Creating logos

Sometimes, it is easy to create a logo, but more often it takes a lot of work. Creating logos is a funny business. Often it only takes a few minutes, but it can still make or break a company. The right logo can inspire the right image, and give the customers confidence in your business and what you do. Still, the process is deceptive, and much harder than it seems. After all, when you create logos, you aren't just creating a pretty picture! A logo can be attractive, professional, eye catching, and still not hit quite the right note. A logo is basically a microcosm of your whole branding strategy. In that one image, you want to convey the essence of your brand.

A lot of my friends like to create logos in shop. It saves them a lot of money, after all, when they can get their own people to do it. They are often baffled when they hear that I have hired someone from outside to propose some logos for my company. After all, it costs a lot more. Still, you can not argue with results. Sometimes, it is essential to bring in some outside experts to listen with an objective ear to what your company wants from its branding and marketing. Someone with a fresh, outsider perspective can do wonders when you are creating logos.

Nonetheless, more often than not, you should at least start trying to create a logo on your own. There are, after all, so many excellent tools available nowadays. Even if you have no sketching ability, you can use tools like Photoshop or Corel Draw for creating logos, sometimes with excellent results. There are also a variety of online logo creators available, as well as millions of public domain images to draw from. The possibilities are limitless, whether or not you have graphic design experience.

Of course, many companies save creating new logos for when they are marketing new products. In reality, even successful logos should be reviewed and updated from time to time. If you can create new logos, you can get fresh attention to you product. You can even use stickers, promotional items, or other fun, novel approaches to increase recognition of your brand. Creating logos is, above all, about creativity. When you are doing it, you should be creative! The more fun you have with the artistic process, the more fun your consumers will have, and the more they will buy!

What Does Your Logo Color Say About Your Business?

And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter. Yes, colors do matter

They communicate feelings and emotions. They represent ideas and thoughts. So before you create a logo or any other piece of marketing make sure you select the right colors to communicate a personality that accurately represents you and your business.

Following are some generally accepted principles of color and the emotions they evoke.

Keep them in mind when selecting colors to represent your business.

White/Silver: purity, truthfulness, faith, contemporary, refined, wealth

Black: seriousness, distinctiveness, boldness, power, sophistication

Blue: authority, dignity, security, faithfulness, heritage, trust

Brown/Gold: history, utility, earthiness, richness, tradition, conservative

Gray/Silver: somberness, authority, practicality, corporate mentality

Green: tranquility, health, freshness, stability, appetite

Orange: fun, cheeriness, warm exuberance, appetite, speed

Pink: femininity, innocence, softness, health, youth

Purple: sophistication, spirituality, wealth, royalty, youth, mystery

Red: aggressiveness, passion, strength, vitality, fear, speed, appetite

Yellow: youth, positive feelings, sunshine, refinement, caution, appetite

So NOW you know why my logo is green, blue and orange: freshness, authority and fun! It's a combination I felt communicated the experienced.

To see my logo, and learn how you can get a great logo at a great price.

visit http://imtiaztips.t35.com/index.html

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A Text-Based design is often text only with exclusive typographic behavior (e.g. Microsoft, Yahoo)

Text-Based Logo DesignThe mainly extensively used of all logo types; the Text-Based design focuses on text and style but can include other elements as well. A Text-Based design may be best suited for corporations whose name successfully portray what they do (TCS Couriers, Home Freight) devoid of graphical essentials to communicate that message, a literal explanation of the words is often necessary.

A Text-Based design is often text only with exclusive typographic behavior (e.g. Microsoft, Yahoo). Most frequently however, the business name is included mutually with easy graphic elements to create a clean, simple individuality. The depiction of the word in essence turns out to be a representation of the business.

Prefer a Text-Based design when:

• Communication funds are inadequate and should be paying attention on name recognition.
• Your name is logically distinguishing but not (yet) a household word.
• You want to correlate products or subsidiaries with the parent more clearly and directly than a symbol permits.

Letter-mark Based Logo DesignComparable to a Text-Based design, a Letter-mark Based design is entirely typographic mark, typically concerning initials or abbreviations. Monograms and anagrams are Letter-mark Based design. The illustration of the letters fundamentally becomes a symbol of the business.

Prefer a Letter-mark Based design when:

• Your initials interpret graphically better than your genuine name.
• You need to link subsidiaries to the parent and can't easily use the name.
• You can afford to teach the public what the Letter-mark means. Brand-mark Based SymbolAn easy but strong graphic figure, often abstract, that harmonizes a facet of a business or service and symbolize a company by relationship.

Prefer a Brand-mark Based design when:

• You need an emblem on a product.
• Your name is too long, too common, doesn't interpret well globally, or has no qualities.
• You need to link auxiliary to the parent and can't easily use the name.
• You can afford to teach the public what the symbol means.

Icon-Based LogotypeIcon-based logotypes are also referred to as combination marks. An Icon-based logotype generally combines a brand-mark Based symbol with a word-mark Based. The combination can be loose or integral. With a loose combination, the elements can be used together or separately. A good icon based company logo design can effectively communicate what a company does as well as reflect the company personality.

Prefer an Icon- Based design when:

• You are a startup enterprise or small business with limited funds.
• Your name is reasonably distinctive but not (yet) a household word.
• You need an emblem on a product, but want more than just a symbol.

Since Icon-based Logotypes communicate more readily than other logo design types, less marketing is required for the logo to be effective. Therefore, icon-based logotypes are the most cost effective type of logo design available and are ideal for startups or small businesses with limited marketing budgets.

Please visit: ImtiazTips- Webmaster Articles & Website Design, Development Tutorial for more information about web design.

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How to Become a Successful Freelancer Designer on the Contest Forums.

Do you want to know the best method to become successful as a Freelance Web, Logo & Template Designer?

This article will help you save hours hunting around for the best forums and techniques to succeed. There is no better way of improving your skills, getting recognised and building up ideas than to compete in the Graphic Design Forums. With so many different contest forums on the web it is difficult to pick out the ones that are best suited to for you. There are literally hundreds of web sites offering freelance services and forums.

A good way to help you decide is to think about what kind of results you wish to get out of joining. Some people join to compete against other designers in the hopes of winning competitions and receiving financial rewards. Others join up to learn from their professional competitors and slowly build up their skills and reputation. The problem with competing for money is that unless you are a well established and talented designer with loads of previous experience you are unlikely to win many if any competitions. How do I know this? Well, I tried to do that exact thing for over a year and it rarely paid off for me.

It is important to understand that top professional designers with years of experience will be regularly showing of their creative skills by submitting their superior designs. They have a system in place for quickly and professionally come up with brilliant designs to meet the clients specifications. However, don’t let this put you off as competing against the professionals will help you to improve your own works.

When looking at current submission think of how you could improve upon that design. I am not saying rip off their designs, as this will lead to your account being banned from the forums. Simply acknowledge their work and come up with something equally as original based on the guidelines set by the client and submissions already present.

Here are some useful design forums to look at:

http://www.sitepoint.com
http://www.namepros.com
http://www.designcontests.net

Next weeks article will focus on these forums in more detail. We will also discuss how to successful build up a reputation.

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