Keeping Your Website's Content Relevant

Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes any resource or links pages the site may have). Each page should have its own topic and content should not stray to a different topic.

If you are promoting your graphic design business and have a page on business card design, stay on the topic and refrain from using a page title such as "Graphic Design company in Vancouver, Canada - business cards, logos, letterheads". Your want the business card design to be the most important key phrase.

There are two main reasons for content relevancy. The first is so that visitors have an easy time understanding the flow of your web site. Visitors who have to search through multiple pages to find the information they're looking for won't be visitors much longer. The average web site user takes about three seconds to decide whether or not stay on a site. A clear idea of what your site is about should be apparent immediately, followed by easy navigation to other pages that display further topics in more detail.

The second reason for keeping content relevant throughout your web site is for search engine algorithms. Keyword relevancy is an important part of search engine optimization. The more relevant your web site's content is for a specific term, the more likely the site is to show up near the top of search results for the term.

Keyword density is another big deal with search engines. There is an optimal ratio of key terms to the overall amount of text that must be used for search engine optimization purposes. The more unrelated terms that are used consistently throughout the content will bring down the percentage of more important keywords. Keyword density matters throughout an entire web site, not just on certain pages.

Other areas to keep an eye on are the contact page, about us page, and any other pages that you may not think are important to have optimized for search engines such as advertising info, privacy policy, etc. For instance, some web sites have pages devoted to reciprocal links. There's nothing wrong with them unless you link out to a lot of unrelated web sites. The keywords that are used in the anchor text and surrounding description text will detract from your overall site content if they are not related. Incoming links from unrelated sites are fine, but keep in mind that the links page counts as part of your web site as a whole.

Consider using a reciprocal links page as more of a resource for visitors instead of a long list of irrelevant sites. This not only appeases search engines but your visitors as well. And as mentioned before, both visitors and search engines should be kept in mind when creating web site content.

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Why Great Website Makeovers Begin With Copywriting

(1) Copywriters can save you money.

Often I (and other experienced copywriters) can save clients money on web design. Kevin didn't need all those bells and whistles. In fact, some Internet marketing gurus claim they do more harm than good.

And Kevin didn't understand HTML, let alone CSS. A copywriter might serve as go-between, translating Kevin's requirements into web design language. Your web designer saves time - which translates into saving money.

(2) Copywriters help you earn money.

Reading between the lines, I discovered Kevin could be a stand-out. He has developed an innovative 5-step process to help clients overcome obstacles and take charge of their lives.

But Kevin doesn't realize why he's unique, so his website reads like five thousand other life coaching sites: vague promises of "take your life to the next level," "discover what's important to you" and "enjoy the work you love."

Naturally I'm disguising the details of "Kevin's" story, but I really don't have to. Hundreds (maybe thousands) of sites sound just like Kevin's.

(3) Copywriting is collaborative.

My clients often think they can show me a few pages of a website and say, "Make it sell!" Copywriting requires energy and planning, whether you're a do-it-yourselfer or a firm believer in outsourcing to a specialist.

My clients often invest many hours answering my questionnaire. As they write, they often realize there's a hole in their business strategy. Or they're sitting on buried treasure.

Until I know what Kevin wants to do with his website and his business, I can't make realistic recommendations - even as a casual ezine reader. I need to evaluate Kevin's copy in the context of Kevin's own goals, target market and unique selling proposition.

Kevin could do this himself. But, like most busy business owners, he didn't want to invest the time. And he wasn't sure what questions to ask.

When clients hire me, we have the luxury (and fun!) of creating a marketing message that hits the target market squarely in the center of the bull's-eye.

Bottom Line: Websites deliver messages. Without a message, a website is a calling card - nice when you have more business than you can handle.

Most of the time, revising copy brings traffic and sales. Websites typically earn back the copy investment with just a few new clients, not to mention saving energy and funds by avoiding a makeover to recover the makeover.

