Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes any resource or links pages the site may have). Each page should have its own topic and content should not stray to a different topic.
If you are promoting your graphic design business and have a page on business card design, stay on the topic and refrain from using a page title such as "Graphic Design company in Vancouver, Canada - business cards, logos, letterheads". Your want the business card design to be the most important key phrase.
There are two main reasons for content relevancy. The first is so that visitors have an easy time understanding the flow of your web site. Visitors who have to search through multiple pages to find the information they're looking for won't be visitors much longer. The average web site user takes about three seconds to decide whether or not stay on a site. A clear idea of what your site is about should be apparent immediately, followed by easy navigation to other pages that display further topics in more detail.
The second reason for keeping content relevant throughout your web site is for search engine algorithms. Keyword relevancy is an important part of search engine optimization. The more relevant your web site's content is for a specific term, the more likely the site is to show up near the top of search results for the term.
Keyword density is another big deal with search engines. There is an optimal ratio of key terms to the overall amount of text that must be used for search engine optimization purposes. The more unrelated terms that are used consistently throughout the content will bring down the percentage of more important keywords. Keyword density matters throughout an entire web site, not just on certain pages.
Other areas to keep an eye on are the contact page, about us page, and any other pages that you may not think are important to have optimized for search engines such as advertising info, privacy policy, etc. For instance, some web sites have pages devoted to reciprocal links. There's nothing wrong with them unless you link out to a lot of unrelated web sites. The keywords that are used in the anchor text and surrounding description text will detract from your overall site content if they are not related. Incoming links from unrelated sites are fine, but keep in mind that the links page counts as part of your web site as a whole.
Consider using a reciprocal links page as more of a resource for visitors instead of a long list of irrelevant sites. This not only appeases search engines but your visitors as well. And as mentioned before, both visitors and search engines should be kept in mind when creating web site content.
More Free Articles.: [ The Money making of a Niche ::Free Data Entry Work :: Imtiaztips Weblog :: Free Webmaster Articles :: More iPod Articles :: Download Freeware Software ]
Monday, September 27, 2010
RSS, Newsletter, Blog, Website…with so many places you can publish your web content.
RSS, Newsletter, Blog, Website…with so many places you can publish your web content to, how do you choose; especially when articles and time to publish them is limited. Besides, why should you publish your content in so many different formats? If you've been doing business online for any amount of time you know that building a list is integral to success. Regular website content brings search engine robots back. So do blogs. Blogs also help build your expert status and RSS is the new way for people to subscribe to your content without giving out their email address – among other things.
Ok, so you know it's all good and they will help build your business, but how can you do several or all without piling more work on your already full to do list? It's really quite simple.
Instead of publishing your newsletter entirely by email, publish it to a content management system or blog that will automatically create an RSS feed each time you update it. Your next step is to put that RSS feed into your mailing list manager*. Create a signup box as you would a regular newsletter and put it on your website or blog in a prominent area together with the RSS feed. It probably won't take more than a few minutes if you already have everything at hand.
From now on, people can choose to subscribe to your newsletter by RSS or email and every time you publish the newsletter to your website or blog, RSS subscribers will see that you have new content and people who opt-in for email will receive an email notice. To top it all off, the content is also archived online permanently and all you did was type and publish one time.
You know the amazing part is, that's not all. You can syndicate your newsletter for more exposure. Contact a few webmasters and ask them if they'd like free, automatically updating content on their websites. Create the codes for them so it's super easy for them to add you. When they do, the next time you publish your newsletter, their website gets updated immediately. If anyone wants to read more of your content, they would be brought to your site.
RSS is truly an exciting technology. Not only does it open many doors for you to share your content, it can also help you work smarter by cutting down your work as you read above. There's no reason why you shouldn't have an RSS feed today and if you already have one, it's time you should milk your RSS feed for all it's worth.
Not all mailing list managers can take your RSS feed and convert it into email updates.
Ok, so you know it's all good and they will help build your business, but how can you do several or all without piling more work on your already full to do list? It's really quite simple.
Instead of publishing your newsletter entirely by email, publish it to a content management system or blog that will automatically create an RSS feed each time you update it. Your next step is to put that RSS feed into your mailing list manager*. Create a signup box as you would a regular newsletter and put it on your website or blog in a prominent area together with the RSS feed. It probably won't take more than a few minutes if you already have everything at hand.
From now on, people can choose to subscribe to your newsletter by RSS or email and every time you publish the newsletter to your website or blog, RSS subscribers will see that you have new content and people who opt-in for email will receive an email notice. To top it all off, the content is also archived online permanently and all you did was type and publish one time.
You know the amazing part is, that's not all. You can syndicate your newsletter for more exposure. Contact a few webmasters and ask them if they'd like free, automatically updating content on their websites. Create the codes for them so it's super easy for them to add you. When they do, the next time you publish your newsletter, their website gets updated immediately. If anyone wants to read more of your content, they would be brought to your site.
RSS is truly an exciting technology. Not only does it open many doors for you to share your content, it can also help you work smarter by cutting down your work as you read above. There's no reason why you shouldn't have an RSS feed today and if you already have one, it's time you should milk your RSS feed for all it's worth.
Not all mailing list managers can take your RSS feed and convert it into email updates.
More Free Articles Links: Free Download PLR Articles in ZIP or RAR File format. http://plrarticlecollecton.50webs.com/Related Links: Computers Technology & Internet BusinessThe Money making of a Niche ::Free Data Entry Work ::Imtiaztips Weblog :: Free Webmaster Articles :: More iPod Articles :: Download Freeware Software :: Updated Contents about Google AdSense for NEWBIES.
Subscribe to:
Posts (Atom)