Web Design’s Infallible Rules of Thumb

The essence of creating a website is not just launching it. Every detail on its own, must count!
The fact is – details mater a lot. Hence, every site must be a product of careful planning, conceptualization and concentration to details.

Effective website is all about stepping into the shoes of the visitors. Every designer must have the same mindset as the visitors so as to be intimately related to them. To know what to expect and to feel about a certain site is an advantage that can only be reckoned if you place yourself in the place of another person. To know the wants and the needs is also another added factor. This will enable designers to deliver to the visitors what they expect and need.

Understanding specific needs, benefits and concerns gives us the idea of what we should create - from page layout to graphic design and overall site organization. Anticipate the queries that might come out upon seeing the page. Be sure that these queries and objections are answered and understood so as to draw out loyalty and trust.

In order to be sure of what you are designing here are the rules of thumb in designing:

1. Provide simple, clear and straightforward directions. Do not forget to emphasize the ‘call to action’. This is the most important aspect of web designing thus, make sure it is not overshadowed by other aspects.

2. Aside from emphasizing the ‘call to action’, also emphasize the functionalism of the site. Make the benefits more understandable and apparent. These are your weapons to achieve persuasion. As we all know persuasion is the most important factor that affects the purchasing decision of visitors. This should not fail so as not to fall short in the site’s objective.

3. Objections must also be answered. If the visitors have hesitations, this may hinder his decision to buy or subscribe. Hence, the site must remove the clouds of doubt in order to direct the visitor to buying or subscribing.

4. The goal is to draw a path that leads to the site’s goal. Bear in mind the link between the ‘call to action’ and the end goal they must result to the site’s satisfaction. The design must motivate a person to do the next big thing and that is to do the ‘call of action’.

Finally, after doing the web site, evaluate whether each element are present and that principles are practiced. That way, you are secured that you are producing an excellent site!

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Web Don’ts – Don’t Frustrate Your Visitors

Web Development – a Complex Task

We are living in a real eBusiness era with more and more companies realizing the importance of having an online presence. Yet, these companies still don’t understand that the Internet is more than just a global network connecting billions of computers. Internet has succeeded in doing what power and territory-hunger rulers were only dreaming about. Internet defines and unites the global village.

It is this village opening new ways for commerce, and with the milliard inhabitants out there, the competition is harsh and the struggle for first positions in major search engines makes it even harder for many low-budget eBusinesses to deliver what the Internet users are really looking for: quality content in an adequate package.

As content is “food” for the search engines too, it is vital for the web designers to find a balance between substance and design, in order to keep both the robots and the users happy. So far this seems to be a distant ideal, since web designers seem not to be able to focus on both of the issues. This is where the idea of SEO expert comes in handy. Yet, because paying a small fortune on SEO and another on web design doesn’t sound very appealing to low budget eBusinesses, there are companies offering an “all in one” solution: graphic design, coding, programming, content management, marketing and SEO – and they call this web development.

The question is: can big results be achieved with little money? Not really, but it is not impossible to keep it up with some of the most experienced developers if the basic rules are respected. Many new Internet entrepreneurs believe that all they need to do is to put up a web site. Nothing could be further from the truth. A web site can mean the difference between success and failure. While time, money and experience are needed to achieve astonishing results, basic principles are the ones keeping a website away from failure.

Major Don’ts First rule when you create a web site is: do not frustrate your visitors.

Difficult navigation is what drives away more than 87 % of the Internet users. So if you have to be innovative, try it another way, not by creating impossible menus and confusing layouts. Brand your web site. Respect your visual standards used in your offline activities. Don’t use different colours and styles for each web page. Consistency is what you need to be easily remembered later.

The design is one of the most powerful tools a web site has. It tells the surfer how professional your business is. Don’t use annoying flashing banners, blinking texts or arrows. Keep it simple, easy to read. Decent.
As an Internet user yourself you’ve probably experienced the frustration of waiting for a web page to load. This happens with most of the flash sites but also with other graphic-based web sites. Slow downloading is what drives away more than 84 % of the Internet users, according to NetSmart.

