If you’ve wondered why the biggies in the affiliate marketing game are making more money than the others or if you’re a newbie who wants to step into the affiliate market, understand one thing for sure- banner advertisements play an important role in affiliate marketing promotion. The biggies know that using banner advertisements can get them a lot of business. In fact, internet banner advertisements have been one of the biggest generators of business in the affiliate marketing scene, in recent times. So if you’re looking to jump start a commission in the new year, you must remember that banner advertisements is important for affiliate marketing promotion, so place alluring advertisements on your website to draw heavy traffic towards it.
Internet Banner Advertisements - What Are They?
Banner advertisements are essentially ads that look like the good old form of advertising- the banner. They are graphic and text based ads that appear on the affiliate’s website. The customer must click on them to be directed towards the merchant’s website in order to proceed to buy something. They are an amazing promotional tool. They come in various shapes and sizes and can be placed to gain maximum advantage.
Placing The Ads For Maximum Advantage
How do you place a banner advertisement to leverage the maximum advantage? If you place your ad at any location on the internet without considering whether the location is good for your affiliate business, this would rather defeat the very purpose behind this promotional tool. You must gain knowledge on how and where to locate your advertisements so that they can create money for you.
The best locations could be:
• A website that gets a lot of traffic
• A website that complements your products and services
• A website that does not provide any direct competition to your products and services
Another thing to consider here is the style of these ads. The merchant may decide to have a variety of styles and can even place different ones on different websites. Now, he has to keep a track and see which style gets the most eyeballs and then maybe have all his banner advertisements conform to that style. Obviously, this will increase his income.
So- two things come into focus here, one is that the style of your advertisements plays an important role in getting you more business. Second, how and where you place these ads also counts a lot. This is an important strategic decision that you must make when starting an affiliate marketing business. Banner advertisements play an important role in affiliate marketing promotion, it’s irrefutable!
Wednesday, September 4, 2013
How Sponsorship Topples Over Advertising.
There isn’t a great issue over which fairs better between sponsorship and advertising. Both are marketing tools that strategically apply to different situation. There are however usual times when a business is faced with choosing between both tools. These times usually are a point of exposure as to which tool can give more and help increase a brand’s visibility. This arena is where sponsorship takes over.
What sponsorship accomplishes better than advertising is in the establishment of qualitative attributes. These attributes include brand image towards consumers, generating awareness, and consumer’s choice of such brand. On these attributes, sponsorship has more lead on enhancing them, which advertising falls short of.
Sponsorship’s winning features
With sponsorship, as compared to advertising, the following feature it builds includes the following:
• credibility – refers to the integrity that sponsorship builds
• exclusivity – the form of differentiation that sets clients into high status
• image enhancement
• relevance to lifestyle
• prestige that it offers
There are other points that make sponsorship a winner; and these are also quantitative benefits that are not available through advertising. The first of which is having a live audience for product and brand circulation. Sponsorship provides opportunities for on-site sales and sampling, customer feedback, surveying, sales-force interaction and product testing – all of which involve the participation of an audience. Through live product presentations, the exposure is greater and the promotion of brand and product names is at a rapid pace.
When we compare sponsorship and advertising, one mode to look into is how interaction is done. With advertising, interaction is one-way and generally a monologue. On the other hand, sponsorship is more like a dialogue where the opportunity of a company to have live exchange with its target customers is highly practiced.
As with interaction, product sampling is another plus to sponsorship. Events that are sponsored allow people to have on site trials on products. This way, awareness of a certain brand name or service is heightened. Examples on-site trials include food sampling, test driving, official clothes worn in the event, etc.
With sponsorship, an organization’s name becomes associated into a sponsored event’s actions unlike that of advertising. This means that sponsorship is able to surpass the medium of media and place itself in the environment where everyone can see it, For example, when sponsorship is incorporated in movies; the audience has no escape in seeing the brand or logo being promoted because it is part of the film. They can’t just eliminate a scene like changing a channel on TV; they have to sit through the film and take in everything that comes with it.
Lastly, sponsorship provides entertainment to its client. How? This is done through the events that are sponsored. When the word ‘event’ comes to mind, it is always a happening that does not come everyday. It is a break from the everyday routine that clients have. With advertising, nothing is disrupted from normal life. Everyone is accustomed to see bill boards, ad placements and commercials.
With sponsored events, the setting is different and the aim is to provide an avenue for people to interact with the business through a social activity. Events also make great places to have informal sales and networking; and with the chosen venue, which is most often a hospitable one, the event becomes desirable and unique to lounge in.
What sponsorship accomplishes better than advertising is in the establishment of qualitative attributes. These attributes include brand image towards consumers, generating awareness, and consumer’s choice of such brand. On these attributes, sponsorship has more lead on enhancing them, which advertising falls short of.
Sponsorship’s winning features
With sponsorship, as compared to advertising, the following feature it builds includes the following:
• credibility – refers to the integrity that sponsorship builds
• exclusivity – the form of differentiation that sets clients into high status
• image enhancement
• relevance to lifestyle
• prestige that it offers
There are other points that make sponsorship a winner; and these are also quantitative benefits that are not available through advertising. The first of which is having a live audience for product and brand circulation. Sponsorship provides opportunities for on-site sales and sampling, customer feedback, surveying, sales-force interaction and product testing – all of which involve the participation of an audience. Through live product presentations, the exposure is greater and the promotion of brand and product names is at a rapid pace.
When we compare sponsorship and advertising, one mode to look into is how interaction is done. With advertising, interaction is one-way and generally a monologue. On the other hand, sponsorship is more like a dialogue where the opportunity of a company to have live exchange with its target customers is highly practiced.
As with interaction, product sampling is another plus to sponsorship. Events that are sponsored allow people to have on site trials on products. This way, awareness of a certain brand name or service is heightened. Examples on-site trials include food sampling, test driving, official clothes worn in the event, etc.
With sponsorship, an organization’s name becomes associated into a sponsored event’s actions unlike that of advertising. This means that sponsorship is able to surpass the medium of media and place itself in the environment where everyone can see it, For example, when sponsorship is incorporated in movies; the audience has no escape in seeing the brand or logo being promoted because it is part of the film. They can’t just eliminate a scene like changing a channel on TV; they have to sit through the film and take in everything that comes with it.
Lastly, sponsorship provides entertainment to its client. How? This is done through the events that are sponsored. When the word ‘event’ comes to mind, it is always a happening that does not come everyday. It is a break from the everyday routine that clients have. With advertising, nothing is disrupted from normal life. Everyone is accustomed to see bill boards, ad placements and commercials.
With sponsored events, the setting is different and the aim is to provide an avenue for people to interact with the business through a social activity. Events also make great places to have informal sales and networking; and with the chosen venue, which is most often a hospitable one, the event becomes desirable and unique to lounge in.
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