Saturday, October 23, 2010

How to Generate Web Traffic Without Spending a Cent!

Putting up a company would of course require a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the internet offers, there are many ways you could find that could help optimize the potential of your site or business in generating traffic.While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site.

Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.How sweet it is to have more traffic for your site without spending a single cent. Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly, I’m not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you.

Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer. Another great advantage is that you know what you are getting into and you will be prepared.With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.You can also make use of newsletters.

Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic. Another great idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche.Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs.

Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site.Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer. You could do your on but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality. Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs.All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.

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Wednesday, October 20, 2010

When you use twitter, you can create your personal brand or dominate a certain niche.

Twitter – Must Read:- It seems that many people can’t get enough of Twitter. They are always talking about it, online and offline. Through Twitter, you can build a large network of friends, clients, associates, and customers. This is a must read for those who are new in this social network website.

When you use twitter, you can create your personal brand or dominate a certain niche. How can you achieve this?
Once you create your own profile page, the very first thing that you need to do is get ‘followers’. If you have friends or relatives who are already in Twitter, invite them. This may not be of great help to you especially if you’re trying to promote your business but if you’re simply making new friends and want to stay connected, this is a good start. For business persons, you need to follow ‘gurus’ or the powerful users of Twitter.

You must know what they’re doing in order to ensure success in Twitter marketing. The second thing that you need to do is to meet more people. ‘ReTweets’ are great for making new friends. In this tool, the original message is repeated. Whenever you receive a message or tweet, reply as soon as you receive them. So even if you receive dozens of tweets from your followers, you need to reply to them patiently. You will never go tired of using Twitter and as what other users claim – Twitter is addicting.

Once you use the social site, you can’t get enough of it. When you sit down to answer the tweets or messages, you will hardly notice how time pass by. Some individuals spend hours and hours online twittering. You can also do the same but you must have a fast internet connection. Look for helpful tools that you can use to create memorable Twitter experiences. The profile page is very important to attract more followers. A dull profile will not be fruitful. You must make your profile as interesting as possible. It should also suit your purpose for using the site. If it’s for business purposes, you must create a powerful and intriguing page. It must tell something about the product or service you’re marketing. Even if you want to make friends, your page should still be interesting.

Use the Twitter tools available so that you can have one of the most attractive pages; that way, when someone visits your profile page, they will want to be friends with you. When you get their attention, they will continue to follow you. Appreciate all your followers so that you can develop stronger relationships. Having friends from different parts of the world is truly exciting. If you can’t stay online often, you should set the settings properly so that you can receive the tweets on your mobile device. You can now reply to the tweets using your mobile device. So you see, twittering is possible anywhere at any time. You can enjoy twittering during your coffee or lunch breaks or when you’re out shopping. You can tell others what you’re doing and where you are if you want to.

Always stay connected and don’t forget to post tweets regularly. If you want others to feel your presence, Twitter everyday; soon you will be one of the twitter addicts out there. Read this and you won’t regret it.

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Monday, October 18, 2010

Using Subdomains—Benefits and Drawbacks

Most businesses don’t like to use subdomains because they feel like they give them a disadvantage in many areas, such as having a prefix name before your web-site, being ignored by bots and index spiders in search engines and all in all, it just doesn’t look right. So let’s check our facts on subdomains.


A subdomain is substitute or second-level of a domain. A regular domain looks as follows: www.jamesbrown.com . A sub domain looks like this http://plrarticlesfree.webstarts.com/. Subdomains do not have www on the front of them. All subs start with http://plrarticlecollecton.50webs.com pattern of identification.

Subdomains rank efficiently well. Search engine spiders and bots are not prejudiced when it comes to the ranking of subdomains and regular domains. As long as your site has the right SEO keywords and has been optimized, whether you have a subdomain or regular domain name doesn’t make a difference at all. Let’s pretend that you site has a lot of categories in it. If you were to submit to a search engine, you could submit each subdomain as its own individual category and still get a good ranking. Each subdomain would be looked at by search engines as a new site with its own index or home page. You may want to try creating subfolders on the

subdomain to get around this so that search engines can read the folder as one set of site information. People worry about their subdomain getting banned if the main domain name is banned. If the main domain is banned, it will have an effect on the subdomain. You see this happen often in adult content sites that have violated certain agreements that they have signed with a provider that does not want a domain used for adult material.

Again, there is nothing wrong with using a subdomain. If you want to develop each subdomain as its own entity, then by all means, do so. If not, get yourself a main domain name and use that as a certified landing page.


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Saturday, October 16, 2010

You Can Double Your Website Traffic And Sales Using Relationalship Forum Marketing

Most web sites make use of forums to provide the element of response from user to owner and vice versa. These forums take many forms, and include the standard forums, discussion boards, bulletin boards and currently blogs where the visitors to the web site can leave their comments on the site.

Marketing has always revolved around relationships. The basic element of relationship from the aspect of online marketing is to weave an element of trust between the potential purchaser and the vendor or web site owner. Once there is this element of trust, even the tiniest bond that has been sown between the potential buyer and seller, it becomes easier for the potential buyer to take a further step to buy the product. That is why many marketers are establishing forum boards and blogs to interact with clients and to provide support and to answer queries.
These forum boards provide a fertile ground for you to test out forum marketing for your products.


You need to compile a list of the discussion boards and blogs that are related to your product or service line that you are going to market. Then on a daily basis, visit these forums to read their postings. These forums are the best sites where newbies to internet marketing would congregate to seek free resources, or request information or advice from more experienced forumers. When you see a post where you can respond, make a brief informative post, and more importantly make sure you leave a reference to your web site in your signature line. This confers on you two advantages. Firstly, you gain a backlink to your site when you leave your website address in a much visited forum, and secondly, forumers who read your post will tend to visit your web site by following the link in your post. Some internet marketers channel all their visitors to a squeeze page and not to a sales website directly. This squeeze page is a sign up page where you get the email address of the visitor in return for a free download of a ebook or report or software. By using this squeeze page, you gain targeted leads.


