Wednesday, July 15, 2009

Adsense Guide for Newbies

The wonders of Wordpress. Indeed, you’ll find many Wordpress converts who shifted over from the Blogger platform for various reasons. From my research, the main reason seems to be that people can “outgrow” their Blogger blogs, and eventually succumb to the better looks and better functionality of Wordpress.

Blogger does have it’s advantages, mainly: It’s free to use, and unlike the free
Wordpress.com version, you can monetize your blog with Google Adsense and make money from day 1. It’s easier to figure out than trying to upload and configure a Wordpress blog on your own domain. I’ve made lives easier with my Wordpress Adsense System, but newbies may still prefer to test out their blogging feature on a Blogger / Blogspot blog.

I’m doing a quiet release of Adsense Guide, meant for blogging newbies or anyone who has yet to try the Blogger platform but want to. You’ll get:

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Tuesday, July 14, 2009

Four Levels Of Link Building

SEO experts and internet marketing professionals know that the key to high search engine rankings is link building. They will also tell you that link building is not all that easy until you have done it for awhile, and that there are so many techniques for link building that It is hard to sort them all out. Here are the 4 levels of link building to take you from novice to expert.

1. Do It Yourself, Quick and Easy. The easiest links to build are those for which you do not have to rely on anyone but yourself. The easiest way to do this is to submit your site to directories. Simply submit your URL, the name of your company, and a short description of your company. Know before you begin that directories are managed by humans, so you may not see results right away. Also know that some directories require a small fee for your listing.You should also use social media as a way to get links to your page. SEO experts do not find these crucial to success, but they are still a pretty simple and cheap way to target an audience that is going to be using the sites anyway.

2. Do It Yourself, Not So Quick and Easy. Before you start on Level 2, make sure you have started a business blog. This is crucial if you want to have good content to which others can link. And the way you are going to get these links is through press release optimization and article marketing.When you are writing your articles and your press releases, always keep your keyword strategy at the front of your mind. Links should coincide with your strategy. Before you send your press releases and articles into the ether, use a press release grader to see if they pass muster.

3. Networking Plus Significant Time. Networking is by far the most effective way to get links to your site. It is time consuming and it can be frustrating, but it can also get you results that you never dreamed of. There are many ways to go about this type of networking, but the key is putting yourself amongst those who are potentially interested in what you have to say.

The best way to do this is to establish yourself as an expert in your niche. But never make people feel like they would be lost without your presence. Engage them. Show compassion. Share your own opinions and ideas and vulnerabilities. Start by reading industry-related blogs and commenting on them. Eventually you will want to establish a one-on-one relationship with bloggers, probably by casually mentioning third-party content that they might find interesting.Ideally you will soon be asked to be a guest blogger on blogs that are related to your niche. In the process, you can link to yourself and let others in your niche know that you know what you are talking about. If all goes well, they will start following you as well, which leads to the final level...

4. Links Resulting From Good Content. Once you have reached this level, you have established yourself as a knowledgeable resource within your field. Although you can probably never afford to abandon the strategies mentioned above, you are now generating most of your links from people who respect you and enjoy reading your excellent content. This kind of success does not happen immediately. It takes a lot of time and effort, including effort in providing your followers with an array of high-quality, interesting, and relevant content. You may do his through your blog, through hosting webinars, or through publishing white papers.

The key to keep in mind as you are starting out is that, while content is crucial, you are going to have to start out doing more than creating great content. You are going to have to go out and find followers, and then give them a reason to stick around. It is not easy, but it will pay off in the end.

Why Websites Fail to Make Money

People are attracted to the idea of running an internet business. Start up costs are very low, and almost anybody who can send an email and edit a simple document can get started! And we do hear about big winners, those who get to give up their commutes and bosses, and who get to enjoy running their own business. But the sad truth is that most of the people who attempt to prosper online do not make it that far. I have my own experiences and opinions about why this is so, but lets explore the current state of the internet.

I have been working on the net for about five years, and I have to admit that the competition is stronger then ever. I base most of my business upon getting good search engine rankings on competitive and profitable search terms. It certainly takes more research to find gems that are not saturated with thousands of other websites. However, those gems still do exist. And just because a lot of other websites are competing for a search term does not mean that those websites are well optimized, and that I still cannot get my page listed far up in the results of the major search engines.

