Website Design and Programming – Introduction to Web Forms

There is practically no website without at least a form in one of its pages. Forms are useful to collect data from the website visitors and users. Once the user submits the form to the server, a form processing script must get the form data, validate that the user input matches the expected format for each field (e.g: email address field must be a string of text with the format of a valid email address) and process this information as desired. The script may save it into a database, send it by email or just do some processing with it and display the result. Validating the user input is essential to prevent malicious users from damaging your site.

A form definition in html starts with the form tag and ends with the /form tag. This tag can have several attributes like method (GET or POST), and action (the url of the form processing script). If use the GET method, the form data is encoded in the action URL. This method is recommended when the form is a query form. With the POST method, the form data is to appear within a message body. This is the recommended method when the form will be used to update a database, or send email, or make any action other than just retrieve data.

The form fields are used to collect the data. Generally a label is placed by each field, so the user knows what data to input. There are different kind of fields, among them:· Textboxes · Textareas· Drop-downs· Multi select · File· Radio buttons· Checkboxes· Buttons· Hidden

The hidden fields are used to send some data that the user does not need to see, along with the form. An example of this could be a form number, so the form processing script identifies which form has been submitted.
The File field allows users to upload a file. The form processing script will get the file together with the rest of the form data. For this field to work properly, you need to include this attribute in the form tag: enctype=”multipart/form-data”.
Buttons are used to submit or reset the form.

Refer to an HTML guide for full description on the attributes and syntax of each tag. You may find a guide at http://www.w3schools.com/tags/default.asp or at http://www.w3.org/MarkUp/ among many other sites.
When the form is complex, it is useful to group fields in areas using the fieldset tag. Just place the fieldset tag, then optionally a legend Section Name /legend tag, then all the pertinent form fields, and the /fieldset tag after them.

It is possible to use CSS (Cascading Style Sheets) or inline styles to change the look of the form controls.

You can bring your forms to a different level by combining them with the usage of scripting language like JavaScript. You can make the form react immediately to certain events, like the user clicking on a control, or a field changing its value. You can highlight the field that has the focus, for example. Or count how many characters have been entered in a text box or a textarea. You can make calculations and display the results automatically. The possibilities are endless.

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Provides a brief and simple explanation of what a web form is and how to use it.

There is practically no website without at least a form in one of its pages. Forms are useful to collect data from the website visitors and users. Once the user submits the form to the server, a form processing script must get the form data, validate that the user input matches the expected format for each field (e.g: email address field must be a string of text with the format of a valid email address) and process this information as desired. The script may save it into a database, send it by email or just do some processing with it and display the result. Validating the user input is essential to prevent malicious users from damaging your site.

A form definition in html starts with the form tag and ends with the /form tag. This tag can have several attributes like method (GET or POST), and action (the url of the form processing script). If use the GET method, the form data is encoded in the action URL. This method is recommended when the form is a query form. With the POST method, the form data is to appear within a message body. This is the recommended method when the form will be used to update a database, or send email, or make any action other than just retrieve data.

The form fields are used to collect the data. Generally a label is placed by each field, so the user knows what data to input. There are different kind of fields, among them:· Textboxes · Textareas· Drop-downs· Multi select · File· Radio buttons· Checkboxes· Buttons· Hidden

The hidden fields are used to send some data that the user does not need to see, along with the form. An example of this could be a form number, so the form processing script identifies which form has been submitted.
The File field allows users to upload a file. The form processing script will get the file together with the rest of the form data. For this field to work properly, you need to include this attribute in the form tag: enctype=”multipart/form-data”.
Buttons are used to submit or reset the form.

Refer to an HTML guide for full description on the attributes and syntax of each tag. You may find a guide at http://www.w3schools.com/tags/default.asp or at http://www.w3.org/MarkUp/ among many other sites.

When the form is complex, it is useful to group fields in areas using the fieldset tag. Just place the fieldset tag, then optionally a legend Section Name /legend tag, then all the pertinent form fields, and the /fieldset tag after them.
It is possible to use CSS (Cascading Style Sheets) or inline styles to change the look of the form controls.

You can bring your forms to a different level by combining them with the usage of scripting language like JavaScript. You can make the form react immediately to certain events, like the user clicking on a control, or a field changing its value. You can highlight the field that has the focus, for example. Or count how many characters have been entered in a text box or a textarea. You can make calculations and display the results automatically. The possibilities are endless.

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Enhance delivery of your Internet content to end-users with RSS

The first step in marketing your product is to get your content delivered to end-users. Only then can you communicate to them, sell your products and build lasting relationships with them. While some Internet information delivery channels fail in their purpose as in the case of e-mails. This in turn throws most of our publishing efforts to delete box.