Statistics show a potential buyer would need to be exposed at least 3 to 5 times before he becomes interested to take the next step to purchase anything from you. By getting his email, you can email him on a regular schedule or use an autoresponder to channel your marketing message across.

The most important part of forum marketing is to identify a group of marketing forums and blogs related to your product or services that you are selling, from which you can then launch off. Once you have the list of forums and discussion boards, it becomes a daily affair to spend enough time to visit these forums and to post to them. Beware though, forum reading can be addictive, and you can be spending a whole lot of time on reading and posting to forums. Track your leads, and as you continue to do your forum posting daily, you will see a steady increase in your web site traffic and your sales.

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Why Run a Membership Web Site?

One of the ways people can achieve this is through the running of a membership site. By running a membership site you will obtain a reliable monthly income and a large group of people that look forward to what you have to say and who trust what you do online. For these people you are an expert in your field and a person that can be relied on and that is what every Internet marketer is looking for.

The Benefits of a Membership Web Site

Whether you know it or not, it is every internet marketers dream to have a large group of people who know you and trust you. You can achieve this through a membership web site. Once you have created these bonds, then you can market your own products or affiliated products to these members, so not only do you get the residual income from the fee you charge, but you also sell other products to your select group of people.

As your membership grows, so will the opportunities that come your way. People will see you as the expert in your field and other people will want to join, as well as marketers who will want to advertise with you, have you promote their products and you will also earn a commission from those products. This means you will receive bigger and better business opportunities.
Does this sound good? Well this is what owning a membership site can do for you. It is said that membership sites have increased in popularity by over 500% in the last few years, and a very hot product, believe it or not, is information. You can sell quality content or information to your members and get paid quite nicely to do it.

Paid Membership Site Vs. Free Membership Site

There are essentially two types of membership sites; the paid membership site, and the free membership site. The paid membership site has a certain limited number of members who pay you a certain amount monthly, bi-monthly, twice a year or yearly to access the information they need. These fees can vary from between $5 to $10 to $200 depending on your industry and what you are selling. The benefits to this type of membership site are obvious in that you produce a residual income and because almost 70% of your members will be recurring members then you don’t have to focus so much attention to attracting new clients.

What are the benefits of the Free Membership site?

So how does the free membership site work? Obviously, if you’re not charging a fee then you can’t be making any money from your site. This is not so! Remember when I mentioned before, that a membership site produces one of the most sought after goals of any Internet marketer, and that is trust. You have established yourself as an expert in your field to your membership group. You have done this by offering quality information they can use, and information that your reader is looking for.

This works to your advantage in that at the same time you offer free information, you also offer other services or products that are related to your industry. This is called affiliate marketing, and the benefit is that you can market any number o products and services.
Your email list will continually grow and you can send all kinds of information about different products to the members who have signed up at your site.

Of course one of the issues with free membership sites is that you always have to be adding fresh content, updating constantly and finding things that are of interest to your readers, but even that is less expensive than running all of those PPC campaigns or advertisements. If you still feel like you are not making enough revenue from your free membership site, you can always have an option where your readers or viewers can upgrade to a paid membership version where they will receive even more information than what they do from the free membership site.

Friday, October 15, 2010

Website Promotion through PPC Bid Management

Tools for Internet Marketing have been rising to popularity these days because of cost-effectiveness and the possibility of measuring increase in profits and sales.

Pay per click (PPC) is a means to advertise business through the use of keywords/phrases in the search engines. The advertiser is required to only pay for each click that sends a visitor to his website. Search engines such as Overture, Google Adwords, Search Yahoo and Miva are just some examples of search engines. They offer top positions among the sponsored listings for particular keywords/phrases you choose. The idea for bidding is you have to buy/bid on keywords/phrases relevant to your business. The highest bidder gets to be on the top of the search result listing and the second highest bidder, of course, gets the next top listing and so on. Every time a visitor clicks on your website, you will have to pay the same amount that you bid on that particular keyword.
PPC can be very costly, time consuming and sometimes not worthy. But if you know how to go about the step by step procedures, PPC is a welcome change to traditional advertising.


If you do your searches for products, articles and auctions in the net, you usually type in a keyword or a set of phrase to guide you in your search. Either you use Google or Yahoo Search depending on where you are most comfortable at and where you usually get the best results. As soon as you key in the search button, immediately a long list of keywords or phrase will be displayed containing the keywords you key in. The first or the top link that you saw is most likely the one who bids the highest for that keyword you type. In this way, businessmen will produce the desired results; they get to be advertised, at the same time, saving and spending only for the clicks they need that might translate to potential sales.


The way to start PPC bid management is to identify first the maximum cost per click (CPC) you are willing to pay for a given keyword or phrase. CPC varies from time and even search engine to search engine too. Maximum CPC can be measured by averaging the current costs of bids (bids range from $0.25 to $5). Average of these bids is to be used as the maximum CPC to begin with. As your ad campaign progresses, the actual conversion rate (visitors turning to potential buyers/sales) will be determined and you may have to adjust your CPC (bidding rate) accordingly.
When you start to bid, see to it that you adopt different bidding strategies for various search engines. Search engines have their own PPC systems that require different approaches. It is also worthy to identify different bids for the same keyword phrases in various search engines.


Another thing, it is wiser not to bid for the top spot for two reasons: 1) It is very expensive and impractical, and 2) Surfers usually try different search queries in various search engines before they settle on the right one that fits to what they are looking for. This hardly results to conversion. Try to bid for the fifth spot instead and work your way up.
If you are now going steady on your PPC biddings, it is time for you to develop your own bidding strategy accordingly. It is important for you to track down which sites bring the bulk of your traffic and identify the ranking of your paid ads. This will help your bidding strategy to be effective and you should also decide where you want your ad to be positioned. Usually your maximum CPC will limit your choices.


