Showing posts with label ecommerce. Show all posts
Showing posts with label ecommerce. Show all posts

Tuesday, August 17, 2010

Web Design: A Three Second Impression

It was web design and function that held the most meaning to online visitors. Roger Park in a report based on those findings said, 70 percent of online shoppers consider web design as a key role and over 30 percent of online shoppers cited navigation, the checkout process, and product descriptions as critical site aspects that impacted their completion of online purchases.

Users cite lengthy registration requests as a primary reason they avoided certain online retailers. However, to explain how motivated online shoppers have become you need to understand that 77% of online users.

Information overload is a critical and consistent problem, and in this study we found that Web users were more likely to say that a site had too many links as opposed to too few links. More than 3/4th of the respondents indicated the professionalism of the site was a primary factor in moving forward with a purchase. If a site did not appear professional, the respondent typically moved on to another site.

As web users become more sophisticated so too should web designers. If you have difficulty in developing your own site an online site builder may provide the professionalism and consistency you need in site design. Consumers who made an online purchase in the past three months are more than 80% likely to make another purchase in the coming three months.

The demand for online shopping spurs a phenomenal growth pattern. Online shoppers are discovering the value of being able to shop from the comfort of home without commute time, line waiting and stores that don’t have the item they are seeking. The web user remains in the driver’s seat with the ability to click easily to, or away from, your site. The design function of your website is incredibly important in the midst of a growing throng of motivated shoppers.
“The top reason online consumers prefer to shop on the web is to avoid crowds, a reason cited by 38% of respondents.

Do not assume that simply because consumers are migrating toward cyber-shopping that you simply need to set up shop and hope for the best. Web design is becoming a primary source for decision-making among online consumers.

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Saturday, August 14, 2010

Information about website design, flash design & web application programming

Web designing is a process of designing the electronic files through planning, concepts, ideas, creativity, thinking, language etc, which is delivered via internet in the form of web site. The main purpose of the web designing is to create a web site.

Web site interprets the information about particular topic and website design is creation and arrangement of web pages that can be done by web development that includes but not limited to; Web Development, eCommerce, CMS, Content Management System, shopping Cart, Business Website Design, Flash Website design, business development. Main intent of designing/developing a website is to promote the business, advertising, access of online products, publishing news, giving information, education, money matters, etc….

It is important that the website must be well developed and designed, not under construction, and content must be specific and neat about the particular topic, otherwise, it will not attract any visitor.

So to design and develop a website, several companies of website designing can be found on the internet, but the trick here is to choose appropriate company. One of which on the internet for web designing and web development named ImtiazTips Freelancer Web Design , is a well-established, well-experienced company, which also provides the best, qualitative, affordable services of web designing, web development, eCommerce, web, shopping cart, logo design, etc..

For more information, visit the site ImtiazTips Freelancer Web Design

Saturday, July 10, 2010

Website Design…Getting the Strategy Right.

The following tale must repeat itself a thousand times a day across the USA, and there is no telling how many times it happens across the world.

I am asked to attend a lunch with some of the principles of a soon-to-be-launched new venture. One of the principles, to whom I am known, believes that perhaps I could comment on some aspects of the company’s objectives.
As a good friend I return the favor for the lunch by commenting on those areas in which my friend was interested. Before we went our separate ways I asked my hosts what role a website would be playing in this new company?

Their response was heartening: “Our website will play a significant part in assisting us to achieve our objectives.”
How wonderful I thought, and so another question followed. “You have told me that you have contracted with a company to design your site, and that the design is well under way. Has your contractor involved you, or any of your partners, in any strategic discussion on how the site will take advantage of the considerable internet traffic that already exists for this industry?” (I asked this question knowing something about what their new organization was going to be, and how it was going to operate.)

“What do you mean Leo?” was the reply.

The next few minutes uncovered a number of disturbing details, but the most alarming fact of all, was that there had been absolutely no discussion of how this site was going to rank with the search engines, yet the design was well under way.

There had not been, nor was there likely to be, at this stage at least, any review of the strategic opportunities (and they are considerable), that could be exploited by Search Engine Optimization. There had been NO discussion on possible domain names, key search terms, the role of link trading etc. Why? The answer is simple. The company contracted to design the site has no concept of seo. It is neither an seo firm, nor does it have links with an seo firm.
The story would have gone something like this. Several months down the track somebody in this new company would have realized that there was valuable internet traffic that they could exploit. The principals would have come together and asked themselves what could be done about this? They may have even gone back to the company who designed the original site (in reality this company has done nothing unprofessional-they did meet their original contractual obligations), asking them how to accomplish the task of attracting their share of this internet traffic?

The contractor now tells the client that this will require some modification to the website and that they will set up a meeting at which the pertinent factors will be discussed. Hopefully the contractor realizes that in order to meet the company’s new requirements they will need the services of an seo firm? Now the client is involved in discussions that should have taken place months ago, long before the company was launched.