Now, to make up for the increased number of websites that are competing for surfers on the net, there are also a lot more surfers! Almost everybody, from kids to senior citizens, knows how to surf the net. This was not the case at the beginning of the decade when the internet was much less user friendly and reliable, and access was certainly a lot slower.

So many great tools have been published so that a novice can have a pretty good website running in a few minutes, even though I believe that becoming a great webmaster takes years of testing and experience. And just as it does not take any special high tech skills to build a website these days, it also does not take a bundle of money. In fact, the most popular blogging platforms, are free.

It is also easy for webmasters to find website sponsors, Affiliate programs usually have few requirements beyond a website and a quick registration. Thousands of affiliate programs cover almost every topic one could imagine. And all it takes to start making money is signing up and dropping a snip of code on a website.

So this brings us back to the first question. Why do so many internet marketers fail? I lay some of the blame on the hundreds of ebooks and so-called home business opportunities with names like Internet ATM or Easy Web Profits. While I love working online because it lets me run my own show, succeed according to my efforts, and express my creative side, the last thing I would call this business is easy.

I get to choose the projects I will work on, but I always research them before I start. Even so, I have to cut some very interesting websites loose because they did not return the results that I needed in order to keep the lights on around here. But I always have several projects in the works, and I can concentrate on the 30% of my websites that make me a good return. So, what I am saying here, is that I fail about 70% of the time.

I also expect to put in a full day of work. I do not expect to put up a website and have it magically make money. I spend my time promoting my websites, testing my pages, and then tweaking my results until my efforts either bear fruit or I decide to put them on the shelf for that some day when I have more time. I know lots of other internet marketers too, and the ones that really make their living on the net always laugh at the idea that this job does not require any work.

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Saturday, July 11, 2009

The Old But Reliable Ways of Attracting Free Online Traffics

Home business owner should know that your website traffics will determine the life span of your work at home online business. As suggested by many motivation expert, your best bet to be successful in anything you do will be to study and learn from those who are already successful.

One of the most frequently used online strategy is writing and submitting free articles to ezine. Over the years, as I read over many website marketing strategy, it seems that article writing remains the top method that webmaster has been using for many years. The only problem is that there are so many free articles floating around these days that you need to build a solid reputation before you can gain any reasonable click through to your site via your free articles.

Reciprocal links is another popular method which you can used to gain traffics to your home business website. Before starting your reciprocal links strategy, make sure you determine the keywords you want to used for your main index page. During the link exchange make sure you put your keywords in your hyper text link. Search Engine will recognize them as your site keywords. Remember also to include them in your title and the first 80-120 words of the index content page. Please do not just reciprocal links, SEO experts recommend that you should add at least 60-70 pages of contents in your new site so that your site will not just be a links only website which score a low rank in the algorithm of Search Engine.

Discussion forum are a great online marketing tools that you should not ignore. It can bring immediately an increase in your website traffics which can result in increase revenue for you. Forums allows you to create your own signature file which you can write a few lines of your own business information including your URL. Each posting you made will automatically include your signature file. However, you have to show your expert knowledge when answering questions as people who read your postings will associate it with you. Frequent forums that get lots of online traffics so that each posting by you will get the maximum exposure.

Wishing you success in running a Successful Work At Home Online Business.

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Use Your Website Traffic Statistics To Improve Your Results

Built a great website and have started to see your traffic counter spinning up rapidly. This is good news right? Maybe it is, maybe not. You need to look deeper than just the number of visitors to your site. You need to analyze the stats for a number of different reasons. But before you dive deep into the analysis and make full use of this information, you need to understand how to interpret the data.

Your web hosting company probably provides you with basic web traffic information. The data you receive from your host company can be overwhelming if you don't understand how to apply it to your particular business and website. There are two main stats you will notice, visits and hits.

The visit figures are the most accurate measure of your website's activity. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.

The aim when analysing your web site statistics is to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. This stat will show you which page your visitors are exiting your website from. This stat can help you determine effective and ineffective areas of your website.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign. After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases.

Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations. Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success. As you can see keeping a close eye on your website traffic statistics will turn your average website into a visitor friendly site. Happy site visitors means sales!