Are you looking to learn how to optimize your ads, increase click through rate, reduce advertising costs and maximize return on investment in one go? The following tips will help you in achieving those aims.
Keeping Track On Your ROI (Return on investment)
This is one statistic that you really need to know. You need to know where your conversions are coming from on a keyword level. Detailed knowledge on this will seriously reduce your advertising costs which into increases your overall profit. Google now provides a useful service from within your Adwords account called 'Analytics' which will provide with this vital information.
How to Improve ROI?
Conversion rates will need to be improved. This can be achieved by:
Traffic Quality – One of the major mistakes that new adword users make is bidding on to general a term. You need to narrow down your keywords. For example, instead of bidding on 'sports car' you may do better to try 'red convertible sports car'. If you can attract more targeted traffic you will have a better chance of converting them into actual sales.
Ad Copy – Try some simple split testing. Test the same ad, but with different headlines. Make sure you click the 'show ads equally' option within your account. This will be an ongoing process that will forces you to gradually write better performing ads.
Landing page – Do you have your own landing page?
If you are only direct linking to the merchants page then this will not apply to you, although landing page is something that you should be looking into. If you do have a landing page you will need to constantly monitor and update. Are people clicking through to your merchant? If not then work must be done on the landing page to remedy this. Try improving your page headline, write better reviews, make links stand out more etc. Maybe you could offer them something free? The point of a landing page is to pre-sell the product to them before they even get to your link!
Visit our site:
http://adsensetipstricks.co.cc
http://adsensetricks.110mb.com
Saturday, October 10, 2009
Discover how you can, with 3 simplest of tips, boost your Adwords click through rates and ultimately income!
I’m not sure why, but many of my clients who place pay-per-click search engine ads like those on Google or Yahoo become obsessed with finding the best keywords and totally neglect other factors in creating a profitable search engine advertising campaign. Often they install so complicated a keyword empire that they can’t psychologically manage any other changes and leave their campaign running in such a way that it costs them way more than necessary.
Don’t let this happen to you! Keep your advertising costs down and your momentum moving toward profitability by following these guidelines for prudent, manageable testing.
1. Compile a small collection of keywords (key phrases, probably) to test for each grouping of ads – let’s say, up to ten. Likewise, before getting started, stockpile a number of different ads to test against each other – let’s say, three to eight ads.
2. Set up the campaign with two or three ads tested against each other for each set of keywords. Google lets you do this automatically. Simply create additional text ads and they’ll rotate them for you until you say otherwise. Google also shows you the click-through rate, cost per click and number of clicks for each ad.
3. You don’t usually need your ads to show up on top, so put in a bid per click that according to Google’s keyword traffic estimator puts you at about the #7 position – showing on the first page of results, but not at the top. Set your maximum spend per day rather high, however, which according to the experts tests better than the opposite.
4. When you have at least 100 clicks on your best performing ad, delete the poorest performing ad and insert another ad to test in its place. Keep testing three ads in rotation until you have a clear winner.
5. Then, when you’ve arrived at a better performing ad, begin fiddling with and adding and deleting keywords to your heart’s content.
6. Whenever you’re stuck on what else to do about your keywords, test other elements, always just one change at a time. For instance, try turning “content ads” on and off, changing your maximum bid, modifying your ad copy by changing a word at a time, reversing the order of words or lines, and so on.
While this advice may differ a bit from the mathematically correct procedures of testing, it’s easy for a novice to implement. Search engine advertising conveniently allows you to watch your results and adjust each campaign for optimal performance, so long as you have a system of testing that doesn’t let you feel overwhelmed.
Visit our site: The Money making of a Niche ::Free Data Entry Work
Don’t let this happen to you! Keep your advertising costs down and your momentum moving toward profitability by following these guidelines for prudent, manageable testing.
1. Compile a small collection of keywords (key phrases, probably) to test for each grouping of ads – let’s say, up to ten. Likewise, before getting started, stockpile a number of different ads to test against each other – let’s say, three to eight ads.
2. Set up the campaign with two or three ads tested against each other for each set of keywords. Google lets you do this automatically. Simply create additional text ads and they’ll rotate them for you until you say otherwise. Google also shows you the click-through rate, cost per click and number of clicks for each ad.
3. You don’t usually need your ads to show up on top, so put in a bid per click that according to Google’s keyword traffic estimator puts you at about the #7 position – showing on the first page of results, but not at the top. Set your maximum spend per day rather high, however, which according to the experts tests better than the opposite.
4. When you have at least 100 clicks on your best performing ad, delete the poorest performing ad and insert another ad to test in its place. Keep testing three ads in rotation until you have a clear winner.
