Monday, February 9, 2009

What Bloggers Should Do ( Basic Search Engine Optimization(SEO) Principles)

While some techniques are clearly beneficial to search engine rankings, bloggers should carry out their search engine optimization plan carefully. While I don’t read SEO blogs all the time, I used to get involved with the topic quite intensively for a few years.

SEO is certainly a topic that keeps changing — and improving. If you decide to drive blog traffic mainly from organic search, you should follow the development and stay up to date by subscribing to at least one SEO blog.

With that said, at the very least, you should implement the following:
o Produce quality content regularly.
o Research your keywords.
o Match content to the keyword you optimize for.
o Learn on-page optimization.
o Use clean and optimized blog theme / template / layout.
o Build inbound links.
o Bonus: Don’t get tricky!

Writing naturally while keeping search engine optimization in mind is often enough to make your blog pages rank quite well, so it is worth pursuing at least the basics.


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Tips for Beginners on Using Twitter

When you sign up with Twitter for the first time, it feels odd to talk into the air without anyone listening. So the first challenge is to seek followers. Finding what topics to tweet about also is also something that many people struggle with.
I am first to admit that I was also confused about how to get started so don’t give up. That is expected. All twitterers have gone through it.

Here are a few suggestions that I think will help new Twitterers:
1. Fit in your work flow. If you are easily distracted, you may find yourself checking the Twitter client every so often. Refrain from doing so. It is better to check every one or two hours, each time for 3 minutes, than checking every 5 minutes for 30 seconds. While you will be twittering and responding less often, what’s more important is you don’t want to disturb your work flow.

2. Don’t follow aggressively. Although to be successful you need to deliver your message to people, that doesn’t mean you should follow everyone and hope him/her to follow you back. You will end up with too many tweets you feel overwhelmed.

3. Twitter is not instant messenger. Take conversations that don’t benefit your followers privately. That is what direct messages are for. People who look at your public timeline will less likely follow you because of the lack of substance as they see it. Existing followers may choose to un-follow too.

4. You don’t have to tweet often. Unless you have something to say, saying nothing is better than sending junk. Of course, if you know your strategy, you will have a plan to update a few times a day so your followers know you are there.

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