Saturday, May 1, 2010

Eating a Google AdSense and Blogger

They go together like strawberry jelly and peanut butter. Google's ownership of AdSense and Blogger is a big benefit for blogspot bloggers. It is in Google's best interest to continue to make improvements to how these tools work together. So, you can expect to see great integrations between the two in the future. To keep up with the latest changes to AdSense, visit or subscribe to the Inside AdSense blog (http://adsense.blogspot.com/).

A big advantage to using Google tools is that when you are logged into Gmail, the login information is passed to sites such as AdSense, and they automatically log you in when you visit them. You can also rest easier knowing the motto of the Google testing team—If it ain't broke, you're not trying hard enough (
http://adsensefornewbiesgoogle.blogspot.com ).

This team puts in their best to ensure that the different Google sites play nicely with each other.

AdSense isn't your only advertising revenue option. There are many other similar advertising networks out there. We will check out several of them at the end of this chapter. Let's warm up our ad display skills by digging into AdSense.


Setting up Google AdSense for Your Blog:

AdSense is the easiest advertising program to set up for your blog. The integrations between AdSense and Blogger make setting up a basic AdSense ad block a painless process. If you don't already have an active AdSense account, Blogger will give you a chance to create one when you select the AdSense page element.

How Blog Networks Work

The higher your rated link relationship or popularity is, and the more the exposure you get from blog networks, the higher your own traffic will be. More bloggers will visit your blog when it is listed on a blog network. The blog networks benefit through increased ad revenue when more visitors come to their site.

Exploring Technorati: To fully explore Technorati, you'll want to sign up for an account. Signing up for a Technorati account is easy.

1. Click on the Join link from the home page (http://technorati.com ) or navigate to http://technorati.com/signup/ . Choose a member name, enter your email address, and choose a password. Place a check on the box next to I agree to....Finally click on the Join button to finish signing up.

2. You will then be redirected to the member page. Note that you can view lists of top posts, blogs, videos, and photos by popularity, topic, searching, or become mesmerized by the newly updated list on the main page.

3. Technorati ranks blogs by member votes and link relationships. When a member likes a post, blog, video, or photo, they can mark it as a fave. Each item has a box next to it displaying the number of members who voted it a fave as fans. The authority of the item is calculated by Technorati based on the number of links to it from other sites. This affects its ranking.

What Just Happened?

Joining Technorati gives you another way to connect with other bloggers and measure the success of your blog. Users of Technorati can find content in multiple ways: based on searches, topics, popularity, and by content type. We saw that Technorati ranks blogs, using not just user rankings, but also link relationships. The more other bloggers use your site as a reference, the higher is your blog's authority rating.

Technorati displays the number of fans, the title of the blog, the URL, the authority rating, and a brief description of the blog. Technorati is unique as compared with many other network sites. It has separate category rankings for posts, blogs, videos, and photos which give you multiple ways to gain exposure for your blog.

Is Web 2.0 Going To Solve Your Small Business Online Needs?

There is a lot of buzz going round about web 2.0. The big boys of the internet are already on it and we all know it's the next big thing. As a matter of fact small online businesses have already started experimenting on it. With all the excitement building up to the possibilities of web 2.0, the challenge though lies in this simple but confounding question.

How can small online business web sites utilize content 2.0 to grow and expand their core business without loosing focus or burning their resources?

To allude to that question, here are three guiding principles.


Plan, don't rush: The internet is an amazing place, just take a quick look at its history and development and you will be surprised by instances in the past that have been full of hype and trends that came and faded away the moment they arrived. Now here is the paradox, the internet continues to grow at an exponential rate and as such any savvy online business can not afford to be left behind holding onto outdated technologies and expect to compete effectively. At the same time they can not afford to just jump into the band wagon without dire consequences.


Web 2.0 is the next big, that we know for sure. But there is a need to sit down and come up with a realistic plan of how this can be beneficial to your online business. Depending on the theme and nature of your web site, content 2.0 can have a major impact or no effect at all as far as your online business success is concerned.


Content 2.0:
By now even the most ardent critics of content based web sites would agree to admit that with the current shape and operation of the search engine dominated web, to breathe life into a web site, it's paramount to include content that has been optimized for the search engines into the layout and design of any online business.
As far as creating quality content based articles is concerned, the major disturbing question and headache has always been: How do small business with limited financial resources manage to create new content on a continues basis considering the time and nature of work involved?


Fortunately for those who lacked the time or cared less to write their own unique articles, the solution has always been to post articles on their web site from article distribution directories. But there has always been a problem to this solution. The same articles ended up being picked by so many other web sites effectively thereafter diluting their effectiveness and uniqueness.


