Get Rid Of Those Pre-Webinar Blues

All stressed out for the next webinar for a new product launch? Relax. You just need a few tricks to get your work done without the tension that a frazzled wedding planner undergoes.

101 Details To Look Into:

If preparing for a big event is not your specialty, you have to prepare yourself for the big picture. The big picture includes thousands of minute details you never thought are essential to a successful seminar, or webinar, in this case. The moment the product goes into the drawing board, it’s full steam ahead for the different teams.

Map out the schedule of the activity. This schedule should consider all the preparation that goes into the main event, from planning the advertising campaign to the moment the webinar ends. The preliminary schedule of the product launch is already decided at this point. The advertising teams scuttle to work out different strategies. The training people are also up to their neck in work designing training programs. And the finance people are adding up sums to determine the entire budget for the project launch.

First Things First:

Preparing for a product launch can get your ulcers acting up. But if you take stock of the things to do and prioritize these according to urgency, you'll find that planning for a virtual event on a grand scale is not as easy as it actually sounds. The first thing to do? Get people signed up and follow up on the confirmation of their attendance.

Don't expect 100% attendance. This is highly improbable. So this responsibility is yours and of the advertising team. You'll have to do late night brainstorming sessions to come up with new tactics to get at least 70% to show up.

Inform and Entice:

You'll have to think of a strategy to entice people to sign up for the webinar, free or not. This will mean that your team will have to produce more information material about the product. Without that information, a targeted audience may feel that attending a virtual seminar is a waste of time.

So how can these busy people join the activity? Make registration accessible to all. You can put a website just for the event, or simply add a registration section on the company's website. When they sign up, it is because they are interested to know more about the product. This means that advance support material should be made available at this point.

You should be able to inform the audience what the whole product is about and already make an offer for them if they attend the activity. When you send out the invitations, people should be able to know the advantage of joining the online action. Perhaps you could give away ebooks or other freebies they will appreciate.

Get the best speakers, or the people who have a vast experience in this particular activity. Brief them about the entire program and update them on the schedule of the preliminary test runs. Make everything convenient for them. You don't want a speaker to back out at the last moment. That would be the biggest disaster. Overall, the best thing to do to get rid of pre-webinar blues is to run your preparations on schedule and great teamwork.

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Doorway pages are used to improve the ranking of web-pages in search results

Doorway pages are used to improve the ranking of web-pages in search results. The doorway page can be a keyword filled page primarily for the search engines. They are also known by the terms jump pages, portal pages, bridge pages, internet doorway pages, gateway pages and entry pages because the cloaking scripts in the doorway pages redirects the user to the content page that the search engine has missed.

Adult doorway is the technique of creating adult related keyword specific search engine cloaking pages, to redirect a user to an adult-content website through the search result link. Doorway domain is the technique of search engine optimizing with the creation of a fresh website with links and redirecting scripts to the content page. Powerful doorway page software and special doorway page script can produce multiple doorway pages.

The doorway pages employ techniques like doorway cloaking or page cloaking to redirect a visitor to the specific website. IP cloaking is the technique of showing the search engine spiders a keyword rich page and showing yet another content page to the users. The search engine cloaking prevents the search engine from seeing the real intended page. Cloaking software and cloaking script used in doorway pages are intelligent enough to flash different pages to search engines and users.

Doorway pages created by doorway wizard and the proper application of doorway cloaking techniques can act in favor of improved search engine rankings.

Doorway pages and/or your web-pages need to have to be search engine optimized to get maximum exposure. Now you need to learn about the various SEO techniques that successful webmasters employ to generate traffic to their sites.

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Credit Card Web-Acceptance – The Basics

For every new and existing virtual marketer who has put up their very own website, payment methods quickly becomes a reality you can’t afford to ignore or resist. Unlike a traditional walk-in establishment, doing business over the internet requires you to reconsider any preconceived notion of getting checks, cash, and money orders – all in advance of sending your valuable products out. Long gone are the days when potential customers have the patience to wait until their check arrives, shipment or download authorization happens, etc. Simply put, some means of debit/credit type acceptance is a must for doing business via the web in today’s internet market place.

Truth is, the expectations of customers demand more and more sophistication in our order, billing, and payment exchange. An increasing amount of potential customers fully expect to use a shopping basket that mimics a traditional shopping experience. They proceed to checkout for payment, get immediate response feedback for delivery information or in many cases with e-download materials, are taken to a download page, ready for exchange of the materials or products.

For those unable, or unwilling, to give them this, they simply are seeking other alternatives for their buying needs. After all, shopping via the internet is about the convenience and ease of use and
capabilities. If you can’t provide it, they will find someone else who can.

Fortunately, the options for gaining this capability are readily available. Payment processor providers (PayPal for example) can be simplistic and reasonably priced. There are many, so make sure to shop around for a provider that fits your specific needs. Also, there is a multitude of merchant account software programs available, though generally speaking, this option is more expensive that a turnkey payment processor activity.

Using the PayPal example, once you sign up, you can either link to their servers or incorporate their payment methods directly into your website via web query forms. The html language generated via the PayPal site can be pasted directly into your webpage, thereby making the transaction less apparent and intrusive, though not entirely seamless.

Irrespective of the method chosen, one area of concern involves the issue of charge-backs. Charge-backs occur when a customer who previously purchased an item requests a refund of an amount – where you have already been paid. The reasons for this are long and varied, ranging from non-receipt of goods, damage in shipping, “not as described” claims, and of course the ever present fraudulent claims. The point being, make sure you understand up front how these charges will be handled, what fees (if any) you will be charged when (not if) they occur. These fees can get out of hand if you are not careful. Make sure you know what you are getting into with these fees.

As a bottom line, there are lots and lots of alternatives for getting your website capabilities “up to speed” in today’s internet business environment. Make sure you do some research about what is available and what it will cost you. A little up-front homework will save you hundreds, if not thousands, later on. Either way, do not miss out on sales and revenue by not having these capabilities.

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