Website Advertising Guide - Advertising with Pay Per Click Search Engines

Let’s start with the more obvious advertising option and that is pay per click search
engines. To make things simple, we’ll first focus on the top tier pay per click search
engines which are Google, Yahoo, and MSN. These three search engines are by far the
largest PPC engines that can deliver a swarm of traffic in a very short period of time.
Let’s analyze some information regarding each search engine.

Google-http://adwords.google.com

Google is considered to be the largest search engine, and as a result should be able to
deliver the most traffic to your website. There is a minimum bid of 0.1 cents per click
with any Google campaign that you start, but there are some keywords that may require
a higher bid. Keep in mind that your actual bid rate will vary based on your quality score.
Before this begins to start sounding confusing, your quality score is simply Google’s
analysis of the relevancy of the page you are advertising. Let’s say you are advertising a
weight loss product, and you’ve placed a bid for the keyword “fast weight loss”. If you
are aiming to get a good quality score, then you should have that keyword within the
page you are advertising. It’s always best to first analyze your keywords, and build a
landing page that is relevant to the keywords you are bidding on. This way your quality
score is high, and it will help you maintain a bid rate that is below your minimum bid
rate.
When you go to the Google’s signup page for Adwords, you’ll see two options for
registering an account.

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Webmaster dreams of increasing his or her Adsense revenue.

Here’s How You Can Increase Your Adsense Revenue

Every webmaster dreams of increasing his or her Adsense revenue. Perhaps you’re already earning lots of money through this wonder tool called Adsense. But, is money ever enough? Now, you want to earn more!

There are just two factors that influence the amount of money you can spin from Adsense. 

 
•    The number of visitors clicking on your links
•    The value of clicked links

In the first one, the more number of clicks, the more amount of dollars in your account. A boost in the number of clicks augments your targeted traffic. As a result, your Adsense revenue increases.

To understand the second factor, let’s take an example.

Say, you’ve 1000 visitors for your site. You get 3% conversion. This means 30 people clicked on your links. Suppose you are paid a dollar per click. You earn $30.

Now, suppose the value of clicks increase and you’re paid $10 for each click. So, for the same conversion rate, that is, when 30 people click on your links, you earn a whopping $300!

Now you know that it’s not just the number of clicks per day that influences your Adsense revenue. Your clicks should have high value too, if you dream of buying a car with your Adsense money.

A little question popped up in my mind. How will you know what kind of links are displayed on your web pages?

Finding The Value Of Keywords

You need to research a little to know the answer to this question. Here’s a tool to help you out. Log on to http://www.pixelfast.com/overture/ and you’ll find the value of each keyword. Let me tell you a little secret. That this tool is for Overture’s keywords, but it works well for Google Adwords too.

Once you come across highly valuable keywords, optimize your pages for them. By doing so, you raise the chances of getting keyword links with value on your pages.

Do you know that there exist keywords on Google that are worth almost $100? Imagine getting hold of this treasure! You can increase your Adsense revenue to double and triple! However, the usual value of keywords ranges from 50 cents to $5. Keywords such as “internet marketing” are worth $7 while the keyword “mortgage” can pay you $10.

Some of you might have already started hunting for keywords to increase your Adsense revenue!

Should you get a free blogging website or pay for one?

When you’re new to blogging, a free blogging web site is a good way to get started. Popular blogging web sites like Blogger and Eponym allow users to set up and host a blog for no cost at all. The fact that one of these sites can provide you with all of the tools that you need to get your blog up and running for free, encourages people to start a blog. As it’s free, you don’t have anything to lose. Many people that have never had any other kind of web presence before find themselves drawn to blogging, partly because it is so easy to find a way to blog for free.

Compared to starting your own blog from scratch, signing up with a free blogging web site will get you listed in search engines much easier. For example, Google, that runs the free blog hosting site Blogspot, crawls its pages very often to look for updates. As a result, if you have a Blogspot blog, you are almost guaranteed to be listed on Google's blog search engine. This way you can spend less time on promoting your blog, and you can gain a following with a minimum of marketing effort.

If your blog attracts many readers, you may want to think about moving your site. Many people think that a blog that is hosted by a free blogging web site has a kind of amateur flavor, not appropriate for a high-profile blog. Your own domain name can help you make your blog feel professional, and finding a webhost is not difficult or expensive. Once your blog starts to attract a large readership, you will probably be able to sell enough advertising space to be able to afford to buy your own domain and pay for a hosting package, and still have money left over. However, until you have a sizeable readership, there’s really no need to invest in these luxuries.

When you want to build a following before you spend any money on your blog, using a free blogging website is a good idea. Later, when you feel ready to take the next step and pay for your own domain, your readers will follow you to your new home.

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