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Web Don’ts – Don’t Frustrate Your Visitors

Web Development – a Complex Task

We are living in a real eBusiness era with more and more companies realizing the importance of having an online presence. Yet, these companies still don’t understand that the Internet is more than just a global network connecting billions of computers. Internet has succeeded in doing what power and territory-hunger rulers were only dreaming about. Internet defines and unites the global village.

It is this village opening new ways for commerce, and with the milliard inhabitants out there, the competition is harsh and the struggle for first positions in major search engines makes it even harder for many low-budget eBusinesses to deliver what the Internet users are really looking for: quality content in an adequate package.

As content is “food” for the search engines too, it is vital for the web designers to find a balance between substance and design, in order to keep both the robots and the users happy. So far this seems to be a distant ideal, since web designers seem not to be able to focus on both of the issues. This is where the idea of SEO expert comes in handy. Yet, because paying a small fortune on SEO and another on web design doesn’t sound very appealing to low budget eBusinesses, there are companies offering an “all in one” solution: graphic design, coding, programming, content management, marketing and SEO – and they call this web development.

The question is: can big results be achieved with little money? Not really, but it is not impossible to keep it up with some of the most experienced developers if the basic rules are respected. Many new Internet entrepreneurs believe that all they need to do is to put up a web site. Nothing could be further from the truth. A web site can mean the difference between success and failure. While time, money and experience are needed to achieve astonishing results, basic principles are the ones keeping a website away from failure.

Major Don’ts First rule when you create a web site is: do not frustrate your visitors.

Difficult navigation is what drives away more than 87 % of the Internet users. So if you have to be innovative, try it another way, not by creating impossible menus and confusing layouts. Brand your web site. Respect your visual standards used in your offline activities. Don’t use different colours and styles for each web page. Consistency is what you need to be easily remembered later.

The design is one of the most powerful tools a web site has. It tells the surfer how professional your business is. Don’t use annoying flashing banners, blinking texts or arrows. Keep it simple, easy to read. Decent.
As an Internet user yourself you’ve probably experienced the frustration of waiting for a web page to load. This happens with most of the flash sites but also with other graphic-based web sites. Slow downloading is what drives away more than 84 % of the Internet users, according to NetSmart.

Unless you have a world-known web site everyone dies to visit, forget the flash idea. Don’t get this wrong, flash is a great technology, perfect for astonishing online presentations, but when it comes to the first page of your web site, you’d better find another way to amaze your visitors. With more than 85 percents of users out there having flash plug-ins, there are still the 15 percents that don’t. So try not to ignore a minority.

Be sure your visitors are able to find enough information about your company, your services and products and make sure they are able to contact you if they need. The information should be actual and up to date, unless you run a history web site. Try to offer interesting content, as more than 50 % of the visitors tend to walk away if the text is boring. Write and design with your visitors in mind.

Don’t use “under construction” or “coming soon” pages. Your visitors will hate you if you do. If you are not ready with the content, just don’t publish that page.

Don’t use pop-ups – they are as annoying as blinking images, or maybe worse. Google, Yahoo, and Earthlink… they all provide toolbars with pop-up blockers. Have you ever wondered why? That’s right: because people hate them. If you really want to point out a new great service or product you provide, than try to attract your visitor’s attention another way. Create a “What’s New” category for instance – and keep it actual if you do. Make sure your web site is compatible with all the browsers. Forget the “best viewed with” idea. People will walk away instead of changing their browser to view your site.

There are many other don’ts when it comes to web development. Point is if you stick to the basics you stay away from failure. And success will come along, in little steps.

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3 Ways Coaches Can Use Their Site To Get More Clients

Coaches have a big challenge when seeking clients. They are selling the unknown. By unknown, I mean that most people who can benefit from coaching, whether it be business coaching or personal coaching, either never heard of it or don't really understand how it works. When people work with a coach for the first time, there usually comes a point when they say “a ha!” and are better able understand the value they can get.

