Keywords are an important factor of producing a website and getting traffic. These are the terms which the search engines use to categorize and rank your webpages. For example, if your website is about "traffic building" then your keywords could include traffic,building traffic,website traffic, and so forth.
After reading this article and using the knowledge at hand you will see why your web pages might not be ranking high in the search engines and contrary to what you have learned in search engine optimization in the past.
The decision from many web designers and search engine optimizers has been to find as many keywords as you can. They inform you to search for keywords using a kind of online tools and software programs which can uncover primary keywords. At first this seems attractive, but it actually defies any reasoning.
Let's take a look at the aim of the search engine. It's job is to find pages that meet the detail search word that a web surfer has typed in. The more focused the pages it serves up that meet the search term, the better it is for users. search engines must be as accurate as possible in delivering the right things to their users. Otherwise the web surfer goes somewhere else.
Now, visualize you are a search engine algorithm - the mathematical string which calculates the probability of any web page matching the search word typed in. If the page has hundreds, or thousands of keywords you'll be a baffled. For example, is this web page about 'article writing', or is it about 'feature writing for journalists'. They are different things. You'll end up realizing the page is pertinent but not that pertinent. So you end up ranking the page down the list.
But what if the page only has the keyword 'article writing' and many times. You're absolutely positive the page is about article writing and so you rank it higher.
Admittedly, it's not quite as simple as that. But this is the notion of search engine technology. It is searching to find the most pertinent pages that meet the search term you enter.
What this means for Internet marketers is that you must separate pages for each keyword. Focus each page on each individual keyword. Use the keyword in headings, sub-headings, the page text, the page title tag and in the meta tags. Evade having pages which have numerous keywords as that simply confuses the search engines and lowers your rankings.
So overlook the belief that hundreds or thousands of keywords rank your pages high. Go for pages that meet single keywords and you will find your page will increase in traffic.
This ploy also works for Google AdWords. Each advert should employ just a handful of keywords - you get much better click through and cheaper advertising when you only have a few select keywords per advertisement. If you have hundreds of keywords you'll find you'll get better results by having keyword relevant ads and not having one advertisement with hundreds of keywords.
So go against the opinion of having your pages filled with keywords...Go with keyword specific pages to rank high.
As I stated in the first part of this article you might be surprised by the outcome. Most web marketers have learned the old school way of building web pages filled with keywords that probably look like spam to the search engines. And you can be certain if they are seen that way, your pages will be lost in the millions of pages indexed by search engines everyday for surfers and prospective buyers looking for your product or service.
Please visit ImtiazTips- Webmaster Articles & Website Design, Development Tutorial for more information about web design.
Sunday, May 16, 2010
Google's Tag To Remove Content Spamming
Content spamming, in its simplest form, is the taking of content from other sites that rank well on the search engines, and then either using it as-it-is or using a utility software like Articlebot to scramble the content to the point that it can't be detected with plagiarism software. In either case, your good, search-engine-friendly content is stolen and used, often as part of a doorway page, to draw the attention of the search engines away from you.
Everyone has seen examples of this: the page that looks promising but contains lists of terms (like term – term paper – term papers – term limits) that link to other similar lists, each carrying Google advertising. Or the site that contains nothing but content licensed from Wikipedia. Or the site that plays well in a search but contains nothing more than SEO gibberish, often ripped off from the site of an expert and minced into word slaw.
These sites are created en masse to provide a fertile ground to draw eyeballs. It seems a waste of time when you receive a penny a view for even the best-paying ads – but when you put up five hundred sites at a time, and you've figured out how to get all of them to show up on the first page or two of a lucrative Google search term, it can be surprisingly profitable.
The losers are the people who click on these pages, thinking that there is content of worth on these sites – and you. Your places are stolen from the top ten by these spammers. Google is working hard to lock them out, but there is more that you can do to help Google.
Using The Antispam Tag- But there is another loser. One of the strengths of the Internet is that it allows for two-way public communication on a scale never seen before. You post a blog, or set up a wiki; your audience comments on your blog, or adds and changes your wiki.
The problem? While you have complete control over a website and its contents in the normal way of things, sites that allow for user communication remove this complete control from you and give it to your readers. There is no way to prevent readers of an open blog from posting unwanted links, except for manually removing them. Even then, links can be hidden in commas or periods, making it nearly impossible to catch everything.
This leaves you open to the accusation of link spam – for links you never put out there to begin with. And while you may police the most recent several blogs you've posted, no one polices the ones from several years ago. Yet Google still looks at them and indexes them. Bloggers everywhere were begging Google for an ignore tag of some sort to prevent its spiders from indexing comment areas.
Not only, they said, would bloggers be grateful; everyone with two-way uncontrolled communication – wikis, forums, guest books – needed this service from Google. Each of these types of sites has been inundated with spam at some point, forcing some to shut down completely. And Google itself needed it to help prevent the rampant spam in the industry.
