Individuals who are new to website development will often compartmentalize the web page and fill every available space with either text or graphics. After all, why shouldn’t you maximize the site design by including as much information as possible?
There seems to be an underlying fear that if there is ‘white space’ the website will look incomplete. The term white space is a common term in publishing. For instance when a newspaper is developing an advertisement they will seek to allow for some areas of the advertisement to be free from text or graphics. Most publishers have learned that white space provides a sophisticated look while drawing attention to a very specific selling point.
The best way to describe it is to use music as an example. There are times when musicians will use a very roots-oriented approach to their music. They may sing with only a guitar. This approach of stripping away everything else helps the listener experience a more intimate encounter with the music. Sometimes adding more actually reduces the overall effectiveness of the music or, in the case of web design, the message.
If your online visitor has to take a significant amount of time to locate the important information they hoped to find on a web page they will likely lose interest rapidly. Cable television contains reality television shows that attempt to help individuals sell their property. In most cases the very first thing the experts note is the clutter that may be distracting guests from visualizing the possibilities of the property. The experts will generally paint rooms a neutral color and most of the furnishings are removed from the home. The episodes generally end with the homeowners with a contract and very impressive reviews from those attending an open house.
Many web designers are reverting to a more minimalist approach to their webpage design. The use of links is a key strategy while removing unwanted clutter. The use of great photos and a significant amount of organized white space allow visitors to concentrate on the reason they came to the webpage in the first place.
Another reason white space may be an important element in site design is to allow for the inclusion of advertising. If you fill every available space you eliminate advertisement from being a consideration on your webpage. In effect you may be driving away customers and advertisers at the same time.
For some, the thought of intentionally carving out white space in a web design requires a new way of thinking. I would encourage you to take some time and visit some of the most successful websites and see how much white space exists.
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Monday, March 22, 2010
Sunday, March 21, 2010
Adsense: Google Searcher Psychology For The Adsense Publisher
Have you ever thought of the fact that the visitors to your website are always looking for a solution to solve a problem? or may be they are looking for the opposite, which could mean that they seek pleasure and try to find information about a topic they are very passionate about.
No matter what the Internet surfer searches for, Google will always try to find the website with the most relevant information to what the surfer typed in the search bar. The website at the top of the search results will be the best search engine optimized website with the most relevant information.
This means that Google has indexed that website for that specific search term or keyword phrase.
What does this mean for you as a Adsense publisher?
1. You will have to optimize your website for a specific topic, and use specific keywords that are relevant to that topic in the articles you publish on your website.
2. If you want to keep the visitor on your website you will have to provide good quality content, preferably original self written articles. Google will find that content and provide relevant ads.
3. If you optimize your website for Adsense ads well enough, then visitors that still do not find what they search for, will hopefully leave your website by clicking on one of the Adsense ads.
Optimizing your website for the search engines and the visitor, will be easier if you always keep the searcher in mind and if you ask yourself the following questions:
• If I want to optimize my website for a specific topic, what does Google want me to provide for the visitor?
• If I want to optimize my website for a specific topic, what information does the visitor want to find?
• In case the visitor does not find the information. Can I use this to my advantage by optimizing the layout of my website?
The above described can only be achieved by doing thorough research prior to the creation of the website. Google will reward you for delivering quality information and will give your website a high rank in the search results.
Always remember that if you keep the visitor in mind, creating quality Adsense websites will be so much easier.
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