So trying to get clients can seem like a catch-22. In order to hire you, they need a strong sense of what you do. But to get that sense they need to work with you first. It's because of this hurdle that direct selling or direct response methods like cold calling or placing ads don't work. Those channels don't get you clients directly.

Dealing with this challenge can be frustrating for many new coaches. They really want to help their clients succeed in their business or in their life, but getting the prospect to sign on the dotted line doesn't happen as often as they would like.

So how can coaches deal with selling the unknown? Make it known and use your web site to do it!

Here are 3 ways:

1 – Write web site copy in terms of “what they do know.” - Prospective clients can relate to their pains and troubles. Their pains and troubles might include not having enough time in a day, trouble sleeping at night, or not making enough money. They can also relate to where they want to be in the future. Some examples could be having lots of income, having peace of mind and having a happier life. So when you are writing about your services, be sure to start with things your prospect already knows about, such as their pains and their desires.

Additionally, case studies and testimonials of others you have helped would further your prospect's understanding of what you do. These examples are most effective if they are written in terms of initial problems and end results.
By explaining what you do in terms they know directly, you better communicate what you do. When prospects clearly see what they can get from working with you they are more excited and more interested in working with you.

2 – Give away free information. - Compile an article or report that is helpful to your target prospects. Choose a topic that is directly related to their problems or situations. Then make that report available on your web site for download.

This strategy has a lot of value: • Everyone likes free helpful stuff, so they will take action to get it. • Once created, giving it out takes almost no time to do. • It tells the the prospect that you know their about their business, thus making you a good choice for helping them. • Sending people to your web site creates another relationship building “touch.” • People can refer this report to other people, increasing your visibility.

3 - Give away a free online assessment. - Create a series of questions on your web site. Then invite your visitor to answer them in return for a score and an interpretation of that score. This gives them helpful information about themselves and gives them a sample of what you do. This technique has a lot of value similar to the report idea. It's free, doesn't take a lot of time or money to implement, it is automated, it gives value, and it can be referred to others.

Additionally, you can determine which prospects have stronger needs based on their responses. With that information, you can target your sales efforts towards them and increase your closing rate.

In conclusion, use your web site as a tool for educating your prospects. Doing this will gain more trust and grow the relationship until they eventually become your paying client.

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Your Website Really Needs a Physical Address

I see it happening all the time websites with no physical mailing address. It's as if they don't exist anywhere but in the scary world of cyberspace. I say scary because that's exactly what a high percentage of the web browsing population thinks of the Internet. When these people are looking to purchase a product and don't see a physical address, they get scared, and very likely abandon the purchase. And don't think that a typical email address for your contact information cuts it. People want a physical location.

So, what do you do? Simple. Use a physical mailing address as a contact option in your 'Contact Us' page and/or website order form. However, if you're a website owner that operates from your home, don't go and attach your home address to your website just yet, you might want to think about your mailing options.

Deciding where to have your business mail sent is not as straightforward as you might think. There are a few factors that you have to take into consideration quantity of mail received, length of time at location, convenience, and of course, cost.

The good news is that you have several options that are available to you:

Using your home address: Using your home address is definitely the cheapest option. To the small to medium size website owners, it is probably the best option. However, if you tend to grow rapidly, or if your website already has a large user-base, then your home address may not be the best option for you.

If you are selling products from your website and allowing customers the option to mail in their order (which is good practice – and many do), then you could potentially get a lot of mail, depending on the user-base of your website, of course. If this is the case, then your home mailman will not be happy with you at this stage! And you may also find yourself spending a half hour out of each day prying your mail out of your tiny home mailbox that is not big enough to accommodate all that mail. Furthermore, if you ever move you will need to forward your mail to your new location, which never seems to be as smooth as you'd like it to be.

Then there's the fact the all of your customers can easily find out where you live. Not that you're hiding from anyone! But you could find yourself in the situation where you have a few inquisitive customers that don't mind "stopping by" to ask a few questions!