Unless you have a world-known web site everyone dies to visit, forget the flash idea. Don’t get this wrong, flash is a great technology, perfect for astonishing online presentations, but when it comes to the first page of your web site, you’d better find another way to amaze your visitors. With more than 85 percents of users out there having flash plug-ins, there are still the 15 percents that don’t. So try not to ignore a minority.

Be sure your visitors are able to find enough information about your company, your services and products and make sure they are able to contact you if they need. The information should be actual and up to date, unless you run a history web site. Try to offer interesting content, as more than 50 % of the visitors tend to walk away if the text is boring. Write and design with your visitors in mind.

Don’t use “under construction” or “coming soon” pages. Your visitors will hate you if you do. If you are not ready with the content, just don’t publish that page.

Don’t use pop-ups – they are as annoying as blinking images, or maybe worse. Google, Yahoo, and Earthlink… they all provide toolbars with pop-up blockers. Have you ever wondered why? That’s right: because people hate them. If you really want to point out a new great service or product you provide, than try to attract your visitor’s attention another way. Create a “What’s New” category for instance – and keep it actual if you do. Make sure your web site is compatible with all the browsers. Forget the “best viewed with” idea. People will walk away instead of changing their browser to view your site.

There are many other don’ts when it comes to web development. Point is if you stick to the basics you stay away from failure. And success will come along, in little steps.

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Website Design - Boost the Look and Feel of your Website

For communication, promotion and selling, internet and website are the two most effective and relevant medium today.Websites are representing enterprises these days. When communication, information dissemination and marketing can be made through websites, then everyone will try to make their websites acquire a unique place in design, usability appearance and in search engine visibility. There are large numbers of website designing companies today, yet how many of them are meeting the requisite criteria, need to be studied.

If your primary objective is to do e-business or internet marketing through your website then this article will help you making an effective website.Whether you are required to make a basic business website to inform about your company, product and competitiveness, then a tailor made website design can carry the information, in an appropriate way. Your website should work as a loyal representative to the potential buyers who will prefer to start dealing with you seeing your website.You can reflect your objective as well as what you are through your website.Your website should have a balanced yet attractive graphics and text contents to ideally represent your company.

Web designers, Content writers and Web Developers are three vital positions for a website development firm and for the business organizations that develop websites by setting up an independent web development unit. Since the graphics of your website attract online visitors to your website,content should make them feel getting solid,stable and reliable services from you.If you have option selling online then you should take care of an easy navigation and simple steps to complete the buying process.

When outsourcing website designing comes into your consideration then there are competent web development firms who can offer you entire services from web designing, content writing, Search Engine Optimization, to including additional features to your website as per your instruction.Usually web development and internet marketing firms keep them updated about latest products and processes relating to website design and development. These offshore website design and development firms provide services within the given time period.

If you have website for internet marketing and that does not generate leads for your business then you may consult an internet marketing company.In web development firm you can also find internet marketing professionals.How to design a SEO friendly website by which it comes first in searching can be guided by an internet marketing company.The design, content will be made in a search friendly way.

Make sure your website is navigation friendly, not used heavy images, graphics, different image background in different part of the page, and consider the importance of using JavaScript. Appearance, usability, information availability and information accessibility are four crucial parts of a website which are interrelated and none should be ignored. The role of a web designer is not only to put color and make graphic or flash work on the website but also to ensure a beautiful, and a justifiable appearance of the website.On the other hand content writer, SEO professional and web developer strive to make the website not only informative and SEO friendly but also justify the objective of developing website.

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Provides a brief and simple explanation of what a web form is and how to use it.

There is practically no website without at least a form in one of its pages. Forms are useful to collect data from the website visitors and users. Once the user submits the form to the server, a form processing script must get the form data, validate that the user input matches the expected format for each field (e.g: email address field must be a string of text with the format of a valid email address) and process this information as desired. The script may save it into a database, send it by email or just do some processing with it and display the result. Validating the user input is essential to prevent malicious users from damaging your site.