Enter Content 2.0 and again another ingenious solution to this problem has been born. You can now put up a form on your own web site and invite your regular visitors to comment, submit tips or ideas and in the process effectively creating more content on you web site. This is what they call, user generated content.


Nothing can ever get worse than a brilliant idea gone wrong. Web 2.0 has a potential viral marketing effect. One good invitation that is well laid down and managed can bring forth a lot more people willing to contribute and spread the word around and consequently make your site popular.

But that is where the challenge lies, human beings can at times be hard and complicated to understand, people may have other ultra motives besides making contributions. In other words using content 2.0 would require one to manage and regulate the kind of content that the owner would want their site to be associated and identified with.

So keep your invitations to that level that you can be able to manage and control without having to break you back or create counteractive results.

SSL Certificates Offer Website Security

What is Secure Socket Layer (SSL)? Basically, it is the standard security technology used to encrypt online data. SSL offers encrypted communication between the web server (server-side) and the customer's web browser (client-side) when transmitting personal information such as credit card number, name and address. The SSL protocol uses Certificate Authority (CA) to issue 'digital certificates' to the authenticated company.

The whole SSL process involves authenticating the server's identity, the website's identity and once the authentication is verified, the message will be sent in the form of encrypted information to the one who asked for a certificate. Usually, a browser requests a SSL certificate and in turn the web server supplies its public key with the requested certificate. Then, the browser has to verify whether the certificate issued is valid (certified by the authorized parties) and also should verify whether the SSL certificate issued comes from the particular website for which the request has been made.


An SSL certificate contains important details of the owner like his e-mail address, validity period, Distinguished Name along with the Common Name and also the certificate identification of the person who issues this information. The Certification Authority (CA) maintains an extensive list in which we can find names of the signed certificates and also more information about the revoked SSL certificates. Additionally, SSL increases the accountability and visibility of the company and creates goodwill and positive image among the customers. The certification maintains the integrity of the data passed to and fro between the browsers and web server (this is private and confidential). Thus, it’s a good tool to meet the security, privacy, safety standards required to protect sensitive and personal data.


SSL is especially important when we give our credit card, personal information to e-commerce websites. SSL certification cannot easily be accessed by hackers because the certificates have the proper key to encrypt the data. Therefore, the security of the certificate is taken care off in all aspects so one can really rely on the Certificate Authority (CA).


The internet has undoubtedly created new opportunities for e-commerce. However, that development is also attracting an ever-increasing number of cyber criminals. A fraudulent web site made to look very alike to a legitimate website may try to entice innocent customers into revealing personal information unknowingly. The only solution to this problem is to take advantage of the Secure Sockets Layer technology and implement it on your website. On the bottom line, every website that deals with sensitive information like credit card numbers or any other critical person information should have proper SSL certifications in place to protect them and their customers.

Web 2.0, A Guide For Newbies

The term Web 2.0 is somewhat of a misnomer. Since The web and the Internet as a whole, is not released in such stages like in softwares. Rather, it evolves erratically as time pass on. The Internet is full of trends in technology. What is popular today may die out the next day. Or in some cases, it might evolve into something better.

So in reality Web 2.0 is not really an upgrade. Instead it refers to the current state of trends in the web. So if someone wants a Web 2.0 website, they may be referring to a website that has a popular style of design, a social component, or uses a specific technology or some combination of those three.

Take a look at how to design a site that uses Web 2.0 design conventions. First stop the page background. The background of a page is generally either very light (more common) or very dark (less common). This simply follows a good trend of making text on a page contrast highly with the background for easier reading.

A background may have stripes or something similar, but the most common aspect is a slope at the top, fading down to some other color that continues throughout the background of the rest of the page.

When it comes to logos, they tend to be very simple. Usually they contain nothing more than the name of the site. Words may be spaced closely together, along with alternating colors different words. There are only two or maybe three bright colors in the logo. The most commonly used combination is orange and blue, although green and red are not too far behind. There's usually a small reflection of the logo right below it.

Next stop is the page elements. Web 2.0 design normally displays rounded corners. If the background does not have a gradient at the top, some round-cornered area of the site will. This are set in bright colors. If there are only two or three colors in the logo, those colors are all that is used in the other elements of the page. Simple and clean, that Web 2.0’s trademark!
As for the social aspect of the websites, this might come as a surprise but there’s nothing has truly changed here. Once again its guest books, discussion forums and so on. The only difference is that instead of giving general feedback on the site as a whole, your site visitors can now comment on specific articles and updates. Another cool change is that your visitors can now rank individual pictures instead of just telling how much they like them.