5. Then, when you’ve arrived at a better performing ad, begin fiddling with and adding and deleting keywords to your heart’s content.
6. Whenever you’re stuck on what else to do about your keywords, test other elements, always just one change at a time. For instance, try turning “content ads” on and off, changing your maximum bid, modifying your ad copy by changing a word at a time, reversing the order of words or lines, and so on.
While this advice may differ a bit from the mathematically correct procedures of testing, it’s easy for a novice to implement. Search engine advertising conveniently allows you to watch your results and adjust each campaign for optimal performance, so long as you have a system of testing that doesn’t let you feel overwhelmed.
Visit our site: The Money making of a Niche ::Free Data Entry Work
Tips to help you achieve these keys and maximize revenue with AdSense
# 1: It is extremely easy to generating revenue with Google AdSense. After you're accepted to the program, just add a few lines of html code to your site (Google shows you how once you're accepted) -- and voila! Within a few minutes, your site will begin displaying ads, and so you can start making money. Each day you wait means revenue lost. So, do it now.
#2: Create more content pages for your site -- and display ads on these pages. All else being equal, the more pages you have displaying ads, the more money you'll earn. If you already have a website, display ads on more pages. And create more great content pages. It's especially useful if these content pages are very clearly focused. Then, Google will be able to serve highly relevant ads to your visitors. This means your visitors will be more interested in the ads, which results in higher click through rates -- and more money for you!
#3: Whenever possible, use higher paying keywords. Obviously, you'll earn more if the average ad that Google displays pays more per click. The question is: how do you get Google to display higher paying keywords? Let's first talk about what you shouldn't do: Don't create pages on unrelated keywords just because they pay more. In other words, don't create a page on 'valium' on your roof repair site just because 'valium' pays more than 'roof shingles.' You may be wondering how you know what keywords pay best. If you're a Google AdWords advertiser, you can log into your AdWords account and experiment. If you're not an AdWords advertiser, one way to find this out is to use a free tool at the pay-per-click search engine, Yahoo Search Marketing (formerly Overture). This tool allows you to see what advertisers are paying on Yahoo Search Marketing for each keyword. Granted, there are certainly differences between keyword pricing at Yahoo Search Marketing and Google. Yet, this tool can give you a general idea of which keywords will pay more than others.
#4: Create new pages with higher paying keywords (while maintaining relevancy). Sometimes, selecting different keywords on the same topic can create a substantial difference in how much you earn. For example, let's say you have a gardening site and you want to create some new pages. By carefully selecting which topics to focus on first, you can dramatically increase your income. You can use this information to decide which relevant keywords to focus on as you create new pages for your site.
#5: Create a new site on high paying keywords. If you want to create a brand new site to take advantage of Google AdSense, you may want to select a topic with high paying keywords. Then, of course, provide great information on that topic. But how do you know what the highest paying keywords are? One tool you can use comes from the pay-per-click search engine, 7Search. 7Search has a page on the 100 highest paying keywords. Unfortunately, it often 'times out' and gives you an error when you try to access the page. So you may need to be patient and try several times to get this list. An even better suggestion, though, for building a new site is to use Ken Evoy's Site Build It tools. We have now SBI for two successful sites -- it's an excellent tool.
You can find more useful keyword tools on our Internet marketing recommended resources page.
#6: Get more qualified traffic to your site. It makes sense that if you get more qualified visitors to your site, more people will naturally click on the displayed ads, and you'll earn more. We offer some of the best available resources on how to get more qualified traffic to your site on our Internet marketing recommended resources page
#7: Consider creating some pages for high search engine traffic, others to sell products, and still others for Google AdSense. Recognize that different pages on your site can have different purposes. For example, some pages may be designed to sell specific products. Others may be designed to rank high in the search engines (but don't ever try to trick the search engines). Still others can be designed for Google AdSense. Once you know which pages you're creating for AdSense, select an appropriate keyword (or key phrase). Use the keyword as the file name and don't put dashes or any separators between the words . In the example above, you would use the file name 'watergardening.html' for your water gardening page. Ideally, select keywords that are the highest paying keyword on the topic. By tweaking the file name, you may be able to improve your AdSense results dramatically.
#8: Create high quality information pages. An AdSense page should have great content about a very specific topic. Be very clear about what the topic is, and carefully choose the keyword (or key phrase) describing the topic. Never try to 'trick' AdSense. Don't create a page on one topic and give it a file name about a different topic. Above all, make sure the page you create offers great value to people interested in the topic. When you provide excellent information on a specific topic, your visitors will benefit and will be more likely to click through to relevant ads.
