You Can Double Your Website Traffic And Sales Using Relationalship Forum Marketing

Most web sites make use of forums to provide the element of response from user to owner and vice versa. These forums take many forms, and include the standard forums, discussion boards, bulletin boards and currently blogs where the visitors to the web site can leave their comments on the site.

Marketing has always revolved around relationships. The basic element of relationship from the aspect of online marketing is to weave an element of trust between the potential purchaser and the vendor or web site owner. Once there is this element of trust, even the tiniest bond that has been sown between the potential buyer and seller, it becomes easier for the potential buyer to take a further step to buy the product. That is why many marketers are establishing forum boards and blogs to interact with clients and to provide support and to answer queries.
These forum boards provide a fertile ground for you to test out forum marketing for your products.

You need to compile a list of the discussion boards and blogs that are related to your product or service line that you are going to market. Then on a daily basis, visit these forums to read their postings. These forums are the best sites where newbies to internet marketing would congregate to seek free resources, or request information or advice from more experienced forumers. When you see a post where you can respond, make a brief informative post, and more importantly make sure you leave a reference to your web site in your signature line. This confers on you two advantages. Firstly, you gain a backlink to your site when you leave your website address in a much visited forum, and secondly, forumers who read your post will tend to visit your web site by following the link in your post. Some internet marketers channel all their visitors to a squeeze page and not to a sales website directly. This squeeze page is a sign up page where you get the email address of the visitor in return for a free download of a ebook or report or software. By using this squeeze page, you gain targeted leads.

Statistics show a potential buyer would need to be exposed at least 3 to 5 times before he becomes interested to take the next step to purchase anything from you. By getting his email, you can email him on a regular schedule or use an autoresponder to channel your marketing message across.

The most important part of forum marketing is to identify a group of marketing forums and blogs related to your product or services that you are selling, from which you can then launch off. Once you have the list of forums and discussion boards, it becomes a daily affair to spend enough time to visit these forums and to post to them. Beware though, forum reading can be addictive, and you can be spending a whole lot of time on reading and posting to forums. Track your leads, and as you continue to do your forum posting daily, you will see a steady increase in your web site traffic and your sales.

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Why Run a Membership Web Site?

One of the ways people can achieve this is through the running of a membership site. By running a membership site you will obtain a reliable monthly income and a large group of people that look forward to what you have to say and who trust what you do online. For these people you are an expert in your field and a person that can be relied on and that is what every Internet marketer is looking for.

The Benefits of a Membership Web Site

Whether you know it or not, it is every internet marketers dream to have a large group of people who know you and trust you. You can achieve this through a membership web site. Once you have created these bonds, then you can market your own products or affiliated products to these members, so not only do you get the residual income from the fee you charge, but you also sell other products to your select group of people.

As your membership grows, so will the opportunities that come your way. People will see you as the expert in your field and other people will want to join, as well as marketers who will want to advertise with you, have you promote their products and you will also earn a commission from those products. This means you will receive bigger and better business opportunities.
Does this sound good? Well this is what owning a membership site can do for you. It is said that membership sites have increased in popularity by over 500% in the last few years, and a very hot product, believe it or not, is information. You can sell quality content or information to your members and get paid quite nicely to do it.

Paid Membership Site Vs. Free Membership Site

There are essentially two types of membership sites; the paid membership site, and the free membership site. The paid membership site has a certain limited number of members who pay you a certain amount monthly, bi-monthly, twice a year or yearly to access the information they need. These fees can vary from between $5 to $10 to $200 depending on your industry and what you are selling. The benefits to this type of membership site are obvious in that you produce a residual income and because almost 70% of your members will be recurring members then you don’t have to focus so much attention to attracting new clients.

What are the benefits of the Free Membership site?

So how does the free membership site work? Obviously, if you’re not charging a fee then you can’t be making any money from your site. This is not so! Remember when I mentioned before, that a membership site produces one of the most sought after goals of any Internet marketer, and that is trust. You have established yourself as an expert in your field to your membership group. You have done this by offering quality information they can use, and information that your reader is looking for.

This works to your advantage in that at the same time you offer free information, you also offer other services or products that are related to your industry. This is called affiliate marketing, and the benefit is that you can market any number o products and services.
Your email list will continually grow and you can send all kinds of information about different products to the members who have signed up at your site.

Of course one of the issues with free membership sites is that you always have to be adding fresh content, updating constantly and finding things that are of interest to your readers, but even that is less expensive than running all of those PPC campaigns or advertisements. If you still feel like you are not making enough revenue from your free membership site, you can always have an option where your readers or viewers can upgrade to a paid membership version where they will receive even more information than what they do from the free membership site.