Showing posts with label RSS Marketing. Show all posts
Showing posts with label RSS Marketing. Show all posts

Monday, August 23, 2010

How-To set up an Blog and RSS Feed through an easy to follow Step-by-Step tutorial that anyone can follow.

So basically, what I'm trying to say is by the time you finish reading this article you'll be a master at setting up your own Blogs and RSS Feeds in a matter of minutes by simply following my simple 'Step-by-Step' instructions below.
With that said, Buckle Up, put your thinking cap on, grab yourself a beverage and get ready to learn.

Know lets go to Step:

Step #1. Go set-up an account with Blogger.com.

This is probably the easiest part of all, which is simply setting up an Blogger.com account at http://www.blogger.com.
Go there right now. It will take you to Blogger.com's homepage.
Once there, you'll see an orange arrow pointing to the right that says..."Create Your Blog Now" ... click on it.

Step #2. Creating your account with Blogger.com. If you thought Step #1 was easy than Step #2 will be a breeze. Simply select a Username and Password that you'll remember followed by your Email Address.(You don't have to use your primary email address, you can use a Free web-based email account like Hotmail or Yahoo! if you like. Your choice.) Then check the box that says "I accept the Terms of Service". Now proceed by clicking on the orange arrow that says... "Continue".

Step #3. Naming your Blog.(Very IMPORTANT!) Now, depending on what your Blog is about your going to want to use your target 'Keywords' within the name of your Blog, its description and the URL.

And there's a good reason for this simply because this is what the Search Engine spiders are going to see first.
They'll first see them within your Blog name which is at the top of your Blog that your visitors see, they'll see them within your description of your Blog and then they'll see them within your Blog URL that you choose.
Why is this SOoooo important?

By using your 'Target Keywords' within those areas I just outlined, thats what the SE's will use to index your Blog under so when someone does a search for those target keywords, guess whose Blog will pop-up within the results depending on your competition?

That's right, Yours! The SE's will also use those area's I outlined for your SE listing within there results index.
Here's an example for a quick 'Case-Study' for you.
This is one of my Blogs I have.
Go to: http://plrarticlecollecton.blogspot.com/

You'll notice my Blog title, description and URL all have the 'Keyword Phrase'... Internet Marketing Tactic.
To take this a step further, I want you to go visit these search engines MSN, Yahoo! and AlltheWeb and type in "internet marketing tactics" within there search boxes so you can see where my Blog sits within those SE's so you can see the importance of having your Target keywords within those area's I mentioned earlier.

MSNhttp://www.msn.com
Yahoo!http://www.yahoo.com
AlltheWebhttp://www.alltheweb.com

In the MSN SE results my Blog is #1 for that keyword phrase, in Yahoo! I'm #11(not bad) and in AlltheWeb I'm #18.
Of course these positions will very in time but just as long as you get the point of WHY you need to use your Target keywords within those 3 areas. Lets move on. Now, your last step for Step #3 is to simply type in the 'Verification Code'. Once you've done that, click on the orange arrow below that says... "Continue".

Step #4. Choosing your template. If everything went well in and that Blog name you chose isn't taken you should be looking at a bunch of Blog templates Blogger.com offers.Simply select the one you like most and then click "Continue". CONGRATULATIONS!

You just created your first Blog and completed.You should now be looking at an orange arrow that says... "Start Posting". Click on it and it'll take you to where you can start posting whatever it is you want.Now that you have set-up your Blog your probably wondering... "where does RSS fit into this formula?"

Step #5. Locating your RSS Feed URL. What can I say, I always leave the Best for last. Assuming your still within the Blogger.com 'Posting' area you'll notice a bunch of tabs at the top labelled, Posting, Settings, Template and View Blog.

Click on the 'Settings' tab.
This will take you to a sub-menu with a bunch of other options.
Out of all those options click on the one that says... "Site Feed".
And there it is.

It should look something like this:
http://plrarticlecollecton.blogspot.com/feeds/posts/default

This is the URL you'll want to use to promote your RSS Feed with to the RSS search engines and directories so that everytime you make a post, the RSS SE's and directories will be 'Automatically' notified and updated with your latest information bringing your Blog more exposure to your target audience.
That about sums it up for this tutorial, but, just before I go I'll leave you with a few articles I wrote earlier on RSS promotion to help you get the Most out of your Blogs and RSS Feeds.
Now that you are armed with this information that I just revealed to you, you should have no problem setting up and getting the MOST out of your Blogs and RSS Feeds.

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Saturday, April 10, 2010

Enhance delivery of your Internet content to end-users with RSS

The first step in marketing your product is to get your content delivered to end-users. Only then can you communicate to them, sell your products and build lasting relationships with them. While some Internet information delivery channels fail in their purpose as in the case of e-mails. This in turn throws most of our publishing efforts to delete box.

We end up wasting money, efforts and most of all our precious time. Direct marketing, direct selling, relationship building, public relations through direct communication with media, communicating with your business partners and employees, direct advertising of your products, customer announcements and updates all these are made impossible if your content cannot be delivered to the end-users. End users can be your customers, prospects, the media, business partners and employees.

RSS assures 100% delivery of the contents to the people who have willingly subscribed for your information.

Below are some general examples of the contents you can deliver to your various subscribers:

· Newspapers can use RSS feeds to deliver their latest news articles to the subscribers. This enables them to always stay informed about the flash news around the globe. The book publishers can use RSS feeds to announce their best sellers. This would help their users to keep track of releases they are most interested in.

· RSS feeds can help the affiliate managers to communicate with their affiliates.

· Banks can create RSS feeds to post their customers on their new schemes on savings or any change in the interest rates calculated etc.

· Software being the hottest on the current technology market, software companies can keep their subscribers informed on the latest downloads and relevant software packages available. They can also provide them with easy access to software updates, delivered to them exactly as they become available without the fuss of having to visit your website or deal with huge e-mail attachments. Thus avoiding Spam filters or other barricades.

· A few hundred content publishers are using RSS to deliver audio content, such as interviews even radio shows.

· Some websites allows people to post pictures, videos and text from their mobile phones via RSS feeds.

· Educational institutions use RSS to deliver educational content.

· As a supplement to their e-mail delivery some use RSS feeds to deliver their newsletters as I do with mine.

· RSS feeds can help you publish living digital catalogues of your products and provide your customers with your latest product releases. The products may be categorized so that it is easier to view and place order according to the product they are interested in.


· RSS auto responders with scheduled messages can be created to keep in constant marketing touch with your prospects and slowly get them to the point of purchase.You can provide limited-access content to your customers, employees, team members and even investors, without fearing other unwanted eyes. RSS feeds can be used for internal communications, team working and other needs.

As you can see, through RSS, practically any kind of content to practically any kind of target audiences can be delivered. The only thing to be kept in mind is the content has been broken down into several individual items or stories. The opportunities for integrating RSS in to your communicational strategies are endless. There are no limits to what, who and how you can communicate through RSS.

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