Bid gaps (e.g. $ 0.40, 0.39, bid gap, 0.20, 0.19, 0.18) occur when there is a significant price increase to move up one spot in the PPC rankings. It is best if you take advantage of the bid gaps by filling them in so you can save up your cents to other bidding opportunities. Often there are keywords worthy of lesser bids to get the appropriate ranking on the list and produce a good number of clicks and higher conversion rate rather than bidding higher but having a poor conversion rate. You have to put in mind that overbidding too is not good but rather the best position for the most effective bid.


Using pay-per-click bid management in promoting your website will only be successful if you take time building many lists across many engines and studying the performance of every listing. In this way, you can make the most value from what you spend in the bidding process. The key is to use the necessary precautions to stay ahead of the competition.


Bid Management Tools

In ensuring best results, you may use bid management tools. There are accepted and approved management tools that will help you in your bidding.

They are categorized in two different types:
• Web based (services by monthly subscription)
• PC based (a purchased software)

Monitoring tools too may help in the tracking down of your keywords/phrases and search engines as to which among them often generate sales, overall and in relation to your cost per click. This is what you call return of investment (ROI) monitoring.

These bid management tools may include additional functions that may not get from online marketing tools that are readily available. Other tools can monitor competitor’s bids, produce reports for different parties and offer the ability to interface with multiple PPC engines. This is particularly helpful to those who manage more than a hundred keywords across several PPC engines to boost productivity and save time.

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Learning to scrapbook will take some commitment and it is really like a piece of art.

So You Think You Want to Scrapbook:

Learn the techniques to scrapbook you will be able to enjoy, however, you will have to get to know a few basic tools, supplies, and learn some skills before you get started. You will want to create albums, but it will take. Projects are difficult, but it can be very rewarding when you end up with something like a family heirloom. It can be enjoyable to do and then the memories that you gather can be passed down to your grandchildren.

To get started, you first need pictures. Everyone has boxes filled with pictures, but you may notice that some are discolored or warped because of the poor storage. The world around us in our homes is full of acid and moisture, which breaks down the chemical balance, used to produce photographs and causes them to change appearance. With scrap booking, you will want to use acid free supplies so that you can preserve the pictures for many years and decades to come.

There are some basics tools that you will need to get before you start your voyage of scrap booking. Every good scrap booker needs a cutting tool. You will need to get sharp scissors and specialty scissors that will cut scalloped edges, but you may also want something that will cut a straight line and circles. You will also need some form of adhesive. Beginners may find that the easiest products to buy are photo mounts, which are tiny pre-cut pieces of tape, and glue dots, which are pressure-sensitive strong spots of glue to hold larger embellishments. Beyond a cutting tool and adhesive, you really don’t need any other tools to get started, but if you want to create fancier pages, many options are available including rubber stamps, paper crimpers, and punches. Start with a few smaller items and increase your inventory as you learn more and more scrapbooking skills.

You will also need a few basic supplies before you begin, the most important of which is the album itself. Make sure whatever you purchase is large enough to hold all the pictures you want to include; two to five pictures will fit on a standard 8 ½ x 11 page with cropping, with the most balanced layouts having three pictures. You can also choose from larger or smaller albums. Really, the only other supply that you will need to get your scrapbook album started is some paper. Most albums come with a white piece of paper in each sheet protector, but there are many colors and designs to choose from to help spice up your album. Other supplies that add interest to your pages include paper dolls, stickers, die cuts, and three-dimensional elements.

When it comes to the skills that you will need, you can find it to be creativity and you’ll learn how to do things that you see in a magazine or online and mimic it in your art. If you would like to again some skills the fast way, you will want to attend or join a scrapbook workshop or club. As for the workshops, you will be able to attend many workshops when you check out the craft schedule at the local stores. You can also go to a local craft store and ask them how to start the scrapbook and you’ll be able to learn and master the process of scrap booking.


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Learning The Emotional Peaks and Valleys of Web Videos

Some web videos stand out, and other sink among the millions of videos. These aspects vary depending on what the video is about, and the overall content of the video. However, there are some key steps that you must take in order to have a beautiful, professional and entertaining video. It doesn't matter if you are making a video to discuss a political topic, explain a new product or if you're making a how-to video. No matter why you're filming, there are several tips that you can follow that will make your video stand out from the millions of others.

The greatness of most web videos comes from the pre-production phase. It is here that you will discuss how you want your video to look, what you want to say and why you want to say it. When you figure out the answers to all of these questions, than you will be on your way to creating a wonderful web video, of course, figuring out how you want your video to look is extremely important. If you are going for a more polished look, than you will want to spend more time discovering the actual appearance of your video, all the way down from lighting, clothing and camera angles.

If you want to create a web video that has presence than you want to set a mood. The success of a web video all depends on what mood it is giving out to its viewers. If you want a humorous video, than there are steps to creating a video that exudes humor, and likewise with serious web videos. The planning of how you want to convey your message is extremely important. Of course, there are several tips that everyone must follow if they want to properly explain their content.

The first of these is making sure that your web video has a story. In order to understand how to make a story, you must first realize what a story is. When you think of a great story, there are usually items called peaks and valleys.

A peak is a strong emotional moment; you can convey this many different ways. If you are making a video about a product, than the "peak" of the story would be explaining how this product can enhance your life and what it will do for you. The same concept is true for the "valley" of a video. In the same product web video, the valleys would be showing how the product works, and also how it is made.

This is a great way to engage the viewers, as well as keep their information. If you want to make a lasting impact on your web video audience, than you must touch their emotions in one way or another. It doesn't matter if your web video makes individuals happy, sad, angry or even content, when you are able to create a video that alters the mood or emotion of the viewer, than you have a very successful web video on your hands.