The client’s focus is disrupted, they are involved in additional expense that could have been avoided and they have a less than positive view of a growth industry that is contributing to America’s global market leadership.
The seo message needs champions

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Saturday, May 15, 2010

How To Utilize Free Classified Ad Sites To Boost Business

Niche marketing is about finding small opportunities on the web, small areas in which people might be interested and for which they might be searching. Big companies and experienced webmasters are not interested in these areas because they are not important enough. But a small business could be something in which you might be interested.

Perhaps a small mini website will not generate thousands of dollars every month; it might generate 100 bucks, for example. That is ok, if the effort involved in terms of creating this mini website is not too high; in this way, you could repeat the same business model again and again. Taking into consideration that every small business could generate around $100 every month, with ten niches, you could earn $1.000 monthly. Does this sound better? And what if you could create 50 websites?

The first step in this kind of business is always keyword research. You need to find small markets which do not have competition. Wordtrack is a very good tool to use for finding niche opportunities. For every keyword, it tells you the number of searches and how many results are found on each search engine. You need to pay special attention to the KEI column. KEI is the index that balances the number of searches and the number of competitors. The more searches and the fewer the competitors, the better for you. A KEI higher than 10 is good, but you should, ideally, look at keywords with a KEI over 100. More than 400 is a gift.

Once you have identified your niche, you need to find content for it. Don`t worry about which product you are going to sell; this will come later. The “fuel” of any Internet business is content. So where can you find content? Well, if you are an expert in an area, you could write your own articles, but if you are not, you have to look for content somewhere else.

There are many article directories that offer a lot of content that you can use. You can also find much content just by searching the web. Use search engines, find blogs, forums, websites, etc. Last, but not least, you can always find information as in “the old times,” go to the library or buy one or two books.

After you have found enough content, it is time to register a domain name. You should choose a name that has something to do with your target market, but if your intention is to create multiple mini websites, you don’t need to register a different domain name every time. You can save money by having one global domain name, and create sub domains for each business.

You need to follow this 3 step formula (CTM):

=> Create Content => Generate Traffic => Monetize your website

You can build traffic by optimizing the webpage content for the search engines and by analyzing your competitors in order to build a better SEO strategy (but this is another chapter). Blogging and pinging is a way to make sure that your site will be spidered by the search engines. Wordpress is a very good option for creating your blog, as it allows you to post, not only articles, but pages. You can easily build miniwebsites with Wordpress. Finally, there are three easy ways to earn money with your site.

1. Sell some product that you can create yourself. If you have this ability and you want to allow people to buy your products with a credit card, the easiest way is to create a Paypal account. If you don’t have one, visit www.paypal.com and create one.

2. Join affiliate programs. Find people who sell products related to your market niche and who have affiliate programs already set up. You will earn commissions just by selling other people’s items. A good place to find affiliate programs on products is www.clickbank.com.

3. Google Adsense. Create an account at Google Adsense and include Google ads on your site. Every time someone visits your site and clicks one of those ads, Google will share its profit with you.

Creating small businesses is like a game. They do not require high investment, but they will not make you rich either. However, if you start playing many of those games, it can become a serious business.

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Monday, March 22, 2010

Website Design: Welcome The White Space

Individuals who are new to website development will often compartmentalize the web page and fill every available space with either text or graphics. After all, why shouldn’t you maximize the site design by including as much information as possible?

There seems to be an underlying fear that if there is ‘white space’ the website will look incomplete. The term white space is a common term in publishing. For instance when a newspaper is developing an advertisement they will seek to allow for some areas of the advertisement to be free from text or graphics. Most publishers have learned that white space provides a sophisticated look while drawing attention to a very specific selling point.

The best way to describe it is to use music as an example. There are times when musicians will use a very roots-oriented approach to their music. They may sing with only a guitar. This approach of stripping away everything else helps the listener experience a more intimate encounter with the music. Sometimes adding more actually reduces the overall effectiveness of the music or, in the case of web design, the message.

If your online visitor has to take a significant amount of time to locate the important information they hoped to find on a web page they will likely lose interest rapidly. Cable television contains reality television shows that attempt to help individuals sell their property. In most cases the very first thing the experts note is the clutter that may be distracting guests from visualizing the possibilities of the property. The experts will generally paint rooms a neutral color and most of the furnishings are removed from the home. The episodes generally end with the homeowners with a contract and very impressive reviews from those attending an open house.

Many web designers are reverting to a more minimalist approach to their webpage design. The use of links is a key strategy while removing unwanted clutter. The use of great photos and a significant amount of organized white space allow visitors to concentrate on the reason they came to the webpage in the first place.

Another reason white space may be an important element in site design is to allow for the inclusion of advertising. If you fill every available space you eliminate advertisement from being a consideration on your webpage. In effect you may be driving away customers and advertisers at the same time.

