Wednesday, February 3, 2010

Create an Online Business Site

Hundreds of people daily are looking to create an Online Web Based Business. You can recognize the demand for online business by looking at the searches made on the search engines. They are phrases like create an online business site web, business online small web, business online page, business, online site web, web hosting for online business and online web site business opportunity just to mention a few.

I am going to cover a few easy ways to monitor your campaigns so that you ensure you are accomplishing what you set out to do. Otherwise you will not bear the fruits of your efforts.

Your site for each area of you business. For example on my site I have Work At Home, Top 10 business, Home Based Business, Moms Jobs, Affiliates, Data Entry, Online Paid Surveys and a link to my real time newsletter.

When utilizing one of the tools available to us called (PPC) Paid Per Click Advertising, whereby we pay a search engine pennies to show our ad when someone types in particular keyword. As I mentioned in my other article you must break up your keywords in such a manner as to have all of your keywords on a given topic sent to the specific landing page. For example you should have all Work At Home keywords go to your landing page, which is mostly about Work At Home ideas. Like wise have you keywords on Home Based Business go to the landing page that highlights Home Based Business Opportunities.

In addition you don't want to bidding against your self so you want to make sure that you don't mix and match your keywords. You will want to advertise only the keywords that match a specific landing page when using (PPC) Paid Per Click Advertising. Don't have Work At Home keywords mixed in with Online Paid Surveys sending people to multiple landing Pages.

You will want to use multiple variation of a given keyword. Think about the conversation going on in your customer's head. What would you type in if you were searching for the same thing? What would others type? Don't just set you campaigns to run on a maximum price per click. Do some research to see how much a particular keyword is being searched for. This will help you set your keyword pricing.

So that you may ensure that your efforts are working you can monitor your campaigns on each search engine. Each search engine should have a reports page, whereby you can look up keywords for the day and it will show you what landing page your potential customer was sent to. If they clicked on the keyword Home Based Business and they were sent to your Work At Home page instead of your Home Based Business page then you know modifications are required. This will show that you must have home based business set as a keyword in you work at home campaign in addition to or instead of your Home Base Business campaign. You will either have to delete it and add it to your Home Based Business Campaign or move it there depending on the search engine.

Another tool you can use is to add a free counter to your page. There are many online that track urls so that not only can you see the ip address, time, landing page, length of time on your site, but many times it will show you the keyword searched for as well. It will help you see what needs to me modified on an ongoing basis.

Every subtle change in your website landing page, keywords, keyword bidding, no matter how minuscule, has an effect on your customer. I always recommend change, monitor, analyze, modify and keep continuing the process. Compare the new change to the old one so that you can see which landing page converts best.

Your feedback is important to me.

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10 Important Questions To Ask Web Developers Before Dishing Out the Dough

Assuming you already have a fairly good idea of what you want on your web site and will more than likely be writing your own copy or having it written for you, here are 10 questions you need answered to help you create an effective web site without breaking the bank or delaying your plans.

1. Price by project or by the hour? - Accepting an hourly rate agreement gives you little control over costs unless you put a spending cap into effect. If you have to exercise the spending cap, what if your site is only partially complete? Inevitably, you will have to dish out more dough to get it finished and this is a strain you want to avoid as you start your new business.

2. Once the site is complete who will maintain it? - If the developer offers this service, what are the costs and turn-around time? If you'd rather assume modification control, do they offer access to and training on editing software?

3. What is the expected completion date for the site? - You want to be in a position to plan ahead for the launch. Having this information will allow you to organize your marketing efforts and prioritize all other plans that tie in to "going live".

4. What is the payment structure? - Do they want all of the money up front? Half now, half upon completion? Make sure you hold back partial payment until your site is complete and you are fully satisfied with the results.
5. Will your designer submit your site to the search engines or will this be your responsibility? If this is your responsibility, do your homework to ensure you cover all the steps. (Keywords and META tags must be done prior to submission.)

6. Who will be responsible for search engine optimization? - This is usually an add-on service, so find out if your developer includes it with site development, offers it at an additional cost, or if you will have to contract it out to a third party.

7. Who will hold the master key to your site? - Make sure you do! Don't leave this critical component of your business and marketing strategy in the control of a third party. Get all passwords and access to all data.

8. Will your developer teach you how to read your web logs/stats so you can understand the how, what, where and why of your visitors?

9. Has the developer designed other sites for your niche market?

10. Has the web designer provided a portfolio, testimonials or references from others in your niche market? Have you verified the references?

Website is a major component of your marketing strategy and business success. Do your due diligence in selecting a web developer and don't hesitate to ask as many questions as it takes to fully understand both your and your developer's role in the process.

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Work from home and create a steady cash stream with these three ideas...

Working from home was once merely a dream for most people. it simply wasn't feasible for companies to hire employees to work from home. And starting a small business took special know-how, a large initial investment, and a lot of advertising and marketing. But now, working from home is a reality for thousands of people, and you too can realize this dream.

The first goal for your home business should be to find ways to create steady cash flow. You'll need cash flow to operate and promote your home business, and to secure a lucrative income for yourself. There are many different ways to create a cash stream for your home business. Here are three ideas to get you started.

=> Buy a Pre-Existing Profitable Business

One way to create an immediate cash flow is to buy a pre-existing home business that is already making a profit. Of course, you will not enjoy a profit immediately because you must invest initially. But once you are able to recover from the initial investment, you can continue receiving profits year after year.
The key benefit of buying a pre-existing work-from-home business is you will gain knowledge from the previous owner about what works for the business and what doesn't work. The main disadvantage is you will have to follow in the footsteps of another instead of building your own home business from the ground up. There's a great sense of pride when you can truly call a business your own.

=> Follow a Profitable Business Model

Another way to create a cash stream for your work-from-home business is to follow the profitable business model of another. You can learn a lot from others who have already been successful with a home business. Many long-time entrepreneurs are creating e-books and global networks to help new home business owners become a success. They are revealing little-known secrets about work-from-home businesses that would likely take you years to discover on your own.
Look for entrepreneurs who have owned work-from-home businesses in a field that interests you. Use their ideas and examples to create a profitable business model for your new home business.

=> Internet and Network Marketing

A third way to create a cash stream of income is to utilize the Internet and network marketing to your advantage. Find and join a team of individuals who have similar goals and work with them to build a successful online business. With the Internet and network marketing, many are realizing their financial goals faster than they ever imagined.
Network marketing online can be accomplished through email and a website while working from home, and it can bring more people together with similar goals in a very short period of time. Many global network companies will promote your online business for you and take every initiative to help you become a success. There are even global resorts networks that enable you to travel to exotic places while earning a substantial income.
Whatever method you choose to create a cash stream as you work from home, set some goals for your business and start realizing your dreams today.

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