Millions of people are listening to audio on the Web every day. They're not just teens downloading MP3 audio clips of their favorite songs, either.
Maybe you're among them. They're people at home and work listening to on-demand audio on topics running the gamut from financial advice to relationships to technology to entertainment. And yes -- they're even tuning in to health and wellness topics.
With so many health sites on the Web, using audio well can set your site apart from the pack. Audio also can be a powerful way to attract site visitors and keep them coming back. It's considered "sticky," meaning visitors will come to listen to your audio and stay around a while. Audio players are plentiful and best of all they're usually free to download.
The only way to determine if audio works for you and your Web site is to get the creative juices flowing and try it.
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