Using a Mailing Services: The use of a mailing service can be quite expensive ($25-$45 per month). However, there are some benefits. You can assign a suite number or have a real street name assigned to your business address, instead of a P.O. box. This can give the potential customer the impression that your business has an office or building that resides at the location. However, I have found that the cost of this service usually outweighs the benefits associated with it. Nevertheless, the money you pay to use a mailing service is tax deductible as a business expense.

Using Mail Forwarding: Now, if you REALLY want to get fancy you can opt for the mail forwarding option. Here you can pay a company in a "big time" city like New York or Chicago to accept your mail and forward your mail to you. This is EXPENSIVE! And there is another major drawback - you are always getting your mail about 2-5 days late due to the forwarding time.

Using a Post Office Box: The use of a P.O. Box is, in my opinion, the best choice for those that run high traffic websites out of their home. Not only does your mail get to the P.O. Box more quickly, but also the cost is relatively cheap (about $50-$125 per year). Again, this cost is a business expense, so save your receipt and write it off!
In my opinion and experience, most people are accustom to the P.O. Box and do not mind sending orders to it. In fact, many big companies use P.O. boxes as a matter of conveniently keeping the mail separate.

There you have it, four good ways to make your customers feel more secure by adding a physical address to your website. Pick the one that suites you and your company's needs best – everyone is different. The important thing is to give your customers a place to send physical mail.

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3 Ways Coaches Can Use Their Site To Get More Clients

Summary: Trying to get clients can seem like a catch-22. In order to hire you, they need a strong sense of what you do. But to get that sense they need to work with you first! It's because of this hurdle that direct selling or direct response methods like cold calling or placing ads don't work. Those channels don't get you clients directly. So how can coaches deal with selling the unknown? Make it known and use your web site to do it.

In order to hire you, they need a strong sense of what you do. But to get that sense they need to work with you first!
It's because of this hurdle that direct selling or direct response methods like cold calling or placing ads don't work.

Those channels don't get you clients directly.

Dealing with this challenge can be frustrating for many new coaches. They really want to help their clients succeed in their business or in their life, but getting the prospect to sign on the dotted line doesn't happen as often as they would like.

So how can coaches deal with selling the unknown? Make it known and use your web site to do it.

Here are 3 ways:

1 – Write web site copy in terms of “what they do know.” : Prospective clients can relate to their pains and troubles. Their pains and troubles might include not having enough time in a day, trouble sleeping at night, or not making enough money. They can also relate to where they want to be in the future. Some examples could be having lots of income, having peace of mind and having a happier life. So when you are writing about your services, be sure to start with things your prospect already knows about, such as their pains and their desires.

Additionally, case studies and testimonials of others you have helped would further your prospect's understanding of what you do. These examples are most effective if they are written in terms of initial problems and end results. By explaining what you do in terms they know directly, you better communicate what you do. When prospects clearly see what they can get from working with you they are more excited and more interested in working with you.

2 – Give away free information : Compile an article or report that is helpful to your target prospects. Choose a topic that is directly related to their problems or situations. Then make that report available on your web site for download.

This strategy has a lot of value: • Everyone likes free helpful stuff, so they will take action to get it. • Once created, giving it out takes almost no time to do. • It tells the the prospect that you know their about their business, thus making you a good choice for helping them. • Sending people to your web site creates another relationship building “touch.” • People can refer this report to other people, increasing your visibility.

3 - Give away a free online assessment: Create a series of questions on your web site. Then invite your visitor to answer them in return for a score and an interpretation of that score. This gives them helpful information about themselves and gives them a sample of what you do. This technique has a lot of value similar to the report idea. It's free, doesn't take a lot of time or money to implement, it is automated, it gives value, and it can be referred to others.

Additionally, you can determine which prospects have stronger needs based on their responses. With that information, you can target your sales efforts towards them and increase your closing rate.

In conclusion, use your web site as a tool for educating your prospects. Doing this will gain more trust and grow the relationship until they eventually become your paying client.