#9: Choose the best format. As Google recommends, choose the best performing formats to display your ads. Don't use the Banner format, because people have become "banner blind" to a horizontal format Google has created an excellent page of optimization tips -- check it out.
#10: Display ads prominently. We recommend that you follow the optimization tapes from Google described above. Make sure there is enough "breathing room" -- i.e. white space around the ads -- so that they will easily attract your visitors.
Visit our site:
http://adsensetipstricks.co.cc
http://adsensetricks.110mb.com
http://imtiaztips.t35.com/
http://webdesigntips.t35.com/
http://seotipsfree.t35.com/
#2: Create more content pages for your site -- and display ads on these pages. All else being equal, the more pages you have displaying ads, the more money you'll earn. If you already have a website, display ads on more pages. And create more great content pages. It's especially useful if these content pages are very clearly focused. Then, Google will be able to serve highly relevant ads to your visitors. This means your visitors will be more interested in the ads, which results in higher click through rates -- and more money for you!
#3: Whenever possible, use higher paying keywords. Obviously, you'll earn more if the average ad that Google displays pays more per click. The question is: how do you get Google to display higher paying keywords? Let's first talk about what you shouldn't do: Don't create pages on unrelated keywords just because they pay more. In other words, don't create a page on 'valium' on your roof repair site just because 'valium' pays more than 'roof shingles.' You may be wondering how you know what keywords pay best. If you're a Google AdWords advertiser, you can log into your AdWords account and experiment. If you're not an AdWords advertiser, one way to find this out is to use a free tool at the pay-per-click search engine, Yahoo Search Marketing (formerly Overture). This tool allows you to see what advertisers are paying on Yahoo Search Marketing for each keyword. Granted, there are certainly differences between keyword pricing at Yahoo Search Marketing and Google. Yet, this tool can give you a general idea of which keywords will pay more than others.
#4: Create new pages with higher paying keywords (while maintaining relevancy). Sometimes, selecting different keywords on the same topic can create a substantial difference in how much you earn. For example, let's say you have a gardening site and you want to create some new pages. By carefully selecting which topics to focus on first, you can dramatically increase your income. You can use this information to decide which relevant keywords to focus on as you create new pages for your site.
#5: Create a new site on high paying keywords. If you want to create a brand new site to take advantage of Google AdSense, you may want to select a topic with high paying keywords. Then, of course, provide great information on that topic. But how do you know what the highest paying keywords are? One tool you can use comes from the pay-per-click search engine, 7Search. 7Search has a page on the 100 highest paying keywords. Unfortunately, it often 'times out' and gives you an error when you try to access the page. So you may need to be patient and try several times to get this list. An even better suggestion, though, for building a new site is to use Ken Evoy's Site Build It tools. We have now SBI for two successful sites -- it's an excellent tool.
You can find more useful keyword tools on our Internet marketing recommended resources page.
#6: Get more qualified traffic to your site. It makes sense that if you get more qualified visitors to your site, more people will naturally click on the displayed ads, and you'll earn more. We offer some of the best available resources on how to get more qualified traffic to your site on our Internet marketing recommended resources page
#7: Consider creating some pages for high search engine traffic, others to sell products, and still others for Google AdSense. Recognize that different pages on your site can have different purposes. For example, some pages may be designed to sell specific products. Others may be designed to rank high in the search engines (but don't ever try to trick the search engines). Still others can be designed for Google AdSense. Once you know which pages you're creating for AdSense, select an appropriate keyword (or key phrase). Use the keyword as the file name and don't put dashes or any separators between the words . In the example above, you would use the file name 'watergardening.html' for your water gardening page. Ideally, select keywords that are the highest paying keyword on the topic. By tweaking the file name, you may be able to improve your AdSense results dramatically.
#8: Create high quality information pages. An AdSense page should have great content about a very specific topic. Be very clear about what the topic is, and carefully choose the keyword (or key phrase) describing the topic. Never try to 'trick' AdSense. Don't create a page on one topic and give it a file name about a different topic. Above all, make sure the page you create offers great value to people interested in the topic. When you provide excellent information on a specific topic, your visitors will benefit and will be more likely to click through to relevant ads.
#9: Choose the best format. As Google recommends, choose the best performing formats to display your ads. Don't use the Banner format, because people have become "banner blind" to a horizontal format Google has created an excellent page of optimization tips -- check it out.
#10: Display ads prominently. We recommend that you follow the optimization tapes from Google described above. Make sure there is enough "breathing room" -- i.e. white space around the ads -- so that they will easily attract your visitors.
Visit our site:
http://adsensetipstricks.co.cc
http://adsensetricks.110mb.com
http://imtiaztips.t35.com/
http://webdesigntips.t35.com/
http://seotipsfree.t35.com/
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