Thursday, January 3, 2008

Simple SEO Truths

Web site traffïc comes from search engines. Searching is second only to email as the most popular online activity.Unfortunately, there are many marketers who simply do not put enough effort into preparing their web site for the search engines.The following guidelines will help you to start seeing results in the search engines. Your first step is simply choosing the right keywords.

Choosing the Right Keywords
Often times, people make the mistake of optimizing for very general keywords like used cars or online marketing. Although these terms get lots of traffïc, it is very unlikely that you will be able to rank highly for them. Then, even if you do, this type of traffïc produces very low conversion rates because they are not targeted prospects.For example, if you are selling hiking backpacks, it would be much more beneficial for you to target the phrase 'hiking backpacks' rather than the extremely competitive keyword 'backpacks'. It would be even better to target the phrase 'camelbak commander'. This is a specific type of backpack and therefore will attract more buyers than searchers.In fact, according to Jupiter Media Metrix, 28 percent of searchers will type a product name into a search engine. Nine percent type in a brand name and 5 percent type in company names.The more targeted your keyword phrase, the more likely they are to buy. A person who types in 'backpacks' may be looking for school backpacks or snowboard backpacks. This lends to useless, un-targeted traffïc.However, a person that searches for a specific brand of backpacks knows exactly what they want and they are much further along in the buying process.Once you have determined the best possible keyword phrases to target, you must nöw optimize your page for those specific keywords.

Optimize Your Page for Targeted Keywords
There are many factors that will determine how your web pages rank. However, one of the most important ones is that of a good title. The title tag appears at the very top of the head section. The words in the title tag will appear in the clickable link on the search engine results page (SERP).Your title tag should contain targeted keyword phrases that reflect the copy on the page. The most important keywords should appear near the beginning of the title tag, You must also keep in mind that this should be a compelling title that would attract searchers to want to know more.Your title tag should focus on your primary keyword, but it should also deliver a message. Use your title to mention benefits, make an attention-grabbing statement, ask a compelling question, or anything else that would set you apart from all of the other pages competing against you. Your title should include the main keyword you are targeting on that page as well as entice visitors to clíck on your link.Following the title tag are your Meta description and Meta keyword tags.You have probably heard that meta tags are dead and for the most part that is true. However, you should still include them in your web site because they allow you to control the description of your listing in some of the search engines.Your meta description can make the difference in someone clicking on your link or choosing your competitor.The meta description tag should be used for marketing purposes, enticing people to clíck on your link as opposed to one of the other 9 search results.Meta keywords tags are a different story. Google pays absolutely no attention to this tag: a result of spammers. As for the rest of the search engines, meta keywords may be taken into account, but they are still of very little importance.I would advise that you use this tag for misspellings, technical acronyms and synonyms. Using this technique, you may be able to bring in some additional traffïc for people looking for related, but less popular keywords.

Creating Quality Content
Next, you will want to focus on the visible content of your page. Many people online today are creating content that is written specifically for the search engines. However, I would advise you to optimize your content for your readers. Your readers are the most important.To rank for your targeted keyword phrases, you must include them within your copy, but you must first ensure that your content is appealing to your visitors. After you do this, you can then weave your keywords into your copy.You'll especially want to have your targeted keyword phrase in the very first paragraph of your text.Some other places you will want to include your keywords are in the image alt attributes and within your heading tags. Place all of your subtitles into header tags with your targeted keyword phrases.

Internal Linking
Creating quality content for your visitors is crucial. However, proper navigation and site structure can be just as important.The search engines cannot fully index your site if it is not properly linked together.Every single page on your web site should be no more than 2 clicks away from the homepage.Before you create your site, decide on which internal pages are the most important in terms of ranking. Once you have gathered 15-20 of your most important pages, you will need to place them at the side and bottom navigation of each one of your web pages. This will ensure that the most possible pagerank is transferred to those pages.Each of these links should contain descriptive anchor text, preferably targeted keyword phrases that you are wanting to rank highly for. You should never make your web site visitors guess what's on the other end with a link that says, 'clíck here'. Be as descriptive as possible and your visitors will thank-you.One of the best ways to structure your site is through the use of hub pages. This is very similar to hubs on a spoke. At the center is your homepage. On the homepage, you have a link to each of the hub pages. The hub pages are basically small site maps that are built into the navigation. Each hub includes a set of information on a particular keyword or phrase. This is often referred to as content layering. You can layer your site through the use of sub-folders.

