Google has become the dominant search engine on the Internet. It would be hard to imagine a web without Google. For that matter, it would now be hard to imagine a world without Google. As frightening as that may seem to many people, it is none the less true.
For better or worse, Google has permeated into almost every aspect of our everyday life. Being Googled is now a common expression and an act carried out by millíons of users around the world each day. New Google products and services are coming on stream at a frightening pace, further increasing Google's impact on our lives.
Despite this dominating presence, many people still don't realize Google offers some excellent frëe marketing tools for marketers and webmasters. Marketing tools which can prove extremely valuable to any webmaster or marketer trying to promote their sites or products online. Useful tools that will make your promotions easier and much more profitable.
Don't be fooled by the 'frëe' label, these marketing tools might be frëe, but they are also valuable. One even wonders why Google would be giving away these tools and services for frëe? It probably makes good business sense in the long run, by providing these frëe tools Google is fostering a lot of company good-will and building up the Google brand name in the process. Good PR is good business.
Every marketer and webmaster should be taking advantage of Google's good-will and snapping up these professionally run services and marketing tools. Here's a quick run-down of the 10 most valuable frëe Google Internet marketing tools:
1. Google Analytics: Perhaps the premier marketing tool offered by Google. It will prove helpful to both the marketer and the webmaster. Google Analytics gives you a daily snapshot of your web site. Google Analytics analyzes your traffíc, where it comes from and what it does once it enters your site. You can monitor up to three sites for frëe.Google Analytics is extremely valuable in analyzing your marketing funnel. It tracks all the steps leading up to your salës or checkout page. Vital information for raising your conversion rate and ROI.You may be placed on a waiting list for this highly in demand service from Google.
LINK: http://www.google.com/analytics/
2. Google Sitemaps: Webmasters can use Google Sitemaps to almost instantly place newly created pages on their site into the Google Search Index. This is an XML file that is uploaded to Google as new pages are added on your site. Needless to say this can be a valuable service for any webmaster or marketer who wants to get their information on the web quickly.
LINK: https://www.google.com/webmasters/sitemaps/docs/en/about.html
3. Google Alerts: Be notified when someone, or another site, lists your site or mentions your name. Great way to keep track of all your online activities. Great way to monitor all your online business interests and products.
LINK: http://www.google.com/alerts
4. Google Froogle: Froogle is Google's price directory! It simply lists all the cheapest prices for different products on the web. For marketers and webmasters who are promoting products, it should be studied and analyzed. Optimizing your site's content for Froogle may prove to be very beneficial.Follow Froogle or Google directions exactly on how to list or display products on your site. Froogle will spider your site and display your prices and products to thousands of targeted customers. That, as they say, is priceless.
LINK: http://froogle.google.com/
5. Google Checkout: Not exactly frëe but for those marketers who use AdWords - for every $1 spent on AdWords you can process $10 for frëe. You can also place the shopping cart logo on your AdWords ad and take advantage of the prestige and trust the Google brand name has built up.Over time marketers may find this tool to be very effective and valuable.