Google finally responded to these concerns. Though their solution is not everything the online community wanted (for instance, it leads to potentially good content being ignored as well as spam), it does at least allow you to section out the parts of your blog that are public. It is the “nofollow” attribute.
"Nofollow" allows you to mark a portion of your web page, whether you're running a blog or you want to section out paid advertising, as an area that Google spiders should ignore. The great thing about it is that not only does it keep your rankings from suffering from spam, it also discourages spammers from wasting your valuable comments section with their junk text.
The most basic part of this attribute involves embedding it into a hyperlink as . This allows you to manually flag links, such as those embedded in paid advertising, as links Google spiders should ignore. But what if the content is user-generated? It's still a problem because you certainly don't have time to go through and mark all those links up.
Fortunately, blogging systems have been sensitive to this new development. Whether you use Wordpress or another blogging system, most have implemented either automated "nofollow" links in their comment sections, or have issued plugins you can implement yourself to prevent this sort of spamming.
This does not solve every problem. But it's a great start. Be certain you know how your user-generated content system provides this service to you. In most cases, a software update will implement this change for you.
Is This Spamming And Will Google Block Me?
There's another problem with the spamming crowd. When you're fighting search engine spam and start seeing the different forms it can take – and, disturbingly, realizing that some of your techniques for your legitimate site are similar – you have to wonder: Will Google block me for my search engine optimization techniques?
This happened recently to BMW's corporate site. Their webmaster, dissatisfied with the dealership's position when web users searched for several terms (such as "new car"), created and posted a gateway page – a page optimized with text that then redirects searchers to an often graphics-heavy page.
Google found it and, rightly or wrongly, promptly dropped their page rank manually to zero. For weeks, searches for their site turned up plenty of spam and dozens of news stories – but to find their actual site, it was necessary to drop to the bottom of the search, not easy to do in Google world.
This is why you really need to understand what Google counts as search engine spam, and adhere to their restrictions even if everyone else doesn't. Never create a gateway page, particularly one with spammish data. Instead, use legitimate techniques like image alternate text and actual text in your page. Look for ways to get other pages to point to your site – article submission, for instance, or directory submission. And keep your content fresh, always.
While duplicated text is often a sign of serious spammage, the Google engineers realize two things: first, the original text is probably still out there somewhere, and it's unfair to drop that person's rankings along with those who stole it from them; and second, certain types of duplicated text, like articles or blog entries, are to be expected.
Their answer to the first issue is to credit the site first catalogued with a particular text as the creator, and to drop sites obviously spammed from that one down a rank. The other issue is addressed by looking at other data around the questionable data; if the entire site appears to be spammed, it, too, is dropped. Provided you are not duplicating text on many websites to fraudulently increase your ranking, you're safe. Ask yourself: are you using the same content on several sites registered to you in order to maximize your chances of being read? If the answer is yes, this is a bad idea and will be classified as spamdexing. If your content would not be useful to the average Internet surfer, it is also likely to be classed as spamdexing.
There is a very thin line between search engine optimization and spamdexing. You should become very familiar with it. Start with understanding hidden/invisible text, keyword stuffing, metatag stuffing, gateway pages, and scraper sites.
Everyone has seen examples of this: the page that looks promising but contains lists of terms (like term – term paper – term papers – term limits) that link to other similar lists, each carrying Google advertising. Or the site that contains nothing but content licensed from Wikipedia. Or the site that plays well in a search but contains nothing more than SEO gibberish, often ripped off from the site of an expert and minced into word slaw.
These sites are created en masse to provide a fertile ground to draw eyeballs. It seems a waste of time when you receive a penny a view for even the best-paying ads – but when you put up five hundred sites at a time, and you've figured out how to get all of them to show up on the first page or two of a lucrative Google search term, it can be surprisingly profitable.
The losers are the people who click on these pages, thinking that there is content of worth on these sites – and you. Your places are stolen from the top ten by these spammers. Google is working hard to lock them out, but there is more that you can do to help Google.
Using The Antispam Tag- But there is another loser. One of the strengths of the Internet is that it allows for two-way public communication on a scale never seen before. You post a blog, or set up a wiki; your audience comments on your blog, or adds and changes your wiki.
The problem? While you have complete control over a website and its contents in the normal way of things, sites that allow for user communication remove this complete control from you and give it to your readers. There is no way to prevent readers of an open blog from posting unwanted links, except for manually removing them. Even then, links can be hidden in commas or periods, making it nearly impossible to catch everything.
This leaves you open to the accusation of link spam – for links you never put out there to begin with. And while you may police the most recent several blogs you've posted, no one polices the ones from several years ago. Yet Google still looks at them and indexes them. Bloggers everywhere were begging Google for an ignore tag of some sort to prevent its spiders from indexing comment areas.