For some, the thought of intentionally carving out white space in a web design requires a new way of thinking. I would encourage you to take some time and visit some of the most successful websites and see how much white space exists.
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Monday, March 8, 2010

Building Web Communities With Free Forums

Looking for somewhere online to meet new people, discuss hobbies, plan events, or just have fun chatting?

Internet forums have been around for some time on the web and often are free and easy to setup. Forums are basically online discussion web sites where people share information and chat grouped around a set of topics. One example might be a local photography club. You could setup topics around types of cameras, locations for shooting, local events and meetings, printing tips, etc. Often there are administrators and moderators that help to keep the discussion orderly and on topic.

Some items to consider when starting an online forum.

Cost – Often you can find them for free. There will probably be some advertising on the site, but don’t most sites now a days?

Features – Does the forum support avatars, private messages, user levels, themes, etc.

Security – Is it possible to create forums that only register users can post in? Helps to avoid those spammers.
I cannot stress the last one enough. You should be completely able to control who is in your forums. One bad apple spoils the bunch. On that same note, it is common for a forums to have moderators. These are people that help enforce the rules in the forum. Make sure your choose your help wisely. When it comes to administrators, there should only ever be one. Administrators have the keys to the city and can set your forum ablaze.


Finally to make a forum a success you need to attract people to it to join. Obviously if it is for a church or some other established group, this is relatively easy. Tell your friends, family, club members. If you are starting from scratch, do the same. Tell people, show people, invite people. Check to see if your forum site is listed in search engines like google. Once you get past that initial setup and recruitment your will soon be on your way to having a forum that you and your friends can enjoy.

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7 Reasons Why You Should Join A Forum Today

online communities or forums are the latest in a long progression of social organizations created by humankind. While many people join forums specifically for the social benefits, there are several good reasons for Internet entrepreneurs to join an online forum. Here are the top seven benefits you and your online business can reap.

The top reason many Internet business men and women join forums is for the search engine benefits. Many forums are tremendously popular with search engines and so not only rank well but also are regularly crawled. Most forums offer an introductions area as well as a signature area where you can promote your web site or sites. In addition, as you participate in a forum that is relevant to your site's topic there will likely be opportunities to work your site into conversation. All these links can be of tremendous benefit in terms of search engine rankings and relevant back links.
However, if you think that search engine benefits are the beginning and end of the ways you and your Internet business can profit from joining a forum then you are missing out on a lot of learning.


If you are going to join a forum then join a forum that help you learn more about your niche. Even if you are an expert in your field there is always more to be learned and where else to go for that knowledge than a place where others knowledgeable in your area also hang out? That is what is so wonderfully flexible about forums. There really is an Internet community for everyone and every interest. Your task is to find the forum where your peers are already hanging out. Learning more about your niche is a tremendous benefit of joining a forum.


You don't need to restrict your forum memberships to those within your field. It is also wise to join forums that can help you learn more about how to run your business. Find forums of other small business owners and entrepreneurs. You will soon be able to find folks who are at your level of expertise as well as those with more experience willing to share their hard-earned lessons. Soon you'll have the opportunity to repay that debt by mentoring other newbies. This sharing and hand-holding is one of the elements that make Internet communities so successful.


You should also seek a forum to help you with your Internet marketing. There are many different approaches to Internet marketing and while some people prefer the scatter-gun approach most choose one or two primary methods. Explore and text methods to determine which you feel most comfortable with and then join a forum focused on that method to help you refine your approach and achieve maximum success.


One of the primary problems with the Internet is that it can be easy to feel isolated. However forums can help bridge the gap of time and distance by serving as a community as well as an information source. Friendships and even love can be found in time and laughter and camaraderie and commiseration can help sustain the person as well as the business.
Forums can also help you find customers for your business. As you participate and share information about your business some folks will naturally express an interest. As you share your expertise and demonstrate your knowledge then you will attract still more. Don't be a pushy salesperson, simply allow your expertise to showcase your business and you will attract a quality customer relationship.


A forum can also be a great place to find partners to help you expand or promote your business in a number of ways. You might discover some like-minded soul whose business perfectly complements yours or you might discover the perfect joint-venture partner. Even if you encounter people you might view as competition try to view the relationship from many angles to see if there is a way to benefit from a partnership rather than a competition.

Joining forums can provide many benefits to you and to your business but remember that Internet communities are social contracts with rules and guidelines. Make sure you know and understand the rules before leaping into discussions. It is even more difficult to undo a bad first impression on the Internet as it cannot always be erased.

Start slow and easy until you are sure of your footing. Also, be very wary about pushing your business too aggressively. That type of activity can get you banned from a forum pretty quickly. Many forums have a clearly marked area for advertising and sales posts and also allow some blatant promotion in your signature, but keep your posts on topic and helpful and you'll be better off in the long run.

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