There are many reasons for which
a website does not perform as it is supposed to. The reasons for this are as
varied as the different aspects that are involved in the creation and
management of a website.
The choice of hosting services can have a crucial effect on
your site’s performance.
Ø
Free web hosting services provide limited
facilities; smaller bandwidth, prohibition of inline linking, inability to
upload certain file types, etc. All this limits the scope of your site.
Ø
Again a free hosting service makes it compulsory
to place pop up promotional windows or logos in your site which irritates your
viewers and decreases the professional appeal of your website.
Ø
If someone cannot afford to pay as little as $5
a month, then viewers may not find his services very reliable.
Ø
An appropriate domain name, which highlights the
brand or services, is very crucial, especially from a SEO perspective.
The viewer makes up his mind to stay in the site in the very
first page. For this reason it is important that your site does not have the
following
Ø Large logos that have little connection with
the site theme or content.
Ø Complicated
videos or designs that take a lot of time to upload.
Ø Boring
and misleading opening quotes which do not shed light on the site purposes.
One must avoid the following while designing the site.
Ø Complicated
site plan which confuses the viewers.
Ø Immature
designing(designs must be smart and impressive)
Ø Presence
of visual components which take a lot of time to upload.
Ø Absence
of site map.(makes it difficult for search engines to crawl a site)
Ø No
site search features.
Ø Complicated
order placement procedure.
Ø No
contact address.
Ø Absence
of viewer capturing and tracking tools(wherein the visitors leave behind their
e-mail address)
Ø Bad
navigation
Ø Ugly
graphics
Ø No
duplicate site pages.
Ø Appropriate
title and taglines.
Ø External
links to competitor sites.
Ø Broken
Links
Ø Never
ending home pages.
Ø Unwanted
pop up windows or alert boxes
Content of the site is also very
important. The following could be the factors that make the content
ineffectual.
Ø Limited
content
Ø Lack
of focus(tell the readers only what they need to know to pique his interest)
Ø Formal
tone(write in an upbeat tone)
Ø Not
too technical or jargon heavy language.
Ø Writing
in never ending paragraphs (write in short crisp sentences that does not bore
the visitor)
Ø Plagiarism or photo or video copyright issues
could get your company into trouble.
Ø Grammatical
mistakes
If above mentioned website blunders are avoided website
performance will improve significantly.
