Thursday, February 28, 2013

Overview of 30 website blunders



There are many reasons for which a website does not perform as it is supposed to. The reasons for this are as varied as the different aspects that are involved in the creation and management of a website.

The choice of hosting services can have a crucial effect on your site’s performance.
Ø  Free web hosting services provide limited facilities; smaller bandwidth, prohibition of inline linking, inability to upload certain file types, etc. All this limits the scope of your site.
Ø  Again a free hosting service makes it compulsory to place pop up promotional windows or logos in your site which irritates your viewers and decreases the professional appeal of your website.
Ø  If someone cannot afford to pay as little as $5 a month, then viewers may not find his services very reliable.
Ø  An appropriate domain name, which highlights the brand or services, is very crucial, especially from a SEO perspective.

The viewer makes up his mind to stay in the site in the very first page. For this reason it is important that your site does not have the following
Ø   Large logos that have little connection with the site theme or content.
Ø  Complicated videos or designs that take a lot of time to upload.
Ø  Boring and misleading opening quotes which do not shed light on the site purposes.

One must avoid the following while designing the site.
Ø  Complicated site plan which confuses the viewers.
Ø  Immature designing(designs must be smart and impressive)
Ø  Presence of visual components which take a lot of time to upload.
Ø  Absence of site map.(makes it difficult for search engines to crawl a site)
Ø  No site search features.
Ø  Complicated order placement procedure.
Ø  No contact address.
Ø  Absence of viewer capturing and tracking tools(wherein the visitors leave behind their e-mail address)
Ø  Bad navigation
Ø  Ugly graphics
Ø  No duplicate site pages.
Ø  Appropriate title and taglines.
Ø  External links to competitor sites.
Ø  Broken Links
Ø  Never ending home pages.
Ø  Unwanted pop up windows or alert boxes

Content of the site is also very important. The following could be the factors that make the content ineffectual.
Ø  Limited content
Ø  Lack of focus(tell the readers only what they need to know to pique his interest)
Ø  Formal tone(write in an  upbeat tone)
Ø  Not too technical or jargon heavy language.
Ø  Writing in never ending paragraphs (write in short crisp sentences that does not bore the visitor)
Ø   Plagiarism or photo or video copyright issues could get your company into trouble.
Ø  Grammatical mistakes

If above mentioned website blunders are avoided website performance will improve significantly.