LINK: https://checkout.google.com/
6. Google eBlogger: Blogging has become vitally important to the health and functioning of your web site. No site should be without at least one blog and RSS feed. Creating a blog (online journal) on the topic of your web site or product will bring in extra traffíc and targeted customers. eBlogger is a simple frëe blogging service that even lets you publish or post your blog files to your own web site server. Keep in mind, each blog has that all important Google Blog Search bar.LINK: http://www.blogger.com/
7. Google Toolbar: Enterprise VersionTry the new enterprise version of the Google Toolbar for your company or business. Integrates countless features with all your employees or corporate network. These could include a common customer database, company calendar, financial news...Keep in mind, Google also ranks every page it indexes on a scale of 0-10. While it is important to know the Page Rank of your own pages, it is even more important to know the PR of your competitor's pages. You can use the toolbar to get the PR of each page you're visiting. Extremely helpful information for webmasters and marketers to know when forming online linking or business arrangements.LINK: http://toolbar.google.com/T4/enterprise/
8. Google Groups: Every marketer knows the importance of having a large contact list of people with a similar interest. Social networking will play an ever increasing role in your success on the web. Just look at the growing popularity of sites like MySpace and LiveJournal.Google groups is another form of social and business networking that every marketer should be aware of and pursuing.LINK: http://groups.google.com/
9. Google Adsense: One simple way to monetize your web content is to use Google Adsense. Just place the Adsense code on your site and receive a chëck from Google each month. For webmasters who are not really into online marketing (do such creatures exist?), Adsense can be a painless way to earn extra income from your site.For professional marketers using the Adsense system can supply a tremendous amount of marketing information on the keywords in their particular niche. It keeps the marketer informed on what keywords are being bid on and how much advertisers are willing to pay.Adsense also has an excellent real-time tracking system you can use to keep track of all your important web pages.LINK: https://www.google.com/adsense/
10. Google Writely: A recent addition to Google's stable of frëe products. Writely is a full featured online writing editor with spellcheck and great collaborating features. It also lets you publish your content directly to your blogs. One feature that may be of interest to marketers - it lets you save files in the popular download format of PDF.Lets face it, until video takes over the web in four or five years time - the written word is still king on the net. It is the medium that markets, promotes and sells your content or products. Writely will help you write better.LINK: http://www.writely.com Honorable Mention - Google TrendsThis Google program will let you search popular trends, important for marketers searching for the latest hot product to promote. You can also break down these trends by different regions..LINK: http://www.google.com/trends
Be sure and visit:
http://articlesfree.t35.com/Business_Articles/index.php
http://articlesfree.t35.com/Finance_Articles/index.php
http://articlesfree.t35.com/Food_Articles/index.php
http://articlesfree.t35.com/OnlineBusiness_Articles/index.php
http://articlesfree.t35.com/Marketing_Articles/index.php
http://imtiaztips.t35.com/Family_Articles/index.php http://imtiaztips.t35.com/Children_Articles/index.php
http://imtiaztips.t35.com/Parenting_Articles/index.php
http://imtiaztips.t35.com/Womans_Articles/index.php
http://imtiaztips.t35.com/Recreation_Articles/index.php
http://imtiaztips.t35.com/HomeImprovement_Articles/index.php
http://imtiaztips.t35.com/Education_Articles/index.php
Wednesday, November 26, 2008
How To Avoid Fraud & Scams?
The world is full of people who feel they can take advantage of others to obtain their goals in life. Fraud, Deceit & Scams happen in the real world every day. Just tune into your local news to hear about them. But, Fraud, Deceit & Scams also happen in the virtual world as well. And, unfortunately they often hit those who can lease afford the losses.
Online we are always inundated with "get rich quick schemes" and their claims of "overnight success". If you're like me you find this kind of s.p.a.m clogging up your email box on a daily bases. They tell us how easy it is. How we can just sit back and relax, do nothing all day long and still make a roll full of money. Hell, we might as well go golfing because we'll be making money hand over fist while on the golf course. :- Now while sitting back and watching the money roll in would definitely be nice, reality is, rarely does any get rich quick scheme ever work. The promises of millions never pan out no matter how hard you try.
The problem here is that so many people want and need to make more money. And they want to make that money as quickly as they can. So they believe, or hope that what the scammer is telling them will be true. But understand this, even the greatest, largest companies in the world took time and work to build. Martha Stewart for example will tell you that she started her business in the basement of her house. And look where that business is today. A multi billion dollar a year corporation. While we all can't be Martha Stewart or Donald Trump or Hugh Heffner we can have our own successful home based business if we just stay away from the scams.
