Quick Tips For Lighting Your Web Video

So you've outlined your web video, have all of the information that you need and you're ready to go out and begin filming the video that will increase traffic to your site and inform millions of people about a certain topic.  However, there is only one problem.  As you sit outside, or in your living room, you look through your camera's viewfinder only to find that the lighting is off.  While you see that the lighting needs help, you don't know what to do.  However, there are a couple of quick tips for lighting your web video that will give you the light you need, and get rid of the light you don't.

If you want to have a beautifully lit web video, than you will want to engage in 3-Point Lighting.  This is a great way to light any type of web video, and it also ensures you will stay away from hotspots and shadows, which can ruin a video.  3-Point Lighting stands for the three main type of lights that you will be using.  These lights include Back Light, Key Light and Fill Light.  It doesn't matter what type of light you use, as long as you follow the rules that are associated with this type of lighting process.  After you have followed the process of lighting your video in this manner, you will have a gorgeous outcome.

First of all, you need to understand what the Key Light is, and how you can use it.  The Key Light is a light that you place in front of your main subject.  Of course, you will never want to place the light directly in front of your subject, because this would ultimately wash the subject out and create unattractive shadows.  When you are placing your Key Light, you will want to put it at a 30 to 45 degree angle in front of the main subject you're shooting.  Make sure that the Key Light is to the side of the camera.  This light will give you perfect lighting for the subject, without washing it out.

The next light in the 3-Point Lighting concept is the Fill Light.  You will place this light directly across from the Key Light, on the other side of the camera.  How you know you have the Fill Light in the correct position is the light will be parallel to the Key Light, and it will soften the shadows that the Key Light has created.  You must be careful in how bright the Fill Light is, because you do not want to put too much light on the subject.  Normally, when you are using a Fill Light, you only use 50% of the light's power, or you use a soft light.  It is suggested that you do use a soft light instead of a spotlight, because it provides a beautiful contrast without being too bright.

The last light in the 3-Point Lighting design is the Back Light.  The Back Light is exactly what it sounds like, it is lighting the back of the subject.  This is very important because it will literally separate the main subject from the background by creating a nice outline of light around the rim of the main subject.  You will want to place the Back Light directly behind the main subject, and also make sure that it aligns directly with the camera.  Some filmmakers decide to place the Back Light above the subject; however, this can be dangerous.

Make sure that when you do this it is tied down appropriately; also make sure that the Back Light does not create awkward shadows on the main subject.  This is a common mishap and can cause the subject to look sickly.  The purpose of the Back Light is to allow the subject to seem three-dimensional and to also separate it from the background itself.  If you want to light your background, you will need to use a separate light.

More info-- 100% conversion rate on your website visitors

As web platforms and software grow at exponential rates, site owners are faced with a plethora of potential features. So, what is out there?

Web site features are limited only by imagination. Here is a brief categorization of some of the major fields of web site features, including stores, auctions, forums, articles, directories, news, and entertainment.

Stores: Online stores can be used to sell products on web sites and also easily interact as a point of sale service.

Catalogs: Catalog type ecommerce sites provide listings of categorized products that can be purchased for a fixed amount. Usually a shopping cart is employed which allows visitors to select multiple items for purchase.

Auctions: Auctions like EBay allow visitors to bid on items, whereas the highest bidder wins. These auctions have a time limit and also sometimes have a buy now button. A buy now button is a button that allows a bidder to end the auction and guarantee purchase by paying a set fixed price.

Forums: Forums are message boards that allow your visitors to post messages on your web site and interact with other visitors. An advantage of forums is that can they can bring visitors back to your site time and time again to post and follow conversations. If done correctly, forums can also provide large amounts of content for search engines to spider. The down side of forums is that they can make your site look bad if no one is using them, and it can be tricky to get people to use them. Also, it is wise to have forums moderated so that people play nice and don't trash talk your own site.

Articles: Articles are a concise way to convey information and provide a reason for web surfers to come to your site. In addition to providing a valuable resource to your web visitors, articles also provide content for search engine bots to spider. Adding articles to a site is essential in many SEO strategies.

Directories: Directories categorize other web sites, businesses or just about anything. Some directories are huge, like Yahoo!, while others may be very small and specific only to a small target audience. Smaller directories can often be quite useful to web visitors, particularly if the directory includes editor reviews, ratings and/or recommendations.