Inbound Links
Once you have finished optimizing all of the on-page factors, you must focus on some crucial off-page factors.To have a truly successful search engine optimisation campaign, you have to go beyond on-page factors. Your overall link popularity is a crucial ranking factor.Some of the best techniques for getting quality in-bound links are syndicating articles, exchanging RSS feeds, submitting your web site to directories, syndicating your podcast, sending out press releases, and simply having a link-worthy site.When you have a site that is full of wonderful, useful information, other sites will start naturally linking to you. You have probably heard that content is king on the internet. However, this is simply not true. QUALITY content is the true king.In review, keep in mind that the most important places to use your researched keyword phrases are in your title tags, the visible body of your text, and in onsite and offsite links.Successful SEO takes time. If you continually put all of these strategies into action, you will begin to see the benefits in due time.

SEO Web Designing & Development

SEO Web Designing & Development
We create Unique/ Customized Search Engine friendly Web Designing.
We create SEO Friendly Content.
We create XHTML Validated website - 100% SEO Friendly.
Search Engine friendly website designing has developed into a specialized branch of search engine optimization. With the recent developments in SEO forcing search engine optimizers to find creative and innovative ways to improve the search engine friendly aspect of a website. SEO web design is perhaps then next evolutionary change in search engine optimization. Unlike other websites our website treats each project with a new approach. The only thing we carry forward from our previous projects is experience.
Today any successful website is a combination of effective search engine optimization techniques and no single search engine optimization method can guarantee success. At submitedge.com we have strived to provide webmaster with the latest innovations in search engine optimization. Our web design services are designed to cater to a wide audience and we have worked on search engine optimization projects for thousands of websites.
Our SEO design services are unique in that we cater to not just the overall page structure but we also make sure that the entire website on a whole benefits from the design. Today every single aspect of a web page can make or break the marketing campaign of a website. Web design and Marketing
Marketing of a website can only be successful if the web design of the site is search engine friendly. Without search engine friendly web design there is no way for a website to succeed with any search engine. Search engine friendly web designing ensures that apart from the obvious avenues like keyword density, incoming links and relevant content, vital aspects like H1 text and XHTML compliance are also taken into account. Importance of XHTML validation
Too many search engine optimization firms have downplayed the role that XHTML validation has in SEO. For a website to be truly competitive XHTML validation is a must. At submitedge.com we have experienced first hand the impact a site that is XHTML validated can have on search engine optimization. It is with this in mind that our web design services offer HTML 4.01 compliant and XHTML validated sites. SEO Web design services
At submitedge.com we have a simple policy of offering services that are meaningful, our experience with SEO has allowed us to progress our current skill set and add website designing to our existing portfolio of services. If you are looking for a SEO firm that can offer you meaningful and relevant search engine friendly web design then we are confident we can offer you the services you are looking for.
At imtiaztips.t35.com we are confident that we can offer our customers more than just SEO design services, we are confident that when it comes to SEO and SEO friendly web services we can meet all your needs. If you are looking for more information on our design services or require more information on our SEO services click here. If you have still not found what you are looking for please get in touch with us and we are confident that we can offer you a no frills assessment of the services you need.
Please Contact us at imtwebtips@yahoo.com for your website quote.