So, how do we spot the scams? Well, if you are serious about operating your own home based business there are things you can watch out for. Sort of the red flags of the business opportunity world. Let's have a look at some now. -
Charging you for information about their business opportunity. It's pretty plain and simple. A so called business opportunity tells you all you have to do is go to your mail box pick up the checks and cash them, but first you must send them a check to get the information on how this is done. I'm of the thinking that your check is going to be the only check getting cashed here. This type of ad appears all over the internet. But if their business opportunity is so good why must you pay to find out what it is. Would it not make more sense to give you that information for free so they could get you interested in their product. I would think so! And unfortunately many people get scammed into sending these frauds the money they ask for. Then if they receive the information they paid for they will often find it pretty much useless and often they are require to send more money for more information. Stay away from these types of ads, they will not get you a successful home based business! -
They want to charge you a fee to sell their products. O.K., I've got to ask - What's up with that?! If their product is so great won't you be selling them like crazy? Won't you be making money for not only yourself but for the company as well? Don't pay to sell someone else's products. -
They offer you free products.
Ever see these ads where you are entitled to a free (what ever) only to discover you'll need to purchase something first. ie: Sign up today and get (what ever) for FREE! Of course what they don't tell you is you'll have to purchase a sample package first in order to get the freebie. - Fly by nights Fly by night companies that pop up and take peoples money operate both offline and online. Very often they disappear without warning. So to keep yourself safe from these frauds ask yourself the following questions. Is this an established company? How long have they been in business? Do they have an actual street address or only a P.O. Box? Or worse, no address and no way to contact them at all? Do they use only an auto responder or do they have an email where you can get in touch with a real person? I know that all these points seem like common sense. But why then, do so many people ignore them. That is why these scammers can exist. As explained in my book "eBay Marketing Wholesale SourcePak" when looking for your perfect home based business it is important to look for a company that only gives you the straight goods. No promises of exorbitant amounts of money falling from the sky into your lap without you doing a thing to make it happen. And, they should not be charging you for any information on their business opportunity it should be laid out for you. Use your own common sense, if something looks to good to be true, then it probably is to good to be true.
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Online we are always inundated with "get rich quick schemes" and their claims of "overnight success". If you're like me you find this kind of s.p.a.m clogging up your email box on a daily bases. They tell us how easy it is. How we can just sit back and relax, do nothing all day long and still make a roll full of money. Hell, we might as well go golfing because we'll be making money hand over fist while on the golf course. :- Now while sitting back and watching the money roll in would definitely be nice, reality is, rarely does any get rich quick scheme ever work. The promises of millions never pan out no matter how hard you try.
The problem here is that so many people want and need to make more money. And they want to make that money as quickly as they can. So they believe, or hope that what the scammer is telling them will be true. But understand this, even the greatest, largest companies in the world took time and work to build. Martha Stewart for example will tell you that she started her business in the basement of her house. And look where that business is today. A multi billion dollar a year corporation. While we all can't be Martha Stewart or Donald Trump or Hugh Heffner we can have our own successful home based business if we just stay away from the scams.
So, how do we spot the scams? Well, if you are serious about operating your own home based business there are things you can watch out for. Sort of the red flags of the business opportunity world. Let's have a look at some now. -
Charging you for information about their business opportunity. It's pretty plain and simple. A so called business opportunity tells you all you have to do is go to your mail box pick up the checks and cash them, but first you must send them a check to get the information on how this is done. I'm of the thinking that your check is going to be the only check getting cashed here. This type of ad appears all over the internet. But if their business opportunity is so good why must you pay to find out what it is. Would it not make more sense to give you that information for free so they could get you interested in their product. I would think so! And unfortunately many people get scammed into sending these frauds the money they ask for. Then if they receive the information they paid for they will often find it pretty much useless and often they are require to send more money for more information. Stay away from these types of ads, they will not get you a successful home based business! -
They want to charge you a fee to sell their products. O.K., I've got to ask - What's up with that?! If their product is so great won't you be selling them like crazy? Won't you be making money for not only yourself but for the company as well? Don't pay to sell someone else's products. -
They offer you free products.