News: News sites generally have articles on current events. They are generally updated often and have search functions by which archives can be retrieved. An advantage of a news site is that often audiences return daily. A disadvantage is the need to constantly update the site.

Video - Video can be delivered over the Internet in a variety of ways. Some of the most popular methods are Flash, Windows Media Player, and Quick Time, though there are many others. Short clips are generally broadcast over the Internet due to bandwidth restrictions, yet as broadband penetration continues to increase more and more sites are broadcasting full-length shows and movies.

Music - Like video, music can be broadcast in a variety of forms. Many band sites are now allowing downloads of their songs in MP3 format or samples. This can be a huge promotional tool.

Games - The Internet has provided gamers a huge variety of options. Games can cost any where from free, to pay as you go, to a one time payment to subscription fees. Game sites often have loyal followings that come back time and time again, making the audience prime for advertising.

E-Print - Stories, blogs and articles are all ways people use web sites to share their ideas with written word. Many sites provide downloads of printable posters, petitions or coupons, blurring the line between print and Internet.

Many sites will utilize many of these different web site features to create powerful and complete media experiences. Many businesses have yet to fully explore the possibilities of their web sites and the Internet. As television, print and radio collide, the Internet's role in business, information and entertainment will only increase. By using different types of web site features, many web sites will gain huge advantages over their competition.

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How to Put Video on your Website: The Basics

Video is an extremely powerful medium. If you use eye-catching videos on your website chances are you will capture your website visitor's interest. Moreover, if you put video on your webpages, search engines will love you and will push your website in the top pages of their search results.

There are a lot of ways to implement videos on your website. Let's discuss some basic issues in this article.
You have two options (from the website visitor's perspective) when you want to put video on your website. Either let the visitor wait for the download of the entire video file and then view it, or use streaming techniques to immediately start playing the video file when the page loads. Streaming video becomes more and more popular every day.

Many web designers or webmasters think that the process of creating a video, editing it and uploading it to the website is a pain. The truth is that it does take time to do it, but it's not that complicated.

What you should pay attention to, is the bandwidth usage. Videos are real bandwidth eaters. You should also be aware of the various legal problems that may arise if you use video files that don't belong to you.

So if you decide to put video on your website you may first think if the value of the video justifies the time you need to spent to prepare the video and implement it on your website. Will the specific video help the website visitors? What technique of video implementation is better for you?

For example in a slow internet connection (56 kbps), a 1mb video file will take about 5 minutes to download. Is the value of the video high so that a visitor with a slow internet connection will wait for the file to download?

In other words, if you want to put video on your website make sure it's a good one. One that adds real value for your website's visitors and enhances your website's quality.

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Video Comes To Web Sites, Blogs, Ipods -- How You Can Profit.

The enthusiastic talk lately about how easy it is to put video on your web site or blog. In the past you had to enlist the help of a professional producer to get even the most simplistic video on your site. That could cost several thousand dollars, and even then, most visitors would have a hard time viewing your video.

No more. Today's technology has leaped forward to make professional-looking video a reality for any site or blog. You can also easily deliver video to iPods and embeded in emails. Imagine sending an email to a customer that includes a video that shows her how to use your product or service. Your sales conversion rate skyrockets.

Got valuable information people will pay to know? Create a video showing how to do the task, then sell pay-per-view opportunities to see your video. The technology to do this is simple, ready, and dirt cheap. And you don't have to have fancy equipment or complicated training to use this stuff. It's all cheap or free, and you needn't do anything more than point and click your way through the user-friendly system.

Even more exciting than how you can use this new video technology to sell your current products and services, is how HUGE the opportunity is to make money on the massive social trend this video technology is unleashing. Just take a moment to remember how instant messaging has taken over. Now millions of people worldwide check AIM and other IM accounts throughout the day to see who's online. Cell phone text messaging has also taken over in schools and offices worldwide.

Consider how vast the change will be when people can send personal videos to computers, iPods, and even cell phones. That technology is already available, and people worldwide are starting to jump on board.

You can already sign up to earn commissions when people start to use this technology. Just consider that MySpace has 62 million members and Friendster has 24 million members. The demand for technology that builds online communities is proven. The rush to incorporate video into this already established social trend will be the Net's next Gold Rush -- and it could easily dwarf what we've seen before.

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