The advances in technology make it possible for such feedback to often result in instant changes in the site. But that does not mean this was not possible before. It only meant that the current technology makes it easier to isolate and extract those people who are spamming with comments or artificially trying to raise the rank of some item. Simply put, Web 2.0 provides option for social interaction and that can go a long way towards giving visitors a sense of involvement in the site.

As for the technology associated with Web 2.0 sites it is Ajax, which stands for Asynchronous JavaScript and XML. Here is another way to look at it. Before, you would load a web page up in your browser, possibly even fill out a form, then click on a submit button. At that point, that page would disappear, and a new page would load with information based on what you had filled out and/or clicked on the previous page.

With Ajax, Javascript is used to update the page you are on without the need to load up a new page. Let’s say you are on a forum board and found at the bottom of a series of messages is the reply field. You put in your reply and hit the submit button. Instead of loading up a new page with your reply on it, your reply is immediately added to the bottom of the list.

Ajax can make a website run much more spontaneously, if used properly that is. However, like everything else on the web it can be abused. So think twice before doing anything else. Also, make sure that everyone can access your website equally. You will need to include non-Ajax options for using your site as well; otherwise the traditional pages will reload.

Although most web-surfers will have no problem using Ajax, still consider that your target audience may not be a typical cross-section of web surfers. Your audience may be primarily older people that don't update their computers as often. Or maybe your audience is full of people that are likely to turn Javascript off. Just make sure you carefully evaluate whether using Ajax is worth it for your site.

So what else could we expect for the web in the distant future? A possible Web 3.0? Well, only time can tell. What's important is that you keep a close eye on the current online trends, remember these changes daily. Since a lot of users will judge your business based at least partially on how current your website appears. So give it some thought…

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Web Browsers – Different Types And Uses

A browser is an application that provides a way to look at and interact with all the information on the World Wide Web. Technically, a web browser uses HTTP to make requests of web servers throughout the Internet on behalf of the browser user. In other words, a web browser is a software application that allows one to view pages on the World Wide Web.

The history of the web browser can be traced back to 1991, when a computer guru named Tim Berners-Lee invented the very first web browser. It premiered on February 26, 1991, and ran on NeXSTEP. It was called WorldWideWeb, but was later renamed Nexus in an effort to avoid confusion with the World Wide Web.

There are different web browsers that are available and in use today and they all come with a variety of features. Some of the available web browsers include Amaya, AOL Explorer, Arachne, Arlington Kiosk, Avant, Camino, Dillo, Elinks, Epiphany, Flock, Galeon, iCab, Internet Explorer, Internet Explorer for Mac, K-Meleon, KioWare, Konqueror, Links, Lynx, Maxthon, Mosaic, Mozilla, Mozilla Firefox, Netscape, OmniWeb, SeaMonkey, Safari, Opera and Off By One. Most of these web browsers are free, but there are five of them that do have a purchase price.

Web browsers also come with some features. Some common features that are included with web browsers are spell checkers, search engine toolbars, download managing, password managing, bookmark managing, as well as form managing. Accessibility features that may be included with many web browsers include page zooming, ad filtering, pop-up blocking, tabbed browsing, incremental finding, HTML access keys, voice controls, mouse gestures, spatial navigation, text to speech, and caret navigation.

With so many web browsers being available, there are a number of different technologies that are supported. Some of them are frames, Java, XSLT, XForms, RSS, Atom, SVG, WML, VoiceXML, MathML, and XHTML. Also, with many web browsers, support for different languages is possible, and some of the different languages that are supported by web browsers include English, Slovak, Arabic, German, Dutch, Turkish, Swedish, Chinese, French, Spanish, Thai, Hebrew, Italian, Greek, Russian, Polish, Welsh, as well as hundreds more.

A web browser is a powerful tool, and isn’t just used for personal computers anymore; there are web browsers that can be used on mobile phones, handheld game systems, as well as pocket PC’s.

Web browsers can also be personalized to an individuals needs by utilizing web browser accessories that are not included with the initial browser software. These applications are referred to as “plug ins”, and a few of the more popular ones are Beatnik, QuickTime, RealPlayer, Shockwave, VivoActive Player, as well as Adobe Acrobat Reader.

Beatnik is utilized to receive high-quality sound and audio from websites. QuickTime, which is a product of Apple, Inc., works as a delivery system for such things as 3D animation, audio, movies, MIDI soundtracks, and virtual reality. RealPlayer delivers on demand audio and video without the hassle of waiting for downloads to complete. Shockwave allows multimedia files to be viewed directly in a web browser. VivoActive allows viewing of on demand audio and video from sites that offer VivoActive content, and Adobe Acrobat Reader allows access to PDF files on the World Wide Web.

Knowing all of the web browsers and their specific uses, it will become easy to understand how choosing the right web browser can enhance the Internet experience.

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