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Web Page Design is a Reflection of Your Business

Consider this scenario. You're considering patronizing a certain business, and decide to look it up on the Internet before making your final decision. Up pops their website and it looks like someone went berserk with a web design program. The fonts are either unreadable or the text is so large that it screams at you. The colors clash or are so bright that they hurt your eyes. The pictures are out of focus or so large that the page takes forever to load. Hyperlinks lead nowhere, and the site navigation leaves you perplexed. In a split second, you know that you'll never give this company your business.

This may be an exaggeration, but we've all seen bad web site designs. They infect the Web like a bad head cold that won't let go. You can't help but wonder what the business owner was thinking. After all, why have a website if it reflects poorly on your company or actually drives customers away?

Often, small- and medium-sized business owners aren't aware of the impact that their websites have on customers and potential customers. They may know that having a web site is important, but think that professional webpage design is cost prohibitive. So, they conclude that their child, neighbor, or spouse can put something together and that it will be "good enough." Or, ten years ago they may have actually paid a professional web page designer and having done any modifications for years.

In today's business world, there's no getting around the fact that your web page design is a reflection of your business. Whether yours is an e-commerce site, a lead generation site, or simply a small informational website, you need to put your best (virtual) foot forward and project an image that puts your business in the best possible light. Keep in mind that, if you don't have a good website, your competition probably does and is siphoning customers away from you.

If you've hesitated hiring a business web page designer because of cost considerations, it's time to think again. Unless you need a highly customized, programming intensive site, a web designer isn't going to break the bank. In fact, there are web page design firms that specialize in helping small- to medium-sized businesses succeed in their online endeavors.

Today, a website designer can economically provide you with hundreds of templates from which to choose. These templates come in a variety of styles that are appropriate for a wide range of businesses. A professional web page designer can easily customize templates, giving them images and graphics that will make your website unique.
In addition, a web page design company can provide you with a suite of options that will help you develop your online business. These tools might include a shopping cart, an SSL certificate, free hosting, email accounts, domain registration, and even marketing strategies.

If you don't already have a website, your business needs an online presence. If you haven't updated the design of your company website in two years or more, it's time to consult with a web page design company. And, if you happen to have one of the nightmarish sites that turn potential customers away, it's time to look forward, turn over a new leaf, and hire a professional web page designer.

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Forums - Talk And Make Money

If you have a website about a topic you enjoy, you can make money from discussion forums. Talk, post links to your site, get traffic. Traffic means money, right? If not, try different affiliate programs or Google Adwords. The worst sites should get a couple cents per visitor. Now here's how to talk and make money.

Search "forum" plus the topic of your site on Google or Alta Vista. For my first site, I searched "backpacking + forum" and in the pages of results I found several good forums. I also searched related topics like "hiking" too. You can also check about.com, and other sites that have forums on many topics.

Registration is usually giving your email address and choosing a password. Some forums allow guests to post without registering. Once registered, browse the forum topics, and post a response to anything, just to "learn the ropes".

Income From Discussion Forums:

The point of posting in forums is to get readers to come to your web site. Sure it's fun to give advice and discuss things of interest to you, but that's secondary. With that in mind, do the following:

1. Always link to your site. If they don't allow any links, find another forum.

2. Don't "spam." Sales pitches will be removed. Offer honest advice, or express an opinion, then sign off with your name and the link to your site.

3. Ask for help from others. This is an effective and acceptable way to "advertise." Enter a topic like "Can I get some advice?" and post something like, "I just started a meditation site. If some of you would visit and tell me what you think, I'd really appreciate it." Have a link to the site. People love to help, and to give opinions, and they'll click on those ads while they're at your site.

4. Look at total "views." Many forums show the total times each "thread" has been viewed. When you see some with many more than others, get in on those, or start a new thread on the same topic. Go where the traffic is, and get some of it.

I didn't like the idea of forums until I made a few posts, and saw my traffic and revenue climb for days afterwards. That convinced me. Just be polite, offer some value to others, and always have a link to your site. Many other secrets of using forums are covered in my newsletter, but this should be get you started. Talk and make money today.

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