A form definition in html starts with the form tag and ends with the /form tag. This tag can have several attributes like method (GET or POST), and action (the url of the form processing script). If use the GET method, the form data is encoded in the action URL. This method is recommended when the form is a query form. With the POST method, the form data is to appear within a message body. This is the recommended method when the form will be used to update a database, or send email, or make any action other than just retrieve data.

The form fields are used to collect the data. Generally a label is placed by each field, so the user knows what data to input. There are different kind of fields, among them:· Textboxes · Textareas· Drop-downs· Multi select · File· Radio buttons· Checkboxes· Buttons· Hidden

The hidden fields are used to send some data that the user does not need to see, along with the form. An example of this could be a form number, so the form processing script identifies which form has been submitted.
The File field allows users to upload a file. The form processing script will get the file together with the rest of the form data. For this field to work properly, you need to include this attribute in the form tag: enctype=”multipart/form-data”.
Buttons are used to submit or reset the form.

Refer to an HTML guide for full description on the attributes and syntax of each tag. You may find a guide at http://www.w3schools.com/tags/default.asp or at http://www.w3.org/MarkUp/ among many other sites.

When the form is complex, it is useful to group fields in areas using the fieldset tag. Just place the fieldset tag, then optionally a legend Section Name /legend tag, then all the pertinent form fields, and the /fieldset tag after them.
It is possible to use CSS (Cascading Style Sheets) or inline styles to change the look of the form controls.

You can bring your forms to a different level by combining them with the usage of scripting language like JavaScript. You can make the form react immediately to certain events, like the user clicking on a control, or a field changing its value. You can highlight the field that has the focus, for example. Or count how many characters have been entered in a text box or a textarea. You can make calculations and display the results automatically. The possibilities are endless.

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Website Design…Getting the Strategy Right.

The following tale must repeat itself a thousand times a day across the USA, and there is no telling how many times it happens across the world.

I am asked to attend a lunch with some of the principles of a soon-to-be-launched new venture. One of the principles, to whom I am known, believes that perhaps I could comment on some aspects of the company’s objectives.
As a good friend I return the favor for the lunch by commenting on those areas in which my friend was interested. Before we went our separate ways I asked my hosts what role a website would be playing in this new company?

Their response was heartening: “Our website will play a significant part in assisting us to achieve our objectives.”
How wonderful I thought, and so another question followed. “You have told me that you have contracted with a company to design your site, and that the design is well under way. Has your contractor involved you, or any of your partners, in any strategic discussion on how the site will take advantage of the considerable internet traffic that already exists for this industry?” (I asked this question knowing something about what their new organization was going to be, and how it was going to operate.)

“What do you mean Leo?” was the reply.

The next few minutes uncovered a number of disturbing details, but the most alarming fact of all, was that there had been absolutely no discussion of how this site was going to rank with the search engines, yet the design was well under way.

There had not been, nor was there likely to be, at this stage at least, any review of the strategic opportunities (and they are considerable), that could be exploited by Search Engine Optimization. There had been NO discussion on possible domain names, key search terms, the role of link trading etc. Why? The answer is simple. The company contracted to design the site has no concept of seo. It is neither an seo firm, nor does it have links with an seo firm.
The story would have gone something like this. Several months down the track somebody in this new company would have realized that there was valuable internet traffic that they could exploit. The principals would have come together and asked themselves what could be done about this? They may have even gone back to the company who designed the original site (in reality this company has done nothing unprofessional-they did meet their original contractual obligations), asking them how to accomplish the task of attracting their share of this internet traffic?

The contractor now tells the client that this will require some modification to the website and that they will set up a meeting at which the pertinent factors will be discussed. Hopefully the contractor realizes that in order to meet the company’s new requirements they will need the services of an seo firm? Now the client is involved in discussions that should have taken place months ago, long before the company was launched.

The client’s focus is disrupted, they are involved in additional expense that could have been avoided and they have a less than positive view of a growth industry that is contributing to America’s global market leadership.
The seo message needs champions

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