Optimization tips for Google Search

Google Search is the new and advanced version of Google search. Unlike the previous version of Google Search, Google Search indexes videos, 23 document types, and images. Search engine optimization has evolved to include optimization of web elements like videos and images. Here are few tips for optimizing your content and web elements for Google Universal Search.
Opimizing imagesBefore you upload any image on your website, make sure the image is optimized for web viewing. Although Google can cache large images, the rate at which Google indexes images is influenced by the size of the image. Use an image editing software to optimize your images for ‘web viewing’. Also make sure that all your images are properly tagged using the “ALT” tag. If you are using Google Webmasters, enable ‘enhanced image search’. This will ensure that your images are indexed by Google and show up for relevant keywords.
Optimizing documentsGoogle actively indexes documents, spreadsheets and PDF files from websites. Unlike, enhanced image search, there is no option for indexing and caching of documents. To make sure your documents are easily indexed by Google, give all your documents relevant names. For example, instead of naming a whitepaper ‘technical paper’, you should name the whitepaper ‘microprocessor X34 whitepaper’. In addition, make sure that all documents have proper titles and are compatible with Google Universal Search.To ensure easy indexing, convert all documents to PDF format. Apart from word documents you can also convert spreadsheets and other content to PDF format, this will ensure that all your documents are read only and are not edited without prior consent. Although Google can index nearly 23 document formats, PDF documents are ideal.
Optimizing VideosLike images, make sure all your videos are surrounded by content. You can add a video transcript on each page to ensure the video is properly indexed for the keyword you are targeting. In addition, you should make sure that your videos are uploaded on Google Videos, Yahoo, AOL and YouTube. Google’s acquisition of YouTube has increased the popularity and importance of YouTube for SEO experts.
Once you have uploaded your videos with the sites mentioned earlier, make sure your videos are optimized for quick loading and size. Although, Google is capable of caching large files, make sure all your videos are optimized for quick upload/download. To increase the popularity of your videos, make sure all videos are meaningful and well made. You don’t need to hire a professional filming crew, but a meaningful video will be viewed by a large number of users and will ensure the video shows up for relevant keywords.
Allow users and webmasters to embed your videos on their blogs, web pages and websites. YouTube allows users to insert videos on their site by copy pasting code. If possible, make sure your website allows users to embed your videos by copy and pasting code.
By-Rishi Modi is a certified SEO professional, and a leading search engine optimization expert. Rishi is also the CEO of www.submitedge.com.

Make Your Website Work!

Use the power of Interet as a medium to distribute information, collect information and to connect with people worldwide.
1 Register your web site with search engines to bring users to it
2 Display your product and services catalogue
3 Collect orders for your products
4 Collect payment, on-line, through credit cards
5 Collect customer enquires and feedback from your web site
6 Update clients on-line about order/production status and cut down on paperwork
7 Create mailing list of users to promote products and announce company developments
8 Create chat based sales and support helpdesk
9 Maintain frequently asked questions (FAQ) databases
10 Have discussion boards - moderated and unmoderated
11 Put information of tenders on-line for maximum exposure
12 Hold on-line product auctions
13 Attract the best manpower, advertise jobs and recruit staff
14 Cut costs in procuring raw materials, manage vendors and suppliers
15 Attract the best manpower, advertise jobs and recruit staff
16 Conduct reverse auction to get good purchase price
17 Manage Distributors / Dealers / Resellers / Affiliates on-line
18 Publish company news and news letters
19 Improve user participation in your web site by having guest book
20 Send pre-prepared product information automatically by email
21 Get site statistics by having visible or hidden graphical visitor counter
22 Get customer feedback conducting surveys and polls
23 Send corporate presentation
24 Check your email on-line from your web site

Search Engine Submission

Search Engine Submission - Google Rules
For web site marketing, search engine submission Google style is a smart choice. Since over 47% of search traffic is generated there, it pays to know their rules. There are very important locations on Google you do want to know about. How to Best submit your content being the main one. Be sure to check out all the links here, especially Webmaster Guidelines.
A sitemap file lets you tell Google about all the pages on your site, information about those pages, such as which are most important and how often they change. By submitting a sitemap file, you can take control of the first part of the crawling/indexing processes: Discovery of the pages.
What does Google know about your site?
Google Base is a new place to submit all types of online and offline content, searchable on Google. You can describe your post with attributes to help people find it when they do related searches. In fact, based on your items' relevance, users may find them in results for searches on Froogle, Google Maps and especially the main Google web search.
Ignore the hype and do what the webmaster guidelines say. Rank well with keywords and content and don't use automated ranking software Google does not approve of.
Submit your site here with search engine submission Google style!

