A splash page is also known as a main entry page housing a graphic image and link for visitors to enter a web site.

These splash designs prove to be quite popular, especially among the designers as they allow the designer to show their skills in flash and any other technology on a single page. The splash page design involved in the splash page will be one that is very attractive to the eye of the viewer. Its main intention lies in captivating the viewer the moment he looks at it. It can be a stationary design or an animated design, which in turn makes it more interesting to look at.

There are quite a few advantages and disadvantages to a splash page.

The main advantage of a splash page is that through a splash page, one can get all the information required on the first page of the website without much scrolling as splash pages are fast loading. And just think, after all that effort put into the making of that animation or flash splash page design, you can be confident that through a splash page, the visitors of the site at least see the splash design at least once.

Splash pages are a great way to show off the best work you can produce, and thus also act as a portfolio of your work and work capacity for potential employers. As the splash page states the technical requirements required for their particular website, it allows the reader to choose, prior to visiting the site, the technology that best fits them and their computers. It is also a great means of using your server logs to get the complete breakdown of the actual number of customers to the website.

The cons to splash pages are not that many or major. It is only that some readers do not like splash pages as it prevents them from entering the website immediately, and thus may leave the site upon seeing the splash page. Splash pages also tend to break search engines as most splash pages have a redirect. It should be remembered that splash pages cannot be used for sending emails to a third party.

As it can be seen, the pros of a splash page heavily outweigh the cons of a splash page. It all lies down on how one accepts a splash page on seeing it! Remember, splash pages are fun to build. They are very creative and allow the user to play around with animation and sound, to get the desired splash page design they need.

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A Text-Based design is often text only with exclusive typographic behavior (e.g. Microsoft, Yahoo)

Text-Based Logo DesignThe mainly extensively used of all logo types; the Text-Based design focuses on text and style but can include other elements as well. A Text-Based design may be best suited for corporations whose name successfully portray what they do (TCS Couriers, Home Freight) devoid of graphical essentials to communicate that message, a literal explanation of the words is often necessary.

A Text-Based design is often text only with exclusive typographic behavior (e.g. Microsoft, Yahoo). Most frequently however, the business name is included mutually with easy graphic elements to create a clean, simple individuality. The depiction of the word in essence turns out to be a representation of the business.

Prefer a Text-Based design when:

• Communication funds are inadequate and should be paying attention on name recognition.
• Your name is logically distinguishing but not (yet) a household word.
• You want to correlate products or subsidiaries with the parent more clearly and directly than a symbol permits.

Letter-mark Based Logo DesignComparable to a Text-Based design, a Letter-mark Based design is entirely typographic mark, typically concerning initials or abbreviations. Monograms and anagrams are Letter-mark Based design. The illustration of the letters fundamentally becomes a symbol of the business.

Prefer a Letter-mark Based design when:

• Your initials interpret graphically better than your genuine name.
• You need to link subsidiaries to the parent and can't easily use the name.
• You can afford to teach the public what the Letter-mark means. Brand-mark Based SymbolAn easy but strong graphic figure, often abstract, that harmonizes a facet of a business or service and symbolize a company by relationship.

Prefer a Brand-mark Based design when:

• You need an emblem on a product.
• Your name is too long, too common, doesn't interpret well globally, or has no qualities.
• You need to link auxiliary to the parent and can't easily use the name.
• You can afford to teach the public what the symbol means.

Icon-Based LogotypeIcon-based logotypes are also referred to as combination marks. An Icon-based logotype generally combines a brand-mark Based symbol with a word-mark Based. The combination can be loose or integral. With a loose combination, the elements can be used together or separately. A good icon based company logo design can effectively communicate what a company does as well as reflect the company personality.

Prefer an Icon- Based design when:

• You are a startup enterprise or small business with limited funds.
• Your name is reasonably distinctive but not (yet) a household word.
• You need an emblem on a product, but want more than just a symbol.

Since Icon-based Logotypes communicate more readily than other logo design types, less marketing is required for the logo to be effective. Therefore, icon-based logotypes are the most cost effective type of logo design available and are ideal for startups or small businesses with limited marketing budgets.

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As web platforms and software grow at exponential rates, site owners are faced with a plethora of potential features. So, what is out there?

Web site features are limited only by imagination. Here is a brief categorization of some of the major fields of web site features, including stores, auctions, forums, articles, directories, news, and entertainment.

Stores: Online stores can be used to sell products on web sites and also easily interact as a point of sale service.

Catalogs: Catalog type ecommerce sites provide listings of categorized products that can be purchased for a fixed amount. Usually a shopping cart is employed which allows visitors to select multiple items for purchase.

Auctions: Auctions like EBay allow visitors to bid on items, whereas the highest bidder wins. These auctions have a time limit and also sometimes have a buy now button. A buy now button is a button that allows a bidder to end the auction and guarantee purchase by paying a set fixed price.

Forums: Forums are message boards that allow your visitors to post messages on your web site and interact with other visitors. An advantage of forums is that can they can bring visitors back to your site time and time again to post and follow conversations. If done correctly, forums can also provide large amounts of content for search engines to spider. The down side of forums is that they can make your site look bad if no one is using them, and it can be tricky to get people to use them. Also, it is wise to have forums moderated so that people play nice and don't trash talk your own site.

Articles: Articles are a concise way to convey information and provide a reason for web surfers to come to your site. In addition to providing a valuable resource to your web visitors, articles also provide content for search engine bots to spider. Adding articles to a site is essential in many SEO strategies.

Directories: Directories categorize other web sites, businesses or just about anything. Some directories are huge, like Yahoo!, while others may be very small and specific only to a small target audience. Smaller directories can often be quite useful to web visitors, particularly if the directory includes editor reviews, ratings and/or recommendations.

News: News sites generally have articles on current events. They are generally updated often and have search functions by which archives can be retrieved. An advantage of a news site is that often audiences return daily. A disadvantage is the need to constantly update the site.

Video - Video can be delivered over the Internet in a variety of ways. Some of the most popular methods are Flash, Windows Media Player, and Quick Time, though there are many others. Short clips are generally broadcast over the Internet due to bandwidth restrictions, yet as broadband penetration continues to increase more and more sites are broadcasting full-length shows and movies.

Music - Like video, music can be broadcast in a variety of forms. Many band sites are now allowing downloads of their songs in MP3 format or samples. This can be a huge promotional tool.

Games - The Internet has provided gamers a huge variety of options. Games can cost any where from free, to pay as you go, to a one time payment to subscription fees. Game sites often have loyal followings that come back time and time again, making the audience prime for advertising.

E-Print - Stories, blogs and articles are all ways people use web sites to share their ideas with written word. Many sites provide downloads of printable posters, petitions or coupons, blurring the line between print and Internet.

Many sites will utilize many of these different web site features to create powerful and complete media experiences. Many businesses have yet to fully explore the possibilities of their web sites and the Internet. As television, print and radio collide, the Internet's role in business, information and entertainment will only increase. By using different types of web site features, many web sites will gain huge advantages over their competition.

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