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Thursday, October 14, 2010

Why Niche Marketing is the Way to Go in Succeeding Online

Niche Marketing is the small business entrepreneur. The Internet has evened the odds for small business. The Internet has created a real equal opportunity for those who are willing to use it. There are several different ways to make use of niche marketing and succeed. All of the ways require getting a domain and a webhost, building web pages and adding content. Those are just the basic basics of Internet Marketing in any form. Then there are the choices of how to go about building a successful niche marketing site.

1. You can create an informational product. An informational product can be articles, reports, columns, audio or video, or other things. These can be sold as stand alone products or used for advertisement or promotional causes.

2. You can build a content rich web site that will be so interesting it will draw potential customers again and again.

3. You can publish newsletters and ezines that are so full of pertinent information that people will happily pay for subscriptions to them.

All of the above listed ways can be used to create a niche marketing website that has the capacity to make money.

There are two things that all of these methods have in common.

1. The topic must be one that helps people solve a problem, makes them healthier or happier, or provides them with information that they want or need in some way.

2. The content of the website, no matter the topic, must be relevant, timely and interesting to the people who are reading it and the website must be easily navigated.


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Tuesday, October 12, 2010

How to Make a Website More Appealing to International Users.

More and more people around the world are using the Internet, and the numbers are increasing everyday. The Internet has become the primary source of information for many, and because of that, web sites have to constantly improve the content and image of their web pages in order to keep users interested in accessing their sites. What are the measures that should be implemented by web designers in order to make their sites more appealing to users around the world? Here is a list of issues that can be encountered in web design and the necessary action to be considered:

1. Availability of basic features: First, the design of a web site should be compatible to any browser. It should be able to pass HTML and CSS validation tests. Second, web sites should be able to cater to disabled users. This won't be a problem as long as designers adhere to web standards. Third, the process of navigating a web site should be simple enough for all users. No user likes to encounter a new site, and then he or she has to figure out how to navigate around it. Fourth, status bars should be available. It shows the destination of links as the cursor is being moved. The status of the current page is also displayed as it loads.

2. Appearance of the pages: There are four elements that make up the appearance of a web site. They are the fonts, color, graphics, and writing.

Fonts are not just a matter of personal preference of the user and the designer. The primary importance of font choice is that it affects how fast the users can read the information being presented. Arial fonts are usually recommended over the Times New Roman and the Verdana. When applying color, it is important that there is enough contrast between background and foreground in order for the content to be readable. To achieve maximum contrast, black text against a white background should be used. Link colors should be established at standard settings. When it comes to graphics, bear in mind that some pages get too overloaded because of the use of too much images. As much as possible, use graphics only to support the content being presented to users. A lot of people actually have the tendency to shut off the images when browsing for information. Web designers should remember the distinction between writing for the web and writing for print. Web content should be short and straight to the point.

3. Site performance: There are three factors that determine the overall performance of a web site. These are speed, tables, and connections. Since everyone is hankering for more bandwidth, the best that designers can do is to avoid the usage of design that will take up too much bandwidth, because not every user has access to fast Internet connections. To avoid making the site appear like it takes forever to download, avoid loading putting a whole page inside a table. Instead, divide the page into several tables. Web designers should not cloud a page with too much items for the simple reason that each item requires a separate browser for the whole page to be downloaded.

4. The occurrence of bugs: Of course, no one wants to have bugs in his system. To avoid this, body text should be set up with relative font sizes. One has to consider that there are users out there who have poor eyesight, and they would like to adjust the font sizes through their individual settings in order to read the text more clearly. The relative value recommended for this would be:

font-size: -1 or font-size: 100%

In case of URLs, it should be simple and short, containing no punctuation or spaces. Users should be able to copy a URL and paste it into an email message without it being wrapped in multiple lines. To avoid dead links, redirects should be established, in order to avoid the breaking of bookmarks and links.

Web designers should make sure that navigation features will be present at all times, whatever the size of the window the user is using. Browser windows should be maximized when applying design, because not every user will be surfing the Internet in a maximized window.

Sunday, October 10, 2010

Make Traffic, Problems The Thing of The Past, Discover The Power of PDF.

Among many struggles, and obstacles that a new on line business face is getting enough targeted traffic! Now there are thousands of articles about how to get more traffic to a web site. There are twice as many services that offer on line businesses with ways to promote their sites. Before you spend a dime on getting traffic, I would like to tell you about 3 ways that you can get tons of free targeted traffic.

One of the best things about the Internet is "content". No matter what you want to know, or learn, you can learn it from the internet. The way you get information on the web is through content, words information. Without content you have nothing but a blank page. Believe it or not life is all about content. The human mind always thirst for new content of some sort, it's the reason why we gossip, the reason we watch TV, listen to the radio, and the reason we surf on the Internet, read the newspaper, talk on the phone ect...

With that being said I will give you the secrets of getting huge amounts of traffic free. So sit back take notes and, get ready for some awesome tips.

The Great PDF File.

I am a huge fan of PDF files. You know those little short e-books that have great content, that teaches you how to do things? E-books are great for bringing in tons of free targeted traffic. The very people who download a PDF file, do so because of the content. They become the ultimate targeted audience.

For instance, if I write a short E-book on how to brew beer at home. In my book I write about the basics, the ABC's to brewing, I also include tasty, and easy to brew recipes in the PDF file. The person who downloads a copy of my book is in the market to buy products relating to beer brewing.

Now because I am a business owner I insert links to my web site in my beer brewing E-book. On the Web site I sell beer brewing supplies, and ingredients. My goal is to give out valued information, that is downloaded to a prospect's computer, where the person uses the book as a reference, they love the content, they need supplies, and now have a link to my site. This gives my web site a huge amount of targeted traffic automatically.

The PDF file can be a great asset for any web site, and any on-line business. The other great thing about PDF is you never know where it will end up. People may post it in their blogs, on their web site, they may email it to friends who knows where it will posted, but any way you look at it, it's good news for the Internet business owner.