Search engine submission Google style makes it possible for you to do the correct submission process, and you do not have to buy anything from anyone. I can't think of, nor have I ever used a better Google search ranking tool than keywords and content. The biggest search engine around says so too!There are worthwhile tools that help you with...
traffic you must have
keywords you need
content for search engines
marketing your site
increasing your earnings
Traffic can be generated in minutes with Adwords pay per click advertising. The guru there is Perry Marshall, and I advise anyone to visit his site before you spend any money.Perry helped me reduce the cost of PPC with AdwordAccelerator. Cheap clicks, loads of targeted traffic.Adsense can make you money fast, and AdsenseAccelerator finds the money clicks.There are some honest Adsense tips and tricks that will increase your earnings too.In the world of keywords and content, learn about Google Blogs. Not only are they free, they add content to the web that finds your main website too. The more useful content you can generate the bigger you are. The bigger you are, the easier it is to find you.

IT Jobs - Delhi NCR

Panalink Infotech: PHP/MySQL, Dot Net/ASP, Website Designers
Panalink Infotech Ltd.K-128, Ranjit Sadan, Mohd. Pur,Bhikaji Kama Place, New Delhi-110066Ph: 26164145 / 4629, 26103940Requires:
SOFTWARE DEVELOPER: Software Developers with expertise in PHP / MySQL, .Net/ASP (Earn: 1,50,000 PA or More)
WEBSITE DESIGNERS: Website disigners to work on Websites/CD projects of MNC’s & Corporates. Excellent career prospects. FRESHERS Welcome.(Earn: 1,50,000 PA or More plus Commission)
CUSTOMER SUPPORT ENGINEERS: With knowledge of cPanel server control panel, configuring Outlook & handling E-Mail related problems. Excellent Career prospects.
WALK-IN Interviews : Meet Ms. Dimple/Ms. SubhaApply online at: www.panalinks.com/jobs.htm
Integrated Disease Surveilance Project (IDSP):
Walk-In Interview: 7th January, 2008, Delhi
National Institute of Communicable DiseasesDirectorate General of Health ServicesNational Project Officer (IDSP)National Institute of communicable Diseases22, Shamnath Marg, Delhi - 110054
Walk-In-InterviewIDSP is looking for eligible candidates for the following post of consultant and Contract Staff for World Bank Assisted Integrated Disease Survillance Project (2004-08) :
Data Manager : 01 post, Qualification : Post Graduate Degree/ PG Diploma in IT/ Computer Science or BE IT/ Electronics with minimum 3 years experience of IT data management in a Health/Social Sector, Desirable : Experience in web designing & software programming, Age : below 40 years
Remuneration : Rs.16000/- PM (consolidated)
Eligible candidates fulfilling the above mentioned criteria may appear for Walk-in-Interview on 07th January, 2008 at 10 AM at IDSP Unit, NICD alongwith a resume, original certificates and a copy of certificates.
Email: idsp-npo@nic.inTel: 011-23932290
FRESHERS: Web Programmers: New delhi
WEB DEVELOPMENT COMPANY : requires Web Programmers: Freshers alsoRequires:* Web Designer: Minimum 1 year experience.* Web Programmer: PHP, MySQL, JAVASCRIPT: Freshers can also apply.* Marketing Executives: Should be aware of Internet Technologies. Freshers WelcomeContact:
InfoTEZ ConsultancyRZ/C-10, Sitapuri Opp. Ganga Clinic,Near C1 Janakpuri Crossing, New Delhi-110045.Ph: 011-32667209, 9999886847
Email: infotezconsultancy@yahoo.co.in

Income Opportunities

Income Opportunities
This is Great Freelance opportunityWhat you have to do is join e-guru
http://www.e-guru.in/cgi-bin/freelance/r.cgi?mdimtiazahmad
you will get RS25/- for joining and after that you have to make others joined under you and search freelance project of your choice you can bid your project and start taking any work in addition you will be paid 5 Rs per referral.
eguru will pay affiliates half of the fees we charge users you referred. That means if you refer freelancers, you will earn 125 Rs or 4% (whichever is greater) every single time the programmer is chosen for a project. If you refer webmasters, you will earn 100 Rs or 2.5% (whichever is greater) every time they pick a freelancer for their project,And you could have a vast freelance job to apply too
Best of Luck