Ever see these ads where you are entitled to a free (what ever) only to discover you'll need to purchase something first. ie: Sign up today and get (what ever) for FREE! Of course what they don't tell you is you'll have to purchase a sample package first in order to get the freebie. - Fly by nights Fly by night companies that pop up and take peoples money operate both offline and online. Very often they disappear without warning. So to keep yourself safe from these frauds ask yourself the following questions. Is this an established company? How long have they been in business? Do they have an actual street address or only a P.O. Box? Or worse, no address and no way to contact them at all? Do they use only an auto responder or do they have an email where you can get in touch with a real person? I know that all these points seem like common sense. But why then, do so many people ignore them. That is why these scammers can exist. As explained in my book "eBay Marketing Wholesale SourcePak" when looking for your perfect home based business it is important to look for a company that only gives you the straight goods. No promises of exorbitant amounts of money falling from the sky into your lap without you doing a thing to make it happen. And, they should not be charging you for any information on their business opportunity it should be laid out for you. Use your own common sense, if something looks to good to be true, then it probably is to good to be true.
Please visit our site.:
http://articlesfree.t35.com/
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"Free Stuff" Still Survives Online
Way back in the good old days of the Internet (mid to late 'Nineties), you could find all sorts of free "stuff" online.
Everything from website hosting and email, to software and long distance phone calls came free of charge. Some of the free services survived, while others used their venture capital to pay for the mansions and yachts of their CEO's and then closed up shop within a few months - leaving investors high and dry. A few free services still exist on the 'Net in today's more realistic dot-com economy and today rates as good time as any to take a closer look.
** Free Email **
Log on to HotMail.com and get yourself a free email account you can access from anywhere on the planet you can find an Internet connection. HotMail.com and http://mail.Yahoo.com (with twice the free storage space of HotMail) rate as two of the most successful and long-lived no cost services left over from the "free" glory days of a few years ago.
** Free File Storage **
http://briefcase.Yahoo.com still ranks as the number 1 free remote file storage service on the Internet. Store up to 30 MB of files remotely for access and sharing from any Internet connection anywhere in the world. Instead of lugging floppy disks around between office, home, and laptop, you can store them online in your own password-protected briefcase on the Yahoo high-speed servers. A great way to back up and share files worldwide.
** Free Website Hosting **
Tripod.com allows you to set up your own website absolutely free. They support their service with third party banner ads at the top of every page you display. A great way to get started, but any serious entrepreneur will eventually want to get their own low-cost hosting account costing as little as $5 a month. DotEasy.com presents an excellent alternative to Tripod.com if you want your own domain name and a year's hosting for only $25 a year. Other free hosting services include: GeoCities.com, gurlpages.com, and myfamily.com.
** Free Software **
Freeware and shareware, two ways software developers distribute their creations, either in a "try before you buy" mode, or as truly free software. Many developers around the world create software for their own personal use but, lacking a huge buying market or the skills to sell the software, some of them just give it away or sell it for a nominal fee after you try it. If you know where to look, you can get everything from graphics programs and website builders, to FTP programs and recipe books. Log on to Download.com and Zdnet.com for two of the most popular places online to find software before paying full retail.
Make sure your anti-virus program is up-to-date and backup all your important files before installing any software. Free stuff online will never disappear because, when appropriate, it represents the perfect way to start and develop a relationship with customers. Unfortunately, the "boom" days of the truly free online "lunch" seem gone forever. Sigh.
Please visit our site.:http://articlesfree.t35.com/
http://imtiaztips.t35.com/
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Everything from website hosting and email, to software and long distance phone calls came free of charge. Some of the free services survived, while others used their venture capital to pay for the mansions and yachts of their CEO's and then closed up shop within a few months - leaving investors high and dry. A few free services still exist on the 'Net in today's more realistic dot-com economy and today rates as good time as any to take a closer look.
** Free Email **
Log on to HotMail.com and get yourself a free email account you can access from anywhere on the planet you can find an Internet connection. HotMail.com and http://mail.Yahoo.com (with twice the free storage space of HotMail) rate as two of the most successful and long-lived no cost services left over from the "free" glory days of a few years ago.
