A free information resource providing articles, interviews, tips & tricks, tutorials and more, dedicated to helping future webmasters and existing webmasters create and maintain successful web sites.
Wednesday, May 15, 2013
Smart Solutions in Running a Membership Website
When you are running a membership site, you will be continually running up against the same problems. You need to remember that they are easy to deal with, and that you will figure out a way to deal with them. If you can remember that, the other problems will take care of themselves.
You are going to face three basic problems when operating a membership site: Setting up, advertising, content. Setting your site up will always be the biggest problem, especially as not everyone has the skills needed to set up the site, and it can be especially hard to get the site to be exactly the way you want it to because of the communication issue.
The best solution is to talk with your designer as much as you can and to discuss every option in advance; this way, you are prepared for anything that happens, and the fewer the surprises the better. Being forewarned is always the smartest way to go. When it comes to building a site that, you are going to base a business on, the more forewarning the better so that you have as few surprises as possible.
Advertising is its own animal. You will need to devise your own smart solutions, as the advertising needs to be designed to fit your site. Ergo, the smartest solution is to point out that you may need to ignore some of the best advice in the business in order to properly advertise your site. You need to judge if the advice you are, being given is too generic or if it fits your solution, and to react accordingly.
The needs of your site may be different from someone else's, and not all solutions work for everyone. Some people like country, some like classical; Toby Keith won't work for classical, and Bach won't work for country and it's important to know if you are country or classical, a bit of both, or neither. Of course always listen accordingly. One site may do well with banner ads, and another will do well with discussion boards; it all depends on the nature of the site.
Content is something that you need to have some fun with, and will be the hardest part. Keep in mind that content can be anything, but that you need it. The smartest thing you can do is to at least debate hiring someone to do it for you. It will ensure that your membership site will have the best content that it can have, and that content will help bring members to your site, in turn helping your site to grow. If you're not sure of your ability to provide content or you lack the skills or patience, then finding someone to create it for you is the smartest thing that you can do.
However, you need to remember that you will solve the problem. If you go into the situation with that in mind, it will be so much easier to solve the problem than if you go into it not sure of whether you will solve it or not. A positive attitude will always be more successful than a doubting or negative one, and so it will always be the cornerstone of good business. Ergo, go into every situation with a positive attitude and you will be a success.
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Creating a Revenue Generating Membership Site
If you’re interested in creating an income online, then chances are you’ve been doing a little research and you’ve heard that the new type of website that is producing money and growing in popularity is the membership site. This type of site is one of the best ways to make money online.
It is a website like other sites but differs in that you specialize in a certain topic and have quality information regarding that particular topic and will let readers have access to that topic for a certain membership fee or in some cases just for signing up and letting you send them information to their email.
These people pay you a recurring fee either on a monthly, bi monthly, bi-yearly, or yearly basis. If you continue to add valuable information to the site these people will remain members to your site thereby creating passive and recurring revenue for you. These same people may even promote your site and cause others to join as well.
What Kind of Information Works on a Membership Site?
Whether you know it or not you are a specialist in some field, and when you have a wealth of knowledge in a certain area, you usually just tell your friends and maybe your family so they can “ooohh and aaaaaaaaahh” at your accomplishments (this usually happens about once a year at Christmas time), or you can turn that knowledge into revenue. So if you are an expert in Karate, Baking Chocolate chip cookies, chauffeuring the kids around town, or even reading novels, you can make money with that knowledge by creating a membership site that caters to people that are looking for an expert in the field.
The problem is that when you start a website in your field of expertise and don’t really understand the basics of internet marketing then you are setting yourself up for failure and you might as well not have even started in the first place. That’s why it is important to do your research and learn about internet marketing before embarking on your membership site.
The first thing you should do is find out everything you can about starting a membership site. Read about other successful membership sites and what they did to make their site a success.
After all you are already an expert in the area you are targeting and that is the most important part, but most people forget the second part to being a successful membership site owner, and that is to become an expert in the field and learn how to market yourself online. For example, did you know you can offer your members free eBooks they can download, or a free newsletter. Actually they are not really free because the member is paying his fee, plus you can market other affiliate products on the site or through the newsletter and companies will pay you a commission for selling their products.
Why are Membership Sites Hot?
Imagine if you charge $10 per month for each new member and you add 30 new members a month, that’s one new member a day. This means you earn $300 the first month and $600 the second month and $900 the third month and your revenue just keeps increasing. Now imagine if you had two more membership sites?
You get the idea! This is why membership sites are so hot among Internet marketers. Plus you can add more profit on top by adding affiliate marketing products, etc, etc.
Consumers Love Membership Sites
Not only are membership sites hot with Internet marketers but consumers like them as well. They get all the information they need on a particular topic without having to do endless searches on the Internet. It is much more convenient and easier for them.
All in all membership sites are a win – win situation for everyone. You get the sales you need, the passive income you need and the member gets the information he or she knows.
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Labels:
Free Membership Site,
membership,
Revenue Generating
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