In order to discuss the general function of the logo, we must firstly identify and define the environment where this will have to fulfill its function. The environment is called brand and the definition is as follows: the brand is a collection of ideas and images, a collection that constitutes an undivided whole meant to transmit and sustain the values of a company, a product or a service.
As you have noticed, this definition has brought into discussion two defining elements: idea and image. I'd like to emphasize that it is important to follow this order: ideas come first and images are born out of ideas to visually represent them. Once we have known the environment and its definition, we can discuss about the functions that the logo must fulfill.
The first function: the logo defines and incorporates values.- The logo must be designed according to the values which we want it to transmit. As the visual impact can mean much more than a description and the logo will [probably] be the most important visual element, it is recommended that it is given its due importance.
The second function of the logo is to communicate values. - The logo does the communication between the company and the consumer and, besides the product itself, it is the first element that presents the service provider.
The third function of the logo is to represent values.The logo represents a company, an association or another [mainly] legal entity.
Let's recapitulate - we have identified three major functions of the logo: - it defines values- it communicates values- it represents values. The functions of the logo never change; they only exist. In order to efficiently explore them, the logo must be relevant. In the case of a company, it must be relevant both for the institution, the product or the service provider and for the market. In the case of a non-profit institution, the logo must be relevant for the institution and for the socio-cultural environment.
The conclusion: the logo must be suggestive, but not too open to interpretation. The message that it transmits must be ambiguous enough but without leaving room to wrong interpretations. The functions of the logo can be neither negotiated, nor influenced. They begin to work along with the social exposure of the logo. All we can do is to establish relevant values and constantly sustain them.
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Showing posts with label corporate logo design. Show all posts
Showing posts with label corporate logo design. Show all posts
Sunday, July 25, 2010
Friday, July 2, 2010
A Text-Based design is often text only with exclusive typographic behavior (e.g. Microsoft, Yahoo)
Text-Based Logo DesignThe mainly extensively used of all logo types; the Text-Based design focuses on text and style but can include other elements as well. A Text-Based design may be best suited for corporations whose name successfully portray what they do (TCS Couriers, Home Freight) devoid of graphical essentials to communicate that message, a literal explanation of the words is often necessary.
A Text-Based design is often text only with exclusive typographic behavior (e.g. Microsoft, Yahoo). Most frequently however, the business name is included mutually with easy graphic elements to create a clean, simple individuality. The depiction of the word in essence turns out to be a representation of the business.
Prefer a Text-Based design when:
• Communication funds are inadequate and should be paying attention on name recognition.
• Your name is logically distinguishing but not (yet) a household word.
• You want to correlate products or subsidiaries with the parent more clearly and directly than a symbol permits.
Letter-mark Based Logo DesignComparable to a Text-Based design, a Letter-mark Based design is entirely typographic mark, typically concerning initials or abbreviations. Monograms and anagrams are Letter-mark Based design. The illustration of the letters fundamentally becomes a symbol of the business.
Prefer a Letter-mark Based design when:
• Your initials interpret graphically better than your genuine name.
• You need to link subsidiaries to the parent and can't easily use the name.
• You can afford to teach the public what the Letter-mark means. Brand-mark Based SymbolAn easy but strong graphic figure, often abstract, that harmonizes a facet of a business or service and symbolize a company by relationship.
Prefer a Brand-mark Based design when:
• You need an emblem on a product.
• Your name is too long, too common, doesn't interpret well globally, or has no qualities.
• You need to link auxiliary to the parent and can't easily use the name.
• You can afford to teach the public what the symbol means.
Icon-Based LogotypeIcon-based logotypes are also referred to as combination marks. An Icon-based logotype generally combines a brand-mark Based symbol with a word-mark Based. The combination can be loose or integral. With a loose combination, the elements can be used together or separately. A good icon based company logo design can effectively communicate what a company does as well as reflect the company personality.
Prefer an Icon- Based design when:
• You are a startup enterprise or small business with limited funds.
• Your name is reasonably distinctive but not (yet) a household word.
• You need an emblem on a product, but want more than just a symbol.
Since Icon-based Logotypes communicate more readily than other logo design types, less marketing is required for the logo to be effective. Therefore, icon-based logotypes are the most cost effective type of logo design available and are ideal for startups or small businesses with limited marketing budgets.
Please visit: ImtiazTips- Webmaster Articles & Website Design, Development Tutorial for more information about web design.
[The Money making of a Niche ::Free Data Entry Work :: Imtiaztips Weblog :: Free Webmaster Articles :: More iPod Articles :: Download Freeware Software :: Updated Contents about Google AdSense for NEWBIES.]
A Text-Based design is often text only with exclusive typographic behavior (e.g. Microsoft, Yahoo). Most frequently however, the business name is included mutually with easy graphic elements to create a clean, simple individuality. The depiction of the word in essence turns out to be a representation of the business.
Prefer a Text-Based design when:
• Communication funds are inadequate and should be paying attention on name recognition.
• Your name is logically distinguishing but not (yet) a household word.
• You want to correlate products or subsidiaries with the parent more clearly and directly than a symbol permits.
Letter-mark Based Logo DesignComparable to a Text-Based design, a Letter-mark Based design is entirely typographic mark, typically concerning initials or abbreviations. Monograms and anagrams are Letter-mark Based design. The illustration of the letters fundamentally becomes a symbol of the business.
Prefer a Letter-mark Based design when:
• Your initials interpret graphically better than your genuine name.
• You need to link subsidiaries to the parent and can't easily use the name.
• You can afford to teach the public what the Letter-mark means. Brand-mark Based SymbolAn easy but strong graphic figure, often abstract, that harmonizes a facet of a business or service and symbolize a company by relationship.
Prefer a Brand-mark Based design when:
• You need an emblem on a product.
• Your name is too long, too common, doesn't interpret well globally, or has no qualities.
• You need to link auxiliary to the parent and can't easily use the name.
• You can afford to teach the public what the symbol means.
Icon-Based LogotypeIcon-based logotypes are also referred to as combination marks. An Icon-based logotype generally combines a brand-mark Based symbol with a word-mark Based. The combination can be loose or integral. With a loose combination, the elements can be used together or separately. A good icon based company logo design can effectively communicate what a company does as well as reflect the company personality.
Prefer an Icon- Based design when:
• You are a startup enterprise or small business with limited funds.
• Your name is reasonably distinctive but not (yet) a household word.
• You need an emblem on a product, but want more than just a symbol.
Since Icon-based Logotypes communicate more readily than other logo design types, less marketing is required for the logo to be effective. Therefore, icon-based logotypes are the most cost effective type of logo design available and are ideal for startups or small businesses with limited marketing budgets.
Please visit: ImtiazTips- Webmaster Articles & Website Design, Development Tutorial for more information about web design.
[The Money making of a Niche ::Free Data Entry Work :: Imtiaztips Weblog :: Free Webmaster Articles :: More iPod Articles :: Download Freeware Software :: Updated Contents about Google AdSense for NEWBIES.]
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