It isn't all that difficult to write a PDF file/ E-book. You can download the latest version of Adobe. Using Adobe, you can compose a PDF file. The PDF file can be as short as 1 page, or it can be hundreds of pages. Just remember to give informative information that your reader will value, include a title page. Obviously you want to include links back to your site. Do yourself a favor, and give consent for your readers to redistribute your E-book, ask that the E- book be in tact and unedited. From there you can upload it to your server, and begin promoting your PDF file. You can even design a fancy cover should you choose to, but it is not required.

The simplest way that I have found to promote a new PDF file is to join forums that complement the E-book. Add a SIG file to be seen at the end of all your post, in that SIG file place a direct link to your E-book include a description of the book. I like to write in "to download this report right click on the link, and select save as." Now the person who reads the E-book has the PDF saved on their computer.

In the forum all you have to do is respond to a post, or 2, or even start up a new post with a few comments, try to provide great insight, and people will download you PDF file guaranteed.( Note: do not spam the forum, or your post will most likely be deleted by the moderator. A forum should not be used as a method as advertising.) Remember, people are always looking for new content, curiosity killed the cat. If you write it, and it looks good, it will be downloaded, and read.

Another easy way to promote an E-book is through e-mail. Send out a funny message, or information that is related to your E-book. Along with the email attach a link to your PDF file in your E-mail SIG file. Use a snappy title something that promotes interest towards people downloading your PDF file. (make sure that the link works okay, then send out your email to your friends. Ask them to help you out by sending out the email to everyone they know. Send out a good entertaining, or informative e-mail, and that thing could go around the world a few times exposing your PDF file for free, to countless numbers of people. I guarantee that someone will download it. The worse case scenario, if no one downloads your PDF file, It is not a big deal it didn't cost you anything to send out those e-mails!

Another way to promote your PDF file, is write a short article about a topic that compliments your E-book. Many directories include a resource box. I recommend adding a link to your PDF file in that box. Hundreds of people read articles. Remember if these people read your article for the content, chances are they are going to want, to read your E- book for even more advice, and information.

You have just read about a few great ways of getting tons of free targeted traffic. The traffic is yours if you are willing to work for it. The great thing about the Internet is once your work gets published, you will never have to do the work again, and the traffic will keep on flowing to your site over, and over again! If you write it they will read it, that's just the wonder of the Internet.

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5 ultimate graphic design mistakes - Things that graphic designers should avoid at all costs.

1. Using web graphics on printed material.
With many young designers coming from a pre-dominantly web design background the transfer over from web design to traditional design for print can bring with it a multitude of design sins. Images supplied at 72dpi and crunched down to load fast on a website are going to reproduce very badly in print you can get away with small thumbnails but blowing things up to any appreciable size is going to be pushing your luck. There are a number of online sites offering free or very cheap quality hi resolution images which are a good source for suitable imagery.

2. Forgetting about or not allowing enough bleed.
A very common error is to send to print a document or flattened image that has no bleed at all. Generally speaking you should allow at least 3mm around every cut off edge. Failing to do so will give the printers no leeway and will either crop off the side of the page or give you a white border. It is always a good idea when supplying image files to save layered psd files then if things need extending or cropping you can do this on the background layer and hopefully cut down your work

3. Using obscure fonts and not embedding or outlining them for output.
We've all been guilty of this at some point and things are generally fine if you are going to be the only person accessing your artwork or documents. However if someone else needs to amend the files or use your vector logo on one of there publications. Unless you package up the used fonts, they are not going to be able to open the files correctly and some software programs may replace any unknown fonts with a default. This is a particular problem when you need to dig out stuff that was created several years previously and you no longer have your old fonts installed.

4. Supplying print ready artwork using spot colours or rgb
There are valid reasons for using spot colours in artwork, logos that need to reference particular pantone colours for example. In general design work however most print is sent through on 4 colour presses CMYK with occasional 5th colour for luminoius or metallic colour or for spot UV varnish. It is very common for lazy designers to just place rgb images into files and expect the vibrant colours seen on screen to reproduce in print.

5. Allowing design illiterate clients to lead you round the houses
The customer is always right, goes the old adage. However it is often said with gritted teeth and a sense of patience that recognizes that these morons will at some stage be handing over a fat cheque for your troubles. It is often a good idea when first submitting visuals to throw in a couple of stinkers to hopefully get them to appreciate the design you would like them to accept. There is the very real danger of course of them loving the piece of absolute arsewipe that you knocked up in five minutes to make them think you've been earning your money.

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Wednesday, October 6, 2010

Templates for E-Commerce Web Hosting

Creating a professional website can be challenging. E-commerce web design is really a complex animal. To cut development time, many web hosting companies start offering web hosting templates or hosting with templates.

Whether you're looking for a simple web site or a functional e-commerce website, the chances are that you may be able to find a few web templates from your hosting company. A simple web template may cost under $20 dollars, but a well-designed professional e-commerce website will cost a few hundreds or more if not thousands. The cost of web templates is still cheap comparing to custom-made e-commerce websites when Web designers charge anywhere from $20 to $100 per hour. If you want to check out some templates, go to zifreelancer templates

Besides the requirements of standard web hosting plans, Web hosting templates for e-commerce operations needs a shopping cart that supports online catalog and online payment processing (pick Pay Pal). Web templates for e-commerce often include common pages and navigations for online shopping - searching or browsing products, adding items to shopping carts and making payment. The web templates for e-commerce do not include or connect to any specific shopping cart. It's up to the webmasters to add shopping cart to the site.

The alternative e-commerce hosting to web templates is e-commerce turnkey solution. EBay Stores, Yahoo! and GoDaddy.com are the most popular turn-key e-commerce solutions for small businesses that want to setup online stores easily. Different hosting plans may have different free structures. The cost of each hosting plan often varies on transaction volume.

When comparing functionality, there're many questions to ask:

1) whether a shopping cart accepts online check or debit card.

