Combing The Power Of Google Adsense And Email Marketing

In the past year, Google Adsense has become the “It” way to make money on the Internet. But even if you already use Google Adsense on your site, you are probably leaving money on the table.

Most people create a site, slap some content and then wait for people to click on their ads.

One method that smart Internet marketers use to maximize their Google Adsense is to harness the power of their email list. By getting people to subscribe to their list, website owners can continue to make money from their readers.
By utilizing the power of their email list, website owners can dramatically increase their Adsense income.
Here is how you can do the same. In the following article, there is a step-by-step list of how you can harness the power of your list to create a steady stream of Adsense revenue.

The first step is to create a topic that is in high demand. A good topic would be something that people have an interest in, or information that can help your readers personally or financially. Your next action would be to create content for your site. The idea is to write or use information that would provide value to the reader. All your articles should help improve their life in some manner. You can create content for your site in a large numbers of ways. This can include:

· Your own web articles· Guides, product evaluations, and “How To's”· Blogs and RSS Feeds· Public domain works· Private label rights· Hiring a freelancer to write your content. Obviously creating content for your site is an ongoing process, so once you've created at least 10 pages of quality information for your readers, you should create your web pages and optimize them for Google Adsense.

As you are designing your pages for Adsense, you should keep one thing in mind- Your primary goal is to get people to click on your Adsense ads. So don't give your readers too many options. As a result, it is important to keep your web page simple. To do this, you should include do the following:

Place the article on the web page· Ad all three Adsense blocks in prominent places· Make sure that the ad blocks look like standard text, with the no borders and blue links· If you have to have other links on this page, include them at the bottom where there is a less chance of being clicked on After designing your web pages, you need to create an autoresponder sequence for your email list. The primary focus for each email is to get people to click on your Google Adsense pages. So it is important to create and intriguing title. Then in the email, write a little bit about the importance of the article and tell your subscribers how they can learn more by clicking over to the site.

Once you've created your sequence of bringing readers to your Adsense pages, you should start promoting your lists. You can do this by articles, PPC, ebooks, viral marketing and SEO. The more people usually means more money, so you have to continuously work at marketing your website.

Once you have finished creating your Adsense and email system, you should go back and continue to add more content and market your site. By having a large selection of information and more readers, you'll discover that your Google Adsense income will grow exponentially.

Adsense And Yahoo Their Fight For Advertising Supremacy Is Going On

Two of the biggest names in the Internet are Yahoo and Google. Its no longer surprising that competition will exist between these two giants. When Google has launched its adsense campaign it started dominating the Internet but of course Yahoo will not just let this pass without creating one of their own. If Google has Adsense, Yahoo on its part has created the Yahoo Publisher. But comparing the overall design of the two programs we will see that they are somewhat similar in some respects.

To better understand the two programs it would be best that we discuss them separately.

Google’s Adsense: Let us start with the infamous Adsense Program. This program is an automated ad service that allows small web owners to display advertisements on their own web pages in return they will receive a portion or a share of the pay-per-click revenue that Google will generate out from the Adsense. This is an additional income for web owners. Google’s adsense in one view may seem to be a simple concept but behind it is a complicated technology that only the smartest and the brightest team of Google can effectively accomplished.

The adsense program is wholly automated and makes use of a crawler that assesses the contents found on a publisher’s site. After the evaluation is complete Google will then provide the publisher with some Javascript code to embed in their pages. If ever the Javascript is activated a call is made back to Google to pull some ads out from the adsense program. The ads generated will be in accordance to the content found on the page. For example if the content of the page deals on wheelchairs then all ads regarding wheelchairs will appear. If you want to gain more from adsense it would be best to customize the colors as well as the formats to match the theme of your site.

This will make the adsense appear as if it is an original part of the page. This will lead your site visitors to think that it is a link to one of your site’s pages and would therefore click on it for additional information that they may require.

Yahoo’s Publisher: There are several features that set Yahoo’s Publisher distinct from Google adsense and these are as follows:

1. You will not see the Google’s famous tagline—“Ads by Google”

2. The ad blocks used by Yahoo do not touch each other

3. Another obvious distinction is the text inside a block is cut off and ends in an ellipsis.

These are just some of the prominent features that differentiate Yahoo’s Publisher from Google’s Adsense. But unlike Yahoo, Google requires its advertisers to refrain from using incomplete phrases and to limit the phrases to a certain number of characters per line. In using Yahoo’s Publisher when you click on the ads you are transmitted to the advertiser’s page but you have to pass through first an Overture server. This Overture Server by the way is Yahoo subsidiary or soon to become Yahoo Search. The main function of this server is to do ad serving.

Now that you know the features and benefits of both programs you may now decide which of these two would be more advantageous for your sites.

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