We end up wasting money, efforts and most of all our precious time. Direct marketing, direct selling, relationship building, public relations through direct communication with media, communicating with your business partners and employees, direct advertising of your products, customer announcements and updates all these are made impossible if your content cannot be delivered to the end-users. End users can be your customers, prospects, the media, business partners and employees.

RSS assures 100% delivery of the contents to the people who have willingly subscribed for your information.

Below are some general examples of the contents you can deliver to your various subscribers:

· Newspapers can use RSS feeds to deliver their latest news articles to the subscribers. This enables them to always stay informed about the flash news around the globe. The book publishers can use RSS feeds to announce their best sellers. This would help their users to keep track of releases they are most interested in.

· RSS feeds can help the affiliate managers to communicate with their affiliates.

· Banks can create RSS feeds to post their customers on their new schemes on savings or any change in the interest rates calculated etc.

· Software being the hottest on the current technology market, software companies can keep their subscribers informed on the latest downloads and relevant software packages available. They can also provide them with easy access to software updates, delivered to them exactly as they become available without the fuss of having to visit your website or deal with huge e-mail attachments. Thus avoiding Spam filters or other barricades.

· A few hundred content publishers are using RSS to deliver audio content, such as interviews even radio shows.

· Some websites allows people to post pictures, videos and text from their mobile phones via RSS feeds.

· Educational institutions use RSS to deliver educational content.

· As a supplement to their e-mail delivery some use RSS feeds to deliver their newsletters as I do with mine.

· RSS feeds can help you publish living digital catalogues of your products and provide your customers with your latest product releases. The products may be categorized so that it is easier to view and place order according to the product they are interested in.

· RSS auto responders with scheduled messages can be created to keep in constant marketing touch with your prospects and slowly get them to the point of purchase.You can provide limited-access content to your customers, employees, team members and even investors, without fearing other unwanted eyes. RSS feeds can be used for internal communications, team working and other needs.

As you can see, through RSS, practically any kind of content to practically any kind of target audiences can be delivered. The only thing to be kept in mind is the content has been broken down into several individual items or stories. The opportunities for integrating RSS in to your communicational strategies are endless. There are no limits to what, who and how you can communicate through RSS.

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Creating a Call Center Script

Creating a call center script begins with the “answer phrase” and the same principles continue through the entire process of creating a logical script. H ere are some important items to keep in mind when you are creating your script:

• Avoid tongue twisters. Make your greeting as easy to pronounce as possible. “Doctor Perkowicz Peoria Plastic Surgery Plaza” isn’t easy to say, even for the native English speaker. Make sure that your operators know how to pronounce every part of your answer phrase, and the rest of the words in your script. Keep phrases brief and avoid repeating consonant sounds that will sound awkward over the phone or might lead the operator to stutter.

• Go global. A “Good Morning/ Evening” greeting can work for some businesses, but not for all of them. If your company is doing business across time zones, think about using a simple “Hello, XYZ Company” for your customer on the other end of the globe.

• Humanize your greeting. Have an impartial friend or a trusted customer listen to your greeting, especially if it’s a long introductory message of more than a sentence or two. Do you sound like a recording? If you give that impression to a caller, the person on the other end of the line might just hang up because she wants to talk with a live person, not a machine. Keep all parts of your script brief and give the operator relaying your message time to breathe and sound like a live person when you create your script.

• Less is more. There’s a temptation to try and pack all the information about your company into your call center script, including providing an operator a copy of your frequently asked questions list (FAQ) so that he or she can quickly scan the file and answer 99.9 % of your callers’ questions. However, this skill takes practice and training on the part of the operator and patience on the part of the caller. Long pauses to look up information, add expensive minutes to the call and are frustrating experiences for the operator and the caller alike. Extensive account training is available through most call centers, if your budget permits. If this resource is not an option for you, limit the information available to the operators to a few facts about your product or service, and let them know that it’s okay to ask callers if someone from the right department can return their call and answer their questions in depth.

• Test. Call your account weekly and test to make sure that the operators are following your instructions, are handling your scripts the way that you expect, and are able to easily access the information that they need to take your calls. After the honeymoon period with a new account, operators often grow lax and shorten your script, or improvise far beyond the call of duty. This can be detrimental to your business. Make sure that you follow up with your call center to make sure they are serving your needs.

• Tweak, and tweak again. Review your script from time to time, and see if it’s still leading to action. Ultimately, your script should lead to a sale, an appointment a request for more information or further contact from your office. Check your call logs and any statistics your sales representative provides you with on a monthly basis. If you notice a downward trend in your results, work with your sales rep to change your script.

These suggestions are only the beginning of creating a successful call center script for your organization. Work with your sales representative and listen to their suggestions, add your own, do your market research and your script will be a success. Clear communication starts with clear instructions from you, and clear voices on the answering end of your phone lines. Your call center will work with you to make sure that all of your needs are filled over and above your expectations.

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