** Free File Storage **
http://briefcase.Yahoo.com still ranks as the number 1 free remote file storage service on the Internet. Store up to 30 MB of files remotely for access and sharing from any Internet connection anywhere in the world. Instead of lugging floppy disks around between office, home, and laptop, you can store them online in your own password-protected briefcase on the Yahoo high-speed servers. A great way to back up and share files worldwide.
** Free Website Hosting **
Tripod.com allows you to set up your own website absolutely free. They support their service with third party banner ads at the top of every page you display. A great way to get started, but any serious entrepreneur will eventually want to get their own low-cost hosting account costing as little as $5 a month. DotEasy.com presents an excellent alternative to Tripod.com if you want your own domain name and a year's hosting for only $25 a year. Other free hosting services include: GeoCities.com, gurlpages.com, and myfamily.com.
** Free Software **
Freeware and shareware, two ways software developers distribute their creations, either in a "try before you buy" mode, or as truly free software. Many developers around the world create software for their own personal use but, lacking a huge buying market or the skills to sell the software, some of them just give it away or sell it for a nominal fee after you try it. If you know where to look, you can get everything from graphics programs and website builders, to FTP programs and recipe books. Log on to Download.com and Zdnet.com for two of the most popular places online to find software before paying full retail.
Make sure your anti-virus program is up-to-date and backup all your important files before installing any software. Free stuff online will never disappear because, when appropriate, it represents the perfect way to start and develop a relationship with customers. Unfortunately, the "boom" days of the truly free online "lunch" seem gone forever. Sigh.
Please visit our site.:http://articlesfree.t35.com/
http://imtiaztips.t35.com/
http://zifreelancer.t35.com/
http://webdesigntips.t35.com/
Busting Online Copyright Thieves
How safe is anyone's copyright online?
Well imagine my surprise when I clicked on a website link to discover that someone had not only copied my website to their server - but was selling my ebook and undercutting me in the process! Some dishonest person operating from Eastern Europe had literally stolen my entire business and I discovered it only by sheer luck.
After some very lengthy and threatening emails I got them shut down, but the question remains, how safe is your copyright online and what can you do to protect it?
Traditionally written works have enjoyed copyright protection not only through the rule of law, but also because of the physical difficulty in stealing another person's work. Let's face it, photocopying a 200 page book rates about as much fun as watching paint dry and at 5 cents a page you're talking a quick ten dollar printing bill. If you steal someone's book, print up a thousand copies and try to get it onto the local bookstore's shelves, the chances of getting caught rank pretty high.
But the online world has changed those rules and physical safeguards significantly. The Internet, email and the Web make it easier than ever to steal someone else's work. With the most basic skills and a few mouse clicks, someone can take your book, your website, and along with it weeks, months, and even years of your hard work. Though intellectual property and international copyright laws apply to online works, enforcement of those laws is expensive and, in many cases, hard to enforce. Well don't despair, you do have options if you find someone has violated your copyright online. Anytime I find someone violating my copyright, which isn't very often, I take these three steps in rapid-fire fashion. First, make 100% sure the other person realizes they have violated your copyright.
You can send them a nice but firm note telling them to stop whatever activity violates your copyright. If that doesn't work move on to step two. Second, once you know with 100% certainty they understand they have violated your copyright, yet refuse to respond or stop, you need to shut them down by eliminating their ability to do business!
Send them an email with a carbon copy sent to their Internet Service Provider (ISP), their credit card processor, their web hosting company, and even the company that sold them their domain name. Finally, follow this email up with a hard copy letter to each party sent via registered mail. In the email and letter detail exactly how they have blatantly violated your copyright and you want them to desist immediately.
By taking this approach you can often just bypass the offending party because the companies enabling them to transact business don't want any trouble. If you can show copyright violation they will shut the perpetrator down to avoid getting sued themselves.
