Relationship Building to Market Your Graphic Design Studio

You've optimized your web site, tuned up your web page so it's stellar, and still you want more business for your
graphic design studio. Where do you go? What do you do?

Go out and meet your potential clients in person! Many of your potential clients are people oriented. They want to
feel that they have a relationship with the person with whom they do business. That personal connection is very
important so these particular clients would never dream of doing business with someone just because their web site
came up on the first page of the search engine. These are the people who want personal contact, to meet you in
person, talk with you on the telephone, and get to know who you are.

It may take some time and effort to build these relationships, but once you do you'll be very happy you did. With
clients where you've built a personal connection, the loyalty factor is much higher. They'll stick with you, giving
you repeat business over the years.

But, you ask, "How do I meet and attract them to do business with my particular graphic design studio?"
Networking. Depending on the area of the country where you live, there are numerous ways to meet potential clients
in your area. Larger cities have a lot of different networking groups. Even smaller towns and communities have
clubs and organizations which can be productive networking opportunities. Below are some of the places you can find networking groups and the types of groups you may find.

Chamber of Commerce - Usually local chambers have networking events - breakfast, lunch or evening cocktail mixers. You can come as a visitor the first time and sometimes more than one time. After that they may require you to join which is not a bad idea, if you want to build credibility for your graphic design studio. Being able to say you
are a member of your local Chamber of Commerce enhances your credibility to people who find you via the web as well.

Business Networking Groups. These are groups that meet for the express purpose of giving and getting business.
Some of them meet weekly and some meet monthly. Usually the ones that meet weekly are "exclusive" meaning that if you join as their graphic design studio, no one else in the group will be doing graphic design. The monthly
meetings are often non-exclusive meaning that more than one graphic design studio can join.

Other Networking Opportunities. The Rotary Clubs, Lions Clubs and other humanitarian organizations provide
excellent opportunities to network while contributing something back to your community. Alumni organizations,
political and school organizations also are excellent fields for networking.

Remember though. Relationships are usually not built overnight. They take time. So, don't expect to show up once
and go home with immediate business for your graphic design studio. It may take several meetings for people get to
know you and what you do. So while it takes some effort on the front end, the clients you'll get, will stay with
you longer, because they know you and see you on a regular basis.

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Popular Graphic Design Magazines

Graphic design magazines give graphic designers and graphic design students the ability to keep up with current graphic design trends, learn about new or coming graphic design technology, and discover new graphic design opportunities. Graphic design magazines can also give graphic design students information about graphic design scholarships and graphic design compeitions.

This graphic design magazine allows graphic designers to find information about graphic design technology, freelancing as a graphic designer, and graphic design career opportunities. Students of graphic design will find this graphic design magazine helpful in its showcases of graphic design career opportunities, graphic design schools, and graphic design events. Of interest for all graphic designers and graphic design students is the stress that this magazine puts on not just the how, but the why and the creativity of graphic design.

Graphic Design USA is another fabulous graphic design magazine.

This graphic design magazine has technology information for serious graphic designers to keep up with industry news. Graphic Design USA magazine also has resources for students of graphic design, as well as contests and scholarship programs. The online version of Graphic Design USA magazine also has opportunities for free graphic design stuff, and a graphic design online newsletter that can be emailed to your inbox weekly.

Print Magazine is yet another great graphic design magazine.

This graphic design magazine seems to tend more toward the creativity side of graphic design. With regional and nationwide graphic design contests, student graphic design contests, and other graphic design competitions, this graphic design magazine is a must for students of graphic design or those just starting a career in graphic design. The online version of Print Magazine offers graphic design forums, a free graphic design newsletter, and other free graphic design stuff.

Magazine is an online only publication for graphic designers. This graphic design online magazine offers the option to read on the web site, or on a text only email edition that is sent out around the first of every month to subscribers. Not only does this online graphic design magazine offer industry news, graphic design technology information, and other graphic design features, but it also offers reviews of graphic design software, graphic design books, and other graphic design resources. Anything graphic design related, big or small, might be included in this online graphic design magazine.

There are many other graphic design resources and graphic design magazines that can be found both on and off of the internet. Serious graphic designers and graphic design students should subscribe to at least one graphic design industry publication in order to keep up with the latest graphic design industry news. If you would like to find more graphic design magazines and resources, do an internet search for graphic design magazine and be amazed at the wealth of graphic design information available to you in this type of graphic design forum.

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