2) Whether there's a limit on the number of products and categories that you can setup;

3) whether it automatically sends out an email notification once an order is placed at your web-site.

When looking at the cost of commerce operation, you'll need to ask questions about

1) what's the basic monthly fee for transactions;

2) is there's a setup fee for a new online store;

3) how about handling taxes?;

4) how much it charges for each transaction.

Talk with your hosting service on e-commerce issues and discuss the best plan to go with.

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Twitter or Blogging

Most Twitter users still don’t know the basics of the site. You don’t need to choose between Twitter and blogging because the social network is considered a micro-blogging site as well. You can blog about anything as long as you consume the 140- characters. The short blogs are more personal and you can post anything.

What can you do on Twitter? Once you’ve created your own profile page, you can now post blogs. You can do it every minute, every hour, or a few times everyday. You can also follow bloggers and other users, create conversations by replying to the tweets sent to you. Through constant conversation, you can easily build good relationships. You don’t need to log to the Twitter site all the time because you can also receive and reply tweets through your IM or mobile phone.


However, there are also bad points in using Twitter. Your blogs will be limited to only 140 characters. For those who want to post longer blogs, Twitter is not for you. You must also use the code provided in giving replies.
Many new users commit certain mistakes in using Twitter. Some of them don’t use real pictures, they send too many impersonal tweets, they use AutoDM wrongly, they spam, etc; don’t commit these mistakes so that you can have more fun in using the social network site.


If you don’t want to get bored, you should find friends on Twitter and get as many followers as possible. If you can find friends, try to encourage your friends to join so that you can start using the site. It’s very easy to join and it’s free. Now, you can send tweets at any time of the day.


For a more memorable Twitter experience, you can add Twitter to your browser so that when you see it, you will use it most of the time. Try to post useful tips and interesting articles. Reply to the messages you receive. If you simply give some of your precious time in sending tweets and in communicating with your followers, you will have a great time using Twitter. You can also add Google Talk so that you can follow your friends and check on your followers even without opening your browser. You can also post replies and new tweets through the Google Talk.


Micro-blogging is for people who want to write short blogs. Blogs are usually long and in Twitter, you will only write very short blogs. It is more personal and you can let everyone know what you’re doing. If you want, you can also post beautiful and carefully-researched tweets. There are also those who join Twitter to conduct online marketing. Well, whatever your reasons are, you’re free to use the site.


Aside from blogging, Twitter is also for social messaging. Its’ very easy to type status updates. You can follow as many individuals as you like and you can also maintain many followers. You can interact with them online or through your mobile device. There are also small groups on Twitter that helps you in coordinating activities or events especially if some of your friends or followers are from the same area.

All in all, Twitter is a business instrument, social messaging, micro-blogging, reporting service, and marketing utility. Twitter or blogging? Well, it doesn’t really matter. Everything you want is in Twitter.

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Designing a Twitter Background

Different kinds of people are now on Twitter. Even technical writers are now using the social network to promote their documentation services. If you have your own Twitter account, you should design an appropriate background.
When you create your profile page on Twitter, a default background is often given to you. If you want to create substantial impact, you should use custom-designed backgrounds. It is an effective way of generate more traffic.

How can you design your Twitter background?

What kind of information do you want to convey to Twitter users? You need to choose the right information, palette, and color for the sidebar. You can see the background next to the message column. The image does not contain image maps and so you can’t insert HTML links. Once you switch the image, the default background is changed.
For a more professional and cleaner look (for those who want to use Twitter as a marketing tool), don’t include any tile on the image.

There are image editing programs that you can use like Photoshop that allows you to save in GIF or JPG format. You need to create a large image that can occupy the computer screen but without tiling. A rectangle of 780 pixels x 1200 pixels is just right. If this size is not enough to cover the whole screen, you can increase the size by making it longer or wider.

For your information bar, you can line up your images or photos, business info, and website; this bar can be found on the upper left of the background image. It can also include your name, job title, blog URL, specialty, social network URL, and other important information.

Try to save everything as image. You can also create much smaller files by saving it ‘for web’ (if you’re using Photoshop). After that, click on the settings and then ‘Design’. Click on the link ‘change background image’. By clicking on ‘browse’, you can now find the image that you’ve previously created. Leave the tile check-box unchecked. Finally, click on ‘save changes’. After several seconds, you will have a custom Twitter background image.

Your background on Twitter tells a lot about your personality. If you plan to use Twitter for online marketing, make the background more professional. However, if you’re planning to use Twitter exclusively for making friends and staying connected, make your background more friendly and inviting. Make sure that it suits your image and personality. Cool backgrounds are great for youngsters. There are many editing programs that you can use aside from Photoshop’ it’s up to you to choose the best one that can provide the best background ever.

For technical writers and other serious professions, stick to simple and basic background designs. Having a formal look can also attract formal followers who are serious in their business. Hurry and change your background now. If you have a hard time in following the instructions mentioned earlier, ask someone who has been using Twitter for some time; perhaps some of your friends or relatives know how to edit the background.

Twitter backgrounds can be custom made. If you don’t want to use the default background, change the image now. Find an editing program and start making the changes. Choose the information well especially those contained on the information bar.

Be creative and simple to develop a sensible background.

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Learning to Market your Blog Online

For a blog marketing guru, it really is not that complicated. Anyone that is familiar with blog marketing online knows that it takes dedication, hard work and consistency. For someone just starting out with their marketing campaign, it may seem like a lot of work with little or no pay off to be seen right afterwards. However, just know that marketing is something that you have to build. You have to work on it and continue to market your blog.

There are many things that you can do to market your blog and get it out there to be seen by the world. One of the most important things is to visit other blogs that are relevant to yours and leave comments. Doing so gets your blog out there to readers of other’s blogs. And in return can get you some new visitors as well as readers. While all of this might seem confusing at first, after a while you will get the hang of it and it will make sense and fall in place.