Though not foolproof, this strategy can help you when facing down a blatant online copyright violator. Just remember to act quickly, thoroughly and don't hesitate to contact your attorney for advice.
Author's Note: By no means let this article dampen your enthusiasm for operating your business or selling your ebook online!
In my opinion there is no better way to make a living!
Your copyright is basically as safe online as it is offline. However, if a sneak thief entered your home - you'd call the cops. Well, now you know what to do if a sneak thief ever gives you trouble online! You can also get more information about copyright law by going to http://lcweb.loc.gov/copyright/
Please visit our site.:
http://articlesfree.t35.com/
http://imtiaztips.t35.com/
http://zifreelancer.t35.com/
http://webdesigntips.t35.com/
Well imagine my surprise when I clicked on a website link to discover that someone had not only copied my website to their server - but was selling my ebook and undercutting me in the process! Some dishonest person operating from Eastern Europe had literally stolen my entire business and I discovered it only by sheer luck.
After some very lengthy and threatening emails I got them shut down, but the question remains, how safe is your copyright online and what can you do to protect it?
Traditionally written works have enjoyed copyright protection not only through the rule of law, but also because of the physical difficulty in stealing another person's work. Let's face it, photocopying a 200 page book rates about as much fun as watching paint dry and at 5 cents a page you're talking a quick ten dollar printing bill. If you steal someone's book, print up a thousand copies and try to get it onto the local bookstore's shelves, the chances of getting caught rank pretty high.
But the online world has changed those rules and physical safeguards significantly. The Internet, email and the Web make it easier than ever to steal someone else's work. With the most basic skills and a few mouse clicks, someone can take your book, your website, and along with it weeks, months, and even years of your hard work. Though intellectual property and international copyright laws apply to online works, enforcement of those laws is expensive and, in many cases, hard to enforce. Well don't despair, you do have options if you find someone has violated your copyright online. Anytime I find someone violating my copyright, which isn't very often, I take these three steps in rapid-fire fashion. First, make 100% sure the other person realizes they have violated your copyright.
You can send them a nice but firm note telling them to stop whatever activity violates your copyright. If that doesn't work move on to step two. Second, once you know with 100% certainty they understand they have violated your copyright, yet refuse to respond or stop, you need to shut them down by eliminating their ability to do business!
Send them an email with a carbon copy sent to their Internet Service Provider (ISP), their credit card processor, their web hosting company, and even the company that sold them their domain name. Finally, follow this email up with a hard copy letter to each party sent via registered mail. In the email and letter detail exactly how they have blatantly violated your copyright and you want them to desist immediately.
By taking this approach you can often just bypass the offending party because the companies enabling them to transact business don't want any trouble. If you can show copyright violation they will shut the perpetrator down to avoid getting sued themselves.
Though not foolproof, this strategy can help you when facing down a blatant online copyright violator. Just remember to act quickly, thoroughly and don't hesitate to contact your attorney for advice.
Author's Note: By no means let this article dampen your enthusiasm for operating your business or selling your ebook online!
In my opinion there is no better way to make a living!
Your copyright is basically as safe online as it is offline. However, if a sneak thief entered your home - you'd call the cops. Well, now you know what to do if a sneak thief ever gives you trouble online! You can also get more information about copyright law by going to http://lcweb.loc.gov/copyright/
Please visit our site.:
http://articlesfree.t35.com/
http://imtiaztips.t35.com/
http://zifreelancer.t35.com/
http://webdesigntips.t35.com/
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Are They Watching You Online?
When surfing the Internet you probably take your anonymity for granted, most of us do.
Tapping phones, listening to confidential conversations, reading others' e-mail messages seems like something that only happens in spy movies to "other" people.
However, you probably don't realize just how much information about yourself has the potential to get transmitted across the Internet every time you go online.
Every computer connected to the Internet has "ports" that allow it to connect. A "port" doesn't mean you have a physical hole or opening in your computer's case or hardware, but it does mean you have openings through which information passes back and forth between your computer and the Internet.
