For the independent entrepreneur, the demands on your time
are often overwhelming from day 1. There are so many moving parts and things to
do that there are never enough hours in the day. Even for the seasoned
businessperson, it’s difficult to relinquish control of any part of their
business. Still, every successful internet marketer has come to the point where
they have to outsource some of their business in order to take it to the next
level. How do you decide which things to outsource when you're ready,
especially if cash is tight?
Before you even start to look for outsourcers, go through
the following process:
Step 1. Make a list
of all the tasks you hate to do.
It doesn’t matter whether you’re good at it or not, if the
task is something you truly dislike doing, then it’s a good candidate for
outsourcing.
Step 2. Look at where
you add value in your business.
Make a list of tasks where you don't actually add much value.
Examples could be formatting documents so they look nice for publishing or
loading posts onto your blog from guest authors. If you’re not very good at
writing, that’s a great opportunity to outsource also.
Step 3: Identify
one-time activities.
Are there any jobs in your business that just need to be
done once, and then they’re complete? Those are great for outsourcing too. For
example, setting up a new blog and configuring it with plugins and themes is a
one-time task that can be completed quickly by one person.
Step 4. Look at tasks
that are easy to outsource first.
The one-off tasks are usually the easiest to outsource first
and help you avoid making a commitment to a longer term investment. However, if
there are mundane activities you are doing that are taking time away from the
true value-added parts of your business, then outsourcing these can help you
grow your business by leaps and bounds. If you already know that your business
is profitable and could expand if you only had the time, then it may be worth
outsourcing basic ongoing tasks.
Step 5. Make some
decisions and start your search.
Organize your list of tasks to outsource into immediate,
short term and longer term. What will you outsource right away vs. in a few
months or a year? Once you've made a list of what you'd like to outsource,
you'll be able to tell just what you need in terms of a real person. This often
means hiring different people for different tasks since not everyone is good at
everything. Get recommendations, search for people with good reputations on
freelance sites, and make sure you always get samples of work. Finally, be sure
to test someone before you commit a lot of money.
One of the most common statements by successful marketers is
that they wish they’d outsourced sooner. However, it’s always easy to say
something in hindsight. Take care to outsource wisely by making the most of
your budget and testing your business model on a small scale first. Then, unless
you want to drive yourself insane or only want a small income from your
efforts, you will probably need to outsource some tasks.
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