Posting on your blog on a regular basis is another way to get new readers. Who wants to read a blog that is never even updated? Would you? Of course not! So give your readers what they want with new content and give it to them often. Post daily, weekly or bi weekly and be consistent about it. This way your readers and visitors will know how often to check your blog for a new post.

Know where your traffic is coming from. Know which search engines are directing people to your blog and which are not. Find out what keywords are bringing people to your blog as well. If you know all of this all ready, use it to your advantage. Write more content on the keywords that are working for you and monitor where you fall on the search engine pages that are sending visitors.

If someone leaves a comment on your blog, be sure to acknowledge it. No one wants to have a conversation with themselves, and it will only take a brief moment to reply and let them know you appreciate them. Otherwise if you have a section full of comments and you have not replied, chances are that you will not be getting many more. The readers may even drop you off of their list of blogs to visit frequently as well. Using your head and treating others as you would want to be treated is a big part of marketing.


Make friends with other bloggers. Network with them and find out how they get so many visitors to their blog and what they do to keep them interested. Exchanging ideas with other bloggers that are successful is a great idea and a good way to make friends. If you want, you can even become friends with other bloggers offline as well. Use this to your advantage and do not just take from the conversation though, be sure that you share all of your blog marketing techniques as well with your new found blogging friends.

If you happen to be quoting an article from another source or blog, always be sure to provide a link back to the original. Other wise this is known as plagiarism and something that is looked down on in the world of marketing. Stealing someone else’s content is not a good idea and not something that you will get away with. You will get caught if you try to say someone else’s work is your own of it is not. This is not a good way to start off in the blog marketing world as well.

Blog marketing is a great way to make extra income and get your blog out there and known. Have patience and use these tips to drive people to read your blog and earn yourself some money.

4 Ways To Get Your Opt In Subscribers To Trust You Quickly

While the rest of the world have developed many barriers and protections to keep their e-mail accounts spam-free, there are also those that subscribe to mails that promotes their products, services and their site. This is mainly because these subscribes wants to know more about what these sites are offering and can be beneficial for them. They expect to get be kept posted on what they are interested in and what are new in the market or field they have chosen.

Businesses would be so lucky to have these kinds of customers; the basic element needed to get these types of people is trust. When your customers trust you they will reward you with their loyalty. Many internet users have gone to great lengths in protecting their email accounts from spam mail. Some free-mail internet providers and internet service providers offer spam protection while there are also some internet based companies that screen your mails for you.

With an opt-in mail list, the mails you send containing your promotional materials such as newsletters, catalogs and marketing media will go through. Your intended recipient will be able to read and view what you have sent making it a successful transfer of information. To be able to be allowed to do so, you will need permission from your recipient, to get this permission; you need to be able to get their trust. With the great lack of disregard for privacy in the internet, getting the trust of an internet user you don’t personally know is a big achievement.


To build a good opt-in list you need people to trust you, for a faster and quicker build up, you need to get your opt-in subscribers to trust you quickly. The faster you build your opt-in list the faster word about your site and company gets to be spread. The bigger the scope of your opt-in list the more traffic you get spelling more profits. Its easy math if you thin about it. Getting the numbers is not that simple though, or maybe it is?


• Getting the trust of your clientele shouldn’t be so hard especially if you do have a legitimate business. Getting your customers trust should be based upon your expertise. People rely on other people who know what they are talking about. Garner all the knowledge and information about your business. Ell, frankly if you decide to go into a business most probably you have an interest in it. Like how many basketball payers become coaches, you don’t really venture into something you don’t have any interest in.


• Show your clients that you know what you are talking about. Provide them with helpful hints and guidelines that pertain to what you are selling. Talk about how to install a roof if your into hardware products or provide articles on insurance settlements if you’re a settlement lawyer. You don’t have to be a big corporation to make use of an opt-in list. If your customers see you as someone who knows what he is doing and saying, they will trust you quickly.


• Be true to your customers, if you want to hype up your products and services, provide guarantees. The more satisfied customers you get, the bigger probability there is that they will recommend you. Generally, people will trust someone they know, when that someone recommends you then you’re a shoo-in. They will go to your site and check it for themselves and be given a chance to experience what the other shave experienced from you, so make sure to be consistent in the service you provide.


• Another tip in getting a customer to trust you quickly is to provide them an escape hatch. Show them that you are not there to trap them. Keep a clean list that would enable them to unsubscribe anytime they want. Elaborate your web form by providing information on how to unsubscribe from the list. Guarantee them that they can let go of the service when ever they want to. Many are wary that they may be stuck for life and would have to abandon their email accounts when they get pestered with spam.

Remember that when you get the trust of your clients don’t lose that trust. Because if you do anything with their email addresses like sell them or give them out, you will lose many members of your list as ell as potential members. The true quickest way to gain the trust of your subscribers is when you are recommended by someone they trust.


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Monday, October 4, 2010

There has never been a means that touches so many people on such an intimate level than with video.

The Power of Web Video

There has never been a means that touches so many people on such an intimate level than with video. Whether you are going to the movies, watching your television, or recently, surfing the web, you are able to view videos that are interesting to you. But why is video so powerful in explaining a message, telling a story or selling a product? Perhaps the reason why individuals are so connected with video is because it stimulates two of the most powerful senses in our bodies, which is sound and sight.

Because of this, video is a very influential way to get you message across. Since video activates and uses the most dominate of our senses, we are more than likely to remember the message that is being displayed to us. And it is with this knowledge that many people begin to market their web videos in order to get their message across.

But what is the real reason why web video is so powerful? In order to understand this, you must first understand how the Internet was before the introduction of web videos. The Internet before web video was a textual and image driven source of information, and for many years this was a powerful way to inform viewers about products and news.