Depending on the type of connection (dial up, LAN, cable, DSL), you may have several openings for potential mischief by hackers, malicious code or viruses.
Computers with dedicated connections rate the most at risk. If someone or something gets into one of these ports and into your computer, they can potentially watch everything you do and see all the data you enter, including social security numbers and credit card information.
The easiest way to defeat this problem involves using a firewall. Firewalls, simple and inexpensive software available at virtually any office supply or computer store, block the most common ports hackers use to enter your computer.
Firewalls also help you detect and block unauthorized transmission of information from your computer to the Internet. This adds a significant measure of protection if you get infected with a Trojan Horse virus that tries to "phone home" to the hacker with your sensitive information.
If you'd like to test your connection for vulnerability to attack, log on to http://security1.norton.com and run the various diagnostics. I would strongly advise anyone connected to the Internet through DSL or cable to get and use a firewall to protect against unauthorized access.
Infected with "Spyware
Previously we talked about unauthorized access to your computer. But a growing problem online with people watching you and your activities involves using programs you willingly place on your computer.
Commonly called "Spyware," this refers to any program that transmits information about you to someone else without you knowing exactly what gets sent. The main purpose of Spyware involves tracking your surfing habits so advertisers know which targeted ads to send you.
Most Spyware basically comes onto your computer bundled with other software applications, as a standalone program, or as modification to the HTML on a web page.
Regardless of how you get it, you need to understand exactly what information gets transmitted about you so you can decide whether to keep or uninstall the software. Plain and simple, these Spyware programs can potentially reveal extremely sensitive information about you and your online habits.
If you have concerns about Spyware and whether or not your computer currently carries any, log on to www.lavasoft.de and check out the free PC software that will scan your system for known Spyware.
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Tapping phones, listening to confidential conversations, reading others' e-mail messages seems like something that only happens in spy movies to "other" people.
However, you probably don't realize just how much information about yourself has the potential to get transmitted across the Internet every time you go online.
Every computer connected to the Internet has "ports" that allow it to connect. A "port" doesn't mean you have a physical hole or opening in your computer's case or hardware, but it does mean you have openings through which information passes back and forth between your computer and the Internet.
Depending on the type of connection (dial up, LAN, cable, DSL), you may have several openings for potential mischief by hackers, malicious code or viruses.
Computers with dedicated connections rate the most at risk. If someone or something gets into one of these ports and into your computer, they can potentially watch everything you do and see all the data you enter, including social security numbers and credit card information.
The easiest way to defeat this problem involves using a firewall. Firewalls, simple and inexpensive software available at virtually any office supply or computer store, block the most common ports hackers use to enter your computer.
Firewalls also help you detect and block unauthorized transmission of information from your computer to the Internet. This adds a significant measure of protection if you get infected with a Trojan Horse virus that tries to "phone home" to the hacker with your sensitive information.
If you'd like to test your connection for vulnerability to attack, log on to http://security1.norton.com and run the various diagnostics. I would strongly advise anyone connected to the Internet through DSL or cable to get and use a firewall to protect against unauthorized access.
Infected with "Spyware
Previously we talked about unauthorized access to your computer. But a growing problem online with people watching you and your activities involves using programs you willingly place on your computer.
Commonly called "Spyware," this refers to any program that transmits information about you to someone else without you knowing exactly what gets sent. The main purpose of Spyware involves tracking your surfing habits so advertisers know which targeted ads to send you.
Most Spyware basically comes onto your computer bundled with other software applications, as a standalone program, or as modification to the HTML on a web page.
Regardless of how you get it, you need to understand exactly what information gets transmitted about you so you can decide whether to keep or uninstall the software. Plain and simple, these Spyware programs can potentially reveal extremely sensitive information about you and your online habits.
If you have concerns about Spyware and whether or not your computer currently carries any, log on to www.lavasoft.de and check out the free PC software that will scan your system for known Spyware.
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