The way to having a website that will bring you more business. So here they are then - the simple ways to Improve Your Website..
Ever been surfing on a website that held your attention and then the phone rings? You take the call, take some notes, get distracted, visit another website and before you know it youve forgotten all about the website you were viewing. It happens all the time and if you dont have a Bookmarking tool on your website it will be happening with the people that come to your website.
A Bookmarking tool is just a simple link or logo that your visitors can click on in order to bookmark your website or add it to their favourites. It is best to have the button located on the homepage but an even betteroption is to have a bookmarking button on every page so a visitor can actually bookmark each specific page of your website for safe-keeping,Visitors come to your website and if youre lucky - they like it and click beyond the homepage. Excellent. But they cant find what theyre looking for.
you could be in trouble. Theres a lot of information on your website and Mr. Visitor doesnt have time to sift through it all to find what hes looking for. Youd better hope that hes either very patient or that youve provided him with a simple map to help him get to the treasurehe is looking for. A Site Map is an essential item - particularly on larger websites. There is nothing more frustrating than hunting around for something and wasting time whenjust a simple one pager that presents a summary of all the information on your website could be used.
A Site Map should be reachable from all pages of your website in just one click and should have clickable links on it so that a visitor can zoom straight through to their desired location without having to hunt around. If you are inviting enquiries or contact from visitors to your website you need to provide them with a way of doing this that is as easy as possible for them. Just posting your email address on the website is not the best solution. Why? Because when they click on it they need to then create an email from scratch.
Do you know how busy your visitors are? They hardly have time to read the content of your homepage - never mind create an emailfrom scratch. The solution? You need to use a simple form. A form enables you to standardise the responses that you receive and it also makes it very simple for your visitors to get in touch with you - all they need to do is pop in their name, email address and tick a few boxes and thats it.
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