Not only, they said, would bloggers be grateful; everyone with two-way uncontrolled communication – wikis, forums, guest books – needed this service from Google. Each of these types of sites has been inundated with spam at some point, forcing some to shut down completely. And Google itself needed it to help prevent the rampant spam in the industry.
Google finally responded to these concerns. Though their solution is not everything the online community wanted (for instance, it leads to potentially good content being ignored as well as spam), it does at least allow you to section out the parts of your blog that are public. It is the “nofollow” attribute.
"Nofollow" allows you to mark a portion of your web page, whether you're running a blog or you want to section out paid advertising, as an area that Google spiders should ignore. The great thing about it is that not only does it keep your rankings from suffering from spam, it also discourages spammers from wasting your valuable comments section with their junk text.
The most basic part of this attribute involves embedding it into a hyperlink as . This allows you to manually flag links, such as those embedded in paid advertising, as links Google spiders should ignore. But what if the content is user-generated? It's still a problem because you certainly don't have time to go through and mark all those links up.
Fortunately, blogging systems have been sensitive to this new development. Whether you use Wordpress or another blogging system, most have implemented either automated "nofollow" links in their comment sections, or have issued plugins you can implement yourself to prevent this sort of spamming.
This does not solve every problem. But it's a great start. Be certain you know how your user-generated content system provides this service to you. In most cases, a software update will implement this change for you.
Is This Spamming And Will Google Block Me?
There's another problem with the spamming crowd. When you're fighting search engine spam and start seeing the different forms it can take – and, disturbingly, realizing that some of your techniques for your legitimate site are similar – you have to wonder: Will Google block me for my search engine optimization techniques?
This happened recently to BMW's corporate site. Their webmaster, dissatisfied with the dealership's position when web users searched for several terms (such as "new car"), created and posted a gateway page – a page optimized with text that then redirects searchers to an often graphics-heavy page.
Google found it and, rightly or wrongly, promptly dropped their page rank manually to zero. For weeks, searches for their site turned up plenty of spam and dozens of news stories – but to find their actual site, it was necessary to drop to the bottom of the search, not easy to do in Google world.
This is why you really need to understand what Google counts as search engine spam, and adhere to their restrictions even if everyone else doesn't. Never create a gateway page, particularly one with spammish data. Instead, use legitimate techniques like image alternate text and actual text in your page. Look for ways to get other pages to point to your site – article submission, for instance, or directory submission. And keep your content fresh, always.
While duplicated text is often a sign of serious spammage, the Google engineers realize two things: first, the original text is probably still out there somewhere, and it's unfair to drop that person's rankings along with those who stole it from them; and second, certain types of duplicated text, like articles or blog entries, are to be expected.
Their answer to the first issue is to credit the site first catalogued with a particular text as the creator, and to drop sites obviously spammed from that one down a rank. The other issue is addressed by looking at other data around the questionable data; if the entire site appears to be spammed, it, too, is dropped. Provided you are not duplicating text on many websites to fraudulently increase your ranking, you're safe. Ask yourself: are you using the same content on several sites registered to you in order to maximize your chances of being read? If the answer is yes, this is a bad idea and will be classified as spamdexing. If your content would not be useful to the average Internet surfer, it is also likely to be classed as spamdexing.
There is a very thin line between search engine optimization and spamdexing. You should become very familiar with it. Start with understanding hidden/invisible text, keyword stuffing, metatag stuffing, gateway pages, and scraper sites.
You Never Really Appreciate What You Get For Free Online
It’s true, you never really appreciate what you get for free online. Sure, you download the stuff; then more often than not file it and forget it. Different story though when you shell out hard cash; then you value your download, you savour the content, you delight in your new found discovery, you anticipate the wisdom it is about to impart.
Then nine times out of ten- You discover you already know all this stuff, or You realize it is total hogwash, or You have to shell out again for an upsell to make it work. Now you compare it with similar free stuff you downloaded earlier and are surprised to learn there is intrinsic value attachedvalue you failed to spot first time around – if you even bothered to look.
Free stuff can be good if it follows these criteria - It emanates from a genuine source of expertise in its genre. It does not set out to sell you something you neither need nor want. It contains content of genuine value.
Free stuff can make you money when you dispense it yourself if - Your offer is presented in good faith. Your offer does not attempt to persuade the recipient to make a complementary purchase. Your offer provides a genuine solution with no strings attached. Above all resist the temptation to infest your offer with a proliferation of thinly disguised affiliate links, they will just hack off the beneficiary.
Free stuff will build you a priceless resource if - All you ask in return for your free stuff is an email address where you can relay a message with the download link. Treasure your flow of freely given email addresses; compile them daily into a priceless asset, your ever-growing voluntary optin list.
[ The Money making of a Niche ::Free Data Entry Work :: Imtiaztips Weblog :: Free Webmaster Articles :: More iPod Articles :: Download Freeware Software :: Updated Contents about Google AdSense for NEWBIES. ::ImtiazTips Online Business ]
Subscribe to:
Posts (Atom)