However, because the majority of Internet connections were dial-up, the use of web video was extremely minimal. Yet, as technology developed so did the look of the Internet. Soon, the majority of Internet users switched from standard dial-up connections and upgraded to high-speed broadband connections. Because of this, the Internet began to transform from a static page, to a place where interactivity and video became commonplace.

Today, the use of web video is extremely prominent, and it seems that everyone from internet marketers to the mother of two living down the street is taking advantage of the power of web video. The reason why so many people are beginning to adopt video as a means to divulging information is because it is a easy, and extremely effective way to connect with their audience on an intimate level.

When you can see and hear an actual person speaking with you, than you are more than likely to listen and retain the information that they are giving you. This makes web video an extremely powerful force in advertising, as well as in society commentaries. Because there are so many options in obtaining your web video information, individuals are beginning to adopt a new form of entertainment and that is through portable video devices.

Because of the upgraded iPod's and PSP systems, users are able to download their favorite videos and view them wherever they are. Because of this video blogging has moved from a new way of communicating to one of the most popular methods. With web video, individuals are able to have their opinions heard at a larger scale that before now has never been obtained.

It's unsure to say where the future of web video is going to take us, however, there are several things that are for certain. Web video isn't going to go anywhere, and the use of video to obtain information is going to grow stronger throughout the next several years.

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Sunday, October 3, 2010

Key Sources Of Free Targeted Website Traffic

To increase the free-targeted website traffic on your website, you have to try all ways and means to impress your visitors. Getting 10,000 to 15,000 visitors on your site every month can become the order of the day for you, if you put in some extra efforts to get an edge over your competitors. If you are really serious about building traffic, here are some simple suggestions.

Simple Techniques To Help Build Traffic

You don’t only have to always buy to get traffic to your website, instead try and reach the free targeted website traffic. One of the important sources of traffic for your site would be the RSS feeds and the blogs. The Google Blog Search can help your blog traffic increase even more. Almost immediately after posting your website on Google, you would start receiving targeted traffic from Google. To avail the benefits, all you have to do is to create a blog using the Google owned blogger.com.

You must also optimize your site for the search engines. For this use both off site and on site tactics. Contact a SEO expert if you can. He will offer a free email course which will help you optimize your site for the search engine. The main search engines are Google, MSN and Yahoo. With optimization, you are sure to fine-tune your site. Wait and watch the results for yourself!

Article marketing is one of the most effective ways for free targeted website traffic. You can get your articles published on sites such sitepronews.com or addme.com. This would also help in generating a huge amount of traffic for your site. The trick lies in writing how-to articles that other webmasters require for their site. Such articles help in boosting your linkage with search engines and in turn increase your rankings. Use correct keywords and useful content on your site.

Ezines are another effective means of building free targeted website traffic for your site. Through them you can offer useful tips to your subscribers. An ezine should be built around the theme of your site. This would help you in building a lifelong relation with your visitors. Yet another method is the viral marketing technique. Here you have to offer free products or services which the visitors can download and use. These products can be branded with your links and used for further profit.

Increasing free targeted website traffic for your site is an ongoing struggle. Utilize some of the above-mentioned techniques to help you build more traffic. The more traffic you have, the more money you will make on the web. Don’t lose heart, keep patience and be sure of yourself. With some extra effort you would be definitely able to achieve your goal of building free targeted website traffic.

Some Other Free Traffic Builders

Some more methods that you can adopt to harness a free traffic builder are:

• RSS feeds and blogs can help you build traffic for your site. Use the Google Blog Search to get optimum results.
• Optimize your site for the search engine. This mode is also a traffic builder.
• Go in for article marketing. The how-to articles are free traffic builders. They not only build traffic for you, but also simultaneously improve your ranking.
• Ezines are another effective means as a free traffic builder. Submit your articles to publishers and watch how their newsletters take your website to dizzy heights of glory.

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Simplify Your Tasks By Using PPC Tools And Techniques

Marketing products on the net through PPC advertising is much simpler with the use of PPC tools and techniques. These PPC tools assist an advertiser in all the ways to develop a perfect ad for his product thereby saving a considerable amount of his time and efforts. All that an advertiser needs is a good knowledge of putting these tools into use and getting maximum benefits out of them. Besides, using the PPC tools and techniques is not a big deal as online help is available and hence anyone can use them very easily.

Features Of PPC Advertising Technique

Although, there are many marketing techniques available online, people choose the PPC method, due to its special features like instant visibility and good returns on investment. Moreover, PPC tools and techniques make the job of an advertiser very easy which otherwise could be a great task for him. Some of the special features of PPC technique are

• It is a cost effective method of marketing.• It provides higher visibility on reputed search engines at a lower cost.• The rate of conversion of visits into sales is comparatively high.• You can draw maximum number of targeted traffic.• It gives instant results.• It provides easy management and accountability.

PPC Tools Available For The Marketers

‘Keyword’ is the core of PPC method of advertising. Those who are efficient in picking out the right keywords and framing an appealing ad are the ones who succeed in the online market. While you are using the PPC method to advertise, you need not sit at length and guess for appropriate keywords for your ad, but pick them out from the well designed PPC tools and techniques available on the net.

Some of the common PPC tools available are

• Keyword Analyzer: This is one of the PPC tools and techniques, which help advertisers to select the most appropriate keywords. This tool is very easy to use. The user has to enter a search term and this tool provides instant results by showing a list of relevant keywords for the particular search term. It is definitely better than the individual guesswork and you can build a targeted list within the matter of seconds.• Click Fraud Detector: This is the most important of all PPC tools and techniques, which helps a marketer to fight against click frauds. It helps you detect which of your clicks are fraudulent them so that you need not pay for the clicks of a fraudulent customer.
In addition to these common PPC tools and techniques, there are many tools provided by different networks, which offer guidance that is more advanced to the marketers who opt to use them.

Pay per click otherwise known as PPC is an effective advertising method used by various search engines and it definitely provides more advantages than other types of advertising. However, all this is impossible without the PPC tools and techniques.

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