your site, the site is well optimized for the search engines, and you have relevant backlinks, then your site will do well with no fear of penalty.

Don't use article scrapers, which mirror the exact content of other sites, and is nothing more than a rip off. If you buy PLR articles, try to rewrite them in your own unique voice. If your budget will allow, hire a ghostwriter to create articles pertinent to your particular